Lumica Turns Your Trapped Phone Pictures Into Prints

Host Gary Pageau interviews Patrick Collet, founder of Lumica, a direct-to-print photography app designed to mimic film by requiring users to buy a 24- or 36-shot “roll,” with no editing, cropping, or reviewing after a photo is taken. Once a roll is finished, users choose borders, matte or glossy, and prints are delivered in 5–10 days with shipping included; originals are deleted within 60 days, with a planned 60-day window for ordering doubles. Collet explains Lumica’s goal of turning phones from “graveyards for memories” into tangible keepsakes and encourages sharing physical prints and photo albums rather than social media. He discusses accessibility versus shooting real film, environmental considerations, where Lumica is available (Canada, Europe, UK, expanding to more regions), the influencer-led marketing plan, and upcoming V2 UI changes like opening directly to the camera and allowing film profiles per shot.

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Transcript

Welcome And Guest Introduction

Erin Manning 0:00

The Dead Pixels Society Podcast is brought to you by Media clip, Advertek Printing, and Independent Photo Imagers. Welcome to The Dead Pixels Society Podcast, the photoimaging industry's leading news source. Here's your host, Gary Pageau.

A Print-First Camera App Explained

Gary Pageau 0:18

Hello again and welcome to the Dead Pixel Society Podcast. I'm your host, Gary Pageau, and today we're joined by Patrick Collet, who's the founder of Lumica, which is a specialized photo app that has a unique model, which we're looking forward to talking about. And Patrick's coming to us from Quebec City today. Hi, Patrick. How are you Gary. Thanks for having me. So for the people who don't know about Lumica, because it's a relatively new app, can you just talk a little bit about its function? Because there's a lot of apps like it, but I think you're the only one that actually does the thing that you do the way you do it.

Patrick Collet 0:58

Lumica is actually a direct-to-print photography app, if you want to call it so, which means whatever picture you take are on our app will go directly to print. So there's no editing. You can't edit your fake your photo once it's taken. There's no cropping. There's you can't even see it. Once it's shot, it's gone. And we're trying to replicate as much as we can the film photography experience. And in that sense, we're trying to build memories, basically. And that's our our whole goal is to allow people to create memories and not be connected to your phone for that, pretty much. So, yes, we are pretty much the only app out there that does this. And that was the reason, the whole reason behind making it all together.

Gary Pageau 1:50

Because other apps that are out there that I've seen that have tried to replicate this sort of function, sort of like disposable camera apps, and they've been, you know, those type of things kind of use a UI that replicates a film experience, even with the winder and some different things, but they don't really replicate the experience, they don't necessarily even do prints, which is what the difference is with your model is people literally have to buy a roll of film and then take the pictures.

Patrick Collet 2:23

And then that created that that action of taking a picture that you're committed to and goes to your film. You you purchase basically our app, you purchase your 24 or 36 shot film, and then every photo is a commitment. If you go click, it's gone, it's one less picture on your 24-shot roll, and it's committed to be printed. So it'll create the the the going through the motion of doing that creates value from the get-go. So basically, you won't take a printed picture of your coffee mug because so I just want to show it on my social media or it the the I'd say the the going through the motions of taking that photo, knowing it's going to be printed, knowing it's going to have extra value added when you get it, makes you think twice about taking a picture. And not in a bad fashion, in a way that is this creating is this a moment I want to remember for a long time. Right. And we usually say to ourselves between us and in Lumika that, you know, our and we remind ourselves a lot of that is our phones are a graveyard for memories. There's so many thousands of pictures, like literally thousands. Like we've gone through people asking around how many photos you have on your phone. And there's literally like even some tens of thousands of photos on certain phones that just die there, they'll never be looked at.

Gary Pageau 3:52

Right.

Patrick Collet 3:52

And they'll probably be used by AI at some point to generate something. But otherwise, they'll be data mined in some way. Exactly. But you're not gonna mine those, and they're just gonna die there.

Gary Pageau 4:06

Right.

Patrick Collet 4:06

And once you start, you buy your film roll, so you're putting in money value in a 24-shot, you're gonna make sure it counts, you're gonna make sure people are smiling, you're gonna make sure like everybody's in frame, you're gonna put extra attention, and then again, you're adding even more value.

Gary Pageau 4:24

Right.

Ordering Prints And Deleting Originals

Patrick Collet 4:24

And as the exercise goes all the way to 24 shot, and you go print a lot of those photos you won't even remember until you get them.

Gary Pageau 4:34

So let's walk through this process. What happens? So, so I I should I buy a roll of film, I have several different formulations I can buy, like, you know, uh black and white, regular color, and then some other variations which you've developed, and then I shoot the 2436 rolls, I say they're done, they go somewhere. What happens for the on what happens? What what is their experience?

Patrick Collet 5:00

Once you're done with shooting your photos, you'll be prompted to send it to development, and obviously you'll have the options of white borders, black borders with your metadata on, and like time or date on the photos, and you've got a choice of matte and uh glossy. Right. Just like a regular film, and then you just hit print, and about five to ten days later, depending on your geography and where you are, you'll be you'll basically they'll be delivered to your home. And from there, you'll get your envelope with your 24 pictures in them. Once those are done, we uh as a company will delete the originals within 60 days. So uh the only pictures that will exist from this experience will be the ones you're holding. And if you want to share those, well, you're gonna take them and give them away. Or that's how it goes. You just give them a tangible picture that you can actually put on the fridge in a photo album. And what we did by that is eliminating as much friction once you shoot your shot, basically. Once you're done, it's just choose your finish and gone, done. You don't have to do anything, shipping's included, you have nothing else to do and wait for your photo.

Gary Pageau 6:20

So the processing and printing is part of that the purchase of the roll of film.

Patrick Collet 6:25

So once you buy your film roll, there's nothing else to do but shoot and go print. That's it.

Gary Pageau 6:31

So, what about reprints? What if someone really loves a picture and they want to make it a five by seven or an eight by ten or do something like that? I mean, you've eliminated that from the equation.

Patrick Collet 6:42

Currently, we do four by six, the standard picture, the one that you know, throughout the world basically almost, I'd say almost we do four by six. We that's all we do. We don't do bugs, we don't do bigger format, we do four by six, and that's it. Doubles are coming, and something that we do want to be able to do for those 60 days that once you get your pictures, you'll have a 60-day grace of ordering doubles if you want. After that, it's too late, that option will be gone. And again, it's always about creating memory value, right? Where there's no digital copy laying around somewhere for you to think, oh, it's it's there. No, the the print is the value, the moment is the value, right? And once it's gone, just like the moment you took that picture, that moment is gone. And we try to reflect that and put as much value in now. And that was the whole goal of creating Lumica is to create value in the moment, right? And that was really something we did not want to go into, right? Because doing that would just add water to the mix of making it more valuable.

Gary Pageau 7:53

Well, and people can scan the print, and I mean they can do things, obviously.

Patrick Collet 7:57

Well, of course, it's your photos, but who does that? Like, I don't remember scanning a picture, like maybe back in the days of early digital and whatnot, but what albums are scarce now. My kids don't have them, and I'm like, no, we need to change that, we need to bring them back, and not for myself, but maybe for my grandchildren. It would be like, Oh, yeah, like old pictures, and there's something to be said about that spin.

Gary Pageau 8:23

Yeah, well, when we had our call the other day to prepare for this, I remember I think we were talking about, you know, when you see a movie, a film, or a TV show, and somebody's trying to remember like a past a parent or a prior relationship or something they're trying to make an emotional connection with, they never look on a screen, they're always holding a print because that conveys to people this is an important emotional moment, that the physical print is the key to that.

