{"version":"1.0.0","segments":[{"speaker":"Chester Santos","startTime":2.52,"endTime":4.23,"body":"Have you ever"},{"speaker":"Chester Santos","startTime":2.52,"endTime":4.23,"body":"wondered whether the problems"},{"speaker":"Chester Santos","startTime":4.23,"endTime":5.64,"body":"in the world today would exist?"},{"speaker":"Chester Santos","startTime":5.64,"endTime":9.06,"body":"If we had deeper connection to"},{"speaker":"Chester Santos","startTime":5.64,"endTime":9.06,"body":"ourselves, others and the environment"},{"speaker":"Chester Santos","startTime":9.15,"endTime":10.53,"body":"and acted from that place."},{"speaker":"Chester Santos","startTime":10.8,"endTime":11.28,"body":"Welcome"},{"speaker":"Brian Berneman","startTime":11.28,"endTime":14.01,"body":"to the conscious"},{"speaker":"Brian Berneman","startTime":11.28,"endTime":14.01,"body":"action podcast with your host, Brian"},{"speaker":"Brian Berneman","startTime":14.01,"endTime":17.53,"body":"Berneman and Kayla Greenville, who"},{"speaker":"Brian Berneman","startTime":14.01,"endTime":17.53,"body":"believed that connection is the."},{"speaker":"Brian Berneman","startTime":17.62,"endTime":21.4,"body":"Key to taking conscious action as"},{"speaker":"Brian Berneman","startTime":17.62,"endTime":21.4,"body":"individuals and creating a better world."},{"speaker":"Brian Berneman","startTime":21.76,"endTime":22.36,"body":"We're here"},{"speaker":"Chester Santos","startTime":22.36,"endTime":25.42,"body":"to raise awareness and"},{"speaker":"Chester Santos","startTime":22.36,"endTime":25.42,"body":"inspire meaningful action by sharing"},{"speaker":"Chester Santos","startTime":25.42,"endTime":29.47,"body":"stories, knowledge and conversations"},{"speaker":"Chester Santos","startTime":25.42,"endTime":29.47,"body":"with thought leaders and change makers"},{"speaker":"Brian Berneman","startTime":29.68,"endTime":32.53,"body":"from sustainability"},{"speaker":"Brian Berneman","startTime":29.68,"endTime":32.53,"body":"to wellbeing and everything"},{"speaker":"Brian Berneman","startTime":32.53,"endTime":33.91,"body":"related to conscious living."},{"speaker":"Brian Berneman","startTime":34.12,"endTime":38.17,"body":"Our mission is to empower you to be the"},{"speaker":"Brian Berneman","startTime":34.12,"endTime":38.17,"body":"change that you want to see in the world."},{"speaker":"Brian Berneman","startTime":40.12,"endTime":43.78,"body":"Welcome everyone to a new episode"},{"speaker":"Brian Berneman","startTime":40.12,"endTime":43.78,"body":"of the contraception podcast."},{"speaker":"Brian Berneman","startTime":43.78,"endTime":44.26,"body":"I am Brian."},{"speaker":"Brian Berneman","startTime":44.26,"endTime":44.92,"body":"Berneman your."},{"speaker":"Brian Berneman","startTime":45.465,"endTime":50.415,"body":"And for this episode, I have the"},{"speaker":"Brian Berneman","startTime":45.465,"endTime":50.415,"body":"pleasure to be joined by Chester Santos"},{"speaker":"Brian Berneman","startTime":50.445,"endTime":55.965,"body":"all the way from California, the us,"},{"speaker":"Brian Berneman","startTime":50.445,"endTime":55.965,"body":"um, as I do with all of our guests,"},{"speaker":"Brian Berneman","startTime":56.235,"endTime":60.465,"body":"um, I'm going to ask you Chester"},{"speaker":"Brian Berneman","startTime":56.235,"endTime":60.465,"body":"to, to introduce yourself, tell us"},{"speaker":"Brian Berneman","startTime":60.465,"endTime":62.355,"body":"a little bit about you, who you are."},{"speaker":"Brian Berneman","startTime":62.595,"endTime":65.355,"body":"Um, what are the things that a"},{"speaker":"Brian Berneman","startTime":62.595,"endTime":65.355,"body":"little bit of what we're going"},{"speaker":"Brian Berneman","startTime":65.355,"endTime":66.765,"body":"to be talking about today?"},{"speaker":"Chester Santos","startTime":68.475,"endTime":71.535,"body":"Yeah, so my"},{"speaker":"Chester Santos","startTime":68.475,"endTime":71.535,"body":"name is Chester Santos, also"},{"speaker":"Chester Santos","startTime":71.535,"endTime":73.185,"body":"known as the international."},{"speaker":"Chester Santos","startTime":73.56,"endTime":74.79,"body":"Man of memory."},{"speaker":"Chester Santos","startTime":74.97,"endTime":78.36,"body":"Uh, I won the United States"},{"speaker":"Chester Santos","startTime":74.97,"endTime":78.36,"body":"national memory championship."},{"speaker":"Chester Santos","startTime":78.36,"endTime":82.2,"body":"And since winning that competition,"},{"speaker":"Chester Santos","startTime":78.36,"endTime":82.2,"body":"I've gone on to spend the last 13"},{"speaker":"Chester Santos","startTime":82.2,"endTime":86.07,"body":"plus years, uh, giving speeches and"},{"speaker":"Chester Santos","startTime":82.2,"endTime":86.07,"body":"presentations all over the world."},{"speaker":"Chester Santos","startTime":86.07,"endTime":89.4,"body":"It's been now in more than 30"},{"speaker":"Chester Santos","startTime":86.07,"endTime":89.4,"body":"different countries on how anyone"},{"speaker":"Chester Santos","startTime":89.4,"endTime":93.72,"body":"can develop powerful memory skills"},{"speaker":"Chester Santos","startTime":89.4,"endTime":93.72,"body":"and use those skills to become"},{"speaker":"Chester Santos","startTime":93.72,"endTime":95.38,"body":"more successful in one's career."},{"speaker":"Chester Santos","startTime":96.015,"endTime":96.975,"body":"Personal life."},{"speaker":"Chester Santos","startTime":96.975,"endTime":100.755,"body":"And also if you happen to have any"},{"speaker":"Chester Santos","startTime":96.975,"endTime":100.755,"body":"kids or grandkids in school, some of"},{"speaker":"Chester Santos","startTime":100.755,"endTime":104.145,"body":"what we talk about today, memory skills"},{"speaker":"Chester Santos","startTime":100.755,"endTime":104.145,"body":"development will be useful there as well."},{"speaker":"Brian Berneman","startTime":104.625,"endTime":105.105,"body":"Wonderful."},{"speaker":"Brian Berneman","startTime":105.645,"endTime":110.415,"body":"And once again, and just thank you so"},{"speaker":"Brian Berneman","startTime":105.645,"endTime":110.415,"body":"much for, for being here for training us."},{"speaker":"Brian Berneman","startTime":111.105,"endTime":115.305,"body":"And, and I would love for you to share"},{"speaker":"Brian Berneman","startTime":111.105,"endTime":115.305,"body":"a little bit about, and, and this, we"},{"speaker":"Brian Berneman","startTime":115.305,"endTime":117.105,"body":"talked about this in the past already."},{"speaker":"Brian Berneman","startTime":117.855,"endTime":120.555,"body":"Share a little bit to"},{"speaker":"Brian Berneman","startTime":117.855,"endTime":120.555,"body":"our, for our listeners."},{"speaker":"Brian Berneman","startTime":120.585,"endTime":122.505,"body":"How did you get into it?"},{"speaker":"Brian Berneman","startTime":122.535,"endTime":123.525,"body":"How did you notice?"},{"speaker":"Brian Berneman","startTime":123.525,"endTime":128.975,"body":"Like, did you have a, an amazing memory"},{"speaker":"Brian Berneman","startTime":123.525,"endTime":128.975,"body":"where your child pry or, or how did it go?"},{"speaker":"Chester Santos","startTime":130.5,"endTime":130.92,"body":"Yeah."},{"speaker":"Chester Santos","startTime":130.92,"endTime":135.36,"body":"So it was pretty random, really how"},{"speaker":"Chester Santos","startTime":130.92,"endTime":135.36,"body":"I ended up becoming interested in"},{"speaker":"Chester Santos","startTime":135.72,"endTime":140.22,"body":"competing in the us memory championship"},{"speaker":"Chester Santos","startTime":135.72,"endTime":140.22,"body":"and how I ended up where I'm at now."},{"speaker":"Chester Santos","startTime":140.22,"endTime":142.44,"body":"I was just flipping channels one night."},{"speaker":"Chester Santos","startTime":142.8,"endTime":144.87,"body":"Uh, this was way back in the year 2000."},{"speaker":"Chester Santos","startTime":144.87,"endTime":149.82,"body":"I just happened to be flipping channels"},{"speaker":"Chester Santos","startTime":144.87,"endTime":149.82,"body":"and I caught a segment on ABC's 2020."},{"speaker":"Chester Santos","startTime":149.82,"endTime":153.27,"body":"It's a very popular evening"},{"speaker":"Chester Santos","startTime":149.82,"endTime":153.27,"body":"news show in the United States."},{"speaker":"Chester Santos","startTime":153.57,"endTime":157.41,"body":"They had a segment on this United"},{"speaker":"Chester Santos","startTime":153.57,"endTime":157.41,"body":"States memory championship, and it."},{"speaker":"Chester Santos","startTime":157.91,"endTime":162.62,"body":"You know, caught my interest"},{"speaker":"Chester Santos","startTime":157.91,"endTime":162.62,"body":"because growing up, I would often"},{"speaker":"Chester Santos","startTime":162.62,"endTime":164.45,"body":"just get the comment from people."},{"speaker":"Chester Santos","startTime":164.45,"endTime":167.42,"body":"People would often say to me, Chester,"},{"speaker":"Chester Santos","startTime":164.45,"endTime":167.42,"body":"wow, you have a really good memory."},{"speaker":"Chester Santos","startTime":168.109,"endTime":168.23,"body":"Mm-hmm"},{"speaker":"Chester Santos","startTime":168.47,"endTime":172.76,"body":"So with those comments, kind of just"},{"speaker":"Chester Santos","startTime":168.47,"endTime":172.76,"body":"in the back of my mind, when I caught"},{"speaker":"Chester Santos","startTime":172.76,"endTime":176.269,"body":"that episode on TV, I thought, Hey,"},{"speaker":"Chester Santos","startTime":172.76,"endTime":176.269,"body":"people say I have a good memory."},{"speaker":"Chester Santos","startTime":176.269,"endTime":177.739,"body":"Maybe I could do well in this."},{"speaker":"Chester Santos","startTime":178.11,"endTime":179.64,"body":"National memory competition."},{"speaker":"Chester Santos","startTime":179.64,"endTime":185.43,"body":"But, uh, I quickly found out when I"},{"speaker":"Chester Santos","startTime":179.64,"endTime":185.43,"body":"looked into what the best people in the"},{"speaker":"Chester Santos","startTime":185.43,"endTime":190.11,"body":"United States were scoring in these,"},{"speaker":"Chester Santos","startTime":185.43,"endTime":190.11,"body":"uh, competitions in the various events,"},{"speaker":"Chester Santos","startTime":190.11,"endTime":194.88,"body":"memorizing decks of playing cards,"},{"speaker":"Chester Santos","startTime":190.11,"endTime":194.88,"body":"hundreds of digits, hundreds of names"},{"speaker":"Chester Santos","startTime":195.24,"endTime":197.61,"body":"perfectly in just a, like a few minutes."},{"speaker":"Chester Santos","startTime":197.78,"endTime":200.91,"body":"Mm-hmm  I quickly realized"},{"speaker":"Chester Santos","startTime":197.78,"endTime":200.91,"body":"that, although I probably was."},{"speaker":"Chester Santos","startTime":201.315,"endTime":205.635,"body":"Above average to start out"},{"speaker":"Chester Santos","startTime":201.315,"endTime":205.635,"body":"with I wasn't on that level."},{"speaker":"Chester Santos","startTime":205.935,"endTime":209.175,"body":"Mm-hmm  so that's when I started doing"},{"speaker":"Chester Santos","startTime":205.935,"endTime":209.175,"body":"research, I wanted to, you know, if I was"},{"speaker":"Chester Santos","startTime":209.175,"endTime":210.615,"body":"going to compete, I wanted to do well."},{"speaker":"Chester Santos","startTime":211.215,"endTime":214.335,"body":"So I started doing research or"},{"speaker":"Chester Santos","startTime":211.215,"endTime":214.335,"body":"I, how can I improve my memory"},{"speaker":"Chester Santos","startTime":214.335,"endTime":215.745,"body":"from where it's currently at?"},{"speaker":"Chester Santos","startTime":216.135,"endTime":219.315,"body":"Uh, based on that research,"},{"speaker":"Chester Santos","startTime":216.135,"endTime":219.315,"body":"I started playing arounds."},{"speaker":"Chester Santos","startTime":219.98,"endTime":221.12,"body":"With different techniques."},{"speaker":"Chester Santos","startTime":221.12,"endTime":225.65,"body":"I found what seemed to be working"},{"speaker":"Chester Santos","startTime":221.12,"endTime":225.65,"body":"best for me personally, mm-hmm, , uh,"},{"speaker":"Chester Santos","startTime":225.65,"endTime":229.76,"body":"stuck to training myself in that"},{"speaker":"Chester Santos","startTime":225.65,"endTime":229.76,"body":"small subset of techniques until"},{"speaker":"Chester Santos","startTime":230.12,"endTime":234.38,"body":"eventually I was able to win, uh, the"},{"speaker":"Chester Santos","startTime":230.12,"endTime":234.38,"body":"United States memory championship."},{"speaker":"Chester Santos","startTime":234.38,"endTime":238.85,"body":"And again, since then, you know, I've been"},{"speaker":"Chester Santos","startTime":234.38,"endTime":238.85,"body":"training people around the world in the"},{"speaker":"Chester Santos","startTime":238.88,"endTime":243.77,"body":"small subset of techniques that I feel"},{"speaker":"Chester Santos","startTime":238.88,"endTime":243.77,"body":"can help you out the most right away."},{"speaker":"Chester Santos","startTime":244.07,"endTime":245.39,"body":"Mm-hmm  uh, in your career."},{"speaker":"Chester Santos","startTime":245.79,"endTime":248.16,"body":"Personal life, you know, for"},{"speaker":"Chester Santos","startTime":245.79,"endTime":248.16,"body":"personal development and to"},{"speaker":"Chester Santos","startTime":248.16,"endTime":250.14,"body":"help out kids, uh, in school."},{"speaker":"Chester Santos","startTime":250.68,"endTime":250.95,"body":"Yes,"},{"speaker":"Brian Berneman","startTime":251.25,"endTime":251.58,"body":"definitely."},{"speaker":"Brian Berneman","startTime":251.64,"endTime":252.6,"body":"And that's amazing."},{"speaker":"Brian Berneman","startTime":252.6,"endTime":254.43,"body":"It's just like, I mean, a random thing."},{"speaker":"Brian Berneman","startTime":254.43,"endTime":257.88,"body":"If you imagine, if you weren't"},{"speaker":"Brian Berneman","startTime":254.43,"endTime":257.88,"body":"watching that TV show, like where"},{"speaker":"Brian Berneman","startTime":257.88,"endTime":259.29,"body":"would your life be right now?"},{"speaker":"Brian Berneman","startTime":260.355,"endTime":263.985,"body":"."},{"speaker":"Brian Berneman","startTime":260.355,"endTime":263.985,"body":"Chester Santos: Exactly my life would"},{"speaker":"Brian Berneman","startTime":263.985,"endTime":266.175,"body":"flipped to that channel at that moment."},{"speaker":"Brian Berneman","startTime":266.175,"endTime":269.115,"body":"So it's pretty crazy,"},{"speaker":"Brian Berneman","startTime":266.175,"endTime":269.115,"body":"uh, to think about that."},{"speaker":"Brian Berneman","startTime":269.115,"endTime":270.855,"body":"It really is kind of"},{"speaker":"Brian Berneman","startTime":269.115,"endTime":270.855,"body":"crazy to think about that."},{"speaker":"Brian Berneman","startTime":271.275,"endTime":271.605,"body":"yeah."},{"speaker":"Brian Berneman","startTime":271.805,"endTime":276.285,"body":"And, and one of the things that I, that"},{"speaker":"Brian Berneman","startTime":271.805,"endTime":276.285,"body":"I wanted to, to touch on, on this, uh,"},{"speaker":"Brian Berneman","startTime":276.855,"endTime":281.595,"body":"um, episode with you is that, um, and"},{"speaker":"Brian Berneman","startTime":276.855,"endTime":281.595,"body":"I have my own view and I would love"},{"speaker":"Brian Berneman","startTime":281.595,"endTime":287.895,"body":"for your point of view as well is I"},{"speaker":"Brian Berneman","startTime":281.595,"endTime":287.895,"body":"think that we all have capabilities."},{"speaker":"Brian Berneman","startTime":288.45,"endTime":296.04,"body":"That we are not, uh, in touch with so"},{"speaker":"Brian Berneman","startTime":288.45,"endTime":296.04,"body":"that the power of our mind is amazing yet"},{"speaker":"Brian Berneman","startTime":296.04,"endTime":299.55,"body":"we are not fully making the most out it."},{"speaker":"Brian Berneman","startTime":299.94,"endTime":304.47,"body":"And of course not everyone's mind is"},{"speaker":"Brian Berneman","startTime":299.94,"endTime":304.47,"body":"the same and not everyone is going to"},{"speaker":"Brian Berneman","startTime":304.47,"endTime":305.85,"body":"have the same capabil capabilities."},{"speaker":"Brian Berneman","startTime":306.18,"endTime":310.08,"body":"But I think that there's a lot"},{"speaker":"Brian Berneman","startTime":306.18,"endTime":310.08,"body":"of untapped, um, power that,"},{"speaker":"Brian Berneman","startTime":310.14,"endTime":311.76,"body":"that we are not getting in."},{"speaker":"Brian Berneman","startTime":311.97,"endTime":314.13,"body":"Would, would you say that that's true."},{"speaker":"Chester Santos","startTime":315.405,"endTime":316.845,"body":"Oh, it's undoubtedly true."},{"speaker":"Chester Santos","startTime":317.095,"endTime":321.135,"body":"I, I, I believe that to"},{"speaker":"Chester Santos","startTime":317.095,"endTime":321.135,"body":"be, uh, the case 100%."},{"speaker":"Chester Santos","startTime":321.135,"endTime":325.275,"body":"So, I mean, that's really what I'm all"},{"speaker":"Chester Santos","startTime":321.135,"endTime":325.275,"body":"about specifically in terms of memory."},{"speaker":"Chester Santos","startTime":325.695,"endTime":329.325,"body":"My area is I really help people to"},{"speaker":"Chester Santos","startTime":325.695,"endTime":329.325,"body":"realize that they're capable of doing"},{"speaker":"Chester Santos","startTime":329.33,"endTime":331.245,"body":"extraordinary things with their memory."},{"speaker":"Chester Santos","startTime":331.515,"endTime":333.575,"body":"If they will just learn"},{"speaker":"Chester Santos","startTime":331.515,"endTime":333.575,"body":"the right techniques."},{"speaker":"Chester Santos","startTime":333.795,"endTime":335.775,"body":"Mm-hmm, , uh, the right"},{"speaker":"Chester Santos","startTime":333.795,"endTime":335.775,"body":"approach, basically enough."},{"speaker":"Chester Santos","startTime":335.775,"endTime":337.785,"body":"They'll put in just a little"},{"speaker":"Chester Santos","startTime":335.775,"endTime":337.785,"body":"bit of training and practice,"},{"speaker":"Chester Santos","startTime":337.785,"endTime":338.925,"body":"so you will tap into."