In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota.
This lively discussion focuses on the academic view of the rep model. Tune in to learn more about the benefits of the rep model, sales trends, digital transformations, the channel structure, and more.
In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota.
This lively discussion focuses on the academic view of the rep model. Tune in to learn more about the benefits of the rep model, sales trends, digital transformations, the channel structure, and more.