Patrick Collet 8:49

You'll never tell someone, oh, let's sit down and look at my Facebook feed for the last 15 years, like it makes no sense, right? But you'll sit down with a glass of wine or a cup of coffee and go through a photo album.

Gary Pageau 9:04

Yeah, absolutely.

Patrick Collet 9:05

And share the experience that were those moments in time.

Gary Pageau 9:10

The analog film business is coming back, driven by this idea. So, what would you say to somebody say, Well, why wouldn't you just shoot film?

Patrick Collet 9:41

I'd be glad for them to shoot film. For us, we're not competing against film, we're adding to the equation of value, all we are doing.

Gary Pageau 9:49

It's just another option because, for example, a lot of people are having a hard time even accessing film processing, even finding a working camera these days is a challenge.

Patrick Collet 9:57

Yeah, they're getting harder to find. You gotta find, and there's a learning curve to it, and there's another essential part of that is you have to have it with you all the time. Right, we already carry our phones everywhere. Now you have to carry your camera, extra film, then you have to have it developed. The labs are getting scarcer and scarcer to have them develop. They do a great job. However, I like film photography as it's an art form and it'll remain that. However, being able to attain the same or somewhat same value at the at the end of the process with your phone is kind of convenient and it's accessible to everyone.

Gary Pageau 10:38

Right.

Patrick Collet 10:38

And it's accessible at every moment, mostly because you already have your call all the time on your phone. So we're kind of bridging that gap between tech and film photography.

Gary Pageau 10:49

Right.

Patrick Collet 10:50

But I we don't compete with it, and we believe that film photography should remain and has its place because there's something about the grain, the composition of the image itself, the way it's done, all the lenses that all the hardware that surrounds that environment, like camera itself, the and some cameras will give you that vintage or style of photography. It'll be hard to capture with a phone. It's still or you'll play tricks behind the, you know, there'll be a you'll do a Wizard of Oz style app that'll kind of mimic that, but it's not a real thing.

Gary Pageau 11:26

Right.

Marketing Plan And App Version Two

Patrick Collet 11:27

So for us, it's it's not about taking place of film photography, but being more of an add-on to that space. And also, there's also the you know, an environmental factor as well, that film development does have its weight on the environment. It's it's it's you know, a heavy metal composition products and whatnot. And if we can limit that to some extent, and it'll still allow people to have like their film experience, but without having the hassle. And now the most of our partners are all like high, like really big on making it environmental friendly principle. So we're kind of doing that. You already have your phone, you're not buying extra hardware, you're not, you know, uh buying extra stuff, basically. We're and we look at a lot of like we see a lot of I hate the word gimmicky because I'm sure it has its value, but you have a lot of hardware with single-use plastics for just take your current disposable camera. Yeah, you know, that's that's a whole landfill that once it's done, it's going to the landfill. Yeah. Well, some of them are reclaimed, yeah, or reclaimed and repurposed, but it's extra plastic, it's extra stuff, and it's extra money that you're gonna spend for basically the somewhat same experience that we provide. So speaking of partners, what countries are you in? Currently, we're within Canada, we are doing Europe, the UK, and we should be opening up more regions within the summer. We're looking at Australia, New Zealand. We are gonna step into India as well, and hopefully Japan by the end of the summer.

Gary Pageau 13:01

Awesome. And what's been the marketing approach? How have you been getting the word out? I mean, I came across you just on LinkedIn for some reason. I said, Oh, this is really cool. I got to talk to this guy, but I haven't really seen much else in terms of marketing from you folks. How are we getting the word out?