},{"speaker":"Chester Santos","startTime":339.44,"endTime":343.55,"body":"Those UN what tend to be unused areas"},{"speaker":"Chester Santos","startTime":339.44,"endTime":343.55,"body":"of the brain, but you know, this"},{"speaker":"Chester Santos","startTime":343.55,"endTime":345.8,"body":"doesn't just apply to memory there."},{"speaker":"Chester Santos","startTime":345.8,"endTime":349.79,"body":"I think there are extraordinary,"},{"speaker":"Chester Santos","startTime":345.8,"endTime":349.79,"body":"uh, capabilities that we can"},{"speaker":"Chester Santos","startTime":349.795,"endTime":352.43,"body":"unlock in other areas as well."},{"speaker":"Chester Santos","startTime":352.43,"endTime":358.13,"body":"It just happens to be that mine, uh,"},{"speaker":"Chester Santos","startTime":352.43,"endTime":358.13,"body":"specifically is memory, but probably we"},{"speaker":"Chester Santos","startTime":358.13,"endTime":360.65,"body":"have untapped, uh, mathematical ability."},{"speaker":"Chester Santos","startTime":360.65,"endTime":363.53,"body":"Probably we have untapped,"},{"speaker":"Chester Santos","startTime":360.65,"endTime":363.53,"body":"you know, creative."},{"speaker":"Chester Santos","startTime":364.2,"endTime":368.94,"body":"Uh, juices that we were, you know,"},{"speaker":"Chester Santos","startTime":364.2,"endTime":368.94,"body":"creative juices were not tapping into."},{"speaker":"Chester Santos","startTime":369.419,"endTime":374.76,"body":"Um, I would guess that there are probably"},{"speaker":"Chester Santos","startTime":369.419,"endTime":374.76,"body":"some techniques you can learn to help"},{"speaker":"Chester Santos","startTime":374.76,"endTime":378.239,"body":"you in other areas that are gonna"},{"speaker":"Chester Santos","startTime":374.76,"endTime":378.239,"body":"unlock this hidden potential as well."},{"speaker":"Brian Berneman","startTime":378.479,"endTime":379.38,"body":"Mm, definitely."},{"speaker":"Brian Berneman","startTime":380.159,"endTime":385.169,"body":"And I think I, you know, it's"},{"speaker":"Brian Berneman","startTime":380.159,"endTime":385.169,"body":"interesting because I was actually, um,"},{"speaker":"Brian Berneman","startTime":385.409,"endTime":392.309,"body":"two days ago, someone, uh, was asking"},{"speaker":"Brian Berneman","startTime":385.409,"endTime":392.309,"body":"my, my friend for her phone number."},{"speaker":"Brian Berneman","startTime":393.21,"endTime":394.41,"body":"And she couldn't remember it."},{"speaker":"Brian Berneman","startTime":395.25,"endTime":402.21,"body":"And I was telling her, I remember the"},{"speaker":"Brian Berneman","startTime":395.25,"endTime":402.21,"body":"time when I was a kid and I knew the"},{"speaker":"Brian Berneman","startTime":402.39,"endTime":406.59,"body":"numbers of all of my friends, everyone"},{"speaker":"Brian Berneman","startTime":402.39,"endTime":406.59,"body":"from my family, like, because you"},{"speaker":"Brian Berneman","startTime":406.59,"endTime":408.15,"body":"know, like I didn't have my smartphone."},{"speaker":"Brian Berneman","startTime":408.9,"endTime":410.46,"body":"I actually had to remember it."},{"speaker":"Brian Berneman","startTime":410.61,"endTime":413.25,"body":"Of course I had the, the"},{"speaker":"Brian Berneman","startTime":410.61,"endTime":413.25,"body":"notebook with lot of numbers."},{"speaker":"Brian Berneman","startTime":413.94,"endTime":418.08,"body":"and I was thinking, I don't even"},{"speaker":"Brian Berneman","startTime":413.94,"endTime":418.08,"body":"know one person's number now."},{"speaker":"Chester Santos","startTime":418.859,"endTime":419.219,"body":"Yep."},{"speaker":"Chester Santos","startTime":420.09,"endTime":421.619,"body":"Yeah, absolutely."},{"speaker":"Chester Santos","startTime":421.619,"endTime":425.7,"body":"I, I talk about that sometimes in"},{"speaker":"Chester Santos","startTime":421.619,"endTime":425.7,"body":"my presentations to demonstrate"},{"speaker":"Chester Santos","startTime":425.7,"endTime":429.359,"body":"the, use it or lose it principle"},{"speaker":"Chester Santos","startTime":425.7,"endTime":429.359,"body":"as it applies to memory."},{"speaker":"Chester Santos","startTime":429.359,"endTime":429.929,"body":"So."},{"speaker":"Chester Santos","startTime":430.96,"endTime":433.63,"body":"We all used to be able to remember"},{"speaker":"Chester Santos","startTime":430.96,"endTime":433.63,"body":"the phone numbers as you described"},{"speaker":"Chester Santos","startTime":433.63,"endTime":435.19,"body":"as so many friends, family members."},{"speaker":"Chester Santos","startTime":435.19,"endTime":438.34,"body":"I remember growing up, my parents"},{"speaker":"Chester Santos","startTime":435.19,"endTime":438.34,"body":"would give me emergency numbers"},{"speaker":"Chester Santos","startTime":438.34,"endTime":441.07,"body":"that they thought were important"},{"speaker":"Chester Santos","startTime":438.34,"endTime":441.07,"body":"for me to know, in case of an"},{"speaker":"Chester Santos","startTime":441.07,"endTime":442.479,"body":"emergency, we could all do that."},{"speaker":"Chester Santos","startTime":442.479,"endTime":442.75,"body":"Right."},{"speaker":"Chester Santos","startTime":442.75,"endTime":447.13,"body":"But nowadays it's kind of scary"},{"speaker":"Chester Santos","startTime":442.75,"endTime":447.13,"body":"that you give somebody even one"},{"speaker":"Chester Santos","startTime":447.13,"endTime":449.02,"body":"phone number and they can't do it."},{"speaker":"Chester Santos","startTime":449.02,"endTime":451.15,"body":"And then it's, it's getting"},{"speaker":"Chester Santos","startTime":449.02,"endTime":451.15,"body":"so bad that there are a lot"},{"speaker":"Chester Santos","startTime":451.15,"endTime":452.26,"body":"of people out there nowaday."},{"speaker":"Chester Santos","startTime":452.955,"endTime":456.015,"body":"That don't even know"},{"speaker":"Chester Santos","startTime":452.955,"endTime":456.015,"body":"their own phone number."},{"speaker":"Chester Santos","startTime":456.165,"endTime":458.865,"body":"Mm-hmm  so it's a really good example"},{"speaker":"Chester Santos","startTime":456.165,"endTime":458.865,"body":"of the use it, or LoseIt principle."},{"speaker":"Chester Santos","startTime":458.865,"endTime":462.105,"body":"Now, some people might say, well, okay,"},{"speaker":"Chester Santos","startTime":458.865,"endTime":462.105,"body":"we don't need to remember phone numbers."},{"speaker":"Chester Santos","startTime":462.105,"endTime":463.725,"body":"Cause we do have the phone to help us."},{"speaker":"Chester Santos","startTime":464.265,"endTime":465.195,"body":"That is true."},{"speaker":"Chester Santos","startTime":465.2,"endTime":471.315,"body":"However, isn't it scary that when"},{"speaker":"Chester Santos","startTime":465.2,"endTime":471.315,"body":"presented now with even one number,"},{"speaker":"Chester Santos","startTime":471.315,"endTime":473.055,"body":"people feel very handicapped."},{"speaker":"Chester Santos","startTime":473.055,"endTime":477.135,"body":"They feel like they don't, they no"},{"speaker":"Chester Santos","startTime":473.055,"endTime":477.135,"body":"longer have the ability that mental"},{"speaker":"Chester Santos","startTime":477.135,"endTime":479.925,"body":"power to even commit one number."},{"speaker":"Chester Santos","startTime":480.23,"endTime":480.86,"body":"To memory."},{"speaker":"Chester Santos","startTime":480.86,"endTime":486.11,"body":"I think it's really good, uh, uh,"},{"speaker":"Chester Santos","startTime":480.86,"endTime":486.11,"body":"way to demonstrate when we look at"},{"speaker":"Chester Santos","startTime":486.11,"endTime":487.67,"body":"that, it demonstrates the danger."},{"speaker":"Chester Santos","startTime":489.15,"endTime":491.729,"body":"A bit in this digital dependency."},{"speaker":"Chester Santos","startTime":491.729,"endTime":496.38,"body":"Another example I like to give related"},{"speaker":"Chester Santos","startTime":491.729,"endTime":496.38,"body":"to that, uh, to, to illustrate this"},{"speaker":"Chester Santos","startTime":496.385,"endTime":498.27,"body":"digital dependency is also navigation."},{"speaker":"Chester Santos","startTime":499.14,"endTime":501.78,"body":"So we've become overly dependent."},{"speaker":"Chester Santos","startTime":501.78,"endTime":506.669,"body":"I think on the GPS, I, I think, you know,"},{"speaker":"Chester Santos","startTime":501.78,"endTime":506.669,"body":"things like the phone to remember numbers."},{"speaker":"Chester Santos","startTime":507.285,"endTime":508.995,"body":"and the GPS to help you navigate."},{"speaker":"Chester Santos","startTime":508.995,"endTime":513.945,"body":"It's good if we use it just as a useful,"},{"speaker":"Chester Santos","startTime":508.995,"endTime":513.945,"body":"helpful tool, but there's a danger"},{"speaker":"Chester Santos","startTime":513.945,"endTime":515.715,"body":"in completely turning off your brain."},{"speaker":"Chester Santos","startTime":515.72,"endTime":519.075,"body":"So you have people, for instance,"},{"speaker":"Chester Santos","startTime":515.72,"endTime":519.075,"body":"that are driving Uber and Lyft."},{"speaker":"Chester Santos","startTime":519.075,"endTime":522.615,"body":"This is not at all to, to signal them"},{"speaker":"Chester Santos","startTime":519.075,"endTime":522.615,"body":"out and it doesn't apply to all Uber"},{"speaker":"Chester Santos","startTime":522.615,"endTime":526.665,"body":"and Lyft drivers of course, but I"},{"speaker":"Chester Santos","startTime":522.615,"endTime":526.665,"body":"mean, I, I have been in an Uber wear."},{"speaker":"Chester Santos","startTime":527.37,"endTime":531.33,"body":"Something's wrong with the network"},{"speaker":"Chester Santos","startTime":527.37,"endTime":531.33,"body":"connection in that location, or"},{"speaker":"Chester Santos","startTime":531.33,"endTime":532.5,"body":"something's wrong with the app?"},{"speaker":"Chester Santos","startTime":532.5,"endTime":535.56,"body":"You'll either have to drive around"},{"speaker":"Chester Santos","startTime":532.5,"endTime":535.56,"body":"until they can catch a signal or"},{"speaker":"Chester Santos","startTime":535.56,"endTime":539.13,"body":"they have to restart their phone a"},{"speaker":"Chester Santos","startTime":535.56,"endTime":539.13,"body":"bunch of times until eventually the"},{"speaker":"Chester Santos","startTime":539.135,"endTime":541.23,"body":"issue with the app resolves itself."},{"speaker":"Chester Santos","startTime":541.59,"endTime":545.49,"body":"Even if they've already been driving"},{"speaker":"Chester Santos","startTime":541.59,"endTime":545.49,"body":"in that city for five plus years,"},{"speaker":"Chester Santos","startTime":545.82,"endTime":549.84,"body":"they haven't even learned a few"},{"speaker":"Chester Santos","startTime":545.82,"endTime":549.84,"body":"basic landmarks in the city that"},{"speaker":"Chester Santos","startTime":549.84,"endTime":551.55,"body":"everybody should know how to get there."},{"speaker":"Chester Santos","startTime":551.55,"endTime":553.35,"body":"Mm-hmm  so it's another good example."},{"speaker":"Chester Santos","startTime":553.35,"endTime":555.48,"body":"I think of what happens when"},{"speaker":"Chester Santos","startTime":553.35,"endTime":555.48,"body":"you shut off your brain."},{"speaker":"Chester Santos","startTime":556.845,"endTime":559.575,"body":"Uh, there is a danger in"},{"speaker":"Chester Santos","startTime":556.845,"endTime":559.575,"body":"this digital dependency."},{"speaker":"Chester Santos","startTime":559.845,"endTime":560.265,"body":"Mm"},{"speaker":"Brian Berneman","startTime":560.295,"endTime":561.045,"body":"that's so interesting."},{"speaker":"Brian Berneman","startTime":561.045,"endTime":567.045,"body":"And you know, in, in the past, I've talked"},{"speaker":"Brian Berneman","startTime":561.045,"endTime":567.045,"body":"to a lot of people about the, the power of"},{"speaker":"Brian Berneman","startTime":567.05,"endTime":571.995,"body":"technology, because technology is amazing"},{"speaker":"Brian Berneman","startTime":567.05,"endTime":571.995,"body":"yet as, as you just pointed out, like"},{"speaker":"Brian Berneman","startTime":572.025,"endTime":575.835,"body":"there's certain aspects of our use of it."},{"speaker":"Brian Berneman","startTime":575.835,"endTime":577.275,"body":"It's not the technology itself."},{"speaker":"Brian Berneman","startTime":577.275,"endTime":578.505,"body":"It's our use of it."},{"speaker":"Brian Berneman","startTime":579.27,"endTime":584.04,"body":"That could be really good and"},{"speaker":"Brian Berneman","startTime":579.27,"endTime":584.04,"body":"useful, or could actually be a"},{"speaker":"Brian Berneman","startTime":584.045,"endTime":585.54,"body":"hindrance as, as you mentioned."},{"speaker":"Brian Berneman","startTime":585.54,"endTime":591.72,"body":"Like, if, like, if I don't even know,"},{"speaker":"Brian Berneman","startTime":585.54,"endTime":591.72,"body":"and I've seen this, like people just"},{"speaker":"Brian Berneman","startTime":591.81,"endTime":597.51,"body":"going from the same place that they"},{"speaker":"Brian Berneman","startTime":591.81,"endTime":597.51,"body":"go, like they go to work every day"},{"speaker":"Brian Berneman","startTime":597.51,"endTime":601.95,"body":"to the same place and they still"},{"speaker":"Brian Berneman","startTime":597.51,"endTime":601.95,"body":"use like the map on their phones and"},{"speaker":"Brian Berneman","startTime":601.95,"endTime":604.08,"body":"it's like, yeah, this is incredible."},{"speaker":"Chester Santos","startTime":604.83,"endTime":604.92,"body":"Yep."},{"speaker":"Chester Santos","startTime":605.79,"endTime":607.56,"body":"Yeah, it's a little scary to me."},{"speaker":"Chester Santos","startTime":607.56,"endTime":612.15,"body":"So, you know, I I've even been a speaker"},{"speaker":"Chester Santos","startTime":607.56,"endTime":612.15,"body":"at tech conferences on occasion, so"},{"speaker":"Chester Santos","startTime":612.15,"endTime":616.14,"body":"I always acknowledge the power of"},{"speaker":"Chester Santos","startTime":612.15,"endTime":616.14,"body":"technology and it's really incredible"},{"speaker":"Chester Santos","startTime":616.14,"endTime":617.729,"body":"what it helps us to accomplish."},{"speaker":"Chester Santos","startTime":617.729,"endTime":622.68,"body":"It does help us to be more productive and"},{"speaker":"Chester Santos","startTime":617.729,"endTime":622.68,"body":"in various ways, but at the same time, I"},{"speaker":"Chester Santos","startTime":622.68,"endTime":627.12,"body":"want for us to remember that all of this"},{"speaker":"Chester Santos","startTime":622.68,"endTime":627.12,"body":"technology, everything that we have, it's"},{"speaker":"Chester Santos","startTime":627.12,"endTime":629.849,"body":"all come from the power of the human mind."},{"speaker":"Chester Santos","startTime":629.849,"endTime":630.15,"body":"Right."},{"speaker":"Chester Santos","startTime":630.15,"endTime":631.65,"body":"The human mind created all of."},{"speaker":"Chester Santos","startTime":632.325,"endTime":637.455,"body":"So let us not neglect that brain"},{"speaker":"Chester Santos","startTime":632.325,"endTime":637.455,"body":"P let's not let us, let's not let"},{"speaker":"Chester Santos","startTime":637.455,"endTime":639.255,"body":"our brains just wither and die."},{"speaker":"Chester Santos","startTime":639.375,"endTime":639.585,"body":"Right."},{"speaker":"Chester Santos","startTime":640.005,"endTime":642.345,"body":"The various mental"},{"speaker":"Chester Santos","startTime":640.005,"endTime":642.345,"body":"capabilities that we have."},{"speaker":"Chester Santos","startTime":642.345,"endTime":646.605,"body":"So, um, I, I, I say use"},{"speaker":"Chester Santos","startTime":642.345,"endTime":646.605,"body":"technology when it's useful, but."},{"speaker":"Chester Santos","startTime":647.025,"endTime":651.855,"body":"Be aware that if you're not using"},{"speaker":"Chester Santos","startTime":647.025,"endTime":651.855,"body":"your brain at all, you you're gonna"},{"speaker":"Chester Santos","startTime":651.855,"endTime":653.685,"body":"lose certain abilities over time."},{"speaker":"Chester Santos","startTime":653.685,"endTime":654.795,"body":"It's J it's gonna happen."},{"speaker":"Chester Santos","startTime":655.185,"endTime":655.485,"body":"Yes,"},{"speaker":"Brian Berneman","startTime":655.485,"endTime":656.145,"body":"definitely."},{"speaker":"Brian Berneman","startTime":656.444,"endTime":660.285,"body":"And you know, I I'm, I'm"},{"speaker":"Brian Berneman","startTime":656.444,"endTime":660.285,"body":"lucky enough that I grew up."},{"speaker":"Brian Berneman","startTime":660.665,"endTime":665.535,"body":"Um, and as I was growing up, I went"},{"speaker":"Brian Berneman","startTime":660.665,"endTime":665.535,"body":"to a school that was traveling well."},{"speaker":"Brian Berneman","startTime":665.535,"endTime":672.944,"body":"So I know that, um, and also not only"},{"speaker":"Brian Berneman","startTime":665.535,"endTime":672.944,"body":"from my own experience, but from a neuro"},{"speaker":"Brian Berneman","startTime":673.305,"endTime":682.334,"body":"scientific perspective, The more languages"},{"speaker":"Brian Berneman","startTime":673.305,"endTime":682.334,"body":"that I learned, the more neuro pathways"},{"speaker":"Brian Berneman","startTime":682.395,"endTime":687.255,"body":"I have activated for everything that"},{"speaker":"Brian Berneman","startTime":682.395,"endTime":687.255,"body":"happened in life, which meant that my"},{"speaker":"Brian Berneman","startTime":687.255,"endTime":694.305,"body":"brain had more practice and, and was more"},{"speaker":"Brian Berneman","startTime":687.255,"endTime":694.305,"body":"malleable when things were happening."},{"speaker":"Brian Berneman","startTime":694.724,"endTime":699.584,"body":"And as I haven't practiced some"},{"speaker":"Brian Berneman","startTime":694.724,"endTime":699.584,"body":"of these languages, I noticed."},{"speaker":"Brian Berneman","startTime":700.5,"endTime":705.15,"body":"Now I can't hold the conversation in some"},{"speaker":"Brian Berneman","startTime":700.5,"endTime":705.15,"body":"of these languages, a basic conversation,"},{"speaker":"Brian Berneman","startTime":705.36,"endTime":706.86,"body":"even though I used to be fluent."