{"version":"1.0.0","segments":[{"speaker":"Chris Morrison","startTime":2.52,"endTime":4.23,"body":"Have you ever"},{"speaker":"Chris Morrison","startTime":2.52,"endTime":4.23,"body":"wondered whether the problems"},{"speaker":"Chris Morrison","startTime":4.23,"endTime":5.64,"body":"in the world today would exist?"},{"speaker":"Chris Morrison","startTime":5.67,"endTime":8.46,"body":"If we had deeper connection"},{"speaker":"Chris Morrison","startTime":5.67,"endTime":8.46,"body":"to ourselves, others and the"},{"speaker":"Chris Morrison","startTime":8.46,"endTime":10.05,"body":"environment and exited from that"},{"speaker":"Brian Berneman","startTime":10.05,"endTime":13.62,"body":"place to the conscious"},{"speaker":"Brian Berneman","startTime":10.05,"endTime":13.62,"body":"action podcast with your host,"},{"speaker":"Brian Berneman","startTime":13.65,"endTime":17.13,"body":"Brian Berman and Kayla Greenville"},{"speaker":"Brian Berneman","startTime":13.65,"endTime":17.13,"body":"who believed that connection."},{"speaker":"Brian Berneman","startTime":17.67,"endTime":21.39,"body":"Keith to taking conscious action as"},{"speaker":"Brian Berneman","startTime":17.67,"endTime":21.39,"body":"individuals and creating a better world"},{"speaker":"Chris Morrison","startTime":22.38,"endTime":25.44,"body":"to raise awareness and"},{"speaker":"Chris Morrison","startTime":22.38,"endTime":25.44,"body":"inspire meaningful action by sharing"},{"speaker":"Chris Morrison","startTime":25.44,"endTime":28.86,"body":"stories, knowledge and conversations"},{"speaker":"Chris Morrison","startTime":25.44,"endTime":28.86,"body":"with thought leaders and change"},{"speaker":"Brian Berneman","startTime":29.7,"endTime":32.94,"body":"from sustainability"},{"speaker":"Brian Berneman","startTime":29.7,"endTime":32.94,"body":"to wellbeing and everything related"},{"speaker":"Brian Berneman","startTime":32.94,"endTime":36.81,"body":"to conscious living our mission"},{"speaker":"Brian Berneman","startTime":32.94,"endTime":36.81,"body":"is to empower you to be the change"},{"speaker":"Brian Berneman","startTime":36.84,"endTime":38.16,"body":"that you want to see in the world."},{"speaker":"Brian Berneman","startTime":39.3,"endTime":42.39,"body":"Welcome to a new episode"},{"speaker":"Brian Berneman","startTime":39.3,"endTime":42.39,"body":"of the conscious action."},{"speaker":"Brian Berneman","startTime":44.305,"endTime":50.935,"body":"This time, we are in New Zealand"},{"speaker":"Brian Berneman","startTime":44.305,"endTime":50.935,"body":"on level one, after being in"},{"speaker":"Brian Berneman","startTime":50.935,"endTime":52.945,"body":"lockdown for quite some time."},{"speaker":"Brian Berneman","startTime":53.005,"endTime":55.225,"body":"There's no more cases here."},{"speaker":"Brian Berneman","startTime":55.705,"endTime":61.165,"body":"Um, there's a new wave of"},{"speaker":"Brian Berneman","startTime":55.705,"endTime":61.165,"body":"what is happening here."},{"speaker":"Brian Berneman","startTime":61.555,"endTime":64.345,"body":"And for this episode, I have the pleasure."},{"speaker":"Brian Berneman","startTime":65.31,"endTime":67.56,"body":"Being with Chris Morrison."},{"speaker":"Brian Berneman","startTime":67.89,"endTime":73.5,"body":"Um, I, I'm going to ask you Chris,"},{"speaker":"Brian Berneman","startTime":67.89,"endTime":73.5,"body":"as I always do with every guest"},{"speaker":"Brian Berneman","startTime":73.71,"endTime":78.06,"body":"to introduce yourself because I"},{"speaker":"Brian Berneman","startTime":73.71,"endTime":78.06,"body":"can never do justice to anyone."},{"speaker":"Brian Berneman","startTime":78.539,"endTime":83.85,"body":"So first thank you for being here"},{"speaker":"Brian Berneman","startTime":78.539,"endTime":83.85,"body":"and taking the time to speak with me."},{"speaker":"Brian Berneman","startTime":84.15,"endTime":84.84,"body":"Um,"},{"speaker":"Chris Morrison","startTime":88.185,"endTime":90.164,"body":"Thank you"},{"speaker":"Chris Morrison","startTime":88.185,"endTime":90.164,"body":"very much for the invitation."},{"speaker":"Chris Morrison","startTime":90.195,"endTime":93.315,"body":"Uh, very much respect the"},{"speaker":"Chris Morrison","startTime":90.195,"endTime":93.315,"body":"great work you're doing."},{"speaker":"Chris Morrison","startTime":93.494,"endTime":96.134,"body":"Um, so a little bit about me."},{"speaker":"Chris Morrison","startTime":96.164,"endTime":100.92,"body":"I've, uh, Um, when I leave"},{"speaker":"Chris Morrison","startTime":96.164,"endTime":100.92,"body":"school, I went traveling."},{"speaker":"Chris Morrison","startTime":100.94,"endTime":108.9,"body":"What's a Kiwis and was fortunate enough"},{"speaker":"Chris Morrison","startTime":100.94,"endTime":108.9,"body":"to spend, um, six years, uh, on Vancouver"},{"speaker":"Chris Morrison","startTime":108.9,"endTime":114.69,"body":"island in Canada and Vancouver, and"},{"speaker":"Chris Morrison","startTime":108.9,"endTime":114.69,"body":"then travel down through the states and"},{"speaker":"Chris Morrison","startTime":114.69,"endTime":117.6,"body":"Mexico and Europe and do the oat thing."},{"speaker":"Chris Morrison","startTime":117.6,"endTime":122.729,"body":"And I think it opened my eyes up"},{"speaker":"Chris Morrison","startTime":117.6,"endTime":122.729,"body":"to what other people were doing"},{"speaker":"Chris Morrison","startTime":122.729,"endTime":123.929,"body":"in different parts of the world."},{"speaker":"Chris Morrison","startTime":124.845,"endTime":126.914,"body":"That's fantastic experience for me."},{"speaker":"Chris Morrison","startTime":126.914,"endTime":133.875,"body":"And I ended up working on all sorts of"},{"speaker":"Chris Morrison","startTime":126.914,"endTime":133.875,"body":"jobs, but one of them, I, uh, ended up"},{"speaker":"Chris Morrison","startTime":133.875,"endTime":139.454,"body":"working in a health food store and I I've"},{"speaker":"Chris Morrison","startTime":133.875,"endTime":139.454,"body":"always been interested in healthy food."},{"speaker":"Chris Morrison","startTime":140.579,"endTime":142.619,"body":"I don't see so healthy planet."},{"speaker":"Chris Morrison","startTime":143.28,"endTime":151.47,"body":"And, um, I think it just really started"},{"speaker":"Chris Morrison","startTime":143.28,"endTime":151.47,"body":"a deep love for organic food and,"},{"speaker":"Chris Morrison","startTime":151.56,"endTime":154.89,"body":"um, yeah, healthy, healthy people."},{"speaker":"Chris Morrison","startTime":154.92,"endTime":161.04,"body":"So, uh, when I lived, I came back"},{"speaker":"Chris Morrison","startTime":154.92,"endTime":161.04,"body":"to New Zealand and started studying"},{"speaker":"Chris Morrison","startTime":161.04,"endTime":164.01,"body":"natural opposite alternative medicine."},{"speaker":"Chris Morrison","startTime":164.1,"endTime":167.82,"body":"And, uh, that was a"},{"speaker":"Chris Morrison","startTime":164.1,"endTime":167.82,"body":"continuation of exploring."},{"speaker":"Chris Morrison","startTime":168.734,"endTime":172.925,"body":"New ways of doing things, new ways"},{"speaker":"Chris Morrison","startTime":168.734,"endTime":172.925,"body":"of looking at the world, working with"},{"speaker":"Chris Morrison","startTime":172.935,"endTime":176.984,"body":"Hertz and plants and what healthy food."},{"speaker":"Chris Morrison","startTime":176.984,"endTime":179.445,"body":"And, and then it's just this"},{"speaker":"Chris Morrison","startTime":183.045,"endTime":185.865,"body":"road of passion of connects."},{"speaker":"Chris Morrison","startTime":185.925,"endTime":190.815,"body":"And, um, one of the Sarah started"},{"speaker":"Chris Morrison","startTime":185.925,"endTime":190.815,"body":"making homemade ginger beer and that"},{"speaker":"Chris Morrison","startTime":190.815,"endTime":197.055,"body":"led into, uh, Phoenix organics, um,"},{"speaker":"Chris Morrison","startTime":190.815,"endTime":197.055,"body":"which I did with my business partner."},{"speaker":"Chris Morrison","startTime":197.055,"endTime":197.415,"body":"Roger."},{"speaker":"Chris Morrison","startTime":198.18,"endTime":199.14,"body":"20 years."},{"speaker":"Chris Morrison","startTime":199.14,"endTime":204.21,"body":"And when we saw that it was the largest"},{"speaker":"Chris Morrison","startTime":199.14,"endTime":204.21,"body":"organic beverage company in Australia."},{"speaker":"Chris Morrison","startTime":205.2,"endTime":207.96,"body":"So that was a very positive experience."},{"speaker":"Chris Morrison","startTime":207.96,"endTime":212.4,"body":"I mean, it just meant that we had"},{"speaker":"Chris Morrison","startTime":207.96,"endTime":212.4,"body":"the ability to support organic"},{"speaker":"Chris Morrison","startTime":212.4,"endTime":217.98,"body":"growth and buy as much organic"},{"speaker":"Chris Morrison","startTime":212.4,"endTime":217.98,"body":"product and produce as possible."},{"speaker":"Chris Morrison","startTime":218.91,"endTime":225.57,"body":"And then have gone on to set up other"},{"speaker":"Chris Morrison","startTime":218.91,"endTime":225.57,"body":"businesses, including old good organics,"},{"speaker":"Chris Morrison","startTime":225.63,"endTime":230.04,"body":"where we were the first people to"},{"speaker":"Chris Morrison","startTime":225.63,"endTime":230.04,"body":"bring in fair trade and fair trade,"},{"speaker":"Chris Morrison","startTime":230.04,"endTime":231.75,"body":"organic bananas and New Zealand."},{"speaker":"Chris Morrison","startTime":232.709,"endTime":236.16,"body":"And did that with my business"},{"speaker":"Chris Morrison","startTime":232.709,"endTime":236.16,"body":"partner, Simon and meth."},{"speaker":"Chris Morrison","startTime":237.18,"endTime":243.15,"body":"And we also set up karma Cola,"},{"speaker":"Chris Morrison","startTime":237.18,"endTime":243.15,"body":"um, which we continue to today"},{"speaker":"Chris Morrison","startTime":243.15,"endTime":244.98,"body":"and we sell them 23 chemistries."},{"speaker":"Chris Morrison","startTime":244.98,"endTime":249.12,"body":"It's all organic, um, and"},{"speaker":"Chris Morrison","startTime":244.98,"endTime":249.12,"body":"you know, super passionate."},{"speaker":"Chris Morrison","startTime":249.87,"endTime":254.61,"body":"And on the side of business I've been"},{"speaker":"Chris Morrison","startTime":249.87,"endTime":254.61,"body":"involved in organic organizations."},{"speaker":"Chris Morrison","startTime":254.79,"endTime":260.19,"body":"I've been involved in bio grow,"},{"speaker":"Chris Morrison","startTime":254.79,"endTime":260.19,"body":"which is the organic certify"},{"speaker":"Chris Morrison","startTime":260.25,"endTime":261.96,"body":"or the main organic certifier."},{"speaker":"Chris Morrison","startTime":263.255,"endTime":266.315,"body":"What's on the board for two"},{"speaker":"Chris Morrison","startTime":263.255,"endTime":266.315,"body":"years and the chair for six."},{"speaker":"Chris Morrison","startTime":266.885,"endTime":273.305,"body":"And now I am the chair of Owen's, which"},{"speaker":"Chris Morrison","startTime":266.885,"endTime":273.305,"body":"is organics I Tara, and New Zealand."},{"speaker":"Chris Morrison","startTime":273.395,"endTime":279.095,"body":"And that is the umbrella organization"},{"speaker":"Chris Morrison","startTime":273.395,"endTime":279.095,"body":"for the organic sector in New Zealand."},{"speaker":"Chris Morrison","startTime":279.095,"endTime":283.025,"body":"So continue to work in the Sierra."},{"speaker":"Chris Morrison","startTime":283.025,"endTime":286.415,"body":"It brings me a lot of energy and support."},{"speaker":"Chris Morrison","startTime":286.445,"endTime":291.785,"body":"Um, I love supporting organic growers and"},{"speaker":"Chris Morrison","startTime":286.445,"endTime":291.785,"body":"encouraging people to eat healthy food."},{"speaker":"Chris Morrison","startTime":292.815,"endTime":296.475,"body":"And to support those people that"},{"speaker":"Chris Morrison","startTime":292.815,"endTime":296.475,"body":"are looking after our environment."},{"speaker":"Chris Morrison","startTime":297.165,"endTime":302.655,"body":"So that's a, it's at an a, I'm"},{"speaker":"Chris Morrison","startTime":297.165,"endTime":302.655,"body":"not sure I'm happy to discuss it."},{"speaker":"Brian Berneman","startTime":303.555,"endTime":304.005,"body":"Yes."},{"speaker":"Brian Berneman","startTime":304.035,"endTime":306.165,"body":"Um, it's, it's wonderful to hear."},{"speaker":"Brian Berneman","startTime":306.375,"endTime":312.735,"body":"I love most times understanding as"},{"speaker":"Brian Berneman","startTime":306.375,"endTime":312.735,"body":"you say, like that, traveling, how"},{"speaker":"Brian Berneman","startTime":312.735,"endTime":317.775,"body":"it opened your eyes to different"},{"speaker":"Brian Berneman","startTime":312.735,"endTime":317.775,"body":"ways and learning and how you"},{"speaker":"Brian Berneman","startTime":317.775,"endTime":321.435,"body":"connected with your own values."},{"speaker":"Brian Berneman","startTime":322.785,"endTime":324.045,"body":"What can you do?"},{"speaker":"Brian Berneman","startTime":324.105,"endTime":329.385,"body":"And I found there's a lot to unpack from"},{"speaker":"Brian Berneman","startTime":324.105,"endTime":329.385,"body":"what you were just mentioned, because"},{"speaker":"Brian Berneman","startTime":329.475,"endTime":331.665,"body":"you touched on so many different aspects."},{"speaker":"Brian Berneman","startTime":331.725,"endTime":340.995,"body":"And I find that your experience of"},{"speaker":"Brian Berneman","startTime":331.725,"endTime":340.995,"body":"having done this for such a long period"},{"speaker":"Brian Berneman","startTime":340.995,"endTime":344.265,"body":"of time, it's, it's something that."},{"speaker":"Brian Berneman","startTime":345.09,"endTime":350.849,"body":"That we can look to and be like,"},{"speaker":"Brian Berneman","startTime":345.09,"endTime":350.849,"body":"okay, what are the learnings there?"},{"speaker":"Brian Berneman","startTime":350.849,"endTime":352.44,"body":"What are the challenges there?"},{"speaker":"Brian Berneman","startTime":352.83,"endTime":359.219,"body":"And knowing that also, perhaps now"},{"speaker":"Brian Berneman","startTime":352.83,"endTime":359.219,"body":"there's not as many challenges as when you"},{"speaker":"Brian Berneman","startTime":359.219,"endTime":361.92,"body":"started, because now there's a precedent."},{"speaker":"Brian Berneman","startTime":361.98,"endTime":365.55,"body":"Now, now you have been doing"},{"speaker":"Brian Berneman","startTime":361.98,"endTime":365.55,"body":"this and other businesses."},{"speaker":"Brian Berneman","startTime":365.55,"endTime":366.03,"body":"Of course."},{"speaker":"Brian Berneman","startTime":366.659,"endTime":372.9,"body":"And the first thing that I wanted"},{"speaker":"Brian Berneman","startTime":366.659,"endTime":372.9,"body":"to touch on is understanding."},{"speaker":"Brian Berneman","startTime":373.89,"endTime":376.62,"body":"Y our Ganek why for you?"},{"speaker":"Brian Berneman","startTime":376.62,"endTime":377.849,"body":"Is that so important?"},{"speaker":"Brian Berneman","startTime":377.849,"endTime":382.92,"body":"I know for me, why organic is"},{"speaker":"Brian Berneman","startTime":377.849,"endTime":382.92,"body":"important, but just so that we can"},{"speaker":"Brian Berneman","startTime":382.92,"endTime":386.7,"body":"get an understanding of why do you"},{"speaker":"Brian Berneman","startTime":382.92,"endTime":386.7,"body":"put such an emphasis on organic?"},{"speaker":"Chris Morrison","startTime":388.02,"endTime":391.95,"body":"Well, uh, I feel"},{"speaker":"Chris Morrison","startTime":388.02,"endTime":391.95,"body":"that organics is the only true"},{"speaker":"Chris Morrison","startTime":391.95,"endTime":394.77,"body":"sustainable regenerative agriculture."},{"speaker":"Chris Morrison","startTime":395.4,"endTime":398.909,"body":"Um, it is the way that our past."},{"speaker":"Chris Morrison","startTime":399.78,"endTime":401.729,"body":"Generations have always farmed."},{"speaker":"Chris Morrison","startTime":401.729,"endTime":408.99,"body":"They've worked in chewing with nature"},{"speaker":"Chris Morrison","startTime":401.729,"endTime":408.99,"body":"and we, as humanity has accelerated, we"},{"speaker":"Chris Morrison","startTime":409.08,"endTime":415.74,"body":"tend to cut corners and find the easy"},{"speaker":"Chris Morrison","startTime":409.08,"endTime":415.74,"body":"way out, but that has consequences."},{"speaker":"Chris Morrison","startTime":415.8,"endTime":419.9,"body":"And, um, you know, we're, we're"},{"speaker":"Chris Morrison","startTime":415.8,"endTime":419.9,"body":"finding that, uh, New Zealand said."},{"speaker":"Chris Morrison","startTime":420.855,"endTime":425.115,"body":"You can't swim in a rivers and"},{"speaker":"Chris Morrison","startTime":420.855,"endTime":425.115,"body":"streams and waterways because they"},{"speaker":"Chris Morrison","startTime":425.145,"endTime":426.975,"body":"polluted from intense Spanish."},{"speaker":"Chris Morrison","startTime":427.785,"endTime":431.655,"body":"Um, I think that that"},{"speaker":"Chris Morrison","startTime":427.785,"endTime":431.655,"body":"is not a good result."},{"speaker":"Chris Morrison","startTime":431.685,"endTime":435.345,"body":"I think, um, that we must"},{"speaker":"Chris Morrison","startTime":431.685,"endTime":435.345,"body":"pay attention tonight."},{"speaker":"Chris Morrison","startTime":435.355,"endTime":438.735,"body":"Show we must work within the"},{"speaker":"Chris Morrison","startTime":435.355,"endTime":438.735,"body":"constraints of environment."},{"speaker":"Chris Morrison","startTime":439.455,"endTime":441.225,"body":"Uh, we must nurture the soil."},{"speaker":"Chris Morrison","startTime":441.255,"endTime":442.245,"body":"We should be leaving."},{"speaker":"Chris Morrison","startTime":443.055,"endTime":446.955,"body":"Now land and our, um, and our"},{"speaker":"Chris Morrison","startTime":443.055,"endTime":446.955,"body":"surroundings and, and better"},{"speaker":"Chris Morrison","startTime":446.955,"endTime":448.515,"body":"shape than when we found them."},{"speaker":"Chris Morrison","startTime":449.055,"endTime":451.815,"body":"And that is, that is"},{"speaker":"Chris Morrison","startTime":449.055,"endTime":451.815,"body":"what organics is about."},{"speaker":"Chris Morrison","startTime":451.905,"endTime":453.495,"body":"It's about working with nature."},{"speaker":"Chris Morrison","startTime":453.885,"endTime":455.745,"body":"It's not working against nature."},{"speaker":"Chris Morrison","startTime":456.195,"endTime":457.485,"body":"It's respecting that."},{"speaker":"Chris Morrison","startTime":457.485,"endTime":458.955,"body":"We're just part of nature."},{"speaker":"Chris Morrison","startTime":458.955,"endTime":464.775,"body":"We're not superior to nature"},{"speaker":"Chris Morrison","startTime":458.955,"endTime":464.775,"body":"and that sort of a brings true."},{"speaker":"Chris Morrison","startTime":464.835,"endTime":469.185,"body":"And I'm super passionate about"},{"speaker":"Chris Morrison","startTime":464.835,"endTime":469.185,"body":"that, about looking after the soil,"},{"speaker":"Chris Morrison","startTime":469.185,"endTime":471.915,"body":"looking after people's house and"},{"speaker":"Chris Morrison","startTime":469.185,"endTime":471.915,"body":"looking after the environment."},{"speaker":"Chris Morrison","startTime":472.92,"endTime":475.62,"body":"And that to me is the basis of organics."},{"speaker":"Brian Berneman","startTime":476.88,"endTime":480.03,"body":"And that's beautiful"},{"speaker":"Brian Berneman","startTime":476.88,"endTime":480.03,"body":"because I do feel that, and I have this"},{"speaker":"Brian Berneman","startTime":480.03,"endTime":488.07,"body":"conversation a lot during the events"},{"speaker":"Brian Berneman","startTime":480.03,"endTime":488.07,"body":"of understanding that what, what we"},{"speaker":"Brian Berneman","startTime":488.07,"endTime":493.59,"body":"have been for the last, um, either"},{"speaker":"Brian Berneman","startTime":488.07,"endTime":493.59,"body":"now, whatever amount of years talked"},{"speaker":"Brian Berneman","startTime":493.59,"endTime":496.39,"body":"about sustainable, it's no longer."},{"speaker":"Brian Berneman","startTime":497.775,"endTime":502.395,"body":"We should be aiming is that restaurant"},{"speaker":"Brian Berneman","startTime":497.775,"endTime":502.395,"body":"narrative, um, I'm working as a say"},{"speaker":"Brian Berneman","startTime":502.395,"endTime":505.935,"body":"with the land, working with the cycles."},{"speaker":"Brian Berneman","startTime":506.354,"endTime":508.455,"body":"I'm not working against it."},{"speaker":"Brian Berneman","startTime":508.575,"endTime":516.525,"body":"And there is something within that,"},{"speaker":"Brian Berneman","startTime":508.575,"endTime":516.525,"body":"that I find that at some point there"},{"speaker":"Brian Berneman","startTime":516.525,"endTime":521.265,"body":"was this shift of wanting to make"},{"speaker":"Brian Berneman","startTime":516.525,"endTime":521.265,"body":"enough enough for the feed the world."},{"speaker":"Brian Berneman","startTime":521.745,"endTime":528.255,"body":"Um, We didn't have that long-term"},{"speaker":"Brian Berneman","startTime":521.745,"endTime":528.255,"body":"vision of, well, we are the bidding,"},{"speaker":"Brian Berneman","startTime":528.255,"endTime":529.545,"body":"the nutrients of the circle."},{"speaker":"Brian Berneman","startTime":529.545,"endTime":536.115,"body":"We are creating such a mess with"},{"speaker":"Brian Berneman","startTime":529.545,"endTime":536.115,"body":"all of the chemicals that we are"},{"speaker":"Brian Berneman","startTime":536.115,"endTime":539.745,"body":"using, and yes, we are making now."},{"speaker":"Brian Berneman","startTime":539.745,"endTime":541.965,"body":"But what about in the future?"},{"speaker":"Brian Berneman","startTime":542.204,"endTime":547.515,"body":"And this is something that I've been"},{"speaker":"Brian Berneman","startTime":542.204,"endTime":547.515,"body":"talking a lot with with experts."},{"speaker":"Brian Berneman","startTime":547.765,"endTime":549.074,"body":"I'm not an expert in this."},{"speaker":"Brian Berneman","startTime":550.41,"endTime":556.08,"body":"If we don't go back to these"},{"speaker":"Brian Berneman","startTime":550.41,"endTime":556.08,"body":"practices, we are going to run out"},{"speaker":"Brian Berneman","startTime":556.08,"endTime":558.09,"body":"of cycle to actually grow things."},{"speaker":"Brian Berneman","startTime":558.81,"endTime":565.5,"body":"Um, and this is why I, this one of"},{"speaker":"Brian Berneman","startTime":558.81,"endTime":565.5,"body":"my values, why I supported so much"},{"speaker":"Brian Berneman","startTime":565.53,"endTime":572.76,"body":"what you do, um, and being able to"},{"speaker":"Brian Berneman","startTime":565.53,"endTime":572.76,"body":"actually get behind those that are."},{"speaker":"Brian Berneman","startTime":574.275,"endTime":579.015,"body":"Creating products and are, um,"},{"speaker":"Brian Berneman","startTime":574.275,"endTime":579.015,"body":"not only creating products,"},{"speaker":"Brian Berneman","startTime":579.045,"endTime":584.655,"body":"but creating communities behind"},{"speaker":"Brian Berneman","startTime":579.045,"endTime":584.655,"body":"something that is of value."},{"speaker":"Brian Berneman","startTime":585.735,"endTime":588.345,"body":"And with that I wanted to touch on."},{"speaker":"Brian Berneman","startTime":588.705,"endTime":593.145,"body":"And I know that the work that you do, but"},{"speaker":"Brian Berneman","startTime":588.705,"endTime":593.145,"body":"not everybody knows the work that you do."},{"speaker":"Brian Berneman","startTime":593.955,"endTime":595.695,"body":"Why is it important?"},{"speaker":"Brian Berneman","startTime":595.935,"endTime":602.175,"body":"The community aspect, and why is it"},{"speaker":"Brian Berneman","startTime":595.935,"endTime":602.175,"body":"important to partner with the farmers"},{"speaker":"Brian Berneman","startTime":602.175,"endTime":604.305,"body":"instead of trying to figure it out?"},{"speaker":"Brian Berneman","startTime":604.365,"endTime":605.595,"body":"What's in it for me."},{"speaker":"Chris Morrison","startTime":607.065,"endTime":611.745,"body":"So I believe that's"},{"speaker":"Chris Morrison","startTime":607.065,"endTime":611.745,"body":"really important to look at a holistic"},{"speaker":"Chris Morrison","startTime":611.925,"endTime":617.415,"body":"value chain and rather than just look at"},{"speaker":"Chris Morrison","startTime":611.925,"endTime":617.415,"body":"the finished product and the brand and"},{"speaker":"Chris Morrison","startTime":617.415,"endTime":623.085,"body":"the marketing, et cetera, that we must"},{"speaker":"Chris Morrison","startTime":617.415,"endTime":623.085,"body":"support the people all the way through."},{"speaker":"Chris Morrison","startTime":624.0,"endTime":630.479,"body":"And most importantly, the farmer at the"},{"speaker":"Chris Morrison","startTime":624.0,"endTime":630.479,"body":"beginning, because they're the ones most"},{"speaker":"Chris Morrison","startTime":630.599,"endTime":636.449,"body":"likely when there's pressure on prices,"},{"speaker":"Chris Morrison","startTime":630.599,"endTime":636.449,"body":"et cetera, they bear the brunt of that."},{"speaker":"Chris Morrison","startTime":637.02,"endTime":639.359,"body":"And actually they're"},{"speaker":"Chris Morrison","startTime":637.02,"endTime":639.359,"body":"the most important part."},{"speaker":"Chris Morrison","startTime":640.275,"endTime":641.594,"body":"And the finished product."},{"speaker":"Chris Morrison","startTime":641.594,"endTime":645.344,"body":"So we must look after them one"},{"speaker":"Chris Morrison","startTime":641.594,"endTime":645.344,"body":"way to do that is to connect"},{"speaker":"Chris Morrison","startTime":645.435,"endTime":647.625,"body":"the consumer to the Gras."},{"speaker":"Chris Morrison","startTime":648.224,"endTime":653.265,"body":"And so we, um, for"},{"speaker":"Chris Morrison","startTime":648.224,"endTime":653.265,"body":"example, was comma drinks."},{"speaker":"Chris Morrison","startTime":653.324,"endTime":660.854,"body":"We have a column of color foundation, and"},{"speaker":"Chris Morrison","startTime":653.324,"endTime":660.854,"body":"1% of all our sales goes back to the colon"},{"speaker":"Chris Morrison","startTime":660.854,"endTime":666.704,"body":"and that grows and zero early on, and"},{"speaker":"Chris Morrison","startTime":660.854,"endTime":666.704,"body":"then serially, as most people will know."},{"speaker":"Chris Morrison","startTime":668.265,"endTime":673.845,"body":"It's a poor country and it has gone"},{"speaker":"Chris Morrison","startTime":668.265,"endTime":673.845,"body":"through many, many difficult periods."},{"speaker":"Chris Morrison","startTime":673.875,"endTime":680.025,"body":"Um, more recently we have had Ebola,"},{"speaker":"Chris Morrison","startTime":673.875,"endTime":680.025,"body":"uh, that has been very devastating."},{"speaker":"Chris Morrison","startTime":680.745,"endTime":684.885,"body":"And then before that a civil war"},{"speaker":"Chris Morrison","startTime":680.745,"endTime":684.885,"body":"that went on or the very brutal"},{"speaker":"Chris Morrison","startTime":684.885,"endTime":686.865,"body":"civil war that went on for 10 years."},{"speaker":"Chris Morrison","startTime":687.225,"endTime":693.765,"body":"So these people are desperate to just"},{"speaker":"Chris Morrison","startTime":687.225,"endTime":693.765,"body":"an, a, a fair living in, so we feel"},{"speaker":"Chris Morrison","startTime":693.765,"endTime":699.795,"body":"it's so important to get back to those"},{"speaker":"Chris Morrison","startTime":693.765,"endTime":699.795,"body":"growers, into support them and let"},{"speaker":"Chris Morrison","startTime":699.795,"endTime":701.715,"body":"them have a sustainable livelihood."},{"speaker":"Chris Morrison","startTime":702.315,"endTime":707.415,"body":"And we have focused what's the"},{"speaker":"Chris Morrison","startTime":702.315,"endTime":707.415,"body":"Canada foundation on educating women,"},{"speaker":"Chris Morrison","startTime":707.925,"endTime":709.825,"body":"because we know that when you educate."},{"speaker":"Chris Morrison","startTime":710.67,"endTime":717.39,"body":"You left a livelihoods, um, of the whole"},{"speaker":"Chris Morrison","startTime":710.67,"endTime":717.39,"body":"community and you can bring the community"},{"speaker":"Chris Morrison","startTime":717.39,"endTime":723.66,"body":"out of poverty through the simple act"},{"speaker":"Chris Morrison","startTime":717.39,"endTime":723.66,"body":"of education and often young woman,"},{"speaker":"Chris Morrison","startTime":723.69,"endTime":727.77,"body":"uh, the ones that miss out, if there's"},{"speaker":"Chris Morrison","startTime":723.69,"endTime":727.77,"body":"a family and they were boys and girls."},{"speaker":"Chris Morrison","startTime":728.49,"endTime":728.55,"body":"Yeah."},{"speaker":"Chris Morrison","startTime":729.72,"endTime":734.22,"body":"For many reasons, uh, the boys have got"},{"speaker":"Chris Morrison","startTime":729.72,"endTime":734.22,"body":"priority and often it goes, thank you."},{"speaker":"Chris Morrison","startTime":734.22,"endTime":738.69,"body":"And any education we feel it's"},{"speaker":"Chris Morrison","startTime":734.22,"endTime":738.69,"body":"super important to educate those"},{"speaker":"Chris Morrison","startTime":738.69,"endTime":740.64,"body":"women and to have a quality."},{"speaker":"Chris Morrison","startTime":741.15,"endTime":744.81,"body":"And there are fantastic social"},{"speaker":"Chris Morrison","startTime":741.15,"endTime":744.81,"body":"outcomes from achieving that."},{"speaker":"Brian Berneman","startTime":746.13,"endTime":746.49,"body":"Yes."},{"speaker":"Brian Berneman","startTime":746.52,"endTime":750.78,"body":"And would you be able to"},{"speaker":"Brian Berneman","startTime":746.52,"endTime":750.78,"body":"elaborate a little bit more?"},{"speaker":"Brian Berneman","startTime":750.87,"endTime":759.24,"body":"I'm curious about this, this way of"},{"speaker":"Brian Berneman","startTime":750.87,"endTime":759.24,"body":"partnering and actually, um, Working"},{"speaker":"Brian Berneman","startTime":759.24,"endTime":765.48,"body":"with the farmers and working with the"},{"speaker":"Brian Berneman","startTime":759.24,"endTime":765.48,"body":"communities instead of going there"},{"speaker":"Brian Berneman","startTime":765.48,"endTime":767.64,"body":"and saying, we know what's better."},{"speaker":"Brian Berneman","startTime":768.21,"endTime":772.05,"body":"Could you elaborate a little bit, what"},{"speaker":"Brian Berneman","startTime":768.21,"endTime":772.05,"body":"has been your experience with this"},{"speaker":"Chris Morrison","startTime":774.03,"endTime":776.18,"body":"as you,"},{"speaker":"Chris Morrison","startTime":774.03,"endTime":776.18,"body":"as you rightly say?"},{"speaker":"Chris Morrison","startTime":776.189,"endTime":780.6,"body":"Um, we, we don't want to come down"},{"speaker":"Chris Morrison","startTime":776.189,"endTime":780.6,"body":"there as the experts and Petra."},{"speaker":"Chris Morrison","startTime":784.17,"endTime":790.83,"body":"One, but sit down and we have, and do sit"},{"speaker":"Chris Morrison","startTime":784.17,"endTime":790.83,"body":"down with the shapes and the communities."},{"speaker":"Chris Morrison","startTime":791.13,"endTime":795.09,"body":"And certainly we've been fortunate"},{"speaker":"Chris Morrison","startTime":791.13,"endTime":795.09,"body":"that the co-founders of I've been"},{"speaker":"Chris Morrison","startTime":795.09,"endTime":798.78,"body":"fortunate enough to go to Syria"},{"speaker":"Chris Morrison","startTime":795.09,"endTime":798.78,"body":"and to experience it ourselves."},{"speaker":"Chris Morrison","startTime":799.29,"endTime":805.92,"body":"And we want to know from them how we"},{"speaker":"Chris Morrison","startTime":799.29,"endTime":805.92,"body":"can help them, what are the outcomes"},{"speaker":"Chris Morrison","startTime":805.92,"endTime":808.32,"body":"that they want and to support them?"},{"speaker":"Chris Morrison","startTime":808.35,"endTime":808.95,"body":"What's that?"},{"speaker":"Chris Morrison","startTime":808.98,"endTime":811.65,"body":"So it's very much less."},{"speaker":"Chris Morrison","startTime":812.655,"endTime":817.965,"body":"And to work with lemonades needs"},{"speaker":"Chris Morrison","startTime":812.655,"endTime":817.965,"body":"and not to present what we think"},{"speaker":"Chris Morrison","startTime":818.085,"endTime":819.915,"body":"they might need or might want it."},{"speaker":"Chris Morrison","startTime":820.064,"endTime":822.345,"body":"It's a, it's a true partnership."},{"speaker":"Chris Morrison","startTime":822.405,"endTime":827.355,"body":"And it's one that works for both"},{"speaker":"Chris Morrison","startTime":822.405,"endTime":827.355,"body":"parties and it's very rewarding."},{"speaker":"Chris Morrison","startTime":827.415,"endTime":830.895,"body":"And we, uh, this is a very"},{"speaker":"Chris Morrison","startTime":827.415,"endTime":830.895,"body":"long-term partnership."},{"speaker":"Chris Morrison","startTime":830.895,"endTime":834.785,"body":"We're not in and out or anything like"},{"speaker":"Chris Morrison","startTime":830.895,"endTime":834.785,"body":"that, where we committed to this."},{"speaker":"Chris Morrison","startTime":835.815,"endTime":841.185,"body":"Sit up with foundation as a separate"},{"speaker":"Chris Morrison","startTime":835.815,"endTime":841.185,"body":"identity to the business so that it is"},{"speaker":"Chris Morrison","startTime":841.185,"endTime":846.495,"body":"protected and that the values of the"},{"speaker":"Chris Morrison","startTime":841.185,"endTime":846.495,"body":"foundation of particular in the law."},{"speaker":"Brian Berneman","startTime":847.965,"endTime":849.225,"body":"Yes, I'm beautiful."},{"speaker":"Brian Berneman","startTime":849.225,"endTime":855.075,"body":"And I think that this, this"},{"speaker":"Brian Berneman","startTime":849.225,"endTime":855.075,"body":"brings me to something of"},{"speaker":"Brian Berneman","startTime":855.075,"endTime":856.395,"body":"what you just said at the end."},{"speaker":"Brian Berneman","startTime":857.64,"endTime":864.99,"body":"Um, the idea of having businesses and"},{"speaker":"Brian Berneman","startTime":857.64,"endTime":864.99,"body":"organizations based on values based"},{"speaker":"Brian Berneman","startTime":864.99,"endTime":870.33,"body":"on a vision that it's not the short"},{"speaker":"Brian Berneman","startTime":864.99,"endTime":870.33,"body":"term on, non-stressed a profit or not."},{"speaker":"Brian Berneman","startTime":870.36,"endTime":872.28,"body":"I love them."},{"speaker":"Brian Berneman","startTime":872.37,"endTime":877.5,"body":"They're a sphere of social"},{"speaker":"Brian Berneman","startTime":872.37,"endTime":877.5,"body":"responsible companies."},{"speaker":"Brian Berneman","startTime":878.069,"endTime":885.96,"body":"Um, and I know that for that to"},{"speaker":"Brian Berneman","startTime":878.069,"endTime":885.96,"body":"happen, businesses need to have strong."},{"speaker":"Brian Berneman","startTime":887.085,"endTime":890.535,"body":"You need to have a holistic"},{"speaker":"Brian Berneman","startTime":887.085,"endTime":890.535,"body":"approach, as you mentioned before."},{"speaker":"Brian Berneman","startTime":891.39,"endTime":898.56,"body":"What, what are the, the things that you"},{"speaker":"Brian Berneman","startTime":891.39,"endTime":898.56,"body":"have seen that's based in terms of social"},{"speaker":"Brian Berneman","startTime":898.56,"endTime":904.32,"body":"responsible companies or businesses and"},{"speaker":"Brian Berneman","startTime":898.56,"endTime":904.32,"body":"how has that shifted through the years?"},{"speaker":"Chris Morrison","startTime":905.82,"endTime":908.58,"body":"Yeah, what I"},{"speaker":"Chris Morrison","startTime":905.82,"endTime":908.58,"body":"I've, I've been fortunate enough"},{"speaker":"Chris Morrison","startTime":908.61,"endTime":912.18,"body":"to work with Rachel Brown from"},{"speaker":"Chris Morrison","startTime":908.61,"endTime":912.18,"body":"the sustainable business network."},{"speaker":"Chris Morrison","startTime":912.895,"endTime":918.355,"body":"And, um, she, she is the CEO,"},{"speaker":"Chris Morrison","startTime":912.895,"endTime":918.355,"body":"the founder, and the CEO of a"},{"speaker":"Chris Morrison","startTime":918.355,"endTime":919.765,"body":"sustainable business network."},{"speaker":"Chris Morrison","startTime":920.334,"endTime":926.005,"body":"And I was fortunate enough to be the chair"},{"speaker":"Chris Morrison","startTime":920.334,"endTime":926.005,"body":"person with her for the first 10 years."},{"speaker":"Chris Morrison","startTime":926.064,"endTime":932.125,"body":"And, um, yeah, it's, it's, it's a"},{"speaker":"Chris Morrison","startTime":926.064,"endTime":932.125,"body":"big, big movement now, a sustainable"},{"speaker":"Chris Morrison","startTime":932.185,"endTime":937.584,"body":"business and, um, more and more"},{"speaker":"Chris Morrison","startTime":932.185,"endTime":937.584,"body":"businesses are paying attention to this."},{"speaker":"Chris Morrison","startTime":938.715,"endTime":943.665,"body":"On the board and it's, uh, it's become"},{"speaker":"Chris Morrison","startTime":938.715,"endTime":943.665,"body":"an uncommon practice, but we need to"},{"speaker":"Chris Morrison","startTime":943.665,"endTime":945.915,"body":"keep pushing the boundaries all the time."},{"speaker":"Chris Morrison","startTime":945.915,"endTime":951.315,"body":"And it's not good enough just to"},{"speaker":"Chris Morrison","startTime":945.915,"endTime":951.315,"body":"do the recycling or, uh, you know,"},{"speaker":"Chris Morrison","startTime":951.315,"endTime":953.895,"body":"those small assignments with light"},{"speaker":"Chris Morrison","startTime":951.315,"endTime":953.895,"body":"bulbs or something like that."},{"speaker":"Chris Morrison","startTime":953.895,"endTime":957.165,"body":"We need systematic change"},{"speaker":"Chris Morrison","startTime":953.895,"endTime":957.165,"body":"and we need to look at full"},{"speaker":"Chris Morrison","startTime":957.165,"endTime":959.865,"body":"cycle analysis and see trends."},{"speaker":"Chris Morrison","startTime":959.955,"endTime":966.375,"body":"And, um, w we, uh, With the"},{"speaker":"Chris Morrison","startTime":959.955,"endTime":966.375,"body":"constraints, uh, becoming more and"},{"speaker":"Chris Morrison","startTime":966.375,"endTime":972.105,"body":"more difficult as you know, we face"},{"speaker":"Chris Morrison","startTime":966.375,"endTime":972.105,"body":"the challenges of climate change and"},{"speaker":"Chris Morrison","startTime":972.435,"endTime":975.735,"body":"inequality, um, around the world."},{"speaker":"Chris Morrison","startTime":975.735,"endTime":979.245,"body":"And you know, we're saying in New"},{"speaker":"Chris Morrison","startTime":975.735,"endTime":979.245,"body":"Zealand, some fundamental things,"},{"speaker":"Chris Morrison","startTime":979.485,"endTime":981.525,"body":"we're getting more and more droughts."},{"speaker":"Chris Morrison","startTime":982.064,"endTime":985.305,"body":"You know, we have these"},{"speaker":"Chris Morrison","startTime":982.064,"endTime":985.305,"body":"weather extremes, et cetera."},{"speaker":"Chris Morrison","startTime":985.305,"endTime":986.805,"body":"So businesses have to address."},{"speaker":"Chris Morrison","startTime":987.885,"endTime":993.315,"body":"We want businesses to put pressure on"},{"speaker":"Chris Morrison","startTime":987.885,"endTime":993.315,"body":"governments to make fundamental changes,"},{"speaker":"Chris Morrison","startTime":993.315,"endTime":997.275,"body":"which I believe that, you know, we"},{"speaker":"Chris Morrison","startTime":993.315,"endTime":997.275,"body":"shouldn't move our tech system to more"},{"speaker":"Chris Morrison","startTime":997.635,"endTime":1001.065,"body":"about grand Texas alluded pace though."},{"speaker":"Chris Morrison","startTime":1001.065,"endTime":1004.895,"body":"Instead of doing the right"},{"speaker":"Chris Morrison","startTime":1001.065,"endTime":1004.895,"body":"things are rewarded, uh, and just"},{"speaker":"Chris Morrison","startTime":1004.895,"endTime":1007.235,"body":"changed the fundamental emphasis."},{"speaker":"Chris Morrison","startTime":1007.295,"endTime":1007.415,"body":"Right."},{"speaker":"Chris Morrison","startTime":1009.225,"endTime":1012.615,"body":"You know, letting people off"},{"speaker":"Chris Morrison","startTime":1009.225,"endTime":1012.615,"body":"the polluters, et cetera, but"},{"speaker":"Chris Morrison","startTime":1012.615,"endTime":1015.915,"body":"actually getting people to take"},{"speaker":"Chris Morrison","startTime":1012.615,"endTime":1015.915,"body":"responsibility for their actions."},{"speaker":"Chris Morrison","startTime":1016.395,"endTime":1022.725,"body":"So that's at the core of sustainability"},{"speaker":"Chris Morrison","startTime":1016.395,"endTime":1022.725,"body":"and, you know, we, we, there's a lot of"},{"speaker":"Chris Morrison","startTime":1022.725,"endTime":1027.585,"body":"work to be done, but I'm very positive"},{"speaker":"Chris Morrison","startTime":1022.725,"endTime":1027.585,"body":"about there's more and more businesses"},{"speaker":"Chris Morrison","startTime":1027.585,"endTime":1029.115,"body":"that are wanting to do the right thing."},{"speaker":"Chris Morrison","startTime":1029.115,"endTime":1030.795,"body":"They wanting to network together."},{"speaker":"Chris Morrison","startTime":1031.745,"endTime":1036.905,"body":"Work out these issues and see"},{"speaker":"Chris Morrison","startTime":1031.745,"endTime":1036.905,"body":"how we can work together to find"},{"speaker":"Chris Morrison","startTime":1036.905,"endTime":1038.675,"body":"solutions to these big problems."},{"speaker":"Brian Berneman","startTime":1039.725,"endTime":1040.085,"body":"Yes."},{"speaker":"Brian Berneman","startTime":1040.575,"endTime":1046.385,"body":"And I think it's very interesting"},{"speaker":"Brian Berneman","startTime":1040.575,"endTime":1046.385,"body":"what you say, because I find that the"},{"speaker":"Brian Berneman","startTime":1046.385,"endTime":1053.045,"body":"system needs to change in a sense,"},{"speaker":"Brian Berneman","startTime":1046.385,"endTime":1053.045,"body":"because what has been true for business"},{"speaker":"Brian Berneman","startTime":1053.255,"endTime":1056.195,"body":"has been maximizing, maximizing from."},{"speaker":"Brian Berneman","startTime":1057.185,"endTime":1064.625,"body":"And not caring about the actual"},{"speaker":"Brian Berneman","startTime":1057.185,"endTime":1064.625,"body":"true cost of what is actually being"},{"speaker":"Brian Berneman","startTime":1064.625,"endTime":1070.805,"body":"done to the land or to people or"},{"speaker":"Brian Berneman","startTime":1064.625,"endTime":1070.805,"body":"all throughout the supply chain."},{"speaker":"Brian Berneman","startTime":1071.345,"endTime":1072.935,"body":"And it has been that."},{"speaker":"Brian Berneman","startTime":1072.935,"endTime":1080.495,"body":"And I, I think that the more that"},{"speaker":"Brian Berneman","startTime":1072.935,"endTime":1080.495,"body":"we can see businesses that can"},{"speaker":"Brian Berneman","startTime":1080.495,"endTime":1084.935,"body":"make profit some they can make"},{"speaker":"Brian Berneman","startTime":1080.495,"endTime":1084.935,"body":"their businesses sustainable."},{"speaker":"Brian Berneman","startTime":1086.165,"endTime":1094.335,"body":"And at the same time, taking care of"},{"speaker":"Brian Berneman","startTime":1086.165,"endTime":1094.335,"body":"all the stakeholders of the land of,"},{"speaker":"Brian Berneman","startTime":1095.015,"endTime":1099.725,"body":"as you said, like not just recycling,"},{"speaker":"Brian Berneman","startTime":1095.015,"endTime":1099.725,"body":"but looking at everything, what are"},{"speaker":"Brian Berneman","startTime":1099.754,"endTime":1106.805,"body":"some of the key aspects that you think"},{"speaker":"Brian Berneman","startTime":1099.754,"endTime":1106.805,"body":"that should be in your, your own?"},{"speaker":"Brian Berneman","startTime":1107.375,"endTime":1111.875,"body":"Um, uh, as a person, what are the next."},{"speaker":"Brian Berneman","startTime":1113.215,"endTime":1117.955,"body":"Key aspects that there should be a change,"},{"speaker":"Brian Berneman","startTime":1113.215,"endTime":1117.955,"body":"as you just mentioned, like a little bit"},{"speaker":"Brian Berneman","startTime":1117.955,"endTime":1125.485,"body":"of a tax, but what can the businesses"},{"speaker":"Brian Berneman","startTime":1117.955,"endTime":1125.485,"body":"or the government get on board next?"},{"speaker":"Chris Morrison","startTime":1127.555,"endTime":1131.325,"body":"Well, I mean, I'm, you"},{"speaker":"Chris Morrison","startTime":1127.555,"endTime":1131.325,"body":"know, personally for me is I'd sit,"},{"speaker":"Chris Morrison","startTime":1131.335,"endTime":1132.805,"body":"I'm very passionate about organic."},{"speaker":"Chris Morrison","startTime":1132.835,"endTime":1138.985,"body":"So New Zealand is a producer"},{"speaker":"Chris Morrison","startTime":1132.835,"endTime":1138.985,"body":"of food and fiber and we, you"},{"speaker":"Chris Morrison","startTime":1138.985,"endTime":1140.155,"body":"know, we have this specific."},{"speaker":"Chris Morrison","startTime":1141.095,"endTime":1147.575,"body":"We're a clean grain country that actually"},{"speaker":"Chris Morrison","startTime":1141.095,"endTime":1147.575,"body":"we have a lot of issues here and we need"},{"speaker":"Chris Morrison","startTime":1147.575,"endTime":1151.895,"body":"to be honest and transparent about that,"},{"speaker":"Chris Morrison","startTime":1147.575,"endTime":1151.895,"body":"and we need to address these issues."},{"speaker":"Chris Morrison","startTime":1152.225,"endTime":1157.415,"body":"And as you say, we can't continue to"},{"speaker":"Chris Morrison","startTime":1152.225,"endTime":1157.415,"body":"just chase that dollar the whole time."},{"speaker":"Chris Morrison","startTime":1157.805,"endTime":1159.695,"body":"And it's not about growth."},{"speaker":"Chris Morrison","startTime":1160.295,"endTime":1162.514,"body":"It's about edit value."},{"speaker":"Chris Morrison","startTime":1162.965,"endTime":1163.865,"body":"It's about know."},{"speaker":"Chris Morrison","startTime":1164.705,"endTime":1167.735,"body":"Heaven goods that consumers"},{"speaker":"Chris Morrison","startTime":1164.705,"endTime":1167.735,"body":"around the world want."},{"speaker":"Chris Morrison","startTime":1167.835,"endTime":1171.275,"body":"And New Zealand is in"},{"speaker":"Chris Morrison","startTime":1167.835,"endTime":1171.275,"body":"this perfect position."},{"speaker":"Chris Morrison","startTime":1171.275,"endTime":1173.585,"body":"We were isolated at the"},{"speaker":"Chris Morrison","startTime":1171.275,"endTime":1173.585,"body":"bottom of the world."