Patrick Collet 13:16

We've pushed out it's on the app store. It'll be on the Play Store as well within the next two, three weeks. By mid-May, I'd say to end of May, will be available on the Play Store as well for Android. We had our first version, V1, is out right now, and that was to be used by our influencers mostly. That's where what our marketing is gonna go is mostly put it in the hands of people that create the best content out there, and they're probably a lot better than we are, and we want to see the regular people using it, what they make of it. So that was our initial goal was to get it out, get it in the hands of our social media influencers and and people that will be like you that are kind of get to use it, see what it does. And through that, we've we've got our v2 coming out in about three weeks, two to three weeks. That all the infrared got back to us and say, Okay, this is what's wrong with your app, or not wrong, but we'd like to see happen before we push it. And that's what we're you know, took all of that input and pulling out, pushing out the v2 by the end of the month so that that responds more. And now after that, you'll see Lumica appear on here and there in the different social media platform tickets. What was some of the feedback and improvement?

Gary Pageau 14:30

Because was it like the UI interface on the camera?

Patrick Collet 14:33

Yes, it's mostly UI stuff and interface as well. Initially, right now, if you buy a film role on Lumica, it's either a 24 or 36 shot, and you have to basically commit to buying either a black and white film or a different color scheme film, basically, like a classic 400 and all that jazz. The what a lot of inflowers came back to is like would be it would be nice if we could just commit to a 24 shot or a 36 shot, and then for every picture, basically be able to change either to a black and white to a different color scheme. And another thing that came up was a lot of people open the app and they're like, Where's the camera? And our camera was located behind the paywall, basically. So you had to purchase a film to be accessed to give you access to the camera. So we molded that now. When you open our app version 2.0, you're straight on the camera. You can actually test all of the different styles of films, and from that point on, you can either buy a 24 36 shot and shoot whatever of those styles you want. So basically everything moves on the camera.

Gary Pageau 15:42

So you're not so rigid in your approach and saying, you know, well, no, you've got to commit to monochrome, right? I mean, that's yeah, you're like yeah, okay. All right, that makes sense.

Patrick Collet 15:52

You'll be able to switch from one to the other on the same film, basically. And to us, that was the we didn't compromise our idea or our motive. We're just changing the way it's served, basically.

Gary Pageau 16:06

Sure. No, I that that makes a whole lot of sense because honestly, there are times where you're like, you know, I kind of wish I could use it, you know, use color in this in this instance in that. So where are you getting the color or the film formulations from, like the looks? Because they're not like you know, they're different names for what I assume are like classic formulations.

Patrick Collet 16:27

Yeah, we're mimicking some of the famous films out there and textures that we can ingrain from the classic era of photography, and we're trying to approach it with as much respect as we can. We know we'll never make like a codachrome exactly out.

Gary Pageau 16:47

Right.

Patrick Collet 16:48

To me, is like we don't want to be a codachrome, we just want to give you something similar as an example.

Gary Pageau 16:53

Right, yeah, yeah. I mean, I mean, even you know, code of color gold would be great, right?

Patrick Collet 16:56

So we're playing with those a lot, and we apply that in a very different fashion than all the other apps out there. So we had to research and develop our own kind of way to apply because we're not applying a filter per se on top of your image, we're actually changing every little pixel in that photo. When you're looking at your screen, it's live, and in we're using an approach that's more cinematic, cinematographic, if I can say that word. Yeah, it's an approach that would be you that was that is used more for cinema, and it gives us a lot of control over our imagery and that we're able to actually create our own little camera module that allows us to play with that and have really rich films. People will see that and enjoy that for what it is, too, as well.

Gary Pageau 17:46

What about like weirdo formulations like infrared or something like that? I mean, just to give sort of experience would be kind of fun.

Daughter Inspired The Business Model

Patrick Collet 17:55

Yeah, eventually, you know, we'll listen to what people want. And and at the same time, we want to welcome as well, like photographers or people that have that are in the industry and have their own take and say, hey, you know, we'd like to collaborate and have a specific film that reflects my work. And I know people that are following me would like to see that happen. I have my little tweets so we can work with them as well and create their own little film. And the idea behind it is eventually to have a lot of different film role, like or we call them film profiles that you can actually pick and choose from, maybe for 30 or 40, and just add them to your camera and be able to switch between those 10 that you really like, but really have almost like a store of all these different textures and and colors that you can actually choose from. Because theoretically, there could be all the films that there were. And that's the whole point, like putting it in the hands of people, people want specific things, and we'll cater to that. Because at the end of the day, we want people to take pictures and make memories for whatever that is to them.