},{"speaker":"Brian Berneman","startTime":707.939,"endTime":708.27,"body":"Yeah."},{"speaker":"Brian Berneman","startTime":708.569,"endTime":712.92,"body":"And even with Spanish, I, I actually,"},{"speaker":"Brian Berneman","startTime":708.569,"endTime":712.92,"body":"like I grew up in Argentina."},{"speaker":"Brian Berneman","startTime":713.31,"endTime":715.23,"body":"Spanish is my mother tongue and."},{"speaker":"Brian Berneman","startTime":715.814,"endTime":720.824,"body":"And I noticed that a few times when"},{"speaker":"Brian Berneman","startTime":715.814,"endTime":720.824,"body":"I'm on, like on the phone with some"},{"speaker":"Brian Berneman","startTime":720.824,"endTime":724.724,"body":"of my family members, I'm like,"},{"speaker":"Brian Berneman","startTime":720.824,"endTime":724.724,"body":"how did you say this in Spanish?"},{"speaker":"Brian Berneman","startTime":725.385,"endTime":727.365,"body":"And it's like, wow, this incredible."},{"speaker":"Brian Berneman","startTime":727.635,"endTime":731.925,"body":"And it's part of what you were"},{"speaker":"Brian Berneman","startTime":727.635,"endTime":731.925,"body":"just mentioning about the lose"},{"speaker":"Brian Berneman","startTime":732.165,"endTime":734.295,"body":"or the power of practicing."},{"speaker":"Brian Berneman","startTime":734.535,"endTime":738.344,"body":"Um, I wondered if, if you can"},{"speaker":"Brian Berneman","startTime":734.535,"endTime":738.344,"body":"explore a little bit more into."},{"speaker":"Chester Santos","startTime":740.535,"endTime":741.045,"body":"Yeah."},{"speaker":"Chester Santos","startTime":741.045,"endTime":744.945,"body":"I mean, it's basically, as"},{"speaker":"Chester Santos","startTime":741.045,"endTime":744.945,"body":"it sounds use it or lose it."},{"speaker":"Chester Santos","startTime":744.945,"endTime":749.985,"body":"If we don't use something, reinforce"},{"speaker":"Chester Santos","startTime":744.945,"endTime":749.985,"body":"those pathways, they're going to, uh,"},{"speaker":"Chester Santos","startTime":749.985,"endTime":755.775,"body":"really wither away, um, just to hit on"},{"speaker":"Chester Santos","startTime":749.985,"endTime":755.775,"body":"something there that you mentioned, the,"},{"speaker":"Chester Santos","startTime":755.775,"endTime":761.115,"body":"the languages, this is actually one of"},{"speaker":"Chester Santos","startTime":755.775,"endTime":761.115,"body":"the best ways that learning languages."},{"speaker":"Chester Santos","startTime":761.565,"endTime":764.595,"body":"Is one of the west best ways that"},{"speaker":"Chester Santos","startTime":761.565,"endTime":764.595,"body":"scientists say you can build up,"},{"speaker":"Chester Santos","startTime":764.595,"endTime":766.665,"body":"what's called a cognitive reserve."},{"speaker":"Chester Santos","startTime":766.665,"endTime":771.165,"body":"So if people want to Google or look,"},{"speaker":"Chester Santos","startTime":766.665,"endTime":771.165,"body":"look it up later, cognitive reserve is"},{"speaker":"Chester Santos","startTime":771.17,"endTime":774.495,"body":"the terminology that you're gonna find"},{"speaker":"Chester Santos","startTime":771.17,"endTime":774.495,"body":"over used over and over in the research."},{"speaker":"Chester Santos","startTime":774.885,"endTime":777.705,"body":"This basically means building"},{"speaker":"Chester Santos","startTime":774.885,"endTime":777.705,"body":"up some extra brain muscle."},{"speaker":"Chester Santos","startTime":777.705,"endTime":782.115,"body":"And although no scientists, no"},{"speaker":"Chester Santos","startTime":777.705,"endTime":782.115,"body":"doctor can tell you how to prevent"},{"speaker":"Chester Santos","startTime":782.145,"endTime":785.175,"body":"yourself from getting Alzheimer's"},{"speaker":"Chester Santos","startTime":782.145,"endTime":785.175,"body":"or any other form of dementia."},{"speaker":"Chester Santos","startTime":785.545,"endTime":788.395,"body":"No one can tell you how to prevent"},{"speaker":"Chester Santos","startTime":785.545,"endTime":788.395,"body":"it from happening, but they think you"},{"speaker":"Chester Santos","startTime":788.395,"endTime":792.444,"body":"might be more resistant if you build"},{"speaker":"Chester Santos","startTime":788.395,"endTime":792.444,"body":"up this extra brain muscle, this extra"},{"speaker":"Chester Santos","startTime":792.444,"endTime":796.375,"body":"cognitive reserve, one of the top ways"},{"speaker":"Chester Santos","startTime":792.444,"endTime":796.375,"body":"is learning foreign languages, cuz"},{"speaker":"Chester Santos","startTime":796.375,"endTime":798.835,"body":"you're really exercising your brain."},{"speaker":"Chester Santos","startTime":799.645,"endTime":802.885,"body":"Uh, you are building all of"},{"speaker":"Chester Santos","startTime":799.645,"endTime":802.885,"body":"those extra pathways, but you do"},{"speaker":"Chester Santos","startTime":802.885,"endTime":805.944,"body":"need to keep practicing or else."},{"speaker":"Chester Santos","startTime":805.975,"endTime":809.755,"body":"Uh, you know, even those new pathways"},{"speaker":"Chester Santos","startTime":805.975,"endTime":809.755,"body":"are, are gonna start to, to die off."},{"speaker":"Brian Berneman","startTime":810.18,"endTime":810.99,"body":"Yes, definitely."},{"speaker":"Brian Berneman","startTime":810.995,"endTime":815.58,"body":"And it's just like any new"},{"speaker":"Brian Berneman","startTime":810.995,"endTime":815.58,"body":"habit we need to reinforce it."},{"speaker":"Brian Berneman","startTime":815.58,"endTime":819.84,"body":"And we need to, to keep on going,"},{"speaker":"Brian Berneman","startTime":815.58,"endTime":819.84,"body":"because like, I mean, just from a, a"},{"speaker":"Brian Berneman","startTime":820.2,"endTime":825.87,"body":"neuro pathway perspective, like the,"},{"speaker":"Brian Berneman","startTime":820.2,"endTime":825.87,"body":"the neuros are like, the electricity is"},{"speaker":"Brian Berneman","startTime":825.87,"endTime":830.22,"body":"just going to go and try to find the,"},{"speaker":"Brian Berneman","startTime":825.87,"endTime":830.22,"body":"the pathways that does have more fat,"},{"speaker":"Brian Berneman","startTime":830.31,"endTime":831.78,"body":"the ones that have been used the most."},{"speaker":"Brian Berneman","startTime":832.095,"endTime":836.355,"body":"So all of the new ones actually"},{"speaker":"Brian Berneman","startTime":832.095,"endTime":836.355,"body":"need to be used actively to"},{"speaker":"Brian Berneman","startTime":836.355,"endTime":838.064,"body":"make sure that it goes that way."},{"speaker":"Brian Berneman","startTime":838.275,"endTime":842.925,"body":"And I wonder, uh, Chester, if you would"},{"speaker":"Brian Berneman","startTime":838.275,"endTime":842.925,"body":"be able to, to share a little bit for"},{"speaker":"Brian Berneman","startTime":842.93,"endTime":847.395,"body":"those that don't think that they have"},{"speaker":"Brian Berneman","startTime":842.93,"endTime":847.395,"body":"a good memory or that can't remember"},{"speaker":"Brian Berneman","startTime":847.4,"endTime":850.455,"body":"anything, what can they start doing?"},{"speaker":"Brian Berneman","startTime":850.98,"endTime":852.39,"body":"To actually change that."},{"speaker":"Chester Santos","startTime":853.68,"endTime":854.01,"body":"Yeah."},{"speaker":"Chester Santos","startTime":854.01,"endTime":859.74,"body":"So any again, I firmly believe that"},{"speaker":"Chester Santos","startTime":854.01,"endTime":859.74,"body":"anyone, anyone, and everyone out"},{"speaker":"Chester Santos","startTime":859.74,"endTime":864.12,"body":"there is, uh, capable of really"},{"speaker":"Chester Santos","startTime":859.74,"endTime":864.12,"body":"developing powerful memory skills."},{"speaker":"Chester Santos","startTime":864.18,"endTime":866.939,"body":"Uh, it's just the right, learning,"},{"speaker":"Chester Santos","startTime":864.18,"endTime":866.939,"body":"the right approach, practicing a bit."},{"speaker":"Chester Santos","startTime":867.12,"endTime":871.68,"body":"Let me quickly go over, uh,"},{"speaker":"Chester Santos","startTime":867.12,"endTime":871.68,"body":"three overarching principles that"},{"speaker":"Chester Santos","startTime":871.68,"endTime":873.27,"body":"are going to apply no matter."},{"speaker":"Chester Santos","startTime":874.155,"endTime":878.295,"body":"Memory technique you end up using,"},{"speaker":"Chester Santos","startTime":874.155,"endTime":878.295,"body":"and then hopefully we can go through"},{"speaker":"Chester Santos","startTime":878.295,"endTime":882.015,"body":"a, a quick exercise if you're up for,"},{"speaker":"Chester Santos","startTime":878.295,"endTime":882.015,"body":"I'm gonna put you a bit on the spot."},{"speaker":"Chester Santos","startTime":882.015,"endTime":882.075,"body":"Yeah."},{"speaker":"Chester Santos","startTime":882.075,"endTime":885.165,"body":"And people that listen to this"},{"speaker":"Chester Santos","startTime":882.075,"endTime":885.165,"body":"later can follow along and see"},{"speaker":"Chester Santos","startTime":885.165,"endTime":886.545,"body":"how they do with the exercise."},{"speaker":"Chester Santos","startTime":886.875,"endTime":890.145,"body":"But first let me cover the"},{"speaker":"Chester Santos","startTime":886.875,"endTime":890.145,"body":"three principles that memory"},{"speaker":"Chester Santos","startTime":890.145,"endTime":893.385,"body":"champions like myself use that"},{"speaker":"Chester Santos","startTime":890.145,"endTime":893.385,"body":"really anybody can learn one."},{"speaker":"Chester Santos","startTime":894.195,"endTime":897.315,"body":"Take the information, whatever it is,"},{"speaker":"Chester Santos","startTime":894.195,"endTime":897.315,"body":"you want to remember, turn it into"},{"speaker":"Chester Santos","startTime":897.315,"endTime":899.985,"body":"something that you can picture in"},{"speaker":"Chester Santos","startTime":897.315,"endTime":899.985,"body":"your mind, something that you can see."},{"speaker":"Chester Santos","startTime":900.135,"endTime":900.645,"body":"Okay."},{"speaker":"Chester Santos","startTime":900.915,"endTime":903.705,"body":"We're very good at remembering"},{"speaker":"Chester Santos","startTime":900.915,"endTime":903.705,"body":"things that we see."},{"speaker":"Chester Santos","startTime":903.705,"endTime":908.205,"body":"So, uh, a quick example, let's say you"},{"speaker":"Chester Santos","startTime":903.705,"endTime":908.205,"body":"go to a party, Brian, you're at a party."},{"speaker":"Chester Santos","startTime":908.205,"endTime":909.345,"body":"You're meeting a lot of new people."},{"speaker":"Chester Santos","startTime":909.345,"endTime":909.705,"body":"All right."},{"speaker":"Chester Santos","startTime":910.155,"endTime":913.245,"body":"Two weeks after that, party's over,"},{"speaker":"Chester Santos","startTime":910.155,"endTime":913.245,"body":"you're talking with one of your friends"},{"speaker":"Chester Santos","startTime":913.245,"endTime":916.095,"body":"that was there and your friend says,"},{"speaker":"Chester Santos","startTime":913.245,"endTime":916.095,"body":"Hey, Brian, do you remember that"},{"speaker":"Chester Santos","startTime":916.095,"endTime":917.865,"body":"attorney that we met a couple weeks ago?"},{"speaker":"Chester Santos","startTime":917.865,"endTime":919.095,"body":"He was at the party with us."},{"speaker":"Chester Santos","startTime":919.92,"endTime":924.78,"body":"as your friend describes to you, the"},{"speaker":"Chester Santos","startTime":919.92,"endTime":924.78,"body":"person, a lot of times you can picture"},{"speaker":"Chester Santos","startTime":924.96,"endTime":926.72,"body":"exactly who they're talking about."},{"speaker":"Chester Santos","startTime":927.36,"endTime":930.51,"body":"obviously your friend can picture"},{"speaker":"Chester Santos","startTime":927.36,"endTime":930.51,"body":"who they're describing to you."},{"speaker":"Chester Santos","startTime":930.51,"endTime":930.87,"body":"Right."},{"speaker":"Chester Santos","startTime":931.14,"endTime":934.41,"body":"But a lot of times, neither one of you"},{"speaker":"Chester Santos","startTime":931.14,"endTime":934.41,"body":"can manage to remember that person's"},{"speaker":"Chester Santos","startTime":934.41,"endTime":936.48,"body":"name and it's really frustrating."},{"speaker":"Chester Santos","startTime":936.48,"endTime":936.69,"body":"Right."},{"speaker":"Chester Santos","startTime":936.69,"endTime":938.16,"body":"So why does this happen?"},{"speaker":"Chester Santos","startTime":938.73,"endTime":943.26,"body":"Well, we tend to be pretty good at"},{"speaker":"Chester Santos","startTime":938.73,"endTime":943.26,"body":"remembering what people look like, right."},{"speaker":"Chester Santos","startTime":943.32,"endTime":943.86,"body":"Their face."},{"speaker":"Chester Santos","startTime":943.86,"endTime":947.55,"body":"We can call up into our mind and image of"},{"speaker":"Chester Santos","startTime":943.86,"endTime":947.55,"body":"what they look like, because when we're"},{"speaker":"Chester Santos","startTime":947.55,"endTime":952.26,"body":"meeting them or interacting with people"},{"speaker":"Chester Santos","startTime":947.55,"endTime":952.26,"body":"in various ways, We see the face, right."},{"speaker":"Chester Santos","startTime":952.35,"endTime":955.59,"body":"It's recorded into our visual"},{"speaker":"Chester Santos","startTime":952.35,"endTime":955.59,"body":"memory, but the name is something"},{"speaker":"Chester Santos","startTime":955.59,"endTime":957.3,"body":"much more abstract to the brain."},{"speaker":"Chester Santos","startTime":957.96,"endTime":960.45,"body":"So one way to get better at"},{"speaker":"Chester Santos","startTime":957.96,"endTime":960.45,"body":"names, I turn them into visuals."},{"speaker":"Chester Santos","startTime":960.48,"endTime":963.54,"body":"So if I meet someone named Mike,"},{"speaker":"Chester Santos","startTime":960.48,"endTime":963.54,"body":"I might picture a microphone."},{"speaker":"Chester Santos","startTime":963.9,"endTime":965.07,"body":"Cause that would remind me of the name."},{"speaker":"Chester Santos","startTime":965.07,"endTime":968.22,"body":"Mike, if I meet someone named Alice,"},{"speaker":"Chester Santos","startTime":965.07,"endTime":968.22,"body":"I might picture a white rabbit because"},{"speaker":"Chester Santos","startTime":968.22,"endTime":970.14,"body":"that reminds me of Alice and Wonderland."},{"speaker":"Chester Santos","startTime":970.14,"endTime":970.56,"body":"All right."},{"speaker":"Chester Santos","startTime":971.16,"endTime":976.74,"body":"So really I was going over that to"},{"speaker":"Chester Santos","startTime":971.16,"endTime":976.74,"body":"just illustrate the power of visuals,"},{"speaker":"Chester Santos","startTime":976.77,"endTime":978.03,"body":"cuz that's the first principle."},{"speaker":"Chester Santos","startTime":978.03,"endTime":979.23,"body":"If you can picture something."},{"speaker":"Chester Santos","startTime":979.574,"endTime":980.564,"body":"It's easier to remember."},{"speaker":"Chester Santos","startTime":980.805,"endTime":987.194,"body":"Second principle is try to involve"},{"speaker":"Chester Santos","startTime":980.805,"endTime":987.194,"body":"more and more senses as you can from"},{"speaker":"Chester Santos","startTime":987.194,"endTime":991.725,"body":"there because when you activate more"},{"speaker":"Chester Santos","startTime":987.194,"endTime":991.725,"body":"senses, you're activating more areas"},{"speaker":"Chester Santos","startTime":991.725,"endTime":995.564,"body":"of your brain and you're building more"},{"speaker":"Chester Santos","startTime":991.725,"endTime":995.564,"body":"and more connections in your mind."},{"speaker":"Chester Santos","startTime":996.15,"endTime":997.05,"body":"To the information."},{"speaker":"Chester Santos","startTime":997.05,"endTime":1001.88,"body":"So at one point I started in this, uh, we"},{"speaker":"Chester Santos","startTime":997.05,"endTime":1001.88,"body":"have a popular show in the United States."},{"speaker":"Chester Santos","startTime":1001.88,"endTime":1005.12,"body":"It's the, the longest running"},{"speaker":"Chester Santos","startTime":1001.88,"endTime":1005.12,"body":"science show in, in us history."},{"speaker":"Chester Santos","startTime":1005.12,"endTime":1007.189,"body":"It's called PBS Nova science."},{"speaker":"Chester Santos","startTime":1007.58,"endTime":1009.29,"body":"So I started an episode."},{"speaker":"Chester Santos","startTime":1009.29,"endTime":1012.65,"body":"If people wanna look it up online"},{"speaker":"Chester Santos","startTime":1009.29,"endTime":1012.65,"body":"later, they can watch it was called."},{"speaker":"Chester Santos","startTime":1012.65,"endTime":1016.82,"body":"How smart can we get on PBS Nova"},{"speaker":"Chester Santos","startTime":1012.65,"endTime":1016.82,"body":"science or just Google my name in PBS."},{"speaker":"Chester Santos","startTime":1016.82,"endTime":1018.83,"body":"But anyway, I performed some memory feed."},{"speaker":"Chester Santos","startTime":1019.64,"endTime":1020.9,"body":"Then I trained David Pogue."},{"speaker":"Chester Santos","startTime":1020.9,"endTime":1023.569,"body":"People might, might know him"},{"speaker":"Chester Santos","startTime":1020.9,"endTime":1023.569,"body":"from the technology industry."},{"speaker":"Chester Santos","startTime":1023.96,"endTime":1026.54,"body":"Uh, he's a correspondent for CBS news."},{"speaker":"Chester Santos","startTime":1026.96,"endTime":1033.68,"body":"Um, and, uh, also the New York times,"},{"speaker":"Chester Santos","startTime":1026.96,"endTime":1033.68,"body":"um, I trained him and he was able to"},{"speaker":"Chester Santos","startTime":1033.68,"endTime":1037.31,"body":"perform some pretty cool memory feeds"},{"speaker":"Chester Santos","startTime":1033.68,"endTime":1037.31,"body":"after just a little bit of training next."},{"speaker":"Chester Santos","startTime":1037.315,"endTime":1040.531,"body":"They had some brain scientists,"},{"speaker":"Chester Santos","startTime":1037.315,"endTime":1040.531,"body":"neuroscientists, come on the"},{"speaker":"Chester Santos","startTime":1040.536,"endTime":1043.43,"body":"show and explain for everybody"},{"speaker":"Chester Santos","startTime":1040.536,"endTime":1043.43,"body":"watching at home on TV."