Welcome to Season 2 of the Change Troubleshooter – The Sustainability Season
In today’s episode, L. A, A Green and Pleasant Land?’ We are in America, via Zoom, and Nina is joined in conversation by Yoel Aynalem, owner of Mekbib Media, a digital content production agency based in Los Angeles, California. Their goal is to help small businesses take back control of how they’re perceived by the public.
Nina was keen to know how things were going in L.A in regard to local sustainability and climate action plans. There are programmes and initiatives in place, as there are in many towns and cities around the world, we read and hear about them every day. But do the real people on the ground even know they exist? Are they common knowledge?
Nina researched sustainablitiy plans in L.A and asked Yoel if he was involved in these or even had any knowledgs of them at all. After all, for real change to take place, people need to be aware of initiatives happening on their doorsteps and feel they are something that they can be part of.
This episode is also availabale as a video here