Gary Pageau 18:59

Yeah. So, how did you get interested in starting this? Because you do not have a photographic background, you're not from the industry per se, right?

Patrick Collet 19:10

I developed some black and white when I was a kid in college and stuff, like a lot of people did. And it all came to me as I was having dinner with my daughter, and she at the time was 14 and she wanted a film camera. She came back from her grandmom looking at photo albums. She was like, kind of sad, I don't have one photo album. It was like, well, we have tons of pictures of you on a hard drive. I'd like to put it together, and also I'd like a camera so I can start adding it to it. So I'm like, okay, that makes sense. So we'll I told her we'd we'd look at buying a film camera and you know, get her started with some film and so on and so forth. And in the same discussion, it was like, there must be an app that you could use on your phone that like a smartphone to recreate this workflow, basically. And looking at the app store and Play Store, everywhere we look, there's a tons, like little tons of photo apps out there. They they mostly offer either you take a picture, you can modify it, you can apply different filters and so on and so forth. But at the end of the day, it's still not printed. It's not gonna be in your hands, it's not gonna be in your fridge, it's not gonna be in an album, it's not gonna be anywhere. Right. So after much research, we found that nobody was doing this, and it was an opportunity for us to do it and create something that reflected our values in there. And at dinner two weeks later with friends and family, we decided to uh make it happen basically. That was during COVID, and we created this app called Polka Dota, which was our MVP, kind of just testing the waters. We did that for the province of Quebec mostly, and uh got some feedback from all our users. And oddly enough, people were buying one film after the other and enjoying the you know, once they had their first film finished, they would purchase a film really quite quickly after they received their photos, right? And once that started, people just kept going. Right, and I we realized, yeah, that there's some need for this, there's a demand for this ease of having prints. And uh, even though all your pictures aren't like shit of or incredible, maybe five out of those 24s will be crazy memories that you'll put somewhere, right? They die somewhere, or they'll be passed on to family members or whatnot. But it's still better than 100% of your phone's pictures just dying there. So we pushed that out, and after Pogadetta, we just sat back, picked up all our all our comments and everything all the feedback we got, and we started working on Lumica. And uh through that, we went through a lot of VCs. It was like, oh, let's let's raise money to make it happen. And that's when we realized like most VCs out there couldn't see the value that we were seeing in it, and a lot of them wanted to get in, but at the same time kind of dilute the idea of of making memories in the fashion that we can. Can you put it on Instagram? Yeah, how can I make it on like how can I put it on Facebook? Well, you can't. If it's for you, it's for you and your loved ones or the ones that actually matter in your life. Right. And that that pushed our reflection in event further and We just elected basically to not go in that direction. Actually, we are not a social media company. We're not. We're never going to be. We don't want to go there. What we do is create memories. And so we self-funded the whole thing. It took a lot longer to develop because of obviously, yeah. Because pretty much getting to raise your own money. And at the same time, it got us to build a product we wanted to see. And now it's coming out and it's a reflection of our values. It's a reflection of what we wanted to produce. It's uncompromised by no by anyone. Right. Hopefully, people see value and they post comments on it and we can tweak it to their likings as it grows.

Gary Pageau 23:02

And being bootstrapped, you have the opportunity, therefore, to kind of control your own destiny, right? You don't have a schedule you have to make to say, listen, you know, we need to reach this point where either the investors want to get paid out or bought out or wherever. So you can maintain your vision, you're going to find out if it's going to work or not, right? I mean, that's exactly that's part of the fun of it, is you could be on to the next great thing, or you could not be. And it's kind of all up to you. Yeah.