},{"speaker":"Chester Santos","startTime":1044.389,"endTime":1049.31,"body":"How was Chester able to perform those"},{"speaker":"Chester Santos","startTime":1044.389,"endTime":1049.31,"body":"crazy memory feats, how in the world"},{"speaker":"Chester Santos","startTime":1049.31,"endTime":1053.87,"body":"did, uh, David POG do it just after just"},{"speaker":"Chester Santos","startTime":1049.31,"endTime":1053.87,"body":"a tiny bit of training from Chester and"},{"speaker":"Chester Santos","startTime":1053.87,"endTime":1056.87,"body":"the brain scientists confirmed that it's"},{"speaker":"Chester Santos","startTime":1053.87,"endTime":1056.87,"body":"because with these techniques that I've"},{"speaker":"Chester Santos","startTime":1056.87,"endTime":1060.139,"body":"learned over the years, and that we'll"},{"speaker":"Chester Santos","startTime":1056.87,"endTime":1060.139,"body":"talk about today during the interview."},{"speaker":"Chester Santos","startTime":1060.905,"endTime":1064.715,"body":"We're recruiting extra areas of the"},{"speaker":"Chester Santos","startTime":1060.905,"endTime":1064.715,"body":"brain areas of the brain that most people"},{"speaker":"Chester Santos","startTime":1064.715,"endTime":1067.925,"body":"never use when trying to commit things"},{"speaker":"Chester Santos","startTime":1064.715,"endTime":1067.925,"body":"to memory with these techniques, we're"},{"speaker":"Chester Santos","startTime":1067.925,"endTime":1069.754,"body":"using more of the brain to help us."},{"speaker":"Chester Santos","startTime":1069.754,"endTime":1074.794,"body":"And part of this is learning to use"},{"speaker":"Chester Santos","startTime":1069.754,"endTime":1074.794,"body":"more senses when you're encoding"},{"speaker":"Chester Santos","startTime":1074.8,"endTime":1077.524,"body":"the information so that you're"},{"speaker":"Chester Santos","startTime":1074.8,"endTime":1077.524,"body":"activating more of the brain."},{"speaker":"Chester Santos","startTime":1077.735,"endTime":1080.764,"body":"So that's the second principle involve"},{"speaker":"Chester Santos","startTime":1077.735,"endTime":1080.764,"body":"more, as many senses as you can."},{"speaker":"Chester Santos","startTime":1081.379,"endTime":1085.37,"body":"Third and final principle while you"},{"speaker":"Chester Santos","startTime":1081.379,"endTime":1085.37,"body":"are seeing and experiencing all of this"},{"speaker":"Chester Santos","startTime":1085.37,"endTime":1090.8,"body":"in your mind, make it weird, unusual,"},{"speaker":"Chester Santos","startTime":1085.37,"endTime":1090.8,"body":"extraordinary to take advantage of the"},{"speaker":"Chester Santos","startTime":1091.17,"endTime":1093.98,"body":"psychological aspect to human memory."},{"speaker":"Chester Santos","startTime":1094.34,"endTime":1096.29,"body":"So there's a psychological"},{"speaker":"Chester Santos","startTime":1094.34,"endTime":1096.29,"body":"aspect to memory."},{"speaker":"Chester Santos","startTime":1096.29,"endTime":1100.4,"body":"If right now in the room that you're in"},{"speaker":"Chester Santos","startTime":1096.29,"endTime":1100.4,"body":"Brian, if an elephant crashed into your"},{"speaker":"Chester Santos","startTime":1100.4,"endTime":1103.94,"body":"room at this moment, and it started to"},{"speaker":"Chester Santos","startTime":1100.4,"endTime":1103.94,"body":"spray water on you with its trunk, that"},{"speaker":"Chester Santos","startTime":1103.94,"endTime":1107.629,"body":"actually happened right now, you would"},{"speaker":"Chester Santos","startTime":1103.94,"endTime":1107.629,"body":"probably re remember that for the rest"},{"speaker":"Chester Santos","startTime":1107.629,"endTime":1109.31,"body":"of your life, even 40 years from now."},{"speaker":"Chester Santos","startTime":1109.75,"endTime":1112.0,"body":"You at dinner one night, you"},{"speaker":"Chester Santos","startTime":1109.75,"endTime":1112.0,"body":"would be telling people you'll"},{"speaker":"Chester Santos","startTime":1112.06,"endTime":1113.139,"body":"you will never believe this."},{"speaker":"Chester Santos","startTime":1113.139,"endTime":1117.25,"body":"40 years ago, I had this guy on my"},{"speaker":"Chester Santos","startTime":1113.139,"endTime":1117.25,"body":"podcast and we were doing the interview."},{"speaker":"Chester Santos","startTime":1117.25,"endTime":1120.79,"body":"I kid you not an elephant,"},{"speaker":"Chester Santos","startTime":1117.25,"endTime":1120.79,"body":"just crashed into the room."},{"speaker":"Chester Santos","startTime":1121.24,"endTime":1122.379,"body":"It was insane."},{"speaker":"Chester Santos","startTime":1123.129,"endTime":1126.159,"body":"It might be stuck in your"},{"speaker":"Chester Santos","startTime":1123.129,"endTime":1126.159,"body":"memory forever without you."},{"speaker":"Chester Santos","startTime":1126.77,"endTime":1132.2,"body":"Even trying to commit it to memory"},{"speaker":"Chester Santos","startTime":1126.77,"endTime":1132.2,"body":"right now, although nobody fully"},{"speaker":"Chester Santos","startTime":1132.2,"endTime":1133.909,"body":"understands how that works in the brain."},{"speaker":"Chester Santos","startTime":1133.909,"endTime":1136.939,"body":"How is it that, you know, sometimes"},{"speaker":"Chester Santos","startTime":1133.909,"endTime":1136.939,"body":"in one instance, something's gonna"},{"speaker":"Chester Santos","startTime":1136.939,"endTime":1138.29,"body":"go straight into long term memory."},{"speaker":"Chester Santos","startTime":1138.59,"endTime":1140.72,"body":"Whereas other times we might spend weeks."},{"speaker":"Chester Santos","startTime":1141.095,"endTime":1144.855,"body":"Months trying to get important, like"},{"speaker":"Chester Santos","startTime":1141.095,"endTime":1144.855,"body":"training material, exam material,"},{"speaker":"Chester Santos","startTime":1145.445,"endTime":1146.975,"body":"uh, maybe it's presentations."},{"speaker":"Chester Santos","startTime":1147.215,"endTime":1150.335,"body":"We try to get it into long term"},{"speaker":"Chester Santos","startTime":1147.215,"endTime":1150.335,"body":"memory, but we can't do it."},{"speaker":"Chester Santos","startTime":1150.335,"endTime":1150.695,"body":"Right."},{"speaker":"Chester Santos","startTime":1150.845,"endTime":1154.415,"body":"Whereas in one second, something like"},{"speaker":"Chester Santos","startTime":1150.845,"endTime":1154.415,"body":"the elephant crashing the room, you"},{"speaker":"Chester Santos","startTime":1154.415,"endTime":1157.895,"body":"know, it stays there forever now,"},{"speaker":"Chester Santos","startTime":1154.415,"endTime":1157.895,"body":"although nobody understands how it works."},{"speaker":"Chester Santos","startTime":1157.895,"endTime":1162.215,"body":"Just realizing that there is"},{"speaker":"Chester Santos","startTime":1157.895,"endTime":1162.215,"body":"that aspect to human memory."},{"speaker":"Chester Santos","startTime":1162.8,"endTime":1164.6,"body":"That psychological aspect."},{"speaker":"Chester Santos","startTime":1164.63,"endTime":1165.65,"body":"We can harness it."},{"speaker":"Chester Santos","startTime":1166.22,"endTime":1169.49,"body":"We can take advantage of that and"},{"speaker":"Chester Santos","startTime":1166.22,"endTime":1169.49,"body":"we can apply it to things that would"},{"speaker":"Chester Santos","startTime":1169.49,"endTime":1174.14,"body":"be very useful to remember names,"},{"speaker":"Chester Santos","startTime":1169.49,"endTime":1174.14,"body":"to get more of networking, you know,"},{"speaker":"Chester Santos","startTime":1174.14,"endTime":1178.76,"body":"presentations to be a more effective per"},{"speaker":"Chester Santos","startTime":1174.14,"endTime":1178.76,"body":"persuasive speaker training material."},{"speaker":"Chester Santos","startTime":1179.0,"endTime":1183.05,"body":"You know, there are a lot of"},{"speaker":"Chester Santos","startTime":1179.0,"endTime":1183.05,"body":"obviously practical, uh, benefits,"},{"speaker":"Chester Santos","startTime":1183.05,"endTime":1185.45,"body":"practical uses for remembering things."},{"speaker":"Chester Santos","startTime":1185.45,"endTime":1186.08,"body":"So that's it."},{"speaker":"Chester Santos","startTime":1186.08,"endTime":1189.47,"body":"Those are the three principles,"},{"speaker":"Chester Santos","startTime":1186.08,"endTime":1189.47,"body":"I think, pretty easy, uh, really"},{"speaker":"Chester Santos","startTime":1189.47,"endTime":1190.61,"body":"to put it in practice visual."},{"speaker":"Chester Santos","startTime":1191.27,"endTime":1193.58,"body":"First additional senses, if you can."},{"speaker":"Chester Santos","startTime":1193.82,"endTime":1197.68,"body":"And while you're doing that, make it"},{"speaker":"Chester Santos","startTime":1193.82,"endTime":1197.68,"body":"weird, unusual, extraordinary mm-hmm"},{"speaker":"Chester Santos","startTime":1197.765,"endTime":1205.16,"body":"And, you know, once you understand, uh,"},{"speaker":"Chester Santos","startTime":1197.765,"endTime":1205.16,"body":"that those are gonna be useful, you can"},{"speaker":"Chester Santos","startTime":1205.165,"endTime":1209.81,"body":"start to use them with various techniques."},{"speaker":"Chester Santos","startTime":1209.81,"endTime":1213.29,"body":"And you'll, I think people will be"},{"speaker":"Chester Santos","startTime":1209.81,"endTime":1213.29,"body":"amazed at how easy it is to remember."},{"speaker":"Brian Berneman","startTime":1213.95,"endTime":1215.12,"body":"Mm wonderful."},{"speaker":"Brian Berneman","startTime":1215.12,"endTime":1218.48,"body":"And, you know, as, as you're"},{"speaker":"Brian Berneman","startTime":1215.12,"endTime":1218.48,"body":"saying this, there's a lot of"},{"speaker":"Brian Berneman","startTime":1218.48,"endTime":1220.1,"body":"those things that I have already."},{"speaker":"Brian Berneman","startTime":1220.655,"endTime":1223.385,"body":"Incorporated because of"},{"speaker":"Brian Berneman","startTime":1220.655,"endTime":1223.385,"body":"other practices that I do."},{"speaker":"Brian Berneman","startTime":1223.595,"endTime":1226.625,"body":"But actually one of the things"},{"speaker":"Brian Berneman","startTime":1223.595,"endTime":1226.625,"body":"that I noticed with the last"},{"speaker":"Brian Berneman","startTime":1226.625,"endTime":1231.935,"body":"one that you mentioned is that"},{"speaker":"Brian Berneman","startTime":1226.625,"endTime":1231.935,"body":"almost every single person that I"},{"speaker":"Brian Berneman","startTime":1231.935,"endTime":1236.014,"body":"talked to, and of course this was."},{"speaker":"Brian Berneman","startTime":1237.02,"endTime":1237.889,"body":"Uh, true."},{"speaker":"Brian Berneman","startTime":1237.889,"endTime":1242.81,"body":"Especially when I was living in the us,"},{"speaker":"Brian Berneman","startTime":1237.889,"endTime":1242.81,"body":"everybody remember where they were and"},{"speaker":"Brian Berneman","startTime":1242.81,"endTime":1247.58,"body":"what, what they were doing, what they"},{"speaker":"Brian Berneman","startTime":1242.81,"endTime":1247.58,"body":"were wearing when nine 11 happened."},{"speaker":"Brian Berneman","startTime":1247.82,"endTime":1253.01,"body":"And some of these big events, like"},{"speaker":"Brian Berneman","startTime":1247.82,"endTime":1253.01,"body":"everybody remembers that, even as you"},{"speaker":"Brian Berneman","startTime":1253.01,"endTime":1257.54,"body":"say, even if, even if they weren't"},{"speaker":"Brian Berneman","startTime":1253.01,"endTime":1257.54,"body":"actively trying to remember, there was"},{"speaker":"Brian Berneman","startTime":1257.54,"endTime":1264.26,"body":"something so different, so shocking,"},{"speaker":"Brian Berneman","startTime":1257.54,"endTime":1264.26,"body":"so wild that yeah, they remember it."},{"speaker":"Brian Berneman","startTime":1264.59,"endTime":1269.585,"body":"Um, Before we get to the"},{"speaker":"Brian Berneman","startTime":1264.59,"endTime":1269.585,"body":"exercise that I'm looking forward"},{"speaker":"Brian Berneman","startTime":1269.585,"endTime":1271.955,"body":"to, to seeing how that goes."},{"speaker":"Brian Berneman","startTime":1272.675,"endTime":1280.355,"body":"What is the difference for you"},{"speaker":"Brian Berneman","startTime":1272.675,"endTime":1280.355,"body":"between, um, information in"},{"speaker":"Brian Berneman","startTime":1280.355,"endTime":1282.935,"body":"terms of knowledge and wisdom?"},{"speaker":"Chester Santos","startTime":1284.795,"endTime":1287.885,"body":"Yeah, the difference"},{"speaker":"Chester Santos","startTime":1284.795,"endTime":1287.885,"body":"between knowledge and wisdom."},{"speaker":"Chester Santos","startTime":1288.515,"endTime":1294.155,"body":"So I guess knowledge are, is"},{"speaker":"Chester Santos","startTime":1288.515,"endTime":1294.155,"body":"really the facts, the figures."},{"speaker":"Chester Santos","startTime":1295.19,"endTime":1299.06,"body":"Um, you know, information, right?"},{"speaker":"Chester Santos","startTime":1299.51,"endTime":1307.21,"body":"Um, this is the knowledge, but the"},{"speaker":"Chester Santos","startTime":1299.51,"endTime":1307.21,"body":"wisdom I believe comes from synthesizing"},{"speaker":"Chester Santos","startTime":1307.91,"endTime":1310.25,"body":"that knowledge, understanding it."},{"speaker":"Chester Santos","startTime":1311.18,"endTime":1316.4,"body":"Taking advantage of that knowledge and"},{"speaker":"Chester Santos","startTime":1311.18,"endTime":1316.4,"body":"in some way, making it useful to you."},{"speaker":"Chester Santos","startTime":1316.73,"endTime":1320.51,"body":"Um, I think that is"},{"speaker":"Chester Santos","startTime":1316.73,"endTime":1320.51,"body":"where wisdom comes from."},{"speaker":"Chester Santos","startTime":1320.51,"endTime":1322.73,"body":"So I think they kind of go together."},{"speaker":"Chester Santos","startTime":1323.36,"endTime":1328.22,"body":"Um, you need to have the knowledge"},{"speaker":"Chester Santos","startTime":1323.36,"endTime":1328.22,"body":"to end up in the end with wisdom, but"},{"speaker":"Chester Santos","startTime":1328.52,"endTime":1333.92,"body":"probably just having the knowledge"},{"speaker":"Chester Santos","startTime":1328.52,"endTime":1333.92,"body":"doesn't necessarily result in the wisdom."},{"speaker":"Chester Santos","startTime":1333.92,"endTime":1336.71,"body":"You really need to take the"},{"speaker":"Chester Santos","startTime":1333.92,"endTime":1336.71,"body":"time to try and understand,"},{"speaker":"Chester Santos","startTime":1337.37,"endTime":1339.71,"body":"uh, process it and then even."},{"speaker":"Chester Santos","startTime":1340.94,"endTime":1345.62,"body":"Put this to use, uh, put the"},{"speaker":"Chester Santos","startTime":1340.94,"endTime":1345.62,"body":"knowledge, uh, to use in some way"},{"speaker":"Chester Santos","startTime":1345.65,"endTime":1347.36,"body":"to where it becomes, I think wisdom."},{"speaker":"Brian Berneman","startTime":1347.66,"endTime":1347.96,"body":"Mm."},{"speaker":"Brian Berneman","startTime":1348.02,"endTime":1348.29,"body":"Yeah."},{"speaker":"Brian Berneman","startTime":1348.295,"endTime":1351.17,"body":"I, I remember like, I, I"},{"speaker":"Brian Berneman","startTime":1348.295,"endTime":1351.17,"body":"totally agree with that."},{"speaker":"Brian Berneman","startTime":1351.17,"endTime":1356.51,"body":"I remember when I was at school, um,"},{"speaker":"Brian Berneman","startTime":1351.17,"endTime":1356.51,"body":"and some of my classmates, they were"},{"speaker":"Brian Berneman","startTime":1356.51,"endTime":1362.33,"body":"really good memorizing stuff, but as"},{"speaker":"Brian Berneman","startTime":1356.51,"endTime":1362.33,"body":"soon as the teacher asked them to."},{"speaker":"Brian Berneman","startTime":1362.794,"endTime":1365.375,"body":"Put that into like something"},{"speaker":"Brian Berneman","startTime":1362.794,"endTime":1365.375,"body":"slightly different."},{"speaker":"Brian Berneman","startTime":1365.375,"endTime":1366.915,"body":"And it was like, whoa, whoa."},{"speaker":"Brian Berneman","startTime":1367.145,"endTime":1368.645,"body":"Like that wasn't in the book."},{"speaker":"Brian Berneman","startTime":1368.915,"endTime":1371.014,"body":"It's kind like they, they"},{"speaker":"Brian Berneman","startTime":1368.915,"endTime":1371.014,"body":"couldn't understand it."},{"speaker":"Brian Berneman","startTime":1371.284,"endTime":1372.064,"body":"Uh, yeah."},{"speaker":"Brian Berneman","startTime":1372.155,"endTime":1376.475,"body":"And I think that it's, as you say,"},{"speaker":"Brian Berneman","startTime":1372.155,"endTime":1376.475,"body":"like remembering or memory and"},{"speaker":"Brian Berneman","startTime":1376.475,"endTime":1381.844,"body":"that knowledge, um, it's the first"},{"speaker":"Brian Berneman","startTime":1376.475,"endTime":1381.844,"body":"step of course, for, for that."},{"speaker":"Brian Berneman","startTime":1381.905,"endTime":1382.054,"body":"Yeah."},{"speaker":"Brian Berneman","startTime":1382.084,"endTime":1384.064,"body":"Wisdom and, okay."},{"speaker":"Brian Berneman","startTime":1384.155,"endTime":1386.284,"body":"Let's get Chester into the exercise."},{"speaker":"Brian Berneman","startTime":1386.284,"endTime":1387.185,"body":"I'm looking forward to."},{"speaker":"Chester Santos","startTime":1388.459,"endTime":1388.76,"body":"Yeah."},{"speaker":"Chester Santos","startTime":1388.79,"endTime":1389.27,"body":"Okay, cool."},{"speaker":"Chester Santos","startTime":1389.27,"endTime":1394.25,"body":"So just to clarify that point,"},{"speaker":"Chester Santos","startTime":1389.27,"endTime":1394.25,"body":"so yeah, knowledge isn't enough."},{"speaker":"Chester Santos","startTime":1394.37,"endTime":1397.82,"body":"It does, it doesn't necessarily"},{"speaker":"Chester Santos","startTime":1394.37,"endTime":1397.82,"body":"lead to understanding, but I think"},{"speaker":"Chester Santos","startTime":1397.82,"endTime":1400.04,"body":"that it is an important part of it."},{"speaker":"Chester Santos","startTime":1400.04,"endTime":1404.469,"body":"So it's a fundamental part of the learning"},{"speaker":"Chester Santos","startTime":1400.04,"endTime":1404.469,"body":"process, but it's up to you to then."},{"speaker":"Chester Santos","startTime":1405.199,"endTime":1408.679,"body":"You know, synthesize it, really"},{"speaker":"Chester Santos","startTime":1405.199,"endTime":1408.679,"body":"get to that understanding."