People Heroes Rising: Organizational Green Flags with Celia Fleischaker Chief Marketing Officer at isolved
Nov 20, 2023Season 2Episode 6
William Tincup
What values do you appreciate in an organization? In this People Heroes Rising episode, William Tincup find out exactly what draws employees to work at isolved. Celia Fleischaker, Chief Marketing Officer at isolved, discuss what sets her organization apart from other companies in the industry, and the compelling reasons why Celia chose to work there.
One of the key factors in Celia's decision to join isolved was the company's focus on people and culture. She appreciates how isolved values the employee experience and sees the importance of marketing internally. This emphasis on creating a positive work environment and fostering strong relationships with employees sets isolved apart from other companies in the industry. This customer-centric approach is not common in the B2B space, and it is something that isolved deserves to be proud of.
Through its emphasis on people and culture, as well as its commitment to building strong relationships with customers, isolved stands out in the industry.
What values do you appreciate in an organization? In this People Heroes Rising episode, William Tincup find out exactly what draws employees to work at isolved. Celia Fleischaker, Chief Marketing Officer at isolved, discuss what sets her organization apart from other companies in the industry, and the compelling reasons why Celia chose to work there.
One of the key factors in Celia's decision to join isolved was the company's focus on people and culture. She appreciates how isolved values the employee experience and sees the importance of marketing internally. This emphasis on creating a positive work environment and fostering strong relationships with employees sets isolved apart from other companies in the industry. This customer-centric approach is not common in the B2B space, and it is something that isolved deserves to be proud of.
Through its emphasis on people and culture, as well as its commitment to building strong relationships with customers, isolved stands out in the industry.
Ladies and gentlemen, this is William Tincup, and you're listening to the Recruiting Daily podcast. We are broadcasting from isolved Connect in Palm Desert, Palm Springs at the JW Marriott. This is my second Um, Connect, and, uh, dare I say this was better than Nashville? Nashville was wonderful, but this is so much better. I'm, I'm, I know I'm creating a lot of anxiety for the executives, because I'm like, what are you doing next year? Like, what are you, how are you going to make it better? How are you going to make it better? Like, we, can you just enjoy the moment right now, please? Please, just enjoy the moment. Anyhow, uh, Celia, we, I'd just like to, like to get to know you. So tell us a little bit about yourself.
Celia Fleischaker:
Sure. Um, I'm Celia Fleischaker, Chief Marketing Officer with isolved for all of a couple of weeks.
William Tincup:
So we're going to talk about strategy. Exactly.
Celia Fleischaker:
If we could get really deep in product and strategy for me, that would be amazing. Um, so excited to be here. It's my first, obviously, Connect, so I think it's the best too. And, uh, you know, I've been around B2B tech for 25, 30 years, really aging myself now. No, no. At one point,
William Tincup:
you stopped talking about years.
Celia Fleischaker:
Yeah, right? Decades? Tom,
William Tincup:
Tom, Tom was on earlier, and I've known him since the aughts, and I like Tom. We can't say years.
Celia Fleischaker:
I know. It's not great. We've got to, we
William Tincup:
just, ageism is real. It's a real thing, people. Ladies and gentlemen, it's a real thing. I've actually deleted everything in my LinkedIn profile that's over 20 years old. So, I only have 20 years of work experience. Huh. And so I've deleted everything that was more than that. People, if they look at it, they look at my LinkedIn profile, I started work in like the 2000s.
Celia Fleischaker:
There are a lot of things going through my head that I can't say. Oh yeah.
William Tincup:
No, no. And you should. Absolutely. We'll, we'll hit the, uh, we'll hit the, uh, stop button so you can actually stay on with those things. So, why did you, why did you choose isolved out of all the, I mean, again, like, we've been in the same space for a long time. There's 500, 000 vendors that you could have easily gotten a job and done a bit with. So why iSolved? Yeah,
Celia Fleischaker:
I mean, a few different reasons. I'm very, like, HCM I think is amazing in that they focus on people internally, and I think there's this... intersection with what we've done in marketing for years and how people are starting to market internally and how important the employee experience is. So I love that aspect of the space where I sell plays, but for me, it was, it was about culture and people and, uh, I met Lena and people like James Norwood and others that are here. And, um. Oh, that's all you hear about, right? Amy Mosher talks about it. The culture, the culture, the culture, and for me, looking for a job, that was my number one. Like, I really felt that was important. And then, then you get beyond that. You hear about the opportunity and. Especially walking around here, how much their customers think of them, which is not the norm in B2B, right? Like, it's not. No, these people, these
William Tincup:
people are, I don't know, I don't know, it's, it's, I wouldn't say cultish, but, but, they run towards their customers. Yeah. They don't run away from them. No,
Celia Fleischaker:
no, no, you're not hiding them, dodging someone, no! You know what I'm saying? Like, this is the craziest thing in the world to me. It's funny, because people always talk about, like, oh yeah, I have an... Advocacy program or whatever. It's like, it's the customer base, right? Now,
William Tincup:
who can I talk to as a referral or reference check? Like, uh, how many thousands do you want? I mean, who do you want to talk
Celia Fleischaker:
to? It's pretty neat. It's a nice
William Tincup:
feeling. It's a different feeling because there's not that many of those that are in our little tiny world. That, that actually have a customer base that loves them. And like what Brian and I, we were doing a bunch of customer meetings yesterday. What we learned is that customers think of iSolved as an extension of their HR team. Yeah. Like I actually had an interview. I said, okay, well, what happens if you have a problem here or there? They're like, oh, I call my team. I'm like, okay, cool. Like your internal IT, this, that, and the other. No, no, I call my iSolved team. And I'm like, okay. The fact that you would think of them as your team. As your team.
Celia Fleischaker:
That says a lot.
William Tincup:
That's unusual. I mean, I've done this a lot for a long time, and that's unusual. That's a wonderful thing,
Celia Fleischaker:
actually. It is. It's very, and it's not something that gets created overnight. It's not something you can turn on a dime. It's a very big commitment. I know that. Huge investment. And I think. The company walks the walk in terms of how they treat their customers. You see Lina's new role as head of experience. There's no one better for that. She just epitomizes how we feel about our customers and partners and what we want to do and it's It's, it's, it's nice to be some place like that. It's uh,
William Tincup:
it's different. It's kind of like a different world. It's like we've, we've entered into the Disney
Celia Fleischaker:
realm of life. Spread our superheroes or sidekicks, spread our, I'm gonna get the naming wrong, I'm gonna be in trouble. Sam Solver, I know one.
William Tincup:
You know what, I, I don't know any of them, I just, I know the people heroes, that's uh. And
Celia Fleischaker:
Sam came in my welcome kit, so. Isn't that great? Yeah, it's actually, my husband's like, why do you have that stuff, Dan? But. Yeah.
William Tincup:
One of the things that's great also as a recovery marketer is you don't have to, you don't have to redo, like this isn't a tear down and build up. You've been in these situations before. You know what I'm talking about. Where you go into a market, it's
Celia Fleischaker:
like. It's a fix, right? Yeah, yeah. It's this is a, how do you, how do you continue down that path? Yeah. And you, you hear it. When Mark talks about corporate strategy, you know, in his keynote, and others, this is not about how do we change the organization or do things differently. It's just how do we keep making the world better for our customers, stay committed to driving innovation for them, and giving them that good experience, and at the same time doing the same for our employees. And that's nice. I mean, again, it feels like it. It's weird.
William Tincup:
It feels like we're in an alternate reality where like this is, this is not the norm, but this becomes the norm. Because there's a lot of companies that, we were at HR Tech last week, there's a lot of companies that would like to have this. But like you said, this is a sustained, it's an investment, it comes from the top, it's all these things. Again, you gotta put, the technology's gotta be there. And you've got to have the investment in caring, that empathy, I think, um, Lina actually talked about this, is like, you've got to actually have, you've got to actually care about the people. People being both employees, partners, customers, etc. If you don't, you know, it's, it becomes a, I sold you a product, transactional, later on I'll talk to you later about the next thing, but, you know. You're, you're just a, you're a transaction.
Celia Fleischaker:
Well, and we, you hear people talk all the time about you should use your pro, we, we live in our product, right? Like, I use it every day, um, I, I applied through it, I, um, you know, got screened, all of, like, everything we do, um, and it's, it is cool, so you come into onboarding like, yeah, I get this.