},{"speaker":"Chris Morrison","startTime":1174.185,"endTime":1177.235,"body":"W we very, very fortunately"},{"speaker":"Chris Morrison","startTime":1174.185,"endTime":1177.235,"body":"have low population whenever"},{"speaker":"Chris Morrison","startTime":1177.235,"endTime":1180.005,"body":"a lot of land, et cetera."},{"speaker":"Chris Morrison","startTime":1180.215,"endTime":1185.405,"body":"We need to look after that land and"},{"speaker":"Chris Morrison","startTime":1180.215,"endTime":1185.405,"body":"we need to build this brand of thing,"},{"speaker":"Chris Morrison","startTime":1185.495,"endTime":1190.025,"body":"regenerative organic nation, and"},{"speaker":"Chris Morrison","startTime":1185.495,"endTime":1190.025,"body":"produce those goods that are hot."},{"speaker":"Chris Morrison","startTime":1191.06,"endTime":1194.1,"body":"You're going to have to sell as main"},{"speaker":"Chris Morrison","startTime":1191.06,"endTime":1194.1,"body":"age to generate the same income."},{"speaker":"Chris Morrison","startTime":1194.69,"endTime":1198.71,"body":"But when we look in the future, when"},{"speaker":"Chris Morrison","startTime":1194.69,"endTime":1198.71,"body":"is our borders become open, that we"},{"speaker":"Chris Morrison","startTime":1199.25,"endTime":1204.23,"body":"continue to look at ecotourism, all"},{"speaker":"Chris Morrison","startTime":1199.25,"endTime":1204.23,"body":"of these things that, you know, then"},{"speaker":"Chris Morrison","startTime":1204.26,"endTime":1208.34,"body":"with technology, et cetera, that we're"},{"speaker":"Chris Morrison","startTime":1204.26,"endTime":1208.34,"body":"looking at the positives and constructive"},{"speaker":"Chris Morrison","startTime":1208.34,"endTime":1211.31,"body":"lives to help people in need, et cetera."},{"speaker":"Chris Morrison","startTime":1211.31,"endTime":1213.29,"body":"So New Zealand code."},{"speaker":"Chris Morrison","startTime":1215.0,"endTime":1216.5,"body":"A sustainable country."},{"speaker":"Chris Morrison","startTime":1216.53,"endTime":1223.28,"body":"And, uh, I know that's a generalist too,"},{"speaker":"Chris Morrison","startTime":1216.53,"endTime":1223.28,"body":"but you know, if we look deeply into how,"},{"speaker":"Chris Morrison","startTime":1223.34,"endTime":1226.639,"body":"how can we shake this country, but this"},{"speaker":"Chris Morrison","startTime":1223.34,"endTime":1226.639,"body":"opportunity, that environment, we're kind"},{"speaker":"Chris Morrison","startTime":1226.639,"endTime":1232.52,"body":"of having a bit of a reset, uh, everything"},{"speaker":"Chris Morrison","startTime":1226.639,"endTime":1232.52,"body":"has changed and how will we come out"},{"speaker":"Chris Morrison","startTime":1232.52,"endTime":1234.399,"body":"of this and how has museums that saved?"},{"speaker":"Chris Morrison","startTime":1234.409,"endTime":1239.149,"body":"And we've had wonderful world"},{"speaker":"Chris Morrison","startTime":1234.409,"endTime":1239.149,"body":"attention on the way that we've dealt"},{"speaker":"Chris Morrison","startTime":1239.149,"endTime":1241.97,"body":"with color and, uh, prime minister."},{"speaker":"Chris Morrison","startTime":1243.26,"endTime":1246.8,"body":"Done a wonderful job in a"},{"speaker":"Chris Morrison","startTime":1243.26,"endTime":1246.8,"body":"very compassionate way and"},{"speaker":"Chris Morrison","startTime":1246.8,"endTime":1248.239,"body":"brought everybody together."},{"speaker":"Chris Morrison","startTime":1248.239,"endTime":1250.52,"body":"And we all work together"},{"speaker":"Chris Morrison","startTime":1248.239,"endTime":1250.52,"body":"to get a great result."},{"speaker":"Chris Morrison","startTime":1251.57,"endTime":1256.04,"body":"Let's continue that momentum, that"},{"speaker":"Chris Morrison","startTime":1251.57,"endTime":1256.04,"body":"show the world that we, you know, how"},{"speaker":"Chris Morrison","startTime":1256.04,"endTime":1259.729,"body":"we handle this as how we can address"},{"speaker":"Chris Morrison","startTime":1256.04,"endTime":1259.729,"body":"some of the other problems and be"},{"speaker":"Chris Morrison","startTime":1259.729,"endTime":1264.439,"body":"a leader when it comes to climate"},{"speaker":"Chris Morrison","startTime":1259.729,"endTime":1264.439,"body":"change, clean food, clean water."},{"speaker":"Chris Morrison","startTime":1265.28,"endTime":1270.5,"body":"And, um, yeah, given straight how"},{"speaker":"Chris Morrison","startTime":1265.28,"endTime":1270.5,"body":"it can be done, but they have pride"},{"speaker":"Chris Morrison","startTime":1270.5,"endTime":1275.75,"body":"of stick, but, and may be some costs"},{"speaker":"Chris Morrison","startTime":1270.5,"endTime":1275.75,"body":"along the way that we can do this."},{"speaker":"Chris Morrison","startTime":1275.78,"endTime":1279.439,"body":"If we, if we all come together"},{"speaker":"Chris Morrison","startTime":1275.78,"endTime":1279.439,"body":"and choose a good outcome."},{"speaker":"Brian Berneman","startTime":1280.58,"endTime":1281.03,"body":"Yes."},{"speaker":"Brian Berneman","startTime":1281.11,"endTime":1282.199,"body":"Beautiful inside them."},{"speaker":"Brian Berneman","startTime":1282.29,"endTime":1289.729,"body":"And I think that I see this as the time"},{"speaker":"Brian Berneman","startTime":1282.29,"endTime":1289.729,"body":"to be bold, to make changes, because"},{"speaker":"Brian Berneman","startTime":1289.729,"endTime":1291.56,"body":"as just say, like, this is a unique."},{"speaker":"Brian Berneman","startTime":1292.43,"endTime":1302.03,"body":"Um, things are different and it's"},{"speaker":"Brian Berneman","startTime":1292.43,"endTime":1302.03,"body":"like, why not using this time as the"},{"speaker":"Brian Berneman","startTime":1302.45,"endTime":1306.26,"body":"perfect time to actually create those"},{"speaker":"Brian Berneman","startTime":1302.45,"endTime":1306.26,"body":"changes, to be able to say like,"},{"speaker":"Brian Berneman","startTime":1306.29,"endTime":1310.04,"body":"okay, like I should say that everyone"},{"speaker":"Brian Berneman","startTime":1306.29,"endTime":1310.04,"body":"needs to look into New Zealand."},{"speaker":"Brian Berneman","startTime":1311.12,"endTime":1313.85,"body":"Like what can we do that?"},{"speaker":"Brian Berneman","startTime":1314.69,"endTime":1317.78,"body":"It's going to make us proud"},{"speaker":"Brian Berneman","startTime":1314.69,"endTime":1317.78,"body":"and it's going to make everyone"},{"speaker":"Brian Berneman","startTime":1317.78,"endTime":1320.15,"body":"proud, um, that we are actually."},{"speaker":"Brian Berneman","startTime":1321.125,"endTime":1323.075,"body":"Keeping up with the."},{"speaker":"Brian Berneman","startTime":1324.2,"endTime":1329.659,"body":"The way that, that is hard to sing"},{"speaker":"Brian Berneman","startTime":1324.2,"endTime":1329.659,"body":"now, assess that's green clean brand"},{"speaker":"Brian Berneman","startTime":1330.08,"endTime":1332.03,"body":"and being able to create that change."},{"speaker":"Brian Berneman","startTime":1332.06,"endTime":1339.95,"body":"And, um, I'm curious, uh, I was actually"},{"speaker":"Brian Berneman","startTime":1332.06,"endTime":1339.95,"body":"on one of the, the events that I ran, I"},{"speaker":"Brian Berneman","startTime":1340.32,"endTime":1342.379,"body":"was talking about organics and fair trade."},{"speaker":"Brian Berneman","startTime":1342.379,"endTime":1345.83,"body":"That is another of the topics that"},{"speaker":"Brian Berneman","startTime":1342.379,"endTime":1345.83,"body":"I wanted to touch on in a moment."},{"speaker":"Brian Berneman","startTime":1346.37,"endTime":1355.189,"body":"Uh, but I mentioned from the standpoint"},{"speaker":"Brian Berneman","startTime":1346.37,"endTime":1355.189,"body":"of the consumer, Wouldn't it be"},{"speaker":"Brian Berneman","startTime":1355.399,"endTime":1361.159,"body":"amazing if we were to go to the market"},{"speaker":"Brian Berneman","startTime":1355.399,"endTime":1361.159,"body":"or the supermarket or whatever it"},{"speaker":"Brian Berneman","startTime":1361.159,"endTime":1363.35,"body":"is that we buy our products from."},{"speaker":"Brian Berneman","startTime":1364.07,"endTime":1370.459,"body":"And instead of seeing the organic"},{"speaker":"Brian Berneman","startTime":1364.07,"endTime":1370.459,"body":"session, a session like sexual"},{"speaker":"Brian Berneman","startTime":1370.459,"endTime":1374.54,"body":"enough, the supermarket, and then"},{"speaker":"Brian Berneman","startTime":1370.459,"endTime":1374.54,"body":"the rest of the meshes, we would see"},{"speaker":"Brian Berneman","startTime":1375.32,"endTime":1378.26,"body":"veggies and then chemically grow on."},{"speaker":"Brian Berneman","startTime":1379.325,"endTime":1383.795,"body":"Or for like the first raid products"},{"speaker":"Brian Berneman","startTime":1379.325,"endTime":1383.795,"body":"don't have the same for trade."},{"speaker":"Brian Berneman","startTime":1383.915,"endTime":1386.795,"body":"Everything else needs"},{"speaker":"Brian Berneman","startTime":1383.915,"endTime":1386.795,"body":"to say, not for trade."},{"speaker":"Brian Berneman","startTime":1388.805,"endTime":1392.585,"body":"How, how would that change"},{"speaker":"Brian Berneman","startTime":1388.805,"endTime":1392.585,"body":"the perspective for consumers"},{"speaker":"Brian Berneman","startTime":1392.585,"endTime":1394.325,"body":"in terms of what do we value?"},{"speaker":"Brian Berneman","startTime":1394.325,"endTime":1399.215,"body":"Because I do know, and this is"},{"speaker":"Brian Berneman","startTime":1394.325,"endTime":1399.215,"body":"something that, that I feel like."},{"speaker":"Brian Berneman","startTime":1400.685,"endTime":1406.325,"body":"I said my business for you, this must"},{"speaker":"Brian Berneman","startTime":1400.685,"endTime":1406.325,"body":"be a challenge of, of saying that"},{"speaker":"Brian Berneman","startTime":1406.774,"endTime":1412.685,"body":"are the consumers going to be willing"},{"speaker":"Brian Berneman","startTime":1406.774,"endTime":1412.685,"body":"to pay extra for something that"},{"speaker":"Brian Berneman","startTime":1412.685,"endTime":1414.815,"body":"is actually organic for the trade?"},{"speaker":"Brian Berneman","startTime":1415.955,"endTime":1418.024,"body":"How, how do you deal with that?"},{"speaker":"Chris Morrison","startTime":1418.475,"endTime":1422.435,"body":"Yeah, well that, it's,"},{"speaker":"Chris Morrison","startTime":1418.475,"endTime":1422.435,"body":"it's very interesting point and, and"},{"speaker":"Chris Morrison","startTime":1422.465,"endTime":1424.805,"body":"others have discussed this as well as."},{"speaker":"Chris Morrison","startTime":1425.81,"endTime":1430.82,"body":"Yeah, it's very unfair that, um, for"},{"speaker":"Chris Morrison","startTime":1425.81,"endTime":1430.82,"body":"example, in the supermarkets that"},{"speaker":"Chris Morrison","startTime":1430.82,"endTime":1435.59,"body":"see organic products that have to use"},{"speaker":"Chris Morrison","startTime":1430.82,"endTime":1435.59,"body":"the extra packaging to make sure that"},{"speaker":"Chris Morrison","startTime":1435.649,"endTime":1440.81,"body":"they're, they're different when it"},{"speaker":"Chris Morrison","startTime":1435.649,"endTime":1440.81,"body":"gets to the checkout and those, um,"},{"speaker":"Chris Morrison","startTime":1440.87,"endTime":1446.389,"body":"that, uh, conventionally for juice, I"},{"speaker":"Chris Morrison","startTime":1440.87,"endTime":1446.389,"body":"don't have to put that extra expense"},{"speaker":"Chris Morrison","startTime":1447.08,"endTime":1451.19,"body":"and the organic and sustainable"},{"speaker":"Chris Morrison","startTime":1447.08,"endTime":1451.19,"body":"products that we produce in music."},{"speaker":"Chris Morrison","startTime":1452.135,"endTime":1459.095,"body":"They, they don't, you know, they"},{"speaker":"Chris Morrison","startTime":1452.135,"endTime":1459.095,"body":"don't have those costs that go into"},{"speaker":"Chris Morrison","startTime":1459.125,"endTime":1462.875,"body":"looking after the soil, looking after"},{"speaker":"Chris Morrison","startTime":1459.125,"endTime":1462.875,"body":"water, looking after the air, et"},{"speaker":"Chris Morrison","startTime":1462.875,"endTime":1467.495,"body":"cetera, all the things that organic"},{"speaker":"Chris Morrison","startTime":1462.875,"endTime":1467.495,"body":"growers that is a cost, you know,"},{"speaker":"Chris Morrison","startTime":1467.495,"endTime":1469.955,"body":"they hand waved rather than spraying."},{"speaker":"Chris Morrison","startTime":1473.885,"endTime":1478.264,"body":"looking after the land and their costs."},{"speaker":"Chris Morrison","startTime":1478.264,"endTime":1478.385,"body":"And."},{"speaker":"Chris Morrison","startTime":1479.54,"endTime":1481.879,"body":"That other growers."},{"speaker":"Chris Morrison","startTime":1482.33,"endTime":1484.07,"body":"And why is it broad?"},{"speaker":"Chris Morrison","startTime":1484.729,"endTime":1491.629,"body":"Do not carry because they are looking at"},{"speaker":"Chris Morrison","startTime":1484.729,"endTime":1491.629,"body":"short term Quip, the cheapest possible"},{"speaker":"Chris Morrison","startTime":1491.629,"endTime":1496.04,"body":"way to have produced a, hit a broccoli"},{"speaker":"Chris Morrison","startTime":1491.629,"endTime":1496.04,"body":"or an orange or something like that."},{"speaker":"Chris Morrison","startTime":1496.55,"endTime":1502.02,"body":"But it's the future generations that are"},{"speaker":"Chris Morrison","startTime":1496.55,"endTime":1502.02,"body":"having to pay the cost of that decision."},{"speaker":"Chris Morrison","startTime":1502.02,"endTime":1502.189,"body":"And."},{"speaker":"Chris Morrison","startTime":1503.375,"endTime":1504.365,"body":"Oh, I'm sorry."},{"speaker":"Chris Morrison","startTime":1505.115,"endTime":1508.205,"body":"It's very difficult to put"},{"speaker":"Chris Morrison","startTime":1505.115,"endTime":1508.205,"body":"that across to consumers."},{"speaker":"Chris Morrison","startTime":1508.205,"endTime":1511.985,"body":"When, when they look at two oranges"},{"speaker":"Chris Morrison","startTime":1508.205,"endTime":1511.985,"body":"sitting one inside the other, and"},{"speaker":"Chris Morrison","startTime":1511.985,"endTime":1519.004,"body":"one's 50 seats more Keyline there"},{"speaker":"Chris Morrison","startTime":1511.985,"endTime":1519.004,"body":"are hidden costs in those two"},{"speaker":"Chris Morrison","startTime":1519.004,"endTime":1521.314,"body":"different ways of producing produce."},{"speaker":"Chris Morrison","startTime":1521.314,"endTime":1526.514,"body":"And unfortunately, You know, people"},{"speaker":"Chris Morrison","startTime":1521.314,"endTime":1526.514,"body":"are making decisions very quickly when"},{"speaker":"Chris Morrison","startTime":1526.514,"endTime":1530.835,"body":"they walk down a supermarket off that"},{"speaker":"Chris Morrison","startTime":1526.514,"endTime":1530.835,"body":"we knew we do need to educate people."},{"speaker":"Chris Morrison","startTime":1530.835,"endTime":1536.774,"body":"We do need to get this disgust and scope,"},{"speaker":"Chris Morrison","startTime":1530.835,"endTime":1536.774,"body":"and then the media that Sutra, um, because"},{"speaker":"Chris Morrison","startTime":1536.805,"endTime":1543.825,"body":"there are hidden costs involved and those"},{"speaker":"Chris Morrison","startTime":1536.805,"endTime":1543.825,"body":"decisions that are made and yeah, it's"},{"speaker":"Chris Morrison","startTime":1543.825,"endTime":1546.595,"body":"um, the true cost of growing ahead of."},{"speaker":"Chris Morrison","startTime":1547.66,"endTime":1548.98,"body":"It's not 50 cents."},{"speaker":"Chris Morrison","startTime":1549.46,"endTime":1555.58,"body":"You know, it may be a dollar or"},{"speaker":"Chris Morrison","startTime":1549.46,"endTime":1555.58,"body":"whatever because there a hidden,"},{"speaker":"Chris Morrison","startTime":1556.15,"endTime":1562.18,"body":"hidden posted that route showed"},{"speaker":"Chris Morrison","startTime":1556.15,"endTime":1562.18,"body":"benefits for future generations"},{"speaker":"Chris Morrison","startTime":1562.24,"endTime":1564.88,"body":"and for the whole, whole planet"},{"speaker":"Brian Berneman","startTime":1566.08,"endTime":1573.7,"body":"and help good,"},{"speaker":"Brian Berneman","startTime":1566.08,"endTime":1573.7,"body":"um, government, uh, create change"},{"speaker":"Brian Berneman","startTime":1573.73,"endTime":1576.52,"body":"to be able to actually put that."},{"speaker":"Brian Berneman","startTime":1577.46,"endTime":1581.24,"body":"Killing cost to actually be, be there."},{"speaker":"Brian Berneman","startTime":1581.33,"endTime":1586.28,"body":"Uh, and not, not Florida as us"},{"speaker":"Brian Berneman","startTime":1581.33,"endTime":1586.28,"body":"as a planet to take that on."},{"speaker":"Brian Berneman","startTime":1586.85,"endTime":1587.27,"body":"Well, I"},{"speaker":"Chris Morrison","startTime":1587.27,"endTime":1589.91,"body":"mean, one way I"},{"speaker":"Chris Morrison","startTime":1587.27,"endTime":1589.91,"body":"haven't really thought about listening"},{"speaker":"Chris Morrison","startTime":1589.91,"endTime":1594.14,"body":"to both way, but it's a little bit"},{"speaker":"Chris Morrison","startTime":1589.91,"endTime":1594.14,"body":"like tobacco that the government puts"},{"speaker":"Chris Morrison","startTime":1594.14,"endTime":1597.05,"body":"high taxes, uh, to discharge people."},{"speaker":"Chris Morrison","startTime":1597.05,"endTime":1604.49,"body":"Well, perhaps there should be a high, uh,"},{"speaker":"Chris Morrison","startTime":1597.05,"endTime":1604.49,"body":"tax on chemicals that go on to the land."},{"speaker":"Chris Morrison","startTime":1606.125,"endTime":1611.345,"body":"Uh, because actually we want to"},{"speaker":"Chris Morrison","startTime":1606.125,"endTime":1611.345,"body":"encourage people to look at science"},{"speaker":"Chris Morrison","startTime":1611.345,"endTime":1615.845,"body":"and look at nature and how, how"},{"speaker":"Chris Morrison","startTime":1611.345,"endTime":1615.845,"body":"come we create healthy food without."},{"speaker":"Chris Morrison","startTime":1617.75,"endTime":1623.45,"body":"On the nitrogens on the pesticides"},{"speaker":"Chris Morrison","startTime":1617.75,"endTime":1623.45,"body":"and herbicides and Citra, the urea,"},{"speaker":"Chris Morrison","startTime":1623.99,"endTime":1629.57,"body":"um, how, how do we encourage people to"},{"speaker":"Chris Morrison","startTime":1623.99,"endTime":1629.57,"body":"grow healthy people for healthy people,"},{"speaker":"Chris Morrison","startTime":1630.44,"endTime":1636.53,"body":"healthy food for healthy people, and,"},{"speaker":"Chris Morrison","startTime":1630.44,"endTime":1636.53,"body":"um, you know, the organic, uh, the"},{"speaker":"Chris Morrison","startTime":1636.53,"endTime":1641.51,"body":"sustainable fire, the regenerative"},{"speaker":"Chris Morrison","startTime":1636.53,"endTime":1641.51,"body":"farmer is bearing costs while looking at."},{"speaker":"Chris Morrison","startTime":1642.365,"endTime":1647.465,"body":"All of us and the planet, whereas"},{"speaker":"Chris Morrison","startTime":1642.365,"endTime":1647.465,"body":"those that are taking shortcuts and"},{"speaker":"Chris Morrison","startTime":1647.945,"endTime":1653.585,"body":"only really looking at a financial"},{"speaker":"Chris Morrison","startTime":1647.945,"endTime":1653.585,"body":"outcome, seeking the benefits of"},{"speaker":"Chris Morrison","startTime":1653.585,"endTime":1655.295,"body":"not having to go down that path."},{"speaker":"Brian Berneman","startTime":1656.585,"endTime":1656.975,"body":"Yeah."},{"speaker":"Brian Berneman","startTime":1657.915,"endTime":1666.275,"body":"Um, moving, moving on to, to"},{"speaker":"Brian Berneman","startTime":1657.915,"endTime":1666.275,"body":"that topic of trade, um, what has"},{"speaker":"Brian Berneman","startTime":1666.275,"endTime":1668.615,"body":"been your experience with that?"},{"speaker":"Brian Berneman","startTime":1668.645,"endTime":1669.425,"body":"Both asset."},{"speaker":"Brian Berneman","startTime":1670.34,"endTime":1676.16,"body":"Uh, consumers are seeing that"},{"speaker":"Brian Berneman","startTime":1670.34,"endTime":1676.16,"body":"being part of being more, a part"},{"speaker":"Brian Berneman","startTime":1676.16,"endTime":1681.08,"body":"of the, the last 20 years and the"},{"speaker":"Brian Berneman","startTime":1676.16,"endTime":1681.08,"body":"growth that that movement has had."},{"speaker":"Brian Berneman","startTime":1681.38,"endTime":1687.56,"body":"And how does, uh, you mentioned a little"},{"speaker":"Brian Berneman","startTime":1681.38,"endTime":1687.56,"body":"bit before, but what are you doing"},{"speaker":"Brian Berneman","startTime":1687.56,"endTime":1689.36,"body":"with, with your business in terms of."},{"speaker":"Chris Morrison","startTime":1690.949,"endTime":1695.51,"body":"We are very passionate"},{"speaker":"Chris Morrison","startTime":1690.949,"endTime":1695.51,"body":"about fairly traded goods and trade"},{"speaker":"Chris Morrison","startTime":1695.51,"endTime":1697.61,"body":"and grow us in fair trade as a label."},{"speaker":"Chris Morrison","startTime":1697.909,"endTime":1703.189,"body":"Um, but the philosophy of fair trading"},{"speaker":"Chris Morrison","startTime":1697.909,"endTime":1703.189,"body":"is what we believe in our nature."},{"speaker":"Chris Morrison","startTime":1703.199,"endTime":1709.25,"body":"We believe that organic says already have"},{"speaker":"Chris Morrison","startTime":1703.199,"endTime":1709.25,"body":"that embedded into their philosophy and"},{"speaker":"Chris Morrison","startTime":1709.25,"endTime":1715.729,"body":"the way they do business and the stores"},{"speaker":"Chris Morrison","startTime":1709.25,"endTime":1715.729,"body":"that trade in organics, et cetera, is."},{"speaker":"Chris Morrison","startTime":1716.764,"endTime":1723.304,"body":"Making sure that everybody is fairly"},{"speaker":"Chris Morrison","startTime":1716.764,"endTime":1723.304,"body":"treated and not just the last link in"},{"speaker":"Chris Morrison","startTime":1723.304,"endTime":1729.304,"body":"the chain that everybody along the, the"},{"speaker":"Chris Morrison","startTime":1723.304,"endTime":1729.304,"body":"China's, Ben's a fair living and has the"},{"speaker":"Chris Morrison","startTime":1729.304,"endTime":1731.304,"body":"right to, of sustainable livelihoods."},{"speaker":"Chris Morrison","startTime":1731.304,"endTime":1737.225,"body":"So we believe in fairly traded"},{"speaker":"Chris Morrison","startTime":1731.304,"endTime":1737.225,"body":"goods and a fairly traded system."},{"speaker":"Chris Morrison","startTime":1737.854,"endTime":1741.334,"body":"And that's why we choose"},{"speaker":"Chris Morrison","startTime":1737.854,"endTime":1741.334,"body":"organic because we believe that"},{"speaker":"Chris Morrison","startTime":1741.334,"endTime":1743.044,"body":"incorporates every sentence."},{"speaker":"Chris Morrison","startTime":1743.645,"endTime":1749.524,"body":"Um, along that supply chain,"},{"speaker":"Chris Morrison","startTime":1743.645,"endTime":1749.524,"body":"including the planet, including the"},{"speaker":"Chris Morrison","startTime":1749.524,"endTime":1751.955,"body":"growers, including the consumers."},{"speaker":"Chris Morrison","startTime":1752.405,"endTime":1758.915,"body":"So we think that everybody should"},{"speaker":"Chris Morrison","startTime":1752.405,"endTime":1758.915,"body":"be using this philosophy of"},{"speaker":"Chris Morrison","startTime":1758.915,"endTime":1765.155,"body":"business and stop focusing just"},{"speaker":"Chris Morrison","startTime":1758.915,"endTime":1765.155,"body":"on growth for the sake of growth."},{"speaker":"Chris Morrison","startTime":1765.604,"endTime":1770.375,"body":"Um, let's look at what as"},{"speaker":"Chris Morrison","startTime":1765.604,"endTime":1770.375,"body":"it, what sort of future do we"},{"speaker":"Chris Morrison","startTime":1770.375,"endTime":1771.725,"body":"want for our children and see."},{"speaker":"Chris Morrison","startTime":1772.534,"endTime":1776.555,"body":"And how do we create those systems"},{"speaker":"Chris Morrison","startTime":1772.534,"endTime":1776.555,"body":"and make sure that everybody is"},{"speaker":"Chris Morrison","startTime":1776.555,"endTime":1782.014,"body":"looked after, along the way and not"},{"speaker":"Chris Morrison","startTime":1776.555,"endTime":1782.014,"body":"just the brand at the end or the"},{"speaker":"Chris Morrison","startTime":1782.014,"endTime":1787.115,"body":"retailer at the end, but everybody"},{"speaker":"Chris Morrison","startTime":1782.014,"endTime":1787.115,"body":"who's often hidden along the way."},{"speaker":"Brian Berneman","startTime":1787.685,"endTime":1787.955,"body":"Yeah."},{"speaker":"Brian Berneman","startTime":1788.254,"endTime":1794.315,"body":"And, and this year I still have"},{"speaker":"Brian Berneman","startTime":1788.254,"endTime":1794.315,"body":"experienced through the last, uh, decades."},{"speaker":"Brian Berneman","startTime":1794.825,"endTime":1797.375,"body":"You can actually make a profit."},{"speaker":"Brian Berneman","startTime":1797.375,"endTime":1800.705,"body":"You can actually run a"},{"speaker":"Brian Berneman","startTime":1797.375,"endTime":1800.705,"body":"business with this principles."},{"speaker":"Chris Morrison","startTime":1802.01,"endTime":1803.75,"body":"Absolutely is not."},{"speaker":"Chris Morrison","startTime":1804.02,"endTime":1809.63,"body":"I believe that people at heart absolutely"},{"speaker":"Chris Morrison","startTime":1804.02,"endTime":1809.63,"body":"want to do the right thing and it is"},{"speaker":"Chris Morrison","startTime":1809.63,"endTime":1815.09,"body":"an education process and that, that"},{"speaker":"Chris Morrison","startTime":1809.63,"endTime":1815.09,"body":"people have good values and, you know,"},{"speaker":"Chris Morrison","startTime":1815.09,"endTime":1819.17,"body":"they, they want to choose the right"},{"speaker":"Chris Morrison","startTime":1815.09,"endTime":1819.17,"body":"thing, but you know, those two people"},{"speaker":"Chris Morrison","startTime":1819.83,"endTime":1824.27,"body":"surviving and speeding their families"},{"speaker":"Chris Morrison","startTime":1819.83,"endTime":1824.27,"body":"and going to work at sea for that always"},{"speaker":"Chris Morrison","startTime":1824.27,"endTime":1826.04,"body":"have time to sit down and understand."},{"speaker":"Chris Morrison","startTime":1826.955,"endTime":1829.324,"body":"Water supply chain might look like."},{"speaker":"Chris Morrison","startTime":1829.324,"endTime":1833.135,"body":"I mean, you know, we don't speak to you"},{"speaker":"Chris Morrison","startTime":1829.324,"endTime":1833.135,"body":"around to be experts in every field, but"},{"speaker":"Chris Morrison","startTime":1834.064,"endTime":1836.225,"body":"people do want to do the right thing."},{"speaker":"Chris Morrison","startTime":1836.225,"endTime":1840.004,"body":"And when you have the time to"},{"speaker":"Chris Morrison","startTime":1836.225,"endTime":1840.004,"body":"explain to them why we're using"},{"speaker":"Chris Morrison","startTime":1840.574,"endTime":1845.344,"body":"organics, for example, fade tried in,"},{"speaker":"Chris Morrison","startTime":1840.574,"endTime":1845.344,"body":"people say, well, that feels good."},{"speaker":"Chris Morrison","startTime":1845.794,"endTime":1850.235,"body":"And we'd seen a great example"},{"speaker":"Chris Morrison","startTime":1845.794,"endTime":1850.235,"body":"actually over the last 10 years or"},{"speaker":"Chris Morrison","startTime":1850.235,"endTime":1855.685,"body":"so with people have, you know, that"},{"speaker":"Chris Morrison","startTime":1850.235,"endTime":1855.685,"body":"activists have gone on and shut."},{"speaker":"Chris Morrison","startTime":1856.55,"endTime":1862.49,"body":"Uh, cage chicken fan looks like as opposed"},{"speaker":"Chris Morrison","startTime":1856.55,"endTime":1862.49,"body":"to a free range one or an organic one."},{"speaker":"Chris Morrison","startTime":1862.85,"endTime":1868.49,"body":"Once consumers see that, and often they'd"},{"speaker":"Chris Morrison","startTime":1862.85,"endTime":1868.49,"body":"send us ahead in a way they were a long"},{"speaker":"Chris Morrison","startTime":1868.49,"endTime":1871.04,"body":"way from the city or from the Superman."},{"speaker":"Chris Morrison","startTime":1871.16,"endTime":1874.22,"body":"We particularly on the rates, but"},{"speaker":"Chris Morrison","startTime":1871.16,"endTime":1874.22,"body":"when they see that relationship"},{"speaker":"Chris Morrison","startTime":1874.73,"endTime":1878.96,"body":"showing animal cruelty, and it"},{"speaker":"Chris Morrison","startTime":1874.73,"endTime":1878.96,"body":"should be big people that would sign"},{"speaker":"Chris Morrison","startTime":1878.96,"endTime":1883.55,"body":"a low , but I'm going to buy an a."},{"speaker":"Chris Morrison","startTime":1884.51,"endTime":1891.35,"body":"Sits well with my values and what I'm"},{"speaker":"Chris Morrison","startTime":1884.51,"endTime":1891.35,"body":"comfortable with and just should flow out."},{"speaker":"Chris Morrison","startTime":1891.35,"endTime":1896.48,"body":"So all forms of food and the way we"},{"speaker":"Chris Morrison","startTime":1891.35,"endTime":1896.48,"body":"deal with people and why we deal with"},{"speaker":"Chris Morrison","startTime":1896.48,"endTime":1898.1,"body":"animals and we deal with the planet."},{"speaker":"Chris Morrison","startTime":1898.64,"endTime":1904.28,"body":"So it's a consciousness awareness and"},{"speaker":"Chris Morrison","startTime":1898.64,"endTime":1904.28,"body":"it's education, and I'd like to see."},{"speaker":"Chris Morrison","startTime":1905.014,"endTime":1908.135,"body":"Sort of coming through from early"},{"speaker":"Chris Morrison","startTime":1905.014,"endTime":1908.135,"body":"childhood, all the lights, right."},{"speaker":"Chris Morrison","startTime":1908.705,"endTime":1909.905,"body":"Um, yes."},{"speaker":"Brian Berneman","startTime":1909.935,"endTime":1913.564,"body":"And, and it's, it's"},{"speaker":"Brian Berneman","startTime":1909.935,"endTime":1913.564,"body":"so important and this is one of those"},{"speaker":"Brian Berneman","startTime":1913.574,"endTime":1915.064,"body":"things that we're the conscious section."},{"speaker":"Brian Berneman","startTime":1915.064,"endTime":1920.105,"body":"We talk so much about this,"},{"speaker":"Brian Berneman","startTime":1915.064,"endTime":1920.105,"body":"understanding your values, because I"},{"speaker":"Brian Berneman","startTime":1920.165,"endTime":1926.794,"body":"also believe that every single person"},{"speaker":"Brian Berneman","startTime":1920.165,"endTime":1926.794,"body":"in the world is good and kind, and,"},{"speaker":"Brian Berneman","startTime":1926.885,"endTime":1930.365,"body":"um, and they just want to do good."},{"speaker":"Brian Berneman","startTime":1931.084,"endTime":1938.06,"body":"Um, Which has been conditioned and are"},{"speaker":"Brian Berneman","startTime":1931.084,"endTime":1938.06,"body":"part of certain cultures and systems"},{"speaker":"Brian Berneman","startTime":1938.06,"endTime":1943.82,"body":"and ways of being that when we done"},{"speaker":"Brian Berneman","startTime":1938.06,"endTime":1943.82,"body":"really stopped doing the letters like"},{"speaker":"Brian Berneman","startTime":1943.94,"endTime":1951.11,"body":"is this actually aligned with my values,"},{"speaker":"Brian Berneman","startTime":1943.94,"endTime":1951.11,"body":"then we might be doing a lot of things"},{"speaker":"Brian Berneman","startTime":1951.11,"endTime":1955.76,"body":"that we don't want to be doing, just"},{"speaker":"Brian Berneman","startTime":1951.11,"endTime":1955.76,"body":"because we are going on with that."