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Embark on a captivating journey with Joaquin Cuenca, the visionary CEO at the helm of Freepik, as he unveils the secrets behind transforming a simple image search tool into a behemoth of creativity visited by millions each month. Cuenca's narrative whisks us through a landscape where AI-driven innovation meets the demands of digital artists and designers. The discussion peels back the layers of Freepik's user-centric philosophy, highlighting the ingenious use of artificial intelligence that enables a staggering 1.5 billion image downloads yearly.

Navigating the stock image galaxy can be fraught with black holes of generic content, but Cuenca sheds light on how Freepik's AI technology sculpts the nebulous search for that elusive "lady in a red dress" into reality. The synergistic dance between AI and human creativity sparks a new era of personalized image generation, mitigating biases and elevating processing speeds to empower users in their quest for originality.

As we cast our gaze toward the horizon, the future of AI in image editing emerges with Picasso, Freepik's latest suite of tools. Cuenca delves into the intricate balance struck between the necessity of free services and the economic realities of premium offerings. We stand witness to the transformative ways artists leverage features like Reimagine and sketch-to-image conversion to craft visuals that were once inconceivable, cementing the role of AI as a potent ally in the creative process. The complexities of copyright and evolving business models are dissected, ensuring that Freepik's commitment to innovation marches forward, hand in hand with the artists' ever-expanding canvas of possibilities.

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning