The New Product Award is given to companies showcasing new products that are commercially available within 90 days pre- and post-conference. Products are evaluated by a judging panel who look at a variety of qualifications before and at the conference. Winning products are granted use of the New Product Award designation for a year and the award is promoted through SLAS.
Bioelectronica (Reno, NV, USA) discuss its win with Hypercell.