},{"speaker":"Brian Berneman","startTime":1957.49,"endTime":1963.28,"body":"Um, and in such an interesting instance"},{"speaker":"Brian Berneman","startTime":1957.49,"endTime":1963.28,"body":"in Wales or thing this time, as you"},{"speaker":"Brian Berneman","startTime":1963.28,"endTime":1967.3,"body":"mentioned before that reset, um, how."},{"speaker":"Brian Berneman","startTime":1968.09,"endTime":1974.33,"body":"We can use this time to, to raise"},{"speaker":"Brian Berneman","startTime":1968.09,"endTime":1974.33,"body":"awareness and to educate and to show"},{"speaker":"Brian Berneman","startTime":1974.33,"endTime":1981.26,"body":"people, both individuals and businesses,"},{"speaker":"Brian Berneman","startTime":1974.33,"endTime":1981.26,"body":"that these are ways of doing things"},{"speaker":"Brian Berneman","startTime":1981.26,"endTime":1987.02,"body":"that actually, as you mentioned, are"},{"speaker":"Brian Berneman","startTime":1981.26,"endTime":1987.02,"body":"good for everyone and everything."},{"speaker":"Brian Berneman","startTime":1987.77,"endTime":1990.59,"body":"So what, what are the things that."},{"speaker":"Brian Berneman","startTime":1991.715,"endTime":1997.955,"body":"This moment for you particularly, and"},{"speaker":"Brian Berneman","startTime":1991.715,"endTime":1997.955,"body":"for, for your business, this pandemic,"},{"speaker":"Brian Berneman","startTime":1998.075,"endTime":2003.835,"body":"uh, how did the, um, impact you and your"},{"speaker":"Brian Berneman","startTime":1998.075,"endTime":2003.835,"body":"business and, and what have been the"},{"speaker":"Brian Berneman","startTime":2003.835,"endTime":2005.785,"body":"challenges or the opportunities as well?"},{"speaker":"Chris Morrison","startTime":2007.405,"endTime":2011.365,"body":"Well, it certainly has"},{"speaker":"Chris Morrison","startTime":2007.405,"endTime":2011.365,"body":"impacted on our business, uh, counter."},{"speaker":"Chris Morrison","startTime":2012.4,"endTime":2017.83,"body":"We primarily work with small businesses"},{"speaker":"Chris Morrison","startTime":2012.4,"endTime":2017.83,"body":"and New Zealand, small cafe, small"},{"speaker":"Chris Morrison","startTime":2017.83,"endTime":2020.32,"body":"restaurants, and it's super important."},{"speaker":"Chris Morrison","startTime":2020.32,"endTime":2024.43,"body":"It's a way that serves them"},{"speaker":"Chris Morrison","startTime":2020.32,"endTime":2024.43,"body":"and hospitality tried sampling."},{"speaker":"Chris Morrison","startTime":2025.93,"endTime":2026.62,"body":"Very high."},{"speaker":"Chris Morrison","startTime":2026.89,"endTime":2032.62,"body":"Um, so we're just working with"},{"speaker":"Chris Morrison","startTime":2026.89,"endTime":2032.62,"body":"those small business owners to start"},{"speaker":"Chris Morrison","startTime":2032.62,"endTime":2036.61,"body":"rebuilding and, you know, we're very"},{"speaker":"Chris Morrison","startTime":2032.62,"endTime":2036.61,"body":"happy that we've now moved to level one."},{"speaker":"Chris Morrison","startTime":2037.21,"endTime":2043.75,"body":"Um, but it, it has, uh, it has made"},{"speaker":"Chris Morrison","startTime":2037.21,"endTime":2043.75,"body":"us think, well, what's important."},{"speaker":"Chris Morrison","startTime":2043.75,"endTime":2048.04,"body":"And, and, you know, and the debt, you"},{"speaker":"Chris Morrison","startTime":2043.75,"endTime":2048.04,"body":"know, w we now find that a lot of people"},{"speaker":"Chris Morrison","startTime":2048.52,"endTime":2051.28,"body":"like to buy goods offline, online."},{"speaker":"Chris Morrison","startTime":2051.28,"endTime":2051.43,"body":"So."},{"speaker":"Chris Morrison","startTime":2052.065,"endTime":2056.925,"body":"We need to have a digital approach"},{"speaker":"Chris Morrison","startTime":2052.065,"endTime":2056.925,"body":"to business and old businesses and"},{"speaker":"Chris Morrison","startTime":2056.985,"endTime":2061.905,"body":"pivoting and adjusting to the new"},{"speaker":"Chris Morrison","startTime":2056.985,"endTime":2061.905,"body":"world where people are quite happy"},{"speaker":"Chris Morrison","startTime":2061.905,"endTime":2064.245,"body":"to sit at home and order their food."},{"speaker":"Chris Morrison","startTime":2065.379,"endTime":2068.56,"body":"And they'd go, wait, we"},{"speaker":"Chris Morrison","startTime":2065.379,"endTime":2068.56,"body":"need to adapt to that."},{"speaker":"Chris Morrison","startTime":2068.56,"endTime":2070.029,"body":"And that's, that's a good thing."},{"speaker":"Chris Morrison","startTime":2070.12,"endTime":2076.359,"body":"Um, and also, you know, we also"},{"speaker":"Chris Morrison","startTime":2070.12,"endTime":2076.359,"body":"focus on, well, what, what, what's"},{"speaker":"Chris Morrison","startTime":2076.389,"endTime":2078.1,"body":"important to us at this stage."},{"speaker":"Chris Morrison","startTime":2078.1,"endTime":2081.819,"body":"And, and, and some of the good"},{"speaker":"Chris Morrison","startTime":2078.1,"endTime":2081.819,"body":"things we've learned is that we"},{"speaker":"Chris Morrison","startTime":2081.819,"endTime":2083.529,"body":"don't have to come to work every day."},{"speaker":"Chris Morrison","startTime":2083.529,"endTime":2084.85,"body":"We can work from home."},{"speaker":"Chris Morrison","startTime":2084.879,"endTime":2087.339,"body":"We can change our life."},{"speaker":"Chris Morrison","startTime":2088.09,"endTime":2093.279,"body":"So be part of the family and, and some"},{"speaker":"Chris Morrison","startTime":2088.09,"endTime":2093.279,"body":"of the time, and that's the choice too."},{"speaker":"Chris Morrison","startTime":2093.29,"endTime":2094.389,"body":"We can come on to work."},{"speaker":"Chris Morrison","startTime":2094.389,"endTime":2095.92,"body":"We have Lexi time."},{"speaker":"Chris Morrison","startTime":2096.4,"endTime":2100.33,"body":"We've also learned that we don't"},{"speaker":"Chris Morrison","startTime":2096.4,"endTime":2100.33,"body":"have to fly as much, you know,"},{"speaker":"Chris Morrison","startTime":2100.69,"endTime":2103.39,"body":"we can do these zoom meetings."},{"speaker":"Chris Morrison","startTime":2103.39,"endTime":2109.36,"body":"I mean, it's been unbelievable how"},{"speaker":"Chris Morrison","startTime":2103.39,"endTime":2109.36,"body":"quickly businesses have adapted to the"},{"speaker":"Chris Morrison","startTime":2109.36,"endTime":2112.96,"body":"ability to communicate by a computer."},{"speaker":"Chris Morrison","startTime":2113.05,"endTime":2115.24,"body":"And that's very good for the environment."},{"speaker":"Chris Morrison","startTime":2116.575,"endTime":2121.285,"body":"Uh, for the fact that it saves people"},{"speaker":"Chris Morrison","startTime":2116.575,"endTime":2121.285,"body":"time and costs that, you know, we're,"},{"speaker":"Chris Morrison","startTime":2121.295,"endTime":2123.715,"body":"we're not polluting the planet as much."},{"speaker":"Chris Morrison","startTime":2123.715,"endTime":2125.965,"body":"So that's next has been tested outcome."},{"speaker":"Chris Morrison","startTime":2126.325,"endTime":2132.625,"body":"So we've been forced to adapt very"},{"speaker":"Chris Morrison","startTime":2126.325,"endTime":2132.625,"body":"quickly to a new world, and there"},{"speaker":"Chris Morrison","startTime":2132.625,"endTime":2136.525,"body":"are many good things that have come"},{"speaker":"Chris Morrison","startTime":2132.625,"endTime":2136.525,"body":"out of it and many opportunities."},{"speaker":"Chris Morrison","startTime":2136.525,"endTime":2139.075,"body":"So, you know, we're seizing"},{"speaker":"Chris Morrison","startTime":2136.525,"endTime":2139.075,"body":"those opportunities."},{"speaker":"Brian Berneman","startTime":2140.035,"endTime":2140.715,"body":"Beautiful."},{"speaker":"Brian Berneman","startTime":2140.755,"endTime":2141.055,"body":"Yes."},{"speaker":"Brian Berneman","startTime":2141.055,"endTime":2146.365,"body":"And I think this is one of the"},{"speaker":"Brian Berneman","startTime":2141.055,"endTime":2146.365,"body":"things, as you say, Focusing on."},{"speaker":"Brian Berneman","startTime":2146.635,"endTime":2146.935,"body":"Okay."},{"speaker":"Brian Berneman","startTime":2146.935,"endTime":2152.215,"body":"What, what can we learn from this"},{"speaker":"Brian Berneman","startTime":2146.935,"endTime":2152.215,"body":"time on what can we do as I say, like"},{"speaker":"Brian Berneman","startTime":2152.215,"endTime":2156.505,"body":"for the business internally for the"},{"speaker":"Brian Berneman","startTime":2152.215,"endTime":2156.505,"body":"business, with employees and changing"},{"speaker":"Brian Berneman","startTime":2156.505,"endTime":2158.125,"body":"the way that things are going."},{"speaker":"Brian Berneman","startTime":2158.605,"endTime":2166.405,"body":"And I'm curious also, um, because"},{"speaker":"Brian Berneman","startTime":2158.605,"endTime":2166.405,"body":"you work with other countries,"},{"speaker":"Brian Berneman","startTime":2167.395,"endTime":2170.395,"body":"what, what has been with that?"},{"speaker":"Brian Berneman","startTime":2170.665,"endTime":2172.705,"body":"Um, the challenges."},{"speaker":"Brian Berneman","startTime":2174.145,"endTime":2178.285,"body":"Has anything changed with that"},{"speaker":"Brian Berneman","startTime":2174.145,"endTime":2178.285,"body":"in the way that you foresee?"},{"speaker":"Brian Berneman","startTime":2178.285,"endTime":2179.515,"body":"How we operate?"},{"speaker":"Chris Morrison","startTime":2180.745,"endTime":2184.255,"body":"Yeah, I mean, it"},{"speaker":"Chris Morrison","startTime":2180.745,"endTime":2184.255,"body":"is, um, like I said before, New"},{"speaker":"Chris Morrison","startTime":2184.255,"endTime":2190.375,"body":"Zealand is, uh, it's taken, I had"},{"speaker":"Chris Morrison","startTime":2184.255,"endTime":2190.375,"body":"approach, but a very good approach."},{"speaker":"Chris Morrison","startTime":2190.404,"endTime":2194.035,"body":"And we're now coming out of it"},{"speaker":"Chris Morrison","startTime":2190.404,"endTime":2194.035,"body":"little bit earlier than others."},{"speaker":"Chris Morrison","startTime":2194.035,"endTime":2196.884,"body":"And of course, we've got the"},{"speaker":"Chris Morrison","startTime":2194.035,"endTime":2196.884,"body":"advantage of being a small country."},{"speaker":"Chris Morrison","startTime":2197.71,"endTime":2204.22,"body":"And, uh, and limited population, but it"},{"speaker":"Chris Morrison","startTime":2197.71,"endTime":2204.22,"body":"is, you know, it's listening to the news"},{"speaker":"Chris Morrison","startTime":2204.22,"endTime":2206.74,"body":"today that things are looking good here."},{"speaker":"Chris Morrison","startTime":2206.74,"endTime":2210.25,"body":"And in some other countries actually,"},{"speaker":"Chris Morrison","startTime":2206.74,"endTime":2210.25,"body":"they've had the highest number that"},{"speaker":"Chris Morrison","startTime":2210.25,"endTime":2212.89,"body":"is still being recorded yesterday."},{"speaker":"Chris Morrison","startTime":2212.89,"endTime":2216.25,"body":"So there's a long way to go with this."},{"speaker":"Chris Morrison","startTime":2217.705,"endTime":2220.285,"body":"Hopefully we were going to"},{"speaker":"Chris Morrison","startTime":2217.705,"endTime":2220.285,"body":"learn some things out of it."},{"speaker":"Chris Morrison","startTime":2220.915,"endTime":2227.035,"body":"Uh, and yes, we have a business"},{"speaker":"Chris Morrison","startTime":2220.915,"endTime":2227.035,"body":"in the UK where we've manufacturer"},{"speaker":"Chris Morrison","startTime":2227.725,"endTime":2231.384,"body":"trumps over there and that's, it's"},{"speaker":"Chris Morrison","startTime":2227.725,"endTime":2231.384,"body":"going to take a long time to recover."},{"speaker":"Chris Morrison","startTime":2231.505,"endTime":2235.615,"body":"Um, you know, w we'll come"},{"speaker":"Chris Morrison","startTime":2231.505,"endTime":2235.615,"body":"out of this a lot quicker."},{"speaker":"Chris Morrison","startTime":2236.065,"endTime":2239.395,"body":"So it's this, um, uh, get time for sure."},{"speaker":"Chris Morrison","startTime":2239.485,"endTime":2240.805,"body":"And some challenges."},{"speaker":"Chris Morrison","startTime":2242.075,"endTime":2247.115,"body":"Um, we will, we will adapt and we"},{"speaker":"Chris Morrison","startTime":2242.075,"endTime":2247.115,"body":"will learn and hopefully we'll be"},{"speaker":"Chris Morrison","startTime":2247.115,"endTime":2248.615,"body":"better off for it in the long run."},{"speaker":"Chris Morrison","startTime":2249.665,"endTime":2250.055,"body":"Yes."},{"speaker":"Brian Berneman","startTime":2250.355,"endTime":2257.315,"body":"And this past year,"},{"speaker":"Brian Berneman","startTime":2250.355,"endTime":2257.315,"body":"you with karma Cola now, karma"},{"speaker":"Brian Berneman","startTime":2257.315,"endTime":2259.444,"body":"drinks, you have made that switch."},{"speaker":"Brian Berneman","startTime":2260.785,"endTime":2268.195,"body":"Could you elaborate a little bit"},{"speaker":"Brian Berneman","startTime":2260.785,"endTime":2268.195,"body":"on, why did that happen on what"},{"speaker":"Brian Berneman","startTime":2268.195,"endTime":2271.645,"body":"has been challenging and Dennis"},{"speaker":"Brian Berneman","startTime":2268.195,"endTime":2271.645,"body":"have been able to do that shift?"},{"speaker":"Chris Morrison","startTime":2272.605,"endTime":2275.215,"body":"Yeah, no, I mean, it's"},{"speaker":"Chris Morrison","startTime":2272.605,"endTime":2275.215,"body":"just an interesting marketing thing"},{"speaker":"Chris Morrison","startTime":2275.215,"endTime":2277.555,"body":"is that we have these distant drinks."},{"speaker":"Chris Morrison","startTime":2277.555,"endTime":2280.585,"body":"We have a ginger owl called ginger, Ella."},{"speaker":"Chris Morrison","startTime":2280.645,"endTime":2286.535,"body":"We have a lemonade pooled LeMay, and we"},{"speaker":"Chris Morrison","startTime":2280.645,"endTime":2286.535,"body":"have a color of color and lemon lemon."},{"speaker":"Chris Morrison","startTime":2288.265,"endTime":2293.245,"body":"No one really stood there the same"},{"speaker":"Chris Morrison","startTime":2288.265,"endTime":2293.245,"body":"company, because they look very different"},{"speaker":"Chris Morrison","startTime":2293.634,"endTime":2295.375,"body":"and you need consent, which is fun."},{"speaker":"Chris Morrison","startTime":2295.375,"endTime":2299.485,"body":"And we wanted everyone to realize"},{"speaker":"Chris Morrison","startTime":2295.375,"endTime":2299.485,"body":"they're all part of the family."},{"speaker":"Chris Morrison","startTime":2299.485,"endTime":2305.365,"body":"So we changed the name from kind of"},{"speaker":"Chris Morrison","startTime":2299.485,"endTime":2305.365,"body":"Cola to calm a dress, to say all of"},{"speaker":"Chris Morrison","startTime":2305.365,"endTime":2308.305,"body":"these strengths come under the counter."},{"speaker":"Chris Morrison","startTime":2309.79,"endTime":2313.66,"body":"And also they all contribute"},{"speaker":"Chris Morrison","startTime":2309.79,"endTime":2313.66,"body":"to the chemical of foundation"},{"speaker":"Chris Morrison","startTime":2313.99,"endTime":2315.759,"body":"and all every drink is stone."},{"speaker":"Chris Morrison","startTime":2315.79,"endTime":2316.09,"body":"Good."