Customers crave connection. Yvon Bock, Founder & CEO of Hegen, a leading mother and baby care brand, shares how creating content for a community of mothers has helped her company meet business objectives and drive sales. Prior to founding Hegen, she catalysed the rapid expansion at Fitson, a mother and baby care product manufacturer, increasing revenue by over 800% in just three years. For more information on QED’s Leadership Development Solutions, email us at info@qed.sg.