},{"speaker":"Chester Santos","startTime":1409.189,"endTime":1409.28,"body":"Yeah."},{"speaker":"Chester Santos","startTime":1409.31,"endTime":1412.699,"body":"Um, let's get to an exercise"},{"speaker":"Chester Santos","startTime":1409.31,"endTime":1412.699,"body":"now, which is gonna help people"},{"speaker":"Chester Santos","startTime":1412.699,"endTime":1414.679,"body":"to develop their memory skills."},{"speaker":"Chester Santos","startTime":1415.1,"endTime":1417.8,"body":"Uh, and it's gonna be useful"},{"speaker":"Chester Santos","startTime":1415.1,"endTime":1417.8,"body":"in so many different ways."},{"speaker":"Chester Santos","startTime":1417.8,"endTime":1420.889,"body":"Part of it will be adding"},{"speaker":"Chester Santos","startTime":1417.8,"endTime":1420.889,"body":"to your knowledge base."},{"speaker":"Chester Santos","startTime":1421.34,"endTime":1424.82,"body":"Um, so I'm gonna have you quickly"},{"speaker":"Chester Santos","startTime":1421.34,"endTime":1424.82,"body":"commit to memory Brian, the following"},{"speaker":"Chester Santos","startTime":1424.82,"endTime":1426.409,"body":"random list of words, it's gonna be."},{"speaker":"Chester Santos","startTime":1426.68,"endTime":1434.84,"body":"Monkey iron rope, kite house paper,"},{"speaker":"Chester Santos","startTime":1426.68,"endTime":1434.84,"body":"chew, worm envelope, pencil river,"},{"speaker":"Chester Santos","startTime":1434.84,"endTime":1436.58,"body":"rock, tree, cheese, and dollar."},{"speaker":"Chester Santos","startTime":1436.58,"endTime":1437.99,"body":"So it's a pretty long list there."},{"speaker":"Chester Santos","startTime":1438.35,"endTime":1440.36,"body":"How most people would approach this."},{"speaker":"Chester Santos","startTime":1440.365,"endTime":1440.66,"body":"Yeah."},{"speaker":"Chester Santos","startTime":1440.87,"endTime":1443.42,"body":"How most people would approach"},{"speaker":"Chester Santos","startTime":1440.87,"endTime":1443.42,"body":"this is they would just write"},{"speaker":"Chester Santos","startTime":1443.425,"endTime":1445.19,"body":"that list out over and over again."},{"speaker":"Chester Santos","startTime":1445.19,"endTime":1445.28,"body":"Right."},{"speaker":"Chester Santos","startTime":1445.28,"endTime":1448.97,"body":"Mm-hmm  they would read it over and"},{"speaker":"Chester Santos","startTime":1445.28,"endTime":1448.97,"body":"over or recite it to themselves over"},{"speaker":"Chester Santos","startTime":1448.97,"endTime":1451.85,"body":"and over until they feel that it's,"},{"speaker":"Chester Santos","startTime":1448.97,"endTime":1451.85,"body":"you know, been drilled into their head."},{"speaker":"Chester Santos","startTime":1452.51,"endTime":1454.97,"body":"when you do things like that,"},{"speaker":"Chester Santos","startTime":1452.51,"endTime":1454.97,"body":"you're really not making the"},{"speaker":"Chester Santos","startTime":1454.97,"endTime":1457.55,"body":"most efficient use of the brain."},{"speaker":"Chester Santos","startTime":1458.18,"endTime":1462.59,"body":"If people manage to get into their memory,"},{"speaker":"Chester Santos","startTime":1458.18,"endTime":1462.59,"body":"it's only in the very short term, right?"},{"speaker":"Chester Santos","startTime":1463.31,"endTime":1467.54,"body":"Mm-hmm  and people, when they go"},{"speaker":"Chester Santos","startTime":1463.31,"endTime":1467.54,"body":"about things in that way, rote"},{"speaker":"Chester Santos","startTime":1467.54,"endTime":1471.11,"body":"memorization, they find it to"},{"speaker":"Chester Santos","startTime":1467.54,"endTime":1471.11,"body":"be very difficult, uh, boring."},{"speaker":"Chester Santos","startTime":1471.14,"endTime":1475.76,"body":"So we're instead going to, uh,"},{"speaker":"Chester Santos","startTime":1471.14,"endTime":1475.76,"body":"use those three principles, uh,"},{"speaker":"Chester Santos","startTime":1475.76,"endTime":1477.23,"body":"that I talked about earlier."},{"speaker":"Chester Santos","startTime":1477.235,"endTime":1479.48,"body":"We're going to keep those in mind."},{"speaker":"Chester Santos","startTime":1479.87,"endTime":1483.83,"body":"And I'm going to guide you"},{"speaker":"Chester Santos","startTime":1479.87,"endTime":1483.83,"body":"through a story, a visual story."},{"speaker":"Chester Santos","startTime":1483.83,"endTime":1485.629,"body":"So I'll guide you through visuals."},{"speaker":"Chester Santos","startTime":1485.629,"endTime":1488.21,"body":"You'll just see and experience"},{"speaker":"Chester Santos","startTime":1485.629,"endTime":1488.21,"body":"this happening in your mind."},{"speaker":"Chester Santos","startTime":1488.21,"endTime":1491.69,"body":"And everybody that listens or sees this"},{"speaker":"Chester Santos","startTime":1488.21,"endTime":1491.69,"body":"podcast later, I encourage them to try and"},{"speaker":"Chester Santos","startTime":1491.69,"endTime":1493.94,"body":"follow along, to see how they do for now."},{"speaker":"Chester Santos","startTime":1493.94,"endTime":1497.84,"body":"We're talking about random words, but I"},{"speaker":"Chester Santos","startTime":1493.94,"endTime":1497.84,"body":"promise that I will get into practical"},{"speaker":"Chester Santos","startTime":1497.84,"endTime":1501.23,"body":"applications for business and, you"},{"speaker":"Chester Santos","startTime":1497.84,"endTime":1501.23,"body":"know, personal development later on."},{"speaker":"Chester Santos","startTime":1501.62,"endTime":1503.6,"body":"So the first word was monkey."},{"speaker":"Chester Santos","startTime":1503.6,"endTime":1506.57,"body":"So I want for you to visualize a monkey."},{"speaker":"Chester Santos","startTime":1506.629,"endTime":1507.11,"body":"That's it."},{"speaker":"Chester Santos","startTime":1507.11,"endTime":1509.12,"body":"See this monkey in your"},{"speaker":"Chester Santos","startTime":1507.11,"endTime":1509.12,"body":"mind, but make sure that."},{"speaker":"Chester Santos","startTime":1509.659,"endTime":1512.929,"body":"It's dancing around or something"},{"speaker":"Chester Santos","startTime":1509.659,"endTime":1512.929,"body":"it's making monkey noises,"},{"speaker":"Chester Santos","startTime":1514.1,"endTime":1518.36,"body":"whatever monkey would sound like,"},{"speaker":"Chester Santos","startTime":1514.1,"endTime":1518.36,"body":"just see and hear the monkey."},{"speaker":"Chester Santos","startTime":1518.36,"endTime":1520.729,"body":"Try to vividly, uh,"},{"speaker":"Chester Santos","startTime":1518.36,"endTime":1520.729,"body":"experience this in your mind."},{"speaker":"Chester Santos","startTime":1521.09,"endTime":1524.899,"body":"The monkey now picks up a gigantic"},{"speaker":"Chester Santos","startTime":1521.09,"endTime":1524.899,"body":"iron, maybe like you would iron"},{"speaker":"Chester Santos","startTime":1524.899,"endTime":1527.929,"body":"your clothes with, because that"},{"speaker":"Chester Santos","startTime":1524.899,"endTime":1527.929,"body":"was the next word I gave you iron."},{"speaker":"Chester Santos","startTime":1528.26,"endTime":1531.26,"body":"So just visualize that the monkey is"},{"speaker":"Chester Santos","startTime":1528.26,"endTime":1531.26,"body":"dancing around with this giant iron."},{"speaker":"Chester Santos","startTime":1531.775,"endTime":1535.825,"body":"The iron starts to fall, but a"},{"speaker":"Chester Santos","startTime":1531.775,"endTime":1535.825,"body":"rope attaches itself to the iron."},{"speaker":"Chester Santos","startTime":1536.095,"endTime":1537.385,"body":"Maybe even feel the rope."},{"speaker":"Chester Santos","startTime":1537.385,"endTime":1541.045,"body":"Maybe it feels sort of rough,"},{"speaker":"Chester Santos","startTime":1537.385,"endTime":1541.045,"body":"really interact with that rope."},{"speaker":"Chester Santos","startTime":1541.375,"endTime":1544.495,"body":"You look up the rope, you see that"},{"speaker":"Chester Santos","startTime":1541.375,"endTime":1544.495,"body":"the other end of the rope is attached"},{"speaker":"Chester Santos","startTime":1544.5,"endTime":1546.895,"body":"to a kite it's flying around."},{"speaker":"Chester Santos","startTime":1546.895,"endTime":1550.135,"body":"Maybe you try and reach up"},{"speaker":"Chester Santos","startTime":1546.895,"endTime":1550.135,"body":"and touch that kite there."},{"speaker":"Chester Santos","startTime":1550.705,"endTime":1551.335,"body":"The kite."},{"speaker":"Chester Santos","startTime":1551.335,"endTime":1554.155,"body":"Now you see crashes into"},{"speaker":"Chester Santos","startTime":1551.335,"endTime":1554.155,"body":"the side of a house."},{"speaker":"Chester Santos","startTime":1554.485,"endTime":1558.145,"body":"Do your best to actually visualize"},{"speaker":"Chester Santos","startTime":1554.485,"endTime":1558.145,"body":"that happening in your mind."},{"speaker":"Chester Santos","startTime":1558.145,"endTime":1559.585,"body":"See that house."},{"speaker":"Chester Santos","startTime":1559.97,"endTime":1562.67,"body":"The house you notice is"},{"speaker":"Chester Santos","startTime":1559.97,"endTime":1562.67,"body":"completely covered in paper."},{"speaker":"Chester Santos","startTime":1562.67,"endTime":1565.31,"body":"It's completely covered in"},{"speaker":"Chester Santos","startTime":1562.67,"endTime":1565.31,"body":"paper for some strange reason."},{"speaker":"Chester Santos","startTime":1566.18,"endTime":1566.51,"body":"Sure."},{"speaker":"Chester Santos","startTime":1566.51,"endTime":1569.9,"body":"The hat paper, a shoe"},{"speaker":"Chester Santos","startTime":1566.51,"endTime":1569.9,"body":"appears out of nowhere."},{"speaker":"Chester Santos","startTime":1569.9,"endTime":1572.15,"body":"Now it starts to walk all over the paper."},{"speaker":"Chester Santos","startTime":1572.54,"endTime":1574.37,"body":"Maybe it's messing it up"},{"speaker":"Chester Santos","startTime":1572.54,"endTime":1574.37,"body":"as it's walking on it."},{"speaker":"Chester Santos","startTime":1574.37,"endTime":1577.04,"body":"That shoe, the shoe smells pretty badly."},{"speaker":"Chester Santos","startTime":1577.04,"endTime":1579.29,"body":"So you decide to investigate and"},{"speaker":"Chester Santos","startTime":1577.04,"endTime":1579.29,"body":"see why you look inside of the"},{"speaker":"Chester Santos","startTime":1579.29,"endTime":1580.67,"body":"shoe and you find a smelly worm."},{"speaker":"Chester Santos","startTime":1581.655,"endTime":1583.335,"body":"Crawling around inside of that shoe."},{"speaker":"Chester Santos","startTime":1583.335,"endTime":1586.905,"body":"Really see that smelly worm"},{"speaker":"Chester Santos","startTime":1583.335,"endTime":1586.905,"body":"was the next word worm."},{"speaker":"Chester Santos","startTime":1586.905,"endTime":1587.235,"body":"All right."},{"speaker":"Chester Santos","startTime":1587.504,"endTime":1592.455,"body":"The worm now jumps out of the shoe and"},{"speaker":"Chester Santos","startTime":1587.504,"endTime":1592.455,"body":"into an envelope or envelope, maybe"},{"speaker":"Chester Santos","startTime":1592.455,"endTime":1594.075,"body":"it's going to mail itself or something."},{"speaker":"Chester Santos","startTime":1594.075,"endTime":1594.465,"body":"I don't know."},{"speaker":"Chester Santos","startTime":1594.465,"endTime":1598.845,"body":"But envelope was the next word out"},{"speaker":"Chester Santos","startTime":1594.465,"endTime":1598.845,"body":"of thin air magically, a pencil"},{"speaker":"Chester Santos","startTime":1599.385,"endTime":1603.135,"body":"appears, and it starts to write"},{"speaker":"Chester Santos","startTime":1599.385,"endTime":1603.135,"body":"very quickly all over the envelope."},{"speaker":"Chester Santos","startTime":1603.135,"endTime":1604.004,"body":"Maybe it's addressing."},{"speaker":"Chester Santos","startTime":1605.0,"endTime":1609.86,"body":"That pencil, the pencil now jumps into"},{"speaker":"Chester Santos","startTime":1605.0,"endTime":1609.86,"body":"a river and there's a huge splash, like"},{"speaker":"Chester Santos","startTime":1609.865,"endTime":1613.82,"body":"you would never expect, expect to see"},{"speaker":"Chester Santos","startTime":1609.865,"endTime":1613.82,"body":"when that little pencil hits the river."},{"speaker":"Chester Santos","startTime":1614.57,"endTime":1617.86,"body":"The river you notice is crashing"},{"speaker":"Chester Santos","startTime":1614.57,"endTime":1617.86,"body":"up against a giant rock."},{"speaker":"Chester Santos","startTime":1618.875,"endTime":1624.785,"body":"That rock flies out of the river and it"},{"speaker":"Chester Santos","startTime":1618.875,"endTime":1624.785,"body":"crashes into a tree really see that tree"},{"speaker":"Chester Santos","startTime":1624.785,"endTime":1627.945,"body":"in your mind, the tree is growing cheese."},{"speaker":"Chester Santos","startTime":1628.685,"endTime":1630.665,"body":"You probably haven't ever"},{"speaker":"Chester Santos","startTime":1628.685,"endTime":1630.665,"body":"seen a tree like that."},{"speaker":"Chester Santos","startTime":1630.665,"endTime":1634.775,"body":"This one's growing cheese and"},{"speaker":"Chester Santos","startTime":1630.665,"endTime":1634.775,"body":"out of the cheese comes a dollar."},{"speaker":"Chester Santos","startTime":1635.135,"endTime":1637.235,"body":"Maybe see a weird looking dollar."},{"speaker":"Chester Santos","startTime":1637.824,"endTime":1641.845,"body":"Come out of the cheese, last"},{"speaker":"Chester Santos","startTime":1637.824,"endTime":1641.845,"body":"word I had given you was dollar."},{"speaker":"Chester Santos","startTime":1641.875,"endTime":1642.235,"body":"Okay."},{"speaker":"Chester Santos","startTime":1642.564,"endTime":1645.145,"body":"Now some people may already know"},{"speaker":"Chester Santos","startTime":1642.564,"endTime":1645.145,"body":"this, but I'm going to run through"},{"speaker":"Chester Santos","startTime":1645.145,"endTime":1647.485,"body":"this again in about 20 seconds."},{"speaker":"Chester Santos","startTime":1647.754,"endTime":1650.995,"body":"And your job is to simply replay"},{"speaker":"Chester Santos","startTime":1647.754,"endTime":1650.995,"body":"through this little story that"},{"speaker":"Chester Santos","startTime":1650.995,"endTime":1652.014,"body":"you've created in your mind."},{"speaker":"Chester Santos","startTime":1652.02,"endTime":1655.044,"body":"So we started off with a monkey,"},{"speaker":"Chester Santos","startTime":1652.02,"endTime":1655.044,"body":"ask yourself, what was that"},{"speaker":"Chester Santos","startTime":1655.044,"endTime":1656.245,"body":"monkey dancing around with?"},{"speaker":"Chester Santos","startTime":1656.25,"endTime":1656.665,"body":"It was an."},{"speaker":"Chester Santos","startTime":1657.025,"endTime":1659.725,"body":"Iron what then attached to the iron."},{"speaker":"Chester Santos","startTime":1659.725,"endTime":1660.865,"body":"It was a rope."},{"speaker":"Chester Santos","startTime":1661.165,"endTime":1664.285,"body":"The other end of the rope was attached"},{"speaker":"Chester Santos","startTime":1661.165,"endTime":1664.285,"body":"to what it was attached to a kite."},{"speaker":"Chester Santos","startTime":1664.615,"endTime":1666.205,"body":"What did the kite crash into?"},{"speaker":"Chester Santos","startTime":1666.21,"endTime":1667.975,"body":"It crashed into a house."},{"speaker":"Chester Santos","startTime":1668.335,"endTime":1670.665,"body":"The house was covered in paper."},{"speaker":"Chester Santos","startTime":1671.305,"endTime":1672.715,"body":"What walked on the paper?"},{"speaker":"Chester Santos","startTime":1672.715,"endTime":1673.785,"body":"It was a shoe."},{"speaker":"Chester Santos","startTime":1674.455,"endTime":1676.165,"body":"What was crawling in the shoe?"},{"speaker":"Chester Santos","startTime":1676.165,"endTime":1677.375,"body":"It was a worm."},{"speaker":"Chester Santos","startTime":1677.995,"endTime":1679.285,"body":"The worm jumped into."},{"speaker":"Chester Santos","startTime":1680.41,"endTime":1682.55,"body":"Envelope what road on the envelope?"},{"speaker":"Chester Santos","startTime":1682.55,"endTime":1684.05,"body":"It was a pencil."},{"speaker":"Chester Santos","startTime":1684.29,"endTime":1686.61,"body":"The pencil jumped into the river."},{"speaker":"Chester Santos","startTime":1687.14,"endTime":1692.33,"body":"The river was crashing up against"},{"speaker":"Chester Santos","startTime":1687.14,"endTime":1692.33,"body":"the rock that flew into a tree."},{"speaker":"Chester Santos","startTime":1692.39,"endTime":1693.71,"body":"What was that tree growing?"},{"speaker":"Chester Santos","startTime":1693.71,"endTime":1694.97,"body":"It was growing cheese."},{"speaker":"Chester Santos","startTime":1695.24,"endTime":1696.77,"body":"And what came out a dollar."},{"speaker":"Chester Santos","startTime":1697.13,"endTime":1699.71,"body":"So now you should be able"},{"speaker":"Chester Santos","startTime":1697.13,"endTime":1699.71,"body":"to Brian pretty easily."},{"speaker":"Chester Santos","startTime":1699.71,"endTime":1700.13,"body":"I think."},{"speaker":"Chester Santos","startTime":1700.74,"endTime":1704.85,"body":"or cite for me the entire list"},{"speaker":"Chester Santos","startTime":1700.74,"endTime":1704.85,"body":"of random words by simply playing"},{"speaker":"Chester Santos","startTime":1704.85,"endTime":1708.09,"body":"through the story in your mind, each"},{"speaker":"Chester Santos","startTime":1704.85,"endTime":1708.09,"body":"major object that you see in the"},{"speaker":"Chester Santos","startTime":1708.09,"endTime":1710.34,"body":"story will give you the next word."},{"speaker":"Chester Santos","startTime":1710.345,"endTime":1714.03,"body":"So take your time, give it a try and"},{"speaker":"Chester Santos","startTime":1710.345,"endTime":1714.03,"body":"people can see, you know, they can fall"},{"speaker":"Chester Santos","startTime":1714.03,"endTime":1715.62,"body":"along and see how well, well they do."},{"speaker":"Chester Santos","startTime":1715.77,"endTime":1716.16,"body":"Go ahead."},{"speaker":"Brian Berneman","startTime":1716.67,"endTime":1718.24,"body":"Thank you for"},{"speaker":"Brian Berneman","startTime":1716.67,"endTime":1718.24,"body":"putting me on the spot here."},{"speaker":"Brian Berneman","startTime":1720.5,"endTime":1720.79,"body":"Okay."},{"speaker":"Brian Berneman","startTime":1720.795,"endTime":1729.45,"body":"So we have monkey iron"},{"speaker":"Brian Berneman","startTime":1720.795,"endTime":1729.45,"body":"rope, cut house paper."},{"speaker":"Brian Berneman","startTime":1731.045,"endTime":1742.985,"body":"Paper shoe, warm envelope, pencil"},{"speaker":"Brian Berneman","startTime":1731.045,"endTime":1742.985,"body":"river, rock three cheese dollar."},{"speaker":"Chester Santos","startTime":1743.795,"endTime":1745.115,"body":"Hundred percent correct."},{"speaker":"Chester Santos","startTime":1745.145,"endTime":1745.925,"body":"Hundred percent."},{"speaker":"Chester Santos","startTime":1745.925,"endTime":1746.855,"body":"Awesome job."},{"speaker":"Chester Santos","startTime":1747.395,"endTime":1748.835,"body":"Awesome job there."},{"speaker":"Chester Santos","startTime":1748.835,"endTime":1752.465,"body":"You know, and I just sprung that on"},{"speaker":"Chester Santos","startTime":1748.835,"endTime":1752.465,"body":"you, uh, in the middle of an interview."},{"speaker":"Chester Santos","startTime":1752.465,"endTime":1754.205,"body":"So a lot of pressure, good job."},{"speaker":"Chester Santos","startTime":1754.295,"endTime":1758.615,"body":"But the, the, the, the bad news"},{"speaker":"Chester Santos","startTime":1754.295,"endTime":1758.615,"body":"is that you did so well with that,"},{"speaker":"Chester Santos","startTime":1758.615,"endTime":1763.505,"body":"Brian, that I'm gonna ask you to"},{"speaker":"Chester Santos","startTime":1758.615,"endTime":1763.505,"body":"attempt to do this now in reverse."},{"speaker":"Chester Santos","startTime":1763.505,"endTime":1765.035,"body":"So see if you can list off."},{"speaker":"Chester Santos","startTime":1765.38,"endTime":1769.91,"body":"All of the random words backwards by"},{"speaker":"Chester Santos","startTime":1765.38,"endTime":1769.91,"body":"simply going through the story in reverse."},{"speaker":"Chester Santos","startTime":1769.91,"endTime":1772.61,"body":"And again, people can follow"},{"speaker":"Chester Santos","startTime":1769.91,"endTime":1772.61,"body":"along and see how well"},{"speaker":"Brian Berneman","startTime":1792.98,"endTime":1793.19,"body":"they do."},{"speaker":"Brian Berneman","startTime":1793.19,"endTime":1793.31,"body":"Awesome."},{"speaker":"Brian Berneman","startTime":1793.31,"endTime":1793.441,"body":"So we have daughter chest three, rock"},{"speaker":"Brian Berneman","startTime":1793.31,"endTime":1793.441,"body":"river, pencil envelope, warm shoe paper."},{"speaker":"Brian Berneman","startTime":1794.39,"endTime":1799.4,"body":"House cloud rope, iron"},{"speaker":"Chester Santos","startTime":1799.85,"endTime":1803.75,"body":"monkey, a hundred"},{"speaker":"Chester Santos","startTime":1799.85,"endTime":1803.75,"body":"percent backwards, even very well done."},{"speaker":"Chester Santos","startTime":1803.75,"endTime":1805.1,"body":"Yes  and I'm sure that, yeah."},{"speaker":"Chester Santos","startTime":1805.25,"endTime":1806.21,"body":"Great job, man."},{"speaker":"Chester Santos","startTime":1806.21,"endTime":1806.78,"body":"Great job."},{"speaker":"Chester Santos","startTime":1806.93,"endTime":1810.05,"body":"And I'm sure that your listeners, you"},{"speaker":"Chester Santos","startTime":1806.93,"endTime":1810.05,"body":"know, if they didn't get a hundred"},{"speaker":"Chester Santos","startTime":1810.05,"endTime":1813.05,"body":"percent, they probably got close"},{"speaker":"Chester Santos","startTime":1810.05,"endTime":1813.05,"body":"to a hundred percent correct there."},{"speaker":"Chester Santos","startTime":1813.59,"endTime":1816.23,"body":"So that technique is simply"},{"speaker":"Chester Santos","startTime":1813.59,"endTime":1816.23,"body":"called the story method."},{"speaker":"Chester Santos","startTime":1816.23,"endTime":1821.12,"body":"It's one of many techniques that memory"},{"speaker":"Chester Santos","startTime":1816.23,"endTime":1821.12,"body":"champions like myself use to pull off what"},{"speaker":"Chester Santos","startTime":1821.12,"endTime":1823.28,"body":"might seem at first, like extraordinary."},{"speaker":"Chester Santos","startTime":1824.045,"endTime":1824.705,"body":"Feats of memory."},{"speaker":"Chester Santos","startTime":1824.705,"endTime":1828.365,"body":"So they've had me over the years on a lot"},{"speaker":"Chester Santos","startTime":1824.705,"endTime":1828.365,"body":"of different TV shows, science channel"},{"speaker":"Chester Santos","startTime":1828.365,"endTime":1832.805,"body":"discovery channel, a bunch of news"},{"speaker":"Chester Santos","startTime":1828.365,"endTime":1832.805,"body":"programs most recently was BBC world news."},{"speaker":"Chester Santos","startTime":1833.255,"endTime":1835.805,"body":"They'll all, you know, they'll"},{"speaker":"Chester Santos","startTime":1833.255,"endTime":1835.805,"body":"have me come do a memory feat and"},{"speaker":"Chester Santos","startTime":1835.805,"endTime":1838.775,"body":"then give tips for viewers at home"},{"speaker":"Chester Santos","startTime":1835.805,"endTime":1838.775,"body":"as to how they can improve their"},{"speaker":"Chester Santos","startTime":1838.775,"endTime":1840.005,"body":"own ability to remember things."},{"speaker":"Chester Santos","startTime":1840.005,"endTime":1843.755,"body":"But I wanna make it really clear for your"},{"speaker":"Chester Santos","startTime":1840.005,"endTime":1843.755,"body":"audience that there's nothing different"},{"speaker":"Chester Santos","startTime":1843.755,"endTime":1845.375,"body":"about my brain compared to everyone."},{"speaker":"Chester Santos","startTime":1845.375,"endTime":1848.465,"body":"Else's, I've just learned these"},{"speaker":"Chester Santos","startTime":1845.375,"endTime":1848.465,"body":"types of techniques that are"},{"speaker":"Chester Santos","startTime":1848.465,"endTime":1850.025,"body":"very powerful and effective."},{"speaker":"Chester Santos","startTime":1850.085,"endTime":1850.625,"body":"I've put."},{"speaker":"Chester Santos","startTime":1851.48,"endTime":1852.95,"body":"A little bit of training in practice."},{"speaker":"Chester Santos","startTime":1852.95,"endTime":1854.3,"body":"Now we covered right there."},{"speaker":"Chester Santos","startTime":1854.3,"endTime":1858.05,"body":"It's random words, but this can"},{"speaker":"Chester Santos","startTime":1854.3,"endTime":1858.05,"body":"be applied to anything at all."},{"speaker":"Chester Santos","startTime":1858.05,"endTime":1860.33,"body":"Even very complex types of information."},{"speaker":"Chester Santos","startTime":1860.72,"endTime":1862.61,"body":"I was a speaker over"},{"speaker":"Chester Santos","startTime":1860.72,"endTime":1862.61,"body":"at Harvard university."},{"speaker":"Chester Santos","startTime":1862.61,"endTime":1865.55,"body":"If EV anybody goes to my website"},{"speaker":"Chester Santos","startTime":1862.61,"endTime":1865.55,"body":"later, they'll see a testimonial"},{"speaker":"Chester Santos","startTime":1865.55,"endTime":1867.05,"body":"from the Harvard graduate council."},{"speaker":"Chester Santos","startTime":1867.26,"endTime":1870.11,"body":"I worked with the law students,"},{"speaker":"Chester Santos","startTime":1867.26,"endTime":1870.11,"body":"medical students, business students."},{"speaker":"Chester Santos","startTime":1870.53,"endTime":1873.92,"body":"So it's just about"},{"speaker":"Chester Santos","startTime":1870.53,"endTime":1873.92,"body":"building mental note cards."},{"speaker":"Chester Santos","startTime":1873.925,"endTime":1874.34,"body":"All right."},{"speaker":"Chester Santos","startTime":1874.34,"endTime":1874.82,"body":"So."},{"speaker":"Chester Santos","startTime":1875.75,"endTime":1880.1,"body":"Monkey can represent something else,"},{"speaker":"Chester Santos","startTime":1875.75,"endTime":1880.1,"body":"something a little bit broader."},{"speaker":"Chester Santos","startTime":1880.1,"endTime":1882.02,"body":"Um, let me just quickly."},{"speaker":"Chester Santos","startTime":1882.544,"endTime":1885.635,"body":"Talk about how, how I apply this"},{"speaker":"Chester Santos","startTime":1882.544,"endTime":1885.635,"body":"to a presentation, for instance,"},{"speaker":"Chester Santos","startTime":1885.635,"endTime":1888.425,"body":"to give you what I, an idea of"},{"speaker":"Chester Santos","startTime":1885.635,"endTime":1888.425,"body":"what I mean by mental note cards."},{"speaker":"Chester Santos","startTime":1888.665,"endTime":1892.445,"body":"So let's say I were going to give"},{"speaker":"Chester Santos","startTime":1888.665,"endTime":1892.445,"body":"a, a speech or presentation about"},{"speaker":"Chester Santos","startTime":1892.445,"endTime":1893.855,"body":"healthcare in the United States."},{"speaker":"Chester Santos","startTime":1893.86,"endTime":1897.544,"body":"Always a huge topic, uh, for"},{"speaker":"Chester Santos","startTime":1893.86,"endTime":1897.544,"body":"discussion over here in the us,"},{"speaker":"Chester Santos","startTime":1897.605,"endTime":1902.32,"body":"uh, I might start off my story with"},{"speaker":"Chester Santos","startTime":1897.605,"endTime":1902.32,"body":"an image of a stethoscope that the"},{"speaker":"Chester Santos","startTime":1902.32,"endTime":1904.03,"body":"doctor uses to check your heartbeat."},{"speaker":"Chester Santos","startTime":1904.27,"endTime":1908.199,"body":"That's just gonna remind me"},{"speaker":"Chester Santos","startTime":1904.27,"endTime":1908.199,"body":"the broad topic is healthcare."},{"speaker":"Chester Santos","startTime":1908.59,"endTime":1911.83,"body":"First thing I wanna hit on in"},{"speaker":"Chester Santos","startTime":1908.59,"endTime":1911.83,"body":"my presentation talk about to"},{"speaker":"Chester Santos","startTime":1911.83,"endTime":1915.46,"body":"the audience is the high cost of"},{"speaker":"Chester Santos","startTime":1911.83,"endTime":1915.46,"body":"healthcare in the United States."},{"speaker":"Chester Santos","startTime":1915.465,"endTime":1919.659,"body":"So maybe shooting out of the stethoscope"},{"speaker":"Chester Santos","startTime":1915.465,"endTime":1919.659,"body":"are a bunch of hundred dollars bills."},{"speaker":"Chester Santos","startTime":1919.689,"endTime":1924.25,"body":"All right, next thing I wanna hit"},{"speaker":"Chester Santos","startTime":1919.689,"endTime":1924.25,"body":"on next talking point is that under"},{"speaker":"Chester Santos","startTime":1924.25,"endTime":1928.205,"body":"current healthcare programs, In order"},{"speaker":"Chester Santos","startTime":1924.25,"endTime":1928.205,"body":"for us to get certain things covered."},{"speaker":"Chester Santos","startTime":1928.205,"endTime":1932.465,"body":"We have to find a way to navigate"},{"speaker":"Chester Santos","startTime":1928.205,"endTime":1932.465,"body":"through or cut through a lot of red tape."},{"speaker":"Chester Santos","startTime":1932.825,"endTime":1935.254,"body":"So maybe wrapping itself"},{"speaker":"Chester Santos","startTime":1932.825,"endTime":1935.254,"body":"around the a hundred dollars"},{"speaker":"Chester Santos","startTime":1935.254,"endTime":1937.115,"body":"bills is all of this red tape."},{"speaker":"Chester Santos","startTime":1937.445,"endTime":1937.925,"body":"So I."},{"speaker":"Chester Santos","startTime":1938.915,"endTime":1942.245,"body":"That should give people an idea"},{"speaker":"Chester Santos","startTime":1938.915,"endTime":1942.245,"body":"of how you could perhaps outline"},{"speaker":"Chester Santos","startTime":1942.245,"endTime":1946.504,"body":"a presentation, outline all of"},{"speaker":"Chester Santos","startTime":1942.245,"endTime":1946.504,"body":"the major points, subpoints, and"},{"speaker":"Chester Santos","startTime":1946.504,"endTime":1949.385,"body":"then use images to help guide you."},{"speaker":"Chester Santos","startTime":1949.385,"endTime":1952.685,"body":"So you can at least minimize the"},{"speaker":"Chester Santos","startTime":1949.385,"endTime":1952.685,"body":"amount of notes you use so that"},{"speaker":"Chester Santos","startTime":1952.685,"endTime":1956.855,"body":"you're a more effective and persuasive"},{"speaker":"Chester Santos","startTime":1952.685,"endTime":1956.855,"body":"speaker, maintaining eye contact"},{"speaker":"Chester Santos","startTime":1956.86,"endTime":1959.495,"body":"with your audience, rather than"},{"speaker":"Chester Santos","startTime":1956.86,"endTime":1959.495,"body":"shifting through an, a lot of notes."},{"speaker":"Chester Santos","startTime":1959.915,"endTime":1960.485,"body":"This could."},{"speaker":"Chester Santos","startTime":1961.325,"endTime":1964.565,"body":"you know, maybe not a presentation,"},{"speaker":"Chester Santos","startTime":1961.325,"endTime":1964.565,"body":"but you're meeting with clients,"},{"speaker":"Chester Santos","startTime":1964.865,"endTime":1968.435,"body":"potential clients for, you know,"},{"speaker":"Chester Santos","startTime":1964.865,"endTime":1968.435,"body":"entrepreneurs and business."},{"speaker":"Chester Santos","startTime":1968.435,"endTime":1971.525,"body":"Here are five, 10 key things I"},{"speaker":"Chester Santos","startTime":1968.435,"endTime":1971.525,"body":"learned about you and your company."},{"speaker":"Chester Santos","startTime":1971.525,"endTime":1974.435,"body":"And my research here are five,"},{"speaker":"Chester Santos","startTime":1971.525,"endTime":1974.435,"body":"10 key things I learned about"},{"speaker":"Chester Santos","startTime":1974.435,"endTime":1976.145,"body":"you and your competitors."},{"speaker":"Chester Santos","startTime":1976.535,"endTime":1980.495,"body":"Uh, here are five ways as to"},{"speaker":"Chester Santos","startTime":1976.535,"endTime":1980.495,"body":"how myself and my services."},{"speaker":"Chester Santos","startTime":1981.05,"endTime":1985.34,"body":"can benefit you in your business when"},{"speaker":"Chester Santos","startTime":1981.05,"endTime":1985.34,"body":"you're able to do that, maintain eye"},{"speaker":"Chester Santos","startTime":1985.34,"endTime":1990.23,"body":"contact with a person, demonstrate that"},{"speaker":"Chester Santos","startTime":1985.34,"endTime":1990.23,"body":"you actually have this knowledge, right?"},{"speaker":"Chester Santos","startTime":1990.235,"endTime":1991.03,"body":"Mm-hmm  expertise."},{"speaker":"Chester Santos","startTime":1992.12,"endTime":1995.78,"body":"People have a lot of confidence"},{"speaker":"Chester Santos","startTime":1992.12,"endTime":1995.78,"body":"in you and your abilities."},{"speaker":"Chester Santos","startTime":1995.78,"endTime":1998.659,"body":"And as we talked about in, in"},{"speaker":"Chester Santos","startTime":1995.78,"endTime":1998.659,"body":"today's world, people are very"},{"speaker":"Chester Santos","startTime":1998.659,"endTime":2000.939,"body":"dependent on these digital devices."},{"speaker":"Chester Santos","startTime":2000.939,"endTime":2003.82,"body":"So when you can demonstrate that you"},{"speaker":"Chester Santos","startTime":2000.939,"endTime":2003.82,"body":"have some memory skills, suddenly"},{"speaker":"Chester Santos","startTime":2003.82,"endTime":2008.05,"body":"you become much more memorable mm-hmm"},{"speaker":"Brian Berneman","startTime":2008.29,"endTime":2009.1,"body":"in the"},{"speaker":"Brian Berneman","startTime":2008.29,"endTime":2009.1,"body":"business world as well."},{"speaker":"Brian Berneman","startTime":2009.1,"endTime":2009.729,"body":"Mm, beautiful."},{"speaker":"Brian Berneman","startTime":2009.969,"endTime":2015.37,"body":"Um, just, um, um, started I'm"},{"speaker":"Brian Berneman","startTime":2009.969,"endTime":2015.37,"body":"I'm now curious on when we use"},{"speaker":"Brian Berneman","startTime":2015.37,"endTime":2020.439,"body":"this, uh, I feel not the correct"},{"speaker":"Brian Berneman","startTime":2015.37,"endTime":2020.439,"body":"word is Nomatic use, right?"},{"speaker":"Brian Berneman","startTime":2021.265,"endTime":2027.325,"body":"Um, when, when we use this or"},{"speaker":"Brian Berneman","startTime":2021.265,"endTime":2027.325,"body":"when you use them, would you"},{"speaker":"Brian Berneman","startTime":2027.325,"endTime":2034.405,"body":"always attach, uh, something that"},{"speaker":"Brian Berneman","startTime":2027.325,"endTime":2034.405,"body":"really visually relates to it?"},{"speaker":"Brian Berneman","startTime":2034.525,"endTime":2039.895,"body":"Or could it be just a random,"},{"speaker":"Brian Berneman","startTime":2034.525,"endTime":2039.895,"body":"um, attachment that for you"},{"speaker":"Brian Berneman","startTime":2039.895,"endTime":2041.335,"body":"actually means something."},{"speaker":"Chester Santos","startTime":2042.88,"endTime":2043.21,"body":"Yeah."},{"speaker":"Chester Santos","startTime":2043.21,"endTime":2046.39,"body":"So this is a pneumonic, as you"},{"speaker":"Chester Santos","startTime":2043.21,"endTime":2046.39,"body":"were saying, pneumonic techniques,"},{"speaker":"Chester Santos","startTime":2046.42,"endTime":2049.0,"body":"uh, really any sort of memory"},{"speaker":"Chester Santos","startTime":2046.42,"endTime":2049.0,"body":"is considered a pneumonic."},{"speaker":"Chester Santos","startTime":2049.0,"endTime":2051.07,"body":"These are advanced pneumonic techniques."},{"speaker":"Chester Santos","startTime":2051.639,"endTime":2058.389,"body":"Um, it's going to be whatever would"},{"speaker":"Chester Santos","startTime":2051.639,"endTime":2058.389,"body":"remind you personally, of that data"},{"speaker":"Chester Santos","startTime":2058.389,"endTime":2060.22,"body":"point of that piece of information."},{"speaker":"Chester Santos","startTime":2060.58,"endTime":2063.49,"body":"So it's gonna serve as a"},{"speaker":"Chester Santos","startTime":2060.58,"endTime":2063.49,"body":"mental note card for you."},{"speaker":"Chester Santos","startTime":2063.76,"endTime":2068.305,"body":"So even if it wouldn't make sense to"},{"speaker":"Chester Santos","startTime":2063.76,"endTime":2068.305,"body":"anybody else,  as long as it makes"},{"speaker":"Chester Santos","startTime":2068.305,"endTime":2071.275,"body":"sense to you to remind you of that"},{"speaker":"Chester Santos","startTime":2068.305,"endTime":2071.275,"body":"piece, piece of information, that's"},{"speaker":"Chester Santos","startTime":2071.275,"endTime":2072.985,"body":"the type of image you wanna use."