},{"speaker":"Chris Morrison","startTime":2316.57,"endTime":2322.24,"body":"So that was just an opportunity for"},{"speaker":"Chris Morrison","startTime":2316.57,"endTime":2322.24,"body":"us to, to bring things together when"},{"speaker":"Chris Morrison","startTime":2322.36,"endTime":2327.07,"body":"uh, people were loving the drugs, but"},{"speaker":"Chris Morrison","startTime":2322.36,"endTime":2327.07,"body":"didn't understand necessarily that"},{"speaker":"Chris Morrison","startTime":2327.07,"endTime":2328.69,"body":"they were part of the same family."},{"speaker":"Brian Berneman","startTime":2332.919,"endTime":2335.23,"body":"With kombucha"},{"speaker":"Brian Berneman","startTime":2332.919,"endTime":2335.23,"body":"and different flavors."},{"speaker":"Brian Berneman","startTime":2335.23,"endTime":2337.81,"body":"And I actually did"},{"speaker":"Brian Berneman","startTime":2335.23,"endTime":2337.81,"body":"really, really show them."},{"speaker":"Brian Berneman","startTime":2338.02,"endTime":2344.589,"body":"And I think this is the interesting"},{"speaker":"Brian Berneman","startTime":2338.02,"endTime":2344.589,"body":"thing of, of figuring out how, and"},{"speaker":"Brian Berneman","startTime":2344.589,"endTime":2348.37,"body":"I think that this is the interesting"},{"speaker":"Brian Berneman","startTime":2344.589,"endTime":2348.37,"body":"thing with, with your drinks is figuring"},{"speaker":"Brian Berneman","startTime":2348.37,"endTime":2354.46,"body":"out how to do good, how to taste good,"},{"speaker":"Brian Berneman","startTime":2348.37,"endTime":2354.46,"body":"but without the nasty things that the"},{"speaker":"Brian Berneman","startTime":2354.46,"endTime":2360.37,"body":"other drinks have, I'm focusing on us"},{"speaker":"Brian Berneman","startTime":2354.46,"endTime":2360.37,"body":"to stay on the healthy, living healthy."},{"speaker":"Chris Morrison","startTime":2361.975,"endTime":2364.854,"body":"Yeah, well, that's"},{"speaker":"Chris Morrison","startTime":2361.975,"endTime":2364.854,"body":"what we certainly want to get into"},{"speaker":"Chris Morrison","startTime":2364.854,"endTime":2366.625,"body":"more of the health and wellness."},{"speaker":"Chris Morrison","startTime":2366.625,"endTime":2371.575,"body":"And so we've developed a range"},{"speaker":"Chris Morrison","startTime":2366.625,"endTime":2371.575,"body":"of sweatshirts, which are organic"},{"speaker":"Chris Morrison","startTime":2371.575,"endTime":2373.165,"body":"apple cider vinegar based."},{"speaker":"Chris Morrison","startTime":2374.064,"endTime":2378.174,"body":"And as you say, what's a kombucha,"},{"speaker":"Chris Morrison","startTime":2374.064,"endTime":2378.174,"body":"which has been an amazing journey."},{"speaker":"Chris Morrison","startTime":2378.174,"endTime":2383.995,"body":"So many people now are drinking these"},{"speaker":"Chris Morrison","startTime":2378.174,"endTime":2383.995,"body":"healthy drinks low in sugar or no sugar."},{"speaker":"Chris Morrison","startTime":2384.805,"endTime":2388.765,"body":"And, uh, feeling really"},{"speaker":"Chris Morrison","startTime":2384.805,"endTime":2388.765,"body":"refreshed by it by self print."},{"speaker":"Chris Morrison","startTime":2388.765,"endTime":2394.345,"body":"So that's how things are moving and we're"},{"speaker":"Chris Morrison","startTime":2388.765,"endTime":2394.345,"body":"very keen to explore new opportunities."},{"speaker":"Chris Morrison","startTime":2394.685,"endTime":2399.385,"body":"See the day in the future,"},{"speaker":"Chris Morrison","startTime":2394.685,"endTime":2399.385,"body":"perhaps, um, tonics, which might"},{"speaker":"Chris Morrison","startTime":2399.385,"endTime":2403.225,"body":"help people with relaxing or"},{"speaker":"Chris Morrison","startTime":2399.385,"endTime":2403.225,"body":"sleeping, these sorts of things."},{"speaker":"Chris Morrison","startTime":2403.225,"endTime":2407.875,"body":"So we're continually looking at"},{"speaker":"Chris Morrison","startTime":2403.225,"endTime":2407.875,"body":"what the consumers want, what"},{"speaker":"Chris Morrison","startTime":2407.875,"endTime":2408.985,"body":"would they like and addressing."},{"speaker":"Chris Morrison","startTime":2409.885,"endTime":2414.985,"body":"And it's just an evolution all the"},{"speaker":"Chris Morrison","startTime":2409.885,"endTime":2414.985,"body":"time of objecting and changing out"},{"speaker":"Chris Morrison","startTime":2414.985,"endTime":2419.845,"body":"path and see we're super interested"},{"speaker":"Chris Morrison","startTime":2414.985,"endTime":2419.845,"body":"in what is the consumer looking"},{"speaker":"Chris Morrison","startTime":2419.845,"endTime":2423.775,"body":"for and what sort of healthy trends"},{"speaker":"Chris Morrison","startTime":2419.845,"endTime":2423.775,"body":"should we be looking at in the future?"},{"speaker":"Chris Morrison","startTime":2423.795,"endTime":2427.675,"body":"And that keeps us on our toes"},{"speaker":"Brian Berneman","startTime":2429.325,"endTime":2430.015,"body":"near the phone."},{"speaker":"Brian Berneman","startTime":2432.565,"endTime":2435.265,"body":"And I don't want to take"},{"speaker":"Brian Berneman","startTime":2432.565,"endTime":2435.265,"body":"so much of your time."},{"speaker":"Brian Berneman","startTime":2435.265,"endTime":2439.825,"body":"So I want to get to a few less questions."},{"speaker":"Brian Berneman","startTime":2439.855,"endTime":2443.725,"body":"And these are some questions that"},{"speaker":"Brian Berneman","startTime":2439.855,"endTime":2443.725,"body":"I'd ask to all of our guests."},{"speaker":"Brian Berneman","startTime":2444.295,"endTime":2449.005,"body":"Um, and I did send you these questions"},{"speaker":"Brian Berneman","startTime":2444.295,"endTime":2449.005,"body":"just in advance in case that you"},{"speaker":"Brian Berneman","startTime":2449.005,"endTime":2451.165,"body":"need to have a little bit of a thing."},{"speaker":"Brian Berneman","startTime":2451.645,"endTime":2455.695,"body":"Uh, so I'm going to go with the"},{"speaker":"Brian Berneman","startTime":2451.645,"endTime":2455.695,"body":"first question and that is what's one"},{"speaker":"Brian Berneman","startTime":2455.695,"endTime":2457.195,"body":"resource that you would recommend."},{"speaker":"Chris Morrison","startTime":2458.59,"endTime":2462.22,"body":"So I was thinking"},{"speaker":"Chris Morrison","startTime":2458.59,"endTime":2462.22,"body":"about that saying, I think for"},{"speaker":"Chris Morrison","startTime":2462.22,"endTime":2468.28,"body":"me personally, and in my personal"},{"speaker":"Chris Morrison","startTime":2462.22,"endTime":2468.28,"body":"life is networking is so important."},{"speaker":"Chris Morrison","startTime":2468.28,"endTime":2476.5,"body":"I love to be pat of people that"},{"speaker":"Chris Morrison","startTime":2468.28,"endTime":2476.5,"body":"I respect and, um, look at their"},{"speaker":"Chris Morrison","startTime":2476.5,"endTime":2480.4,"body":"businesses and they doing things"},{"speaker":"Chris Morrison","startTime":2476.5,"endTime":2480.4,"body":"which are really positive, et cetera."},{"speaker":"Chris Morrison","startTime":2480.4,"endTime":2486.01,"body":"So I love the sense of networking sitting"},{"speaker":"Chris Morrison","startTime":2480.4,"endTime":2486.01,"body":"down with someone and having a cup of tea."},{"speaker":"Chris Morrison","startTime":2487.209,"endTime":2489.31,"body":"Glass of beer or kombucha or whatever."},{"speaker":"Chris Morrison","startTime":2489.31,"endTime":2492.91,"body":"It might be that in a relaxed"},{"speaker":"Chris Morrison","startTime":2489.31,"endTime":2492.91,"body":"environment where you can talk about"},{"speaker":"Chris Morrison","startTime":2493.54,"endTime":2494.83,"body":"what does the future look like?"},{"speaker":"Chris Morrison","startTime":2494.83,"endTime":2497.29,"body":"What are the issues that"},{"speaker":"Chris Morrison","startTime":2494.83,"endTime":2497.29,"body":"we're all facing together?"},{"speaker":"Chris Morrison","startTime":2497.799,"endTime":2500.02,"body":"How do we, how do we address these things?"},{"speaker":"Chris Morrison","startTime":2500.02,"endTime":2504.91,"body":"How can we come together and"},{"speaker":"Chris Morrison","startTime":2500.02,"endTime":2504.91,"body":"create strengths to influence"},{"speaker":"Chris Morrison","startTime":2504.91,"endTime":2508.54,"body":"others, whether it's politicians"},{"speaker":"Chris Morrison","startTime":2504.91,"endTime":2508.54,"body":"or other businesses or consumers,"},{"speaker":"Chris Morrison","startTime":2508.54,"endTime":2510.79,"body":"et cetera, but positive outcomes."},{"speaker":"Chris Morrison","startTime":2511.66,"endTime":2516.4,"body":"And that gives me a lot of energy"},{"speaker":"Chris Morrison","startTime":2511.66,"endTime":2516.4,"body":"and I just love to do that."},{"speaker":"Chris Morrison","startTime":2516.4,"endTime":2520.81,"body":"And there are so many good small"},{"speaker":"Chris Morrison","startTime":2516.4,"endTime":2520.81,"body":"businesses in New Zealand that then,"},{"speaker":"Chris Morrison","startTime":2520.84,"endTime":2526.42,"body":"you know, finding your tribe and"},{"speaker":"Chris Morrison","startTime":2520.84,"endTime":2526.42,"body":"sitting down and showing they sense"},{"speaker":"Chris Morrison","startTime":2526.42,"endTime":2529.509,"body":"through is it's very rewarding for me."},{"speaker":"Chris Morrison","startTime":2529.509,"endTime":2534.34,"body":"So I I'd recommend that to anybody"},{"speaker":"Chris Morrison","startTime":2529.509,"endTime":2534.34,"body":"who's looking at business or, I"},{"speaker":"Chris Morrison","startTime":2534.34,"endTime":2536.259,"body":"mean, it's a community really."},{"speaker":"Chris Morrison","startTime":2536.319,"endTime":2541.96,"body":"It's finding your community, your"},{"speaker":"Chris Morrison","startTime":2536.319,"endTime":2541.96,"body":"people, and, uh, And then it's such a"},{"speaker":"Chris Morrison","startTime":2541.96,"endTime":2544.24,"body":"positive and an energizing thing to do."},{"speaker":"Brian Berneman","startTime":2546.04,"endTime":2546.4,"body":"Yes."},{"speaker":"Brian Berneman","startTime":2546.4,"endTime":2550.63,"body":"And I think that it's, I'm this for me."},{"speaker":"Brian Berneman","startTime":2550.69,"endTime":2558.52,"body":"Um, it's such a valid thing because"},{"speaker":"Brian Berneman","startTime":2550.69,"endTime":2558.52,"body":"I'm all about collaboration, um,"},{"speaker":"Brian Berneman","startTime":2558.55,"endTime":2564.55,"body":"connecting and understanding the"},{"speaker":"Brian Berneman","startTime":2558.55,"endTime":2564.55,"body":"value of community and knowing that"},{"speaker":"Brian Berneman","startTime":2564.76,"endTime":2566.53,"body":"it's not all about competition."},{"speaker":"Brian Berneman","startTime":2566.77,"endTime":2567.97,"body":"It's, it's about."},{"speaker":"Brian Berneman","startTime":2569.56,"endTime":2570.79,"body":"We are all in this together."},{"speaker":"Brian Berneman","startTime":2571.39,"endTime":2576.609,"body":"How come we left that"},{"speaker":"Brian Berneman","startTime":2571.39,"endTime":2576.609,"body":"tile for everyone to rise?"},{"speaker":"Brian Berneman","startTime":2579.759,"endTime":2585.609,"body":"Um, what is your, um, perhaps this is a"},{"speaker":"Brian Berneman","startTime":2579.759,"endTime":2585.609,"body":"seminar to that, but if you are talking"},{"speaker":"Brian Berneman","startTime":2585.609,"endTime":2590.399,"body":"with someone and you have to give"},{"speaker":"Brian Berneman","startTime":2585.609,"endTime":2590.399,"body":"just one tip and loved my bit and, and"},{"speaker":"Brian Berneman","startTime":2590.399,"endTime":2591.97,"body":"working on it might be a different one."},{"speaker":"Brian Berneman","startTime":2592.39,"endTime":2593.74,"body":"What would you say to someone."},{"speaker":"Chris Morrison","startTime":2597.215,"endTime":2602.125,"body":"Often, um, when you"},{"speaker":"Chris Morrison","startTime":2597.215,"endTime":2602.125,"body":"were as old as me, you've been in"},{"speaker":"Chris Morrison","startTime":2602.125,"endTime":2606.775,"body":"business, as long as I had you get"},{"speaker":"Chris Morrison","startTime":2602.125,"endTime":2606.775,"body":"young people coming to me, asking"},{"speaker":"Chris Morrison","startTime":2606.775,"endTime":2608.335,"body":"for advice and stuff like that."},{"speaker":"Chris Morrison","startTime":2608.935,"endTime":2616.615,"body":"And I always say to people don't"},{"speaker":"Chris Morrison","startTime":2608.935,"endTime":2616.615,"body":"be afraid or embarrassed or shy."},{"speaker":"Chris Morrison","startTime":2617.125,"endTime":2623.305,"body":"If you see a person or a business leader"},{"speaker":"Chris Morrison","startTime":2617.125,"endTime":2623.305,"body":"or someone that you respect, please."},{"speaker":"Chris Morrison","startTime":2624.295,"endTime":2626.185,"body":"Make an effort to get in touch with them."},{"speaker":"Chris Morrison","startTime":2626.245,"endTime":2631.134,"body":"And especially, and I can't realize"},{"speaker":"Chris Morrison","startTime":2626.245,"endTime":2631.134,"body":"New Zealand people are so warm and"},{"speaker":"Chris Morrison","startTime":2631.134,"endTime":2633.565,"body":"generous and they will give their time."},{"speaker":"Chris Morrison","startTime":2633.595,"endTime":2638.845,"body":"So people that are sitting out in business"},{"speaker":"Chris Morrison","startTime":2633.595,"endTime":2638.845,"body":"got a business idea, and I want to see"},{"speaker":"Chris Morrison","startTime":2638.845,"endTime":2641.395,"body":"whether it's going to work or not the new."},{"speaker":"Chris Morrison","startTime":2642.595,"endTime":2649.735,"body":"Uh, I always said to people place might"},{"speaker":"Chris Morrison","startTime":2642.595,"endTime":2649.735,"body":"be, if I write an email, give someone"},{"speaker":"Chris Morrison","startTime":2649.735,"endTime":2654.205,"body":"a phone call because nine times out of"},{"speaker":"Chris Morrison","startTime":2649.735,"endTime":2654.205,"body":"10 people are just going to be positive"},{"speaker":"Chris Morrison","startTime":2654.205,"endTime":2656.245,"body":"and warm and receptive and helpful."},{"speaker":"Chris Morrison","startTime":2656.515,"endTime":2662.305,"body":"So I always encourage people to, to"},{"speaker":"Chris Morrison","startTime":2656.515,"endTime":2662.305,"body":"sit down with people and, and those"},{"speaker":"Chris Morrison","startTime":2662.305,"endTime":2667.125,"body":"that they respect or be unsure or be"},{"speaker":"Chris Morrison","startTime":2662.305,"endTime":2667.125,"body":"more than happy to give them advice."},{"speaker":"Brian Berneman","startTime":2668.68,"endTime":2669.04,"body":"Yes."},{"speaker":"Brian Berneman","startTime":2669.67,"endTime":2671.109,"body":"And it's so true what you say."},{"speaker":"Brian Berneman","startTime":2671.109,"endTime":2675.819,"body":"And it has to be my experience most"},{"speaker":"Brian Berneman","startTime":2671.109,"endTime":2675.819,"body":"of the time, most people, unless"},{"speaker":"Brian Berneman","startTime":2675.819,"endTime":2677.74,"body":"they're going through something"},{"speaker":"Brian Berneman","startTime":2675.819,"endTime":2677.74,"body":"and they don't have the time."},{"speaker":"Brian Berneman","startTime":2677.74,"endTime":2678.819,"body":"Most people are approachable."},{"speaker":"Brian Berneman","startTime":2678.819,"endTime":2681.58,"body":"Most people want to share that."},{"speaker":"Brian Berneman","startTime":2681.609,"endTime":2683.08,"body":"That's so beautiful."},{"speaker":"Brian Berneman","startTime":2683.98,"endTime":2688.75,"body":"Um, what has been your"},{"speaker":"Brian Berneman","startTime":2683.98,"endTime":2688.75,"body":"latest small act of kindness?"},{"speaker":"Chris Morrison","startTime":2690.43,"endTime":2691.5,"body":"Uh, thought about that."},{"speaker":"Chris Morrison","startTime":2691.5,"endTime":2697.93,"body":"It's quite a hard one, but, um, Uh, on, on"},{"speaker":"Chris Morrison","startTime":2691.5,"endTime":2697.93,"body":"one of those people that I do a walk every"},{"speaker":"Chris Morrison","startTime":2697.93,"endTime":2704.68,"body":"morning and, uh, I I'm the person who"},{"speaker":"Chris Morrison","startTime":2697.93,"endTime":2704.68,"body":"waits and sees a load of people because"},{"speaker":"Chris Morrison","startTime":2704.74,"endTime":2709.45,"body":"I love that when, you know, I'm walking"},{"speaker":"Chris Morrison","startTime":2704.74,"endTime":2709.45,"body":"along, someone like, I don't know, just"},{"speaker":"Chris Morrison","startTime":2709.45,"endTime":2714.58,"body":"a random person will smile or say hello,"},{"speaker":"Chris Morrison","startTime":2709.45,"endTime":2714.58,"body":"good morning or something like that."},{"speaker":"Chris Morrison","startTime":2714.58,"endTime":2717.31,"body":"So that's my way of"},{"speaker":"Chris Morrison","startTime":2714.58,"endTime":2717.31,"body":"interacting in the world."},{"speaker":"Chris Morrison","startTime":2718.09,"endTime":2719.529,"body":"Instead of gives me energy."},{"speaker":"Chris Morrison","startTime":2719.529,"endTime":2720.55,"body":"I would save energy."},{"speaker":"Chris Morrison","startTime":2720.55,"endTime":2723.73,"body":"When, when you perceive that"},{"speaker":"Chris Morrison","startTime":2720.55,"endTime":2723.73,"body":"bank, it's just a small thing,"},{"speaker":"Chris Morrison","startTime":2724.12,"endTime":2728.74,"body":"but it's a warming love and thing"},{"speaker":"Chris Morrison","startTime":2724.12,"endTime":2728.74,"body":"that you can do with strangers."},{"speaker":"Chris Morrison","startTime":2728.8,"endTime":2730.09,"body":"It's just a nice little."},{"speaker":"Brian Berneman","startTime":2730.96,"endTime":2732.52,"body":"Um,"},{"speaker":"Brian Berneman","startTime":2730.96,"endTime":2732.52,"body":"yes, I'm ready for that."},{"speaker":"Brian Berneman","startTime":2732.8,"endTime":2734.92,"body":"And then there's such"},{"speaker":"Brian Berneman","startTime":2732.8,"endTime":2734.92,"body":"an interesting thing."},{"speaker":"Brian Berneman","startTime":2734.92,"endTime":2742.3,"body":"Like I realized, especially, uh, when I"},{"speaker":"Brian Berneman","startTime":2734.92,"endTime":2742.3,"body":"came to New Zealand and, um, I'm used to,"},{"speaker":"Brian Berneman","startTime":2742.33,"endTime":2748.24,"body":"from when I was growing up in Argentina,"},{"speaker":"Brian Berneman","startTime":2742.33,"endTime":2748.24,"body":"that most people are a little bit more."},{"speaker":"Brian Berneman","startTime":2750.265,"endTime":2751.705,"body":"I wouldn't say expressive."},{"speaker":"Brian Berneman","startTime":2751.825,"endTime":2757.075,"body":"Uh, and we're like, it's"},{"speaker":"Brian Berneman","startTime":2751.825,"endTime":2757.075,"body":"normal to say hi to people."},{"speaker":"Brian Berneman","startTime":2757.115,"endTime":2763.105,"body":"And I found living in Europe and"},{"speaker":"Brian Berneman","startTime":2757.115,"endTime":2763.105,"body":"then during the U S and living here"},{"speaker":"Brian Berneman","startTime":2763.105,"endTime":2768.275,"body":"that it wasn't kind of like that,"},{"speaker":"Brian Berneman","startTime":2763.105,"endTime":2768.275,"body":"like, actually it makes a difference."},{"speaker":"Brian Berneman","startTime":2768.275,"endTime":2769.975,"body":"It's I would say hi to someone."},{"speaker":"Brian Berneman","startTime":2770.575,"endTime":2778.045,"body":"So, yeah, that's a beautiful, um, what"},{"speaker":"Brian Berneman","startTime":2770.575,"endTime":2778.045,"body":"is the one thing that you wish the world."},{"speaker":"Chris Morrison","startTime":2780.384,"endTime":2786.444,"body":"Well, um, I think it"},{"speaker":"Chris Morrison","startTime":2780.384,"endTime":2786.444,"body":"is resolve and conflict and actually we"},{"speaker":"Chris Morrison","startTime":2786.444,"endTime":2789.145,"body":"can resolve conflict in a peaceful way."},{"speaker":"Chris Morrison","startTime":2789.145,"endTime":2792.475,"body":"I think it sound realistic to think"},{"speaker":"Chris Morrison","startTime":2789.145,"endTime":2792.475,"body":"that we don't, we're not going to"},{"speaker":"Chris Morrison","startTime":2792.475,"endTime":2794.365,"body":"go through life without conflicts."},{"speaker":"Chris Morrison","startTime":2794.365,"endTime":2799.585,"body":"We've worked in our personal lives or in"},{"speaker":"Chris Morrison","startTime":2794.365,"endTime":2799.585,"body":"our business lives and a geo political"},{"speaker":"Chris Morrison","startTime":2799.585,"endTime":2805.165,"body":"sense that actually we have the ability"},{"speaker":"Chris Morrison","startTime":2799.585,"endTime":2805.165,"body":"to be able to sit down and resolve."},{"speaker":"Chris Morrison","startTime":2806.065,"endTime":2809.035,"body":"Challenges and differences"},{"speaker":"Chris Morrison","startTime":2806.065,"endTime":2809.035,"body":"in a peaceful way."},{"speaker":"Chris Morrison","startTime":2809.605,"endTime":2816.695,"body":"And I, I just, you know, we, we have"},{"speaker":"Chris Morrison","startTime":2809.605,"endTime":2816.695,"body":"bad role models at the top often, and"},{"speaker":"Chris Morrison","startTime":2816.715,"endTime":2818.605,"body":"we don't need to meet your names there."},{"speaker":"Chris Morrison","startTime":2818.615,"endTime":2822.205,"body":"It's obvious, um, that, uh, aggressive."},{"speaker":"Chris Morrison","startTime":2823.33,"endTime":2826.029,"body":"Uh, I'm the boss on the Lita."},{"speaker":"Chris Morrison","startTime":2826.419,"endTime":2828.79,"body":"I know what's good for you sort of thing."},{"speaker":"Chris Morrison","startTime":2828.79,"endTime":2835.0,"body":"And whether that filters down to police"},{"speaker":"Chris Morrison","startTime":2828.79,"endTime":2835.0,"body":"departments and to normal, why's it"},{"speaker":"Chris Morrison","startTime":2835.089,"endTime":2837.91,"body":"doing business and their personal lives."},{"speaker":"Chris Morrison","startTime":2837.91,"endTime":2842.2,"body":"And we can rise above that and"},{"speaker":"Chris Morrison","startTime":2837.91,"endTime":2842.2,"body":"say, actually, that's not true."},{"speaker":"Chris Morrison","startTime":2842.2,"endTime":2845.77,"body":"That's not part of our belief"},{"speaker":"Chris Morrison","startTime":2842.2,"endTime":2845.77,"body":"systems out various, et cetera."},{"speaker":"Chris Morrison","startTime":2846.759,"endTime":2850.629,"body":"We have the ability to pretty"},{"speaker":"Chris Morrison","startTime":2846.759,"endTime":2850.629,"body":"much resolve any conflict."},{"speaker":"Chris Morrison","startTime":2850.629,"endTime":2851.23,"body":"There is."},{"speaker":"Chris Morrison","startTime":2851.77,"endTime":2855.58,"body":"Um, we just have to have the"},{"speaker":"Chris Morrison","startTime":2851.77,"endTime":2855.58,"body":"confidence and, and say, no,"},{"speaker":"Chris Morrison","startTime":2855.58,"endTime":2857.2,"body":"it's your water's unacceptable."},{"speaker":"Chris Morrison","startTime":2857.47,"endTime":2860.77,"body":"And to work our way through issues."},{"speaker":"Brian Berneman","startTime":2863.515,"endTime":2863.905,"body":"Yes."},{"speaker":"Brian Berneman","startTime":2863.905,"endTime":2868.465,"body":"So important because as you say, like, we"},{"speaker":"Brian Berneman","startTime":2863.905,"endTime":2868.465,"body":"are all going to go through challenging"},{"speaker":"Brian Berneman","startTime":2868.495,"endTime":2874.255,"body":"times and conflicts, so learning"},{"speaker":"Brian Berneman","startTime":2868.495,"endTime":2874.255,"body":"and having that, that capability and"},{"speaker":"Brian Berneman","startTime":2874.795,"endTime":2882.025,"body":"that, which now it's called the soft"},{"speaker":"Brian Berneman","startTime":2874.795,"endTime":2882.025,"body":"skills, like having that being, uh,"},{"speaker":"Brian Berneman","startTime":2882.085,"endTime":2887.125,"body":"on the forefront of our education and"},{"speaker":"Brian Berneman","startTime":2882.085,"endTime":2887.125,"body":"how we go through life so important."},{"speaker":"Brian Berneman","startTime":2888.055,"endTime":2894.475,"body":"Um, And to start at the"},{"speaker":"Brian Berneman","startTime":2888.055,"endTime":2894.475,"body":"end, how come we find you?"},{"speaker":"Brian Berneman","startTime":2894.535,"endTime":2897.205,"body":"How can we support them,"},{"speaker":"Brian Berneman","startTime":2894.535,"endTime":2897.205,"body":"promote what you do?"},{"speaker":"Chris Morrison","startTime":2899.815,"endTime":2904.645,"body":"Well, I mean, I'm, well,"},{"speaker":"Chris Morrison","startTime":2899.815,"endTime":2904.645,"body":"the spirit generous offer, but I guess to"},{"speaker":"Chris Morrison","startTime":2904.645,"endTime":2908.745,"body":"find out a little bit through our website"},{"speaker":"Chris Morrison","startTime":2904.645,"endTime":2908.745,"body":"and, and the work that we do and what's."},{"speaker":"Chris Morrison","startTime":2910.015,"endTime":2914.785,"body":"Foundation, um, would be wonderful"},{"speaker":"Chris Morrison","startTime":2910.015,"endTime":2914.785,"body":"to have support for that and"},{"speaker":"Chris Morrison","startTime":2915.215,"endTime":2917.245,"body":"really just to learn about it."},{"speaker":"Chris Morrison","startTime":2917.245,"endTime":2921.715,"body":"And then just, and the same when you apply"},{"speaker":"Chris Morrison","startTime":2917.245,"endTime":2921.715,"body":"that to a butcher and a cafe or wherever"},{"speaker":"Chris Morrison","startTime":2921.715,"endTime":2926.935,"body":"you might be shopping that actually that's"},{"speaker":"Chris Morrison","startTime":2921.715,"endTime":2926.935,"body":"not only having a, a good refreshing"},{"speaker":"Chris Morrison","startTime":2926.935,"endTime":2931.915,"body":"drink, but you're also doing some goods"},{"speaker":"Chris Morrison","startTime":2926.935,"endTime":2931.915,"body":"that people at the other, at the other end"},{"speaker":"Chris Morrison","startTime":2931.915,"endTime":2935.125,"body":"of the world who perhaps don't have the."},{"speaker":"Chris Morrison","startTime":2936.175,"endTime":2941.785,"body":"The luxuries and, uh, the ever day"},{"speaker":"Chris Morrison","startTime":2936.175,"endTime":2941.785,"body":"lifestyle where you used to hear that"},{"speaker":"Chris Morrison","startTime":2941.885,"endTime":2944.165,"body":"we were wanting a quality in the world."},{"speaker":"Chris Morrison","startTime":2945.265,"endTime":2950.485,"body":"We're all in this together, and we need"},{"speaker":"Chris Morrison","startTime":2945.265,"endTime":2950.485,"body":"to help each other out and businesses"},{"speaker":"Chris Morrison","startTime":2950.485,"endTime":2953.485,"body":"had that opportunity to give back."},{"speaker":"Chris Morrison","startTime":2953.695,"endTime":2958.165,"body":"And, um, then that's a good time"},{"speaker":"Chris Morrison","startTime":2953.695,"endTime":2958.165,"body":"to do and to support businesses"},{"speaker":"Chris Morrison","startTime":2958.675,"endTime":2959.965,"body":"who had that philosophy."},{"speaker":"Chris Morrison","startTime":2960.955,"endTime":2965.605,"body":"You know, when you go shopping, be"},{"speaker":"Chris Morrison","startTime":2960.955,"endTime":2965.605,"body":"conscious and be open in your decision"},{"speaker":"Chris Morrison","startTime":2965.605,"endTime":2967.435,"body":"making when you choose a product"},{"speaker":"Brian Berneman","startTime":2969.625,"endTime":2970.975,"body":"and we will have the."},{"speaker":"Brian Berneman","startTime":2972.13,"endTime":2977.86,"body":"The website and all of the links on their"},{"speaker":"Brian Berneman","startTime":2972.13,"endTime":2977.86,"body":"comments on this episode, but thank you"},{"speaker":"Brian Berneman","startTime":2977.86,"endTime":2983.32,"body":"so much, Chris, for, for taking the time"},{"speaker":"Brian Berneman","startTime":2977.86,"endTime":2983.32,"body":"to have this conversation with me and"},{"speaker":"Brian Berneman","startTime":2983.32,"endTime":2988.39,"body":"thank you for everything that you have"},{"speaker":"Brian Berneman","startTime":2983.32,"endTime":2988.39,"body":"been doing now for decades and for being"},{"speaker":"Brian Berneman","startTime":2988.39,"endTime":2991.72,"body":"one of the leaders in this, in this space."},{"speaker":"Brian Berneman","startTime":2991.72,"endTime":2992.5,"body":"So thank you"},{"speaker":"Chris Morrison","startTime":2992.5,"endTime":2993.04,"body":"very much."},{"speaker":"Chris Morrison","startTime":2993.46,"endTime":2993.94,"body":"Thank you."},{"speaker":"Chris Morrison","startTime":2993.94,"endTime":2996.19,"body":"Very generous and keep up your graduate."},{"speaker":"Brian Berneman","startTime":2997.645,"endTime":2998.185,"body":"Thank you."},{"speaker":"Brian Berneman","startTime":2998.185,"endTime":3001.455,"body":"And thank you for"},{"speaker":"Brian Berneman","startTime":2998.185,"endTime":3001.455,"body":"listening to this episode."},{"speaker":"Brian Berneman","startTime":3001.815,"endTime":3005.055,"body":"If you have learned something or"},{"speaker":"Brian Berneman","startTime":3001.815,"endTime":3005.055,"body":"if you want to share something,"},{"speaker":"Brian Berneman","startTime":3005.205,"endTime":3009.075,"body":"please do so in the comments and"},{"speaker":"Brian Berneman","startTime":3005.205,"endTime":3009.075,"body":"we'll see you at the next episode."},{"speaker":"Brian Berneman","startTime":3009.615,"endTime":3010.185,"body":"Bye."},{"speaker":"Chris Morrison","startTime":3012.465,"endTime":3014.475,"body":"What did you"},{"speaker":"Chris Morrison","startTime":3012.465,"endTime":3014.475,"body":"like the most about this episode?"},{"speaker":"Chris Morrison","startTime":3014.655,"endTime":3017.715,"body":"Take a moment to think about what"},{"speaker":"Chris Morrison","startTime":3014.655,"endTime":3017.715,"body":"change you can make in your life."},{"speaker":"Brian Berneman","startTime":3018.69,"endTime":3021.75,"body":"Share your conscious"},{"speaker":"Brian Berneman","startTime":3018.69,"endTime":3021.75,"body":"action on social media using hashtag"},{"speaker":"Brian Berneman","startTime":3021.78,"endTime":3025.56,"body":"conscious action and tagging at"},{"speaker":"Brian Berneman","startTime":3021.78,"endTime":3025.56,"body":"conscious action and set so we"},{"speaker":"Brian Berneman","startTime":3025.56,"endTime":3028.56,"body":"can celebrate your impact on the"},{"speaker":"Brian Berneman","startTime":3025.56,"endTime":3028.56,"body":"world and create a ripple effect."},{"speaker":"Brian Berneman","startTime":3029.22,"endTime":3029.91,"body":"One easy"},{"speaker":"Chris Morrison","startTime":3029.91,"endTime":3030.36,"body":"action."},{"speaker":"Chris Morrison","startTime":3030.36,"endTime":3033.33,"body":"We would love for you to take"},{"speaker":"Chris Morrison","startTime":3030.36,"endTime":3033.33,"body":"right now is to share like,"},{"speaker":"Chris Morrison","startTime":3033.33,"endTime":3035.04,"body":"and subscribe to this podcast."},{"speaker":"Chris Morrison","startTime":3035.25,"endTime":3039.33,"body":"This will help us get these messages out"},{"speaker":"Chris Morrison","startTime":3035.25,"endTime":3039.33,"body":"into the world and inspire more people to"},{"speaker":"Chris Morrison","startTime":3039.33,"endTime":3041.34,"body":"take conscious action in their own lives."},{"speaker":"Chris Morrison","startTime":3041.58,"endTime":3043.68,"body":"Contributing to the"},{"speaker":"Chris Morrison","startTime":3041.58,"endTime":3043.68,"body":"better world we hope for."}]}