Greg Kerber has been a troublemaker pretty much since birth. He started off in the world of finance, solving complex problems. Then, when the Internet started, he was one of the early innovators, building the first block chain on a peer-to-peer network. After that, he helped his family launch a company called Rad Soap, selling all kinds of natural body care products. His ex-wife and two sons run the company. The sons got Greg's DNA for aggressive marketing.
The latest highly disruptive adventure is Greg's Gnome Serum – full spectrum hemp extract.
Like many companies, their website differentiates the company by talking about the products. Check out my blog post about Gnome Serum and you'll see what I think the real differentiators are.
In the podcast, Greg explains the shakeups happening in the hemp industry. Barriers to entry are low, so naturally the market if flooded with products. But Greg is busy differentiating his company and positioning to win.