},{"speaker":"Chester Santos","startTime":2073.735,"endTime":2078.955,"body":"So, you know, and there are always"},{"speaker":"Chester Santos","startTime":2073.735,"endTime":2078.955,"body":"different ways as to how to go about it."},{"speaker":"Chester Santos","startTime":2078.955,"endTime":2085.72,"body":"So in the case of names, for instance,"},{"speaker":"Chester Santos","startTime":2078.955,"endTime":2085.72,"body":"you know, If I were trying to commit"},{"speaker":"Chester Santos","startTime":2085.72,"endTime":2091.15,"body":"to memory the name, Jane, I might"},{"speaker":"Chester Santos","startTime":2085.72,"endTime":2091.15,"body":"use a chain, uh, as the visual cue."},{"speaker":"Chester Santos","startTime":2091.15,"endTime":2096.85,"body":"So in that case, it's sort of a sound"},{"speaker":"Chester Santos","startTime":2091.15,"endTime":2096.85,"body":"alike, but in other cases, like I listed"},{"speaker":"Chester Santos","startTime":2096.85,"endTime":2101.5,"body":"the white rabbit to remind me of Alice,"},{"speaker":"Chester Santos","startTime":2096.85,"endTime":2101.5,"body":"it's more of a symbolic connection, right?"},{"speaker":"Chester Santos","startTime":2101.5,"endTime":2105.91,"body":"So there are various ways as to how"},{"speaker":"Chester Santos","startTime":2101.5,"endTime":2105.91,"body":"the imagery can remind you of what you"},{"speaker":"Chester Santos","startTime":2105.91,"endTime":2110.08,"body":"want to remember, but it's, uh, you"},{"speaker":"Chester Santos","startTime":2105.91,"endTime":2110.08,"body":"know, really whatever is gonna make"},{"speaker":"Chester Santos","startTime":2110.08,"endTime":2112.87,"body":"sense to help you as a mental note card."},{"speaker":"Chester Santos","startTime":2112.93,"endTime":2113.02,"body":"And,"},{"speaker":"Brian Berneman","startTime":2113.98,"endTime":2116.5,"body":"and just with that,"},{"speaker":"Brian Berneman","startTime":2113.98,"endTime":2116.5,"body":"as you were saying, like, let's"},{"speaker":"Brian Berneman","startTime":2116.5,"endTime":2122.799,"body":"say I'm going to a new, a working"},{"speaker":"Brian Berneman","startTime":2116.5,"endTime":2122.799,"body":"event and I'm meeting a person."},{"speaker":"Brian Berneman","startTime":2123.04,"endTime":2126.91,"body":"Would you, in the moment that you're"},{"speaker":"Brian Berneman","startTime":2123.04,"endTime":2126.91,"body":"meeting them, perhaps like in their"},{"speaker":"Brian Berneman","startTime":2126.91,"endTime":2133.6,"body":"hand, in that moment that you're"},{"speaker":"Brian Berneman","startTime":2126.91,"endTime":2133.6,"body":"bringing this tool into your mind?"},{"speaker":"Chester Santos","startTime":2135.16,"endTime":2135.49,"body":"Yeah."},{"speaker":"Chester Santos","startTime":2135.49,"endTime":2139.54,"body":"So I do it somewhere"},{"speaker":"Chester Santos","startTime":2135.49,"endTime":2139.54,"body":"during a four step process."},{"speaker":"Chester Santos","startTime":2139.54,"endTime":2141.19,"body":"I'll quickly go over these four steps."},{"speaker":"Chester Santos","startTime":2142.045,"endTime":2145.645,"body":"But I recommend, uh, for people to"},{"speaker":"Chester Santos","startTime":2142.045,"endTime":2145.645,"body":"use when they're meeting people."},{"speaker":"Chester Santos","startTime":2146.605,"endTime":2152.065,"body":"Uh, and again, as I go through these"},{"speaker":"Chester Santos","startTime":2146.605,"endTime":2152.065,"body":"in, in my mind, I'm, I'm taking"},{"speaker":"Chester Santos","startTime":2152.07,"endTime":2153.355,"body":"that time to come up with the image."},{"speaker":"Chester Santos","startTime":2153.36,"endTime":2157.795,"body":"So step number one, whenever you're"},{"speaker":"Chester Santos","startTime":2153.36,"endTime":2157.795,"body":"introduced to someone, just get into the"},{"speaker":"Chester Santos","startTime":2157.8,"endTime":2160.465,"body":"habit of immediately repeating their name."},{"speaker":"Chester Santos","startTime":2160.465,"endTime":2165.325,"body":"So it probably seems pretty obvious,"},{"speaker":"Chester Santos","startTime":2160.465,"endTime":2165.325,"body":"but a lot of times when people"},{"speaker":"Chester Santos","startTime":2165.325,"endTime":2168.325,"body":"are introducing themselves to us,"},{"speaker":"Chester Santos","startTime":2165.325,"endTime":2168.325,"body":"our mind is all over the place."},{"speaker":"Chester Santos","startTime":2168.325,"endTime":2168.775,"body":"We're thinking."},{"speaker":"Chester Santos","startTime":2169.78,"endTime":2172.51,"body":"All sorts of other things, we don't"},{"speaker":"Chester Santos","startTime":2169.78,"endTime":2172.51,"body":"pay any attention to the name."},{"speaker":"Chester Santos","startTime":2172.84,"endTime":2176.65,"body":"So step one is if you meet someone named"},{"speaker":"Chester Santos","startTime":2172.84,"endTime":2176.65,"body":"John, just nice to meet you, John, or"},{"speaker":"Chester Santos","startTime":2177.07,"endTime":2178.6,"body":"please to meet you, John, that's it."},{"speaker":"Chester Santos","startTime":2179.17,"endTime":2183.1,"body":"You have to pay attention for"},{"speaker":"Chester Santos","startTime":2179.17,"endTime":2183.1,"body":"at least one second in order to"},{"speaker":"Chester Santos","startTime":2183.105,"endTime":2185.32,"body":"repeat the name back to the person."},{"speaker":"Chester Santos","startTime":2185.47,"endTime":2185.86,"body":"Right?"},{"speaker":"Chester Santos","startTime":2186.16,"endTime":2187.21,"body":"So start doing that."},{"speaker":"Chester Santos","startTime":2187.33,"endTime":2189.4,"body":"Eventually it's going to become a habit."},{"speaker":"Chester Santos","startTime":2189.4,"endTime":2191.05,"body":"You'll find that you're"},{"speaker":"Chester Santos","startTime":2189.4,"endTime":2191.05,"body":"automatically doing it."},{"speaker":"Chester Santos","startTime":2191.05,"endTime":2191.47,"body":"All right."},{"speaker":"Chester Santos","startTime":2191.74,"endTime":2195.43,"body":"Step number two, early on in"},{"speaker":"Chester Santos","startTime":2191.74,"endTime":2195.43,"body":"your interaction, ask them just"},{"speaker":"Chester Santos","startTime":2195.43,"endTime":2196.72,"body":"one question using their name."},{"speaker":"Chester Santos","startTime":2196.72,"endTime":2197.08,"body":"That's it."},{"speaker":"Chester Santos","startTime":2197.35,"endTime":2199.0,"body":"So, so John."},{"speaker":"Chester Santos","startTime":2199.615,"endTime":2202.645,"body":"How do you know Chester or John?"},{"speaker":"Chester Santos","startTime":2202.675,"endTime":2205.465,"body":"How long have you been"},{"speaker":"Chester Santos","startTime":2202.675,"endTime":2205.465,"body":"with this organization?"},{"speaker":"Chester Santos","startTime":2205.975,"endTime":2207.955,"body":"That's it just use it once early on."},{"speaker":"Chester Santos","startTime":2207.955,"endTime":2212.005,"body":"I want to clarify, I don't mean"},{"speaker":"Chester Santos","startTime":2207.955,"endTime":2212.005,"body":"use the name over and over in the"},{"speaker":"Chester Santos","startTime":2212.005,"endTime":2214.585,"body":"conversation to where it starts"},{"speaker":"Chester Santos","startTime":2212.005,"endTime":2214.585,"body":"to seem a little bit weird, maybe."},{"speaker":"Chester Santos","startTime":2215.005,"endTime":2219.595,"body":"Um, really just using it once is, is"},{"speaker":"Chester Santos","startTime":2215.005,"endTime":2219.595,"body":"enough to reinforce it in your mind."},{"speaker":"Chester Santos","startTime":2219.645,"endTime":2219.925,"body":"Okay."},{"speaker":"Chester Santos","startTime":2220.255,"endTime":2221.395,"body":"Step number three."},{"speaker":"Chester Santos","startTime":2222.16,"endTime":2225.1,"body":"Take a few seconds or less to"},{"speaker":"Chester Santos","startTime":2222.16,"endTime":2225.1,"body":"think of a connection between the"},{"speaker":"Chester Santos","startTime":2225.1,"endTime":2228.91,"body":"person's name and literally anything"},{"speaker":"Chester Santos","startTime":2225.1,"endTime":2228.91,"body":"at all that you already know."},{"speaker":"Chester Santos","startTime":2228.91,"endTime":2233.89,"body":"So John, maybe think of John Lennon"},{"speaker":"Chester Santos","startTime":2228.91,"endTime":2233.89,"body":"mm-hmm  or maybe John is a character"},{"speaker":"Chester Santos","startTime":2233.89,"endTime":2237.43,"body":"from a TV show or movie that you"},{"speaker":"Chester Santos","startTime":2233.89,"endTime":2237.43,"body":"like, but it could be something as"},{"speaker":"Chester Santos","startTime":2237.43,"endTime":2240.819,"body":"simple as you have a friend or family"},{"speaker":"Chester Santos","startTime":2237.43,"endTime":2240.819,"body":"member that has that same name."},{"speaker":"Chester Santos","startTime":2240.819,"endTime":2244.0,"body":"For instance, I have an"},{"speaker":"Chester Santos","startTime":2240.819,"endTime":2244.0,"body":"uncle John, you know, so."},{"speaker":"Chester Santos","startTime":2244.794,"endTime":2248.814,"body":"Thinking of a connection between the"},{"speaker":"Chester Santos","startTime":2244.794,"endTime":2248.814,"body":"name and literally anything at all"},{"speaker":"Chester Santos","startTime":2248.814,"endTime":2251.814,"body":"that you already know really helps"},{"speaker":"Chester Santos","startTime":2248.814,"endTime":2251.814,"body":"that name stick better in your mind."},{"speaker":"Chester Santos","startTime":2252.115,"endTime":2256.674,"body":"And I think in that third step, that's"},{"speaker":"Chester Santos","startTime":2252.115,"endTime":2256.674,"body":"also probably a really good opportunity"},{"speaker":"Chester Santos","startTime":2256.674,"endTime":2258.745,"body":"to come up with your image as well."},{"speaker":"Chester Santos","startTime":2259.345,"endTime":2262.915,"body":"Mm-hmm  and then step four, whenever"},{"speaker":"Chester Santos","startTime":2259.345,"endTime":2262.915,"body":"you leave the party, the meeting,"},{"speaker":"Chester Santos","startTime":2262.915,"endTime":2265.944,"body":"whatever type of function, it might"},{"speaker":"Chester Santos","startTime":2262.915,"endTime":2265.944,"body":"be, make it a point to actually say"},{"speaker":"Chester Santos","startTime":2265.944,"endTime":2268.404,"body":"goodbye to people using the names."},{"speaker":"Chester Santos","startTime":2268.41,"endTime":2270.535,"body":"So, you know, I hope"},{"speaker":"Chester Santos","startTime":2268.41,"endTime":2270.535,"body":"to see you again, some."},{"speaker":"Chester Santos","startTime":2271.375,"endTime":2272.154,"body":"John."},{"speaker":"Chester Santos","startTime":2272.424,"endTime":2277.165,"body":"And if at that point you've forgotten the"},{"speaker":"Chester Santos","startTime":2272.424,"endTime":2277.165,"body":"name, ask them their name again right then"},{"speaker":"Chester Santos","startTime":2277.165,"endTime":2282.205,"body":"and there, because at that point they're"},{"speaker":"Chester Santos","startTime":2277.165,"endTime":2282.205,"body":"not as likely to be offended because they"},{"speaker":"Chester Santos","startTime":2282.205,"endTime":2284.484,"body":"might not expect you to know the name yet."},{"speaker":"Chester Santos","startTime":2284.515,"endTime":2288.654,"body":"I think at that point, they're much more"},{"speaker":"Chester Santos","startTime":2284.515,"endTime":2288.654,"body":"likely to really appreciate the fact"},{"speaker":"Chester Santos","startTime":2288.654,"endTime":2290.875,"body":"that you care enough to get their name."},{"speaker":"Chester Santos","startTime":2290.875,"endTime":2291.625,"body":"Right, right."},{"speaker":"Chester Santos","startTime":2291.625,"endTime":2293.725,"body":"And to know it the next time you see them."},{"speaker":"Chester Santos","startTime":2293.725,"endTime":2297.085,"body":"So you're, you're expressing"},{"speaker":"Chester Santos","startTime":2293.725,"endTime":2297.085,"body":"interest in the person and they"},{"speaker":"Chester Santos","startTime":2297.085,"endTime":2299.214,"body":"really, uh, appreciate that."},{"speaker":"Chester Santos","startTime":2299.214,"endTime":2300.475,"body":"So those four steps."},{"speaker":"Chester Santos","startTime":2301.24,"endTime":2302.65,"body":"Are really gonna help people out."},{"speaker":"Chester Santos","startTime":2302.86,"endTime":2306.22,"body":"They'll give you that opportunity"},{"speaker":"Chester Santos","startTime":2302.86,"endTime":2306.22,"body":"to come up with your image."},{"speaker":"Chester Santos","startTime":2306.73,"endTime":2309.67,"body":"And really there is"},{"speaker":"Chester Santos","startTime":2306.73,"endTime":2309.67,"body":"one extra step to this."},{"speaker":"Chester Santos","startTime":2309.7,"endTime":2314.77,"body":"If you can connect that image to"},{"speaker":"Chester Santos","startTime":2309.7,"endTime":2314.77,"body":"something unique about the person's look."},{"speaker":"Chester Santos","startTime":2314.77,"endTime":2319.81,"body":"So, you know, if I think that Alice,"},{"speaker":"Chester Santos","startTime":2314.77,"endTime":2319.81,"body":"that I'm eating has really cool or"},{"speaker":"Chester Santos","startTime":2319.84,"endTime":2323.9,"body":"interesting looking hair, I might"},{"speaker":"Chester Santos","startTime":2319.84,"endTime":2323.9,"body":"imagine that the white rabbit is"},{"speaker":"Chester Santos","startTime":2323.9,"endTime":2325.94,"body":"getting tangled up in her hair."},{"speaker":"Chester Santos","startTime":2326.54,"endTime":2331.01,"body":"This is very powerful and very effective"},{"speaker":"Chester Santos","startTime":2326.54,"endTime":2331.01,"body":"because the next time you see someone that"},{"speaker":"Chester Santos","startTime":2331.01,"endTime":2334.06,"body":"you previously met, all you have to do."},{"speaker":"Chester Santos","startTime":2334.705,"endTime":2340.255,"body":"Is ask yourself what is unique to you"},{"speaker":"Chester Santos","startTime":2334.705,"endTime":2340.255,"body":"about their look, what you personally"},{"speaker":"Chester Santos","startTime":2340.255,"endTime":2344.545,"body":"noticed before is very likely what"},{"speaker":"Chester Santos","startTime":2340.255,"endTime":2344.545,"body":"you personally are gonna notice again."},{"speaker":"Chester Santos","startTime":2344.545,"endTime":2348.025,"body":"So you're likely to notice the hair"},{"speaker":"Chester Santos","startTime":2344.545,"endTime":2348.025,"body":"again, you're gonna that, that image of"},{"speaker":"Chester Santos","startTime":2348.025,"endTime":2350.965,"body":"the rabbit getting tangled up and the"},{"speaker":"Chester Santos","startTime":2348.025,"endTime":2350.965,"body":"hair is gonna come right back to you"},{"speaker":"Chester Santos","startTime":2351.385,"endTime":2353.425,"body":"and remind you that the name was Alice."},{"speaker":"Chester Santos","startTime":2353.425,"endTime":2357.655,"body":"So if you can, man, I gave you a lot"},{"speaker":"Chester Santos","startTime":2353.425,"endTime":2357.655,"body":"there, I think in terms of names."},{"speaker":"Chester Santos","startTime":2357.655,"endTime":2364.75,"body":"But if you do manage to put that all"},{"speaker":"Chester Santos","startTime":2357.655,"endTime":2364.75,"body":"together, There is no doubt in my mind"},{"speaker":"Chester Santos","startTime":2364.81,"endTime":2369.19,"body":"at all, that you will be better than"},{"speaker":"Chester Santos","startTime":2364.81,"endTime":2369.19,"body":"ever at remembering people's names."},{"speaker":"Chester Santos","startTime":2369.19,"endTime":2373.45,"body":"You know, might not be 100% even"},{"speaker":"Chester Santos","startTime":2369.19,"endTime":2373.45,"body":"I'm not 100%, but if you can make"},{"speaker":"Chester Santos","startTime":2373.45,"endTime":2377.44,"body":"a big improvement, uh, this will"},{"speaker":"Chester Santos","startTime":2373.45,"endTime":2377.44,"body":"pay huge dividends for you in"},{"speaker":"Chester Santos","startTime":2377.445,"endTime":2380.71,"body":"your career and in your personal"},{"speaker":"Chester Santos","startTime":2377.445,"endTime":2380.71,"body":"life, it, it adds to popularity."},{"speaker":"Chester Santos","startTime":2380.71,"endTime":2382.66,"body":"It adds to your likability factor."},{"speaker":"Chester Santos","startTime":2383.08,"endTime":2386.5,"body":"And of course, likability, you"},{"speaker":"Chester Santos","startTime":2383.08,"endTime":2386.5,"body":"know, affects how well we do in"},{"speaker":"Chester Santos","startTime":2386.5,"endTime":2388.2,"body":"business and, and really in, in."},{"speaker":"Chester Santos","startTime":2388.84,"endTime":2389.26,"body":"Mm,"},{"speaker":"Brian Berneman","startTime":2389.41,"endTime":2390.22,"body":"beautiful."},{"speaker":"Brian Berneman","startTime":2390.4,"endTime":2391.18,"body":"So good."},{"speaker":"Brian Berneman","startTime":2391.27,"endTime":2396.04,"body":"And I think for a lot of people, actually,"},{"speaker":"Brian Berneman","startTime":2391.27,"endTime":2396.04,"body":"this is such an important aspect because"},{"speaker":"Brian Berneman","startTime":2396.04,"endTime":2402.19,"body":"as you, as you mentioned, like in life and"},{"speaker":"Brian Berneman","startTime":2396.04,"endTime":2402.19,"body":"in business, a lot of times, those little"},{"speaker":"Brian Berneman","startTime":2402.19,"endTime":2404.71,"body":"things actually make a huge difference."},{"speaker":"Brian Berneman","startTime":2404.715,"endTime":2405.35,"body":"Definitely."},{"speaker":"Brian Berneman","startTime":2406.575,"endTime":2408.795,"body":"Chester, uh, a few last questions."},{"speaker":"Brian Berneman","startTime":2408.795,"endTime":2413.685,"body":"The first one is, is there a book or"},{"speaker":"Brian Berneman","startTime":2408.795,"endTime":2413.685,"body":"a website that you would recommend"},{"speaker":"Brian Berneman","startTime":2413.685,"endTime":2417.345,"body":"for people to go and check out if"},{"speaker":"Brian Berneman","startTime":2413.685,"endTime":2417.345,"body":"they want to, to practice a little"},{"speaker":"Brian Berneman","startTime":2417.345,"endTime":2419.145,"body":"bit more on their memory skills?"