Subconsciously Make People Think About You: Building a Sick Recruitment Marketing Program

Subconsciously Make People Think About You: Building a Sick Recruitment Marketing Program

In this episode Ryan Leary and Brian Fink rap with Lara Oettinger (pronounced Ott-Inger), the Aero Recruitment Marketing Liaison & Talent Sourcer at Lockheed Martin. 

We break down what companies and recruiters need to consider when building a recruitment marketing program. 

1. Targeted Humanized Recruitment Marketing
2. Revamping Job Descriptions into Career Advertisements
3. Making it easier for talent to connect to opportunities through transparency

What are 5 things that companies need to consider in 2021 when 
building a recruitment marketing program?

1. Transparency (being honest and open) It doesn't need to be good, bad, indifferent.
2. Empathy and compassion
3. Prioritizing talent matching
4. Building talent trust
5. Employer and People brand

Resources Mentioned in this episode:

1. Canva
2. Filmora
3. LinkedIn Free Profile options to establish a strong marketing program

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