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In this episode, Matt Bailey, a digital marketing expert with more than 20 years of experience, takes us through his journey, starting from building websites in the '90s to now focusing on effective marketing education. He shares insights about the evolution of digital marketing and highlights why businesses must focus on their best customers. With a powerful message on the misconception that more traffic equals more sales, he challenges listeners to think differently about their marketing strategies.

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Hosted and produced by Gary Pageau
Announcer: Erin Manning