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Ever wondered how a childhood fascination can shape an entire career? Liz Snyder, the creative force behind Elizabeth Snyder Photography, takes us on an inspiring journey from her early days in her aunt's attic studio to becoming a full-time photographer. Snyder candidly shares how her passion for photography was ignited by the magic of the darkroom and how personal upheavals guided her back to her true calling. We explore her transition from analog to digital, including a stint in a one-hour photo lab, illustrating how life's challenges can steer you toward your destiny.

As technology continues to redefine photography, Snyder provides fascinating insights into the parallels between Photoshop's impact and the current rise of AI tools. Discover how she leverages AI in her business processes, from CRM tools to Lightroom image selection, to enhance efficiency without sacrificing her creative edge. Despite the growing trend of AI-generated images, Snyder explains why skilled photographers continue to hold a unique advantage. With a resurgence in film photography at weddings, Snyder's innovative use of a Hasselblad showcases how traditional techniques can beautifully complement modern workflows.

Trust and authenticity are at the heart of Snyder's approach to glamour photography. She highlights the importance of creating a comfortable environment that fosters natural, body-positive images, reflecting a broader societal shift. Learn about her transition from a shoot-and-burn business model to a curated experience that values tangible o

Real Talk About Marketing

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning