Rob Smith is the CEO and Founder of The Phluid Project, a leader in the gender expansive movement. The Phluid brand celebrates freedom, authenticity and self-expression and is dedicated to the values and priorities of Gen Z. This global platform emerged from the intersection of Rob’s vast retail executive experience, including Macys, Victoria’s Secret, Levi’s & Nike, and his passion for social justice, specializing in LGBTQIA+ underrepresented youth. Rob’s mission is driven by a fearlessness to challenge the status quo. He is a former Board Chair for The Hetrick-Martin Institute, empowering, educating and advocating on behalf of LGBTQ youth around the world. Rob lives in NY with his husband, Rod Grozier, and their dog, Jackson.
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