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The First Wealth Podcast
Hello and welcome to the First Wealth Podcast! I'm Rob Schwarz and I'm Scott Millar and we are both Financial Planners at First Wealth. We'll be your hosts for series 2 of the podcast supporting your journey whilst you carve your own path, disrupt industries and build innovative companies. This podcast is for the trailblazers, the visionaries and the rebels - who are consistently taking risks to push both their careers and lives to the next level. We’ll be having discussions with the figures standing out from the crowd, and making a name for themselves - and they’ll be sharing how you can do the same. At First Wealth, we offer an award-winning service to create confidence for tomorrow, so you can live life on your terms today, and with the First Wealth Podcast we’re talking entrepreneurial mindset and mastery to take your business to the next level - covering topics such as culture, communications, mindset, change management to name a few. Our mission is to make financial planning fun and joyous for our clients and we're very proud of our B-Corp status and passionate about our positive impact within the community - something we’re building upon within each new episode of this podcast.We'll be releasing a new episode every Tuesday, and you can follow the journey and find out more about us at https://www.firstwealth.co.uk/
The First Wealth Podcast
The Untapped Power of Human Psychology with Author, Speaker, and Psychology Expert, Nathalie Nahai #S2E4
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Rob Schwarz, Scott Millar, Nathalie Nahai
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Season 2
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Episode 4
Business often walks hand-in-hand with human psychology, with marketing and technology either facilitating or coercing our every decision.
Nathalie Nahai is an expert in psychology, persuasive technology and human behaviour, deciphering the messaging we see from companies and which brands truly have your interests at heart.
Join us to hear from Nathalie about how virtual environments shape behaviour, where companies falter most frequently when communicating with consumers, the ethical grey area behind persuasive tech, and much more…
This episode covers:
- How behavioural sciences are applied in business
- The ways in which virtual environments shape our behaviour
- What businesses are missing when communicating with consumers
- Persuasive technology, and the difference between facilitation and coercion
- How consumer behaviour has changed post-pandemic
Get in touch: hello@firstwealth.co.uk
Links & references at: https://bit.ly/3taYezU
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