Dr. Keith Arbeitman Troublemaker at SymplBrush

618 BCE - The toothbrush was invented during the Tang Dynasty.

2021 CE - After 3 years of research and invention, Dr. Keith Arbeitman launched the SymplBrush. It cleans more effectively, and it’s safer (and faster) than any other toothbrush.

Dr. Arbeitman - "As a dentist, a lot of the work I do is the consequence of people either brushing too hard and hurting their teeth and gums, or not brushing hard enough to clean their teeth, causing cavities and gum infections," says Keith Arbeitman, DDS, a dentist in New York City and founder of SymplBrush. "It's really hard to get it just right. There's even research that suggests that brushing too hard can cause an increase in gum inflammation for some."  Source 

SymplBrush attacked a series of issues around the poor results of at-home oral care:

• Plaque builds up and hardens, especially near the gum line.
• The ADA says the minimum time to brush to get plaque off teeth is 2 minutes. 
• Surveys show that most people only brush for 45 seconds on average and a significant number don't brush twice a day.
• Modern toothbrushes don’t help users to position their brush exactly at the right angle to get up to the gum line, but not to damage the gums.
• Since so many are brushing far too briefly, Dr. Arbeitman decided to brush a wide number of teeth at once with their patented "Living Hinge" bristle design. 

The the Forsyth Institute, an affiliate of The Harvard Dental School in Cambridge, Massachusetts was shocked at the improvement in oral health in their study of SymplBrush.

From the SymplBrushwebsite - 

“SymplBrush delivers 5-7mm of bristle movement and up to 900 strokes per minute. This mechanical design allows the bristles to contact each tooth surface for 5-10 seconds when used in the 30-second guided mode, as opposed to just 1.5 seconds when using traditional toothbrushes as directed for two minutes.”   Source