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Journey with us as Philippa Gamse from Websites that Win shares her captivating story of navigating the digital revolution. From the early days of CompuServe to the modern marvels of remote work technology, Gamse provides a window into the transformative power of online communication. Her experiences in ushering organizations from the era of fax machines to the convenience of email underscore the rapid technological advancements that have reshaped how businesses operate today. With a keen focus on the photo industry, she unravels the critical role that optimized websites now play in connecting and engaging with audiences.
Prepare to unlock the secrets of website traffic and marketing effectiveness with Gamse's expert insights on visitor intent and analytics. Discover the nuances of attracting the right audience, as she compares the quality of leads from social media versus search engines and stresses measuring the true impact of your marketing budget. Delve into the complexities of search engine optimization, particularly for businesses with intricate products, and learn how video content can revolutionize user engagement. With real-world examples and strategic advice, Gamse equips you with the tools to enhance your website's performance, offering a valuable blueprint for those looking to captivate and convert their online visitors.
An Acxiom podcast where we discuss marketing made better, bringing you real...
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning