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(Originally aired 2021)  Ever longed for a beer that won't sabotage your fitness goals? Join me as I welcome John, the co-founder and head brewer of Athletic Brewing Company, to unveil the captivating narrative behind their ground-breaking non-alcoholic beer. This all began when Bill Shufelt, the original founder, chose to prioritize his wellness over his high-pressure hedge fund career. His bold decision led to the creation of a product that is challenging the negative perceptions around non-alcoholic beer. Get inspired by their journey from just a dream to quitting stable jobs and building the first non-alcoholic brewery in the U.S. John also candidly shares his experience of relocating from New Mexico to Connecticut to join forces with Bill on this exciting project.

Discover the distinctive philosophy Athletic Brewing Company brings to the craft beer world. Learn about their noble initiatives such as the Two for Trails program and their future ambitions. Beyond the beer, we dive into the broader discourse of health and fitness, touching on the mental advantages of sports and its role in creating a better future for ourselves and our progeny. Regardless of if you're a fitness fanatic, beer enthusiast, or just someone yearning for motivation to make a lifestyle change, this episode is brimming with insights and stories that enlighten and inspire. Prepare to see non-alcoholic beer in a whole new light!

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