Christina Lim, Chief Marketing Officer In Residence of SMU IIE shares her experiences in crisis communication during her time at online grocery and food delivery business Honestbee. She was the former Vice President of Marketing for Honestbee Asia Pacific, and has taken on leadership roles with regional and local brands such as NTUC Fairprice. She is a seasoned practitioner and visionary of branding and marketing with over 30 years of experience in the communications industry. For more information on QED’s Leadership Development Solutions, email us at info@qed.sg.