William Tincup:
I love that. Yeah. Oh, I love that on so many levels. Oh, that's cool. So, are you already being asked? Because when marketers take on a new gig, I tell them, give it 90, 120 days, just get your feet there, don't go and make a bunch of decisions, don't make a bunch of changes. You'll make changes. You know, that's inevitable. However... Just go slow, just kind of let it, but there's so much pressure to then come in and like put your stamp on things, or have an
Celia Fleischaker:
opinion, and it's like, you know what? No one's said go slow to me yet. I did, I
William Tincup:
did, I said go slow.
Celia Fleischaker:
Um, but, yeah, I mean, I think one of the nice things is this is like, This consolidated, these three or four days, it's like, I wouldn't get this experience in a year, right? If I come on a month later. And so you quickly get immersed in how the customers feel, how the partners feel, you get to meet the whole team because so many of us are remote. And um, so I feel like I'm learning fast. I know there's so much I don't know. And yeah, you're right. Like you, there is a pressure always to put your stance. It's not about that. It's about, because you don't want to mess up a great day. Thanks. 100%. Right? You know.
William Tincup:
Why would you, why would you, why would you, I mean again, there might be some infrastructural, not a word, there might be some stuff that, foundations that you might have to tinker with here and there. Yeah, that's fine. That's a plumbing. Absolutely. That's great. You might want to do more campaigns. You might want to do this, that, and the other. Okay, that's fine. You want to rent different media. Okay, that's fine. But the brand is gorgeous.
Celia Fleischaker:
But it is beautiful. I make fun of the pink. I love the pink. And I think the feeling... Go ahead. No, finish your thought. No, no, no. I think one of the things with marketing is you've seen brand and experience kind of come together. You can't do one without the other. And it makes it so much easier to build a great brand if you have that experience. And they do. And they've built just a gorgeous brand. I know. I mean, that's the kind of stuff you're right, like, don't mess with that, like, it's beautiful. Swag's great. The swag's amazing.
William Tincup:
Swag is... I don't know how y'all do it, it's crazy, like the swag that you've, every time we've, we've been to the same conference or whatever, it's like there's always something new, something's cool. It's like, these people take this seriously.
Celia Fleischaker:
I have to go to the business center to get a box of chips and pizza. It I'm really excited about it, so I'm taking it.
William Tincup:
Oh, that's too funny. Oh, that's too funny. Do you have any ideas about 24? Is there anything kind of rumbling around your head of things that you want to do?
Celia Fleischaker:
Um, from a conference perspective? Yeah. I think, you know, obviously we'll do big debriefs. We'll figure it out. Um, I think there will be some changes. We're, we're seeing, um, how people like to network and interact even more. Um, we've talked to analysts and influencers about what they like. Um, I think what we want to do is turn the dial, make it a better experience, but at the same time not Break the special things we have and so that's like that thread the needle on that, um, but we know we want to get people together and then continue, um, you and I have talked about the roadshows, um, and what a nice touch those are and, and so I think it's just keeping that personal connection with customers throughout the year and roadshows, we've got our big bang with connect and, um, not, not losing cause I think there is a Personal aspect to what we do.
William Tincup:
It's a it's interesting because it's a Well run, well executed family business.
Celia Fleischaker:
That goes to Mark's, you know, big enough to matter, small enough to care. Isn't that crazy? I hope I got that right. Um, yeah. I mean, crazy in
William Tincup:
a great way because it's, again,
Celia Fleischaker:
this is a company... People live it. Like, they, they talk, you hear them talking about it. Um, I can't, like, just in the short couple weeks, the number of meetings I've been in where that has been stated and discussed. I love that. Yeah. It's not like the values on your... I know.
William Tincup:
Remember the business cards where you'd have your stated values on the back of the business cards? Your mission statement. If you have to write your values on the back of the business card, it's already a fail. It means you're not living those values. Well, I know I could talk to you forever. However, I know you got to be somewhere. So thank you so much for coming on the podcast. Thank
Celia Fleischaker:
you for having me. I hope, I hope we can do it again. Absolutely.
William Tincup:
And thanks for listening to Recruiting Daily's podcast. Until next time.