},{"speaker":"Chester Santos","startTime":2420.345,"endTime":2424.305,"body":"Yeah, so definitely I"},{"speaker":"Chester Santos","startTime":2420.345,"endTime":2424.305,"body":"have, you know, during the, the pandemic."},{"speaker":"Chester Santos","startTime":2425.215,"endTime":2428.725,"body":"Tried to transition more to"},{"speaker":"Chester Santos","startTime":2425.215,"endTime":2428.725,"body":"online, obviously, uh, like"},{"speaker":"Chester Santos","startTime":2428.725,"endTime":2429.865,"body":"a lot of businesses have."},{"speaker":"Chester Santos","startTime":2429.865,"endTime":2435.025,"body":"So I developed an entire online memory"},{"speaker":"Chester Santos","startTime":2429.865,"endTime":2435.025,"body":"school that is going, you know, if people"},{"speaker":"Chester Santos","startTime":2435.025,"endTime":2439.645,"body":"enjoyed what we went through in this"},{"speaker":"Chester Santos","startTime":2435.025,"endTime":2439.645,"body":"interview, uh, it's an entire school, uh,"},{"speaker":"Chester Santos","startTime":2439.645,"endTime":2441.835,"body":"there's core training, advanced training."},{"speaker":"Chester Santos","startTime":2441.835,"endTime":2444.205,"body":"There are new videos"},{"speaker":"Chester Santos","startTime":2441.835,"endTime":2444.205,"body":"uploaded every single."},{"speaker":"Chester Santos","startTime":2444.28,"endTime":2449.26,"body":"Month, uh, for the ongoing training, I,"},{"speaker":"Chester Santos","startTime":2444.28,"endTime":2449.26,"body":"I simulate introducing you to people."},{"speaker":"Chester Santos","startTime":2449.26,"endTime":2452.14,"body":"So you really develop the,"},{"speaker":"Chester Santos","startTime":2449.26,"endTime":2452.14,"body":"the ability to remember names."},{"speaker":"Chester Santos","startTime":2452.14,"endTime":2454.42,"body":"I have you go through"},{"speaker":"Chester Santos","startTime":2452.14,"endTime":2454.42,"body":"sample presentations."},{"speaker":"Chester Santos","startTime":2454.69,"endTime":2456.04,"body":"I teach you Korean."},{"speaker":"Chester Santos","startTime":2456.37,"endTime":2460.33,"body":"So you really apply, uh, this to languages"},{"speaker":"Chester Santos","startTime":2456.37,"endTime":2460.33,"body":"and I make it clear how you apply"},{"speaker":"Chester Santos","startTime":2460.335,"endTime":2462.01,"body":"techniques to learning any language."},{"speaker":"Chester Santos","startTime":2462.49,"endTime":2464.65,"body":"And you'll learn how to"},{"speaker":"Chester Santos","startTime":2462.49,"endTime":2464.65,"body":"memorize decks of playing cards."},{"speaker":"Chester Santos","startTime":2464.65,"endTime":2467.17,"body":"All, all sorts of cool,"},{"speaker":"Chester Santos","startTime":2464.65,"endTime":2467.17,"body":"fun, interactive exercises."},{"speaker":"Chester Santos","startTime":2467.17,"endTime":2467.68,"body":"So people."},{"speaker":"Chester Santos","startTime":2468.24,"endTime":2470.82,"body":"I encourage you to go"},{"speaker":"Chester Santos","startTime":2468.24,"endTime":2470.82,"body":"to memory school.net."},{"speaker":"Chester Santos","startTime":2470.88,"endTime":2475.95,"body":"Uh, I would visualize maybe a giant"},{"speaker":"Chester Santos","startTime":2470.88,"endTime":2475.95,"body":"fishing net to remember that it's dot net."},{"speaker":"Chester Santos","startTime":2475.95,"endTime":2478.47,"body":"So memory, school.net"},{"speaker":"Chester Santos","startTime":2475.95,"endTime":2478.47,"body":"is where people can go."},{"speaker":"Chester Santos","startTime":2478.47,"endTime":2485.01,"body":"And for your audience, I set up code,"},{"speaker":"Chester Santos","startTime":2478.47,"endTime":2485.01,"body":"uh, C a, uh, for conscious action."},{"speaker":"Chester Santos","startTime":2485.57,"endTime":2490.46,"body":"I don't know how many people might be"},{"speaker":"Chester Santos","startTime":2485.57,"endTime":2490.46,"body":"interested, but I did set it to 25 uses."},{"speaker":"Chester Santos","startTime":2491.06,"endTime":2495.2,"body":"So as long as you're one of the"},{"speaker":"Chester Santos","startTime":2491.06,"endTime":2495.2,"body":"first 25 people to use code CA,"},{"speaker":"Chester Santos","startTime":2495.68,"endTime":2500.3,"body":"what it should do is take the,"},{"speaker":"Chester Santos","startTime":2495.68,"endTime":2500.3,"body":"uh, there's a $200 enrollment fee."},{"speaker":"Chester Santos","startTime":2501.55,"endTime":2503.56,"body":"It should actually set that down to zero."},{"speaker":"Chester Santos","startTime":2503.56,"endTime":2503.65,"body":"Oh, wow."},{"speaker":"Chester Santos","startTime":2504.34,"endTime":2507.67,"body":"Uh, so it will completely wipe"},{"speaker":"Chester Santos","startTime":2504.34,"endTime":2507.67,"body":"out the $200 enrollment fee."},{"speaker":"Chester Santos","startTime":2507.94,"endTime":2511.0,"body":"You'll only pay for the first"},{"speaker":"Chester Santos","startTime":2507.94,"endTime":2511.0,"body":"month of access, that's it?"},{"speaker":"Chester Santos","startTime":2511.0,"endTime":2513.19,"body":"And of course it's a monthly access."},{"speaker":"Chester Santos","startTime":2513.19,"endTime":2518.05,"body":"You can cancel at any time when you, you"},{"speaker":"Chester Santos","startTime":2513.19,"endTime":2518.05,"body":"know, you develop, uh, your skills to"},{"speaker":"Chester Santos","startTime":2518.055,"endTime":2520.15,"body":"where you're already a memory master."},{"speaker":"Chester Santos","startTime":2520.45,"endTime":2524.41,"body":"Um, you can stop, uh, logging in at that"},{"speaker":"Chester Santos","startTime":2520.45,"endTime":2524.41,"body":"point, but I definitely recommend people"},{"speaker":"Chester Santos","startTime":2524.41,"endTime":2525.97,"body":"give it a try at least for a few months."},{"speaker":"Chester Santos","startTime":2525.97,"endTime":2530.275,"body":"And again, Code ca@memoryschool.net,"},{"speaker":"Chester Santos","startTime":2525.97,"endTime":2530.275,"body":"you won't have to pay the"},{"speaker":"Chester Santos","startTime":2530.275,"endTime":2531.235,"body":"initial enrollment fee."},{"speaker":"Brian Berneman","startTime":2531.745,"endTime":2532.225,"body":"Wonderful."},{"speaker":"Brian Berneman","startTime":2532.525,"endTime":2536.185,"body":"Thank you so much for, for sharing"},{"speaker":"Brian Berneman","startTime":2532.525,"endTime":2536.185,"body":"that with all of our audience."},{"speaker":"Brian Berneman","startTime":2536.425,"endTime":2540.625,"body":"Um, one, uh, another question"},{"speaker":"Brian Berneman","startTime":2536.425,"endTime":2540.625,"body":"that I wanted to, to ask you is"},{"speaker":"Brian Berneman","startTime":2541.225,"endTime":2544.735,"body":"what is the one thing that you"},{"speaker":"Brian Berneman","startTime":2541.225,"endTime":2544.735,"body":"wish everyone in the world knew?"},{"speaker":"Chester Santos","startTime":2547.375,"endTime":2549.925,"body":"One thing that"},{"speaker":"Chester Santos","startTime":2547.375,"endTime":2549.925,"body":"I wish everybody in the world"},{"speaker":"Chester Santos","startTime":2549.925,"endTime":2551.995,"body":"knew, oh man, that's such a hard."},{"speaker":"Chester Santos","startTime":2552.715,"endTime":2556.855,"body":"that's a hard question"},{"speaker":"Chester Santos","startTime":2552.715,"endTime":2556.855,"body":"to, to answer there."},{"speaker":"Chester Santos","startTime":2556.915,"endTime":2560.965,"body":"Um, I'm going to I'm I'm not sure if this"},{"speaker":"Chester Santos","startTime":2556.915,"endTime":2560.965,"body":"is what you were going for, but I'm just"},{"speaker":"Chester Santos","startTime":2560.965,"endTime":2565.915,"body":"gonna give what maybe like a favorite"},{"speaker":"Chester Santos","startTime":2560.965,"endTime":2565.915,"body":"quote mm-hmm  um, that might people"},{"speaker":"Chester Santos","startTime":2565.915,"endTime":2570.985,"body":"might find, uh, uh, you know, to, to"},{"speaker":"Chester Santos","startTime":2565.915,"endTime":2570.985,"body":"help them out, I think in various ways."},{"speaker":"Chester Santos","startTime":2570.985,"endTime":2575.575,"body":"And that is that you don't"},{"speaker":"Chester Santos","startTime":2570.985,"endTime":2575.575,"body":"have to be great, uh, to start."},{"speaker":"Chester Santos","startTime":2576.595,"endTime":2580.315,"body":"But you do have to start to"},{"speaker":"Chester Santos","startTime":2576.595,"endTime":2580.315,"body":"eventually become great at something."},{"speaker":"Chester Santos","startTime":2580.315,"endTime":2582.235,"body":"So that's one of my favorite quotes."},{"speaker":"Chester Santos","startTime":2582.715,"endTime":2586.405,"body":"Um, it applies, you know, not only"},{"speaker":"Chester Santos","startTime":2582.715,"endTime":2586.405,"body":"to your memory, but it applies really"},{"speaker":"Chester Santos","startTime":2586.405,"endTime":2589.705,"body":"to anything at all that you might"},{"speaker":"Chester Santos","startTime":2586.405,"endTime":2589.705,"body":"want to improve upon, you know,"},{"speaker":"Chester Santos","startTime":2589.71,"endTime":2593.725,"body":"in terms of personal professional"},{"speaker":"Chester Santos","startTime":2589.71,"endTime":2593.725,"body":"development, if you'll just get started"},{"speaker":"Chester Santos","startTime":2595.225,"endTime":2597.985,"body":"and you know're consistent, I think."},{"speaker":"Chester Santos","startTime":2598.39,"endTime":2603.4,"body":"It is, I've just been really"},{"speaker":"Chester Santos","startTime":2598.39,"endTime":2603.4,"body":"inspired by what I've seen."},{"speaker":"Chester Santos","startTime":2603.4,"endTime":2606.64,"body":"People that I've worked with,"},{"speaker":"Chester Santos","startTime":2603.4,"endTime":2606.64,"body":"uh, the transformations that"},{"speaker":"Chester Santos","startTime":2606.64,"endTime":2608.23,"body":"I've taken place in their lives."},{"speaker":"Chester Santos","startTime":2608.23,"endTime":2612.31,"body":"And, you know, I love to see how"},{"speaker":"Chester Santos","startTime":2608.23,"endTime":2612.31,"body":"surprised they are at how incredible"},{"speaker":"Chester Santos","startTime":2612.31,"endTime":2613.72,"body":"they are at remembering things."},{"speaker":"Chester Santos","startTime":2614.29,"endTime":2614.86,"body":"Uh, now."},{"speaker":"Chester Santos","startTime":2616.075,"endTime":2617.695,"body":"But it was just a matter"},{"speaker":"Chester Santos","startTime":2616.075,"endTime":2617.695,"body":"of getting started."},{"speaker":"Chester Santos","startTime":2617.695,"endTime":2621.085,"body":"So, yeah, that's a, a quote"},{"speaker":"Chester Santos","startTime":2617.695,"endTime":2621.085,"body":"and I think, uh, I, I, I want"},{"speaker":"Chester Santos","startTime":2621.085,"endTime":2623.275,"body":"everybody to know that  wonderful."},{"speaker":"Brian Berneman","startTime":2623.275,"endTime":2626.545,"body":"And I do think like"},{"speaker":"Brian Berneman","startTime":2623.275,"endTime":2626.545,"body":"similarly, and this is why with"},{"speaker":"Brian Berneman","startTime":2626.545,"endTime":2631.085,"body":"conscious action, action is such an"},{"speaker":"Brian Berneman","startTime":2626.545,"endTime":2631.085,"body":"important aspect because if we don't act."},{"speaker":"Brian Berneman","startTime":2631.81,"endTime":2633.19,"body":"Then nothing changes."},{"speaker":"Brian Berneman","startTime":2633.43,"endTime":2637.96,"body":"So it's a really important aspect,"},{"speaker":"Brian Berneman","startTime":2633.43,"endTime":2637.96,"body":"Chester, thank you so much for"},{"speaker":"Brian Berneman","startTime":2637.96,"endTime":2639.25,"body":"taking the time to be here."},{"speaker":"Brian Berneman","startTime":2639.52,"endTime":2644.32,"body":"If people want to follow you on"},{"speaker":"Brian Berneman","startTime":2639.52,"endTime":2644.32,"body":"social media or keep on going, can"},{"speaker":"Brian Berneman","startTime":2644.325,"endTime":2648.76,"body":"you repeat once more your, your"},{"speaker":"Brian Berneman","startTime":2644.325,"endTime":2648.76,"body":"website and where can people find you?"},{"speaker":"Chester Santos","startTime":2649.795,"endTime":2650.515,"body":"Yeah, definitely."},{"speaker":"Chester Santos","startTime":2650.515,"endTime":2654.085,"body":"So for the training aspect,"},{"speaker":"Chester Santos","startTime":2650.515,"endTime":2654.085,"body":"memory, school.net code CA for"},{"speaker":"Chester Santos","startTime":2654.085,"endTime":2655.825,"body":"the first 25, no enrollment fee."},{"speaker":"Chester Santos","startTime":2656.185,"endTime":2657.625,"body":"Following me on social media."},{"speaker":"Chester Santos","startTime":2657.745,"endTime":2661.645,"body":"Instagram is where I actually post"},{"speaker":"Chester Santos","startTime":2657.745,"endTime":2661.645,"body":"videos from all over the world."},{"speaker":"Chester Santos","startTime":2661.645,"endTime":2663.475,"body":"I think people might find"},{"speaker":"Chester Santos","startTime":2661.645,"endTime":2663.475,"body":"it pretty interesting."},{"speaker":"Chester Santos","startTime":2663.745,"endTime":2667.375,"body":"I visit famous locations around the"},{"speaker":"Chester Santos","startTime":2663.745,"endTime":2667.375,"body":"world and talk about how they relate"},{"speaker":"Chester Santos","startTime":2667.38,"endTime":2669.265,"body":"to the brain and memory in some way."},{"speaker":"Chester Santos","startTime":2669.625,"endTime":2673.375,"body":"So Chester J Santos on"},{"speaker":"Chester Santos","startTime":2669.625,"endTime":2673.375,"body":"Instagram and people can also"},{"speaker":"Chester Santos","startTime":2673.375,"endTime":2674.845,"body":"find me on LinkedIn as well."},{"speaker":"Chester Santos","startTime":2674.85,"endTime":2676.375,"body":"Those are the places that I probably."},{"speaker":"Chester Santos","startTime":2677.395,"endTime":2680.005,"body":"Post, uh, most consistently."},{"speaker":"Chester Santos","startTime":2680.005,"endTime":2682.045,"body":"So, uh, please connect with me there."},{"speaker":"Brian Berneman","startTime":2682.525,"endTime":2683.065,"body":"Wonderful."},{"speaker":"Brian Berneman","startTime":2683.07,"endTime":2686.815,"body":"And we'll have all of those links"},{"speaker":"Brian Berneman","startTime":2683.07,"endTime":2686.815,"body":"on the show notes so that everybody"},{"speaker":"Brian Berneman","startTime":2686.815,"endTime":2689.575,"body":"can access for it, uh, much easier."},{"speaker":"Brian Berneman","startTime":2689.905,"endTime":2691.135,"body":"Thank you so much, Chester."},{"speaker":"Brian Berneman","startTime":2691.195,"endTime":2692.125,"body":"It was wonderful."},{"speaker":"Brian Berneman","startTime":2692.125,"endTime":2696.145,"body":"Thank you for putting me on the spot"},{"speaker":"Brian Berneman","startTime":2692.125,"endTime":2696.145,"body":"because I actually enjoyed that exercise."},{"speaker":"Brian Berneman","startTime":2696.145,"endTime":2696.985,"body":"It was actually really."},{"speaker":"Brian Berneman","startTime":2697.779,"endTime":2703.06,"body":"Uh, I hope for everyone listening that"},{"speaker":"Brian Berneman","startTime":2697.779,"endTime":2703.06,"body":"you got something out of it, go and check"},{"speaker":"Brian Berneman","startTime":2703.06,"endTime":2709.629,"body":"out the, the training at, at the school"},{"speaker":"Brian Berneman","startTime":2703.06,"endTime":2709.629,"body":"online, make sure that you do that fast"},{"speaker":"Brian Berneman","startTime":2709.634,"endTime":2712.39,"body":"because there's only 25 spots there."},{"speaker":"Brian Berneman","startTime":2712.629,"endTime":2713.95,"body":"And yeah."},{"speaker":"Brian Berneman","startTime":2714.04,"endTime":2717.339,"body":"And if you learn something and"},{"speaker":"Brian Berneman","startTime":2714.04,"endTime":2717.339,"body":"something was interesting for you,"},{"speaker":"Brian Berneman","startTime":2717.64,"endTime":2721.21,"body":"let us know on the comments of"},{"speaker":"Brian Berneman","startTime":2717.64,"endTime":2721.21,"body":"the episode, that will be amazing."},{"speaker":"Brian Berneman","startTime":2721.359,"endTime":2722.74,"body":"And we'll see you next time."},{"speaker":"Brian Berneman","startTime":2723.419,"endTime":2723.64,"body":"Bye."},{"speaker":"Chester Santos","startTime":2726.01,"endTime":2727.99,"body":"What did you"},{"speaker":"Chester Santos","startTime":2726.01,"endTime":2727.99,"body":"like the most about this episode?"},{"speaker":"Chester Santos","startTime":2728.2,"endTime":2731.71,"body":"Take a moment to think about what"},{"speaker":"Chester Santos","startTime":2728.2,"endTime":2731.71,"body":"change you can make in your life today."},{"speaker":"Brian Berneman","startTime":2732.22,"endTime":2735.31,"body":"Share your conscious"},{"speaker":"Brian Berneman","startTime":2732.22,"endTime":2735.31,"body":"action on social media, using hashtag"},{"speaker":"Brian Berneman","startTime":2735.315,"endTime":2739.09,"body":"conscious action and tagging at"},{"speaker":"Brian Berneman","startTime":2735.315,"endTime":2739.09,"body":"conscious action and said so we"},{"speaker":"Brian Berneman","startTime":2739.09,"endTime":2742.2,"body":"can celebrate your impact on the"},{"speaker":"Brian Berneman","startTime":2739.09,"endTime":2742.2,"body":"world and create a ripple effect."},{"speaker":"Chester Santos","startTime":2742.765,"endTime":2743.875,"body":"One easy action."},{"speaker":"Chester Santos","startTime":2743.875,"endTime":2746.845,"body":"We would love for you to take"},{"speaker":"Chester Santos","startTime":2743.875,"endTime":2746.845,"body":"right now is to share like,"},{"speaker":"Chester Santos","startTime":2746.845,"endTime":2748.584,"body":"and subscribe to this podcast."},{"speaker":"Chester Santos","startTime":2748.794,"endTime":2752.395,"body":"This will help us get these messages"},{"speaker":"Chester Santos","startTime":2748.794,"endTime":2752.395,"body":"out into the world and inspire more"},{"speaker":"Chester Santos","startTime":2752.395,"endTime":2755.785,"body":"people to take conscious action"},{"speaker":"Chester Santos","startTime":2752.395,"endTime":2755.785,"body":"in their own lives, contributing"},{"speaker":"Chester Santos","startTime":2755.785,"endTime":2756.984,"body":"to the better world we hope for."}]}