The Bob Johnston Podcast

Pauline Brown on Aesthetic Intelligence ("the other A.I.")

October 21, 2020 Bob Johnston Season 1 Episode 27
The Bob Johnston Podcast
Pauline Brown on Aesthetic Intelligence ("the other A.I.")
Chapters
The Bob Johnston Podcast
Pauline Brown on Aesthetic Intelligence ("the other A.I.")
Oct 21, 2020 Season 1 Episode 27
Bob Johnston

Q: Why do we love brands like Apple, Yeti (love a cooler – yes!) and Vespa? A: Because we feel them. The leaders at these companies have figured out how to decipher what feel and look good to them and mobilize teams to embed it in the products. This is pure magic.

My guest today is Pauline Brown, former chairman of LVMH and author of the book, Aesthetic Intelligence. She also worked at Bain, Estee Lauder and The Carlyle Group and served as a Henry Crown Fellow at the Aspen Institute.

Pauline and I discuss and decipher what, exactly, it means for a brand – whether B2C or B2B – to infuse aesthetic intelligence into their strategy, thinking and products to delight the senses of customers. Little did I know that Vespa products have a far greater re-sale value than competitors – they’ve figured out how to tap into A.I. and Pauline shows us how you can do the same.

We also cover ground on the state of Retail, what’s in store for Black Friday / Cyber Monday, the 4 steps to adding A.I. into your personal life, plus leading a life of not just success…but significance and meaning.

Show Notes

Q: Why do we love brands like Apple, Yeti (love a cooler – yes!) and Vespa? A: Because we feel them. The leaders at these companies have figured out how to decipher what feel and look good to them and mobilize teams to embed it in the products. This is pure magic.

My guest today is Pauline Brown, former chairman of LVMH and author of the book, Aesthetic Intelligence. She also worked at Bain, Estee Lauder and The Carlyle Group and served as a Henry Crown Fellow at the Aspen Institute.

Pauline and I discuss and decipher what, exactly, it means for a brand – whether B2C or B2B – to infuse aesthetic intelligence into their strategy, thinking and products to delight the senses of customers. Little did I know that Vespa products have a far greater re-sale value than competitors – they’ve figured out how to tap into A.I. and Pauline shows us how you can do the same.

We also cover ground on the state of Retail, what’s in store for Black Friday / Cyber Monday, the 4 steps to adding A.I. into your personal life, plus leading a life of not just success…but significance and meaning.