Ownership And Sharing Physical Prints

Patrick Collet 23:28

And at the same time, like, you know, we built this for us to begin with. And even if it stops there, it's an awesome experience. We built something that looks like and acts like we wanted our it's our pure idea, right? Undissolved, uncompromised. You know, we don't have to give excuse to anyone for anything. And not having that pressure that you're talking about is a very, very good way to look at it. Because having a you know, a deadline, a bottom line to always be looking at is a stress that we never experience. And it's been an awesome experience. I think it made it on a human scale an amazing experience of meeting people for the right reasons. Right. So everybody we met along the way were like really passionate about this idea. Even at the our looking at our providers, the people that we work with through globally for our providers, everyone's passionate about what we're doing and they're seeing value in it. And we created this relationship uncompromising, you know, anything. And they see it as added value. Right. And it's funny because you'd see a VC and be like, no, no, we need to put, you know, we need some social media, we need to be able to put some or have what about some video? Can you make some video? Yeah, or can you put we're an ad hoc company, meaning that we're not gonna push a film every month on you. We're not gonna give you, oh, buy a film at a subscription, thank you. So we don't do the subscription model, we don't want to do the subscription model. There's what we do is allow you to make memories, right? That's it. You buy a film when you need it, you can use it for a whole year. We don't care. You use it whenever you want and what you feel is important to you, and when you're done, just go print and that's it's done. You don't have to think about it again. No, and there's not gonna be another one coming up next month either. It's it is the moment now, and it's surprising once you start using this app, how your relationship with the photos you take change. Because for every photos you're gonna go, is this worth one out of 24 photos? Is this moment something I want to cherish? Is this something I want to I'm am I bringing something to the world that's valuable with that photo? Right, and that little thought is actually adding to that value, right? And it's funny because and then once you're done, you get your pictures and you're like, I don't remember taking that picture, but it's awesome. Right. And now like it makes sense. And and I'm sure you remember getting photos. I know as a kid, my mom would buy like a film role for the summertime, and then by you get to like September or or August, and she'd get that developed, and you'd be like, I didn't remember. Oh, you got that moment. I didn't know you were taking a picture or this or that. And you would be you could on you could taste that moment, you could remember that moment like very precisely, yeah. And that's what we're bringing back, get that from a tangible picture, yeah. And and sharing photos is something it's funny too. It's something that I rediscovered through our app is giving photos to people, right? The reaction you get back is like wow.

Gary Pageau 26:46

You're thought enough to give me a physical print. That's crazy.

Patrick Collet 26:49

Exactly. Just share something or posted it somewhere and expect it and getting out of my way to get it in your hands physically. And that attention too is is is awesome. To me, is like another blessing in in this app that we've you can't design that per se. It's like it's not in the UI, it's not, it's it's something that as human beings we appreciate.

Gary Pageau 27:12

You know, I think it's interesting. You touched on a couple points, which I thought was were kind of interesting because it really harkens back to the analog days. One was you know, not every picture is awesome. I mean, in the old days of analog, about five or six out of a roll of 24 were really great, the rest were kind of meh. And the other one was when you said about keeping it for a year, because there were a lot of stories back in the day of you know, the joke was a Christmas tree on each end, right? Yeah, Christmas tree at the beginning of the roll, and then at the end of the roll, because it took a whole year to take the picture.

Patrick Collet 27:44

Yeah, exactly. And and our app allows that you can have multiple films on our app, you don't have to have one film, and you can have a film for you know, call it and you give it a name basically like family photos, basically 2026, and then throughout the year you'll take your family photos with that, and then you go for a dinner party and say, Oh, I'll name this dinner at Gary, and you know, I'll put your address as a delivery, and throughout the dinner, I'll take a 24 shot of everybody is there, the meal and everything. And when I'm done leaving your house, I'll go just ship print, done. Oh, that's a cool idea. Getting photos of your own dinner that you've got everybody here, and then you'll probably go, like, hey Pat, I thanks for the pictures. By the way, I got this awesome shot of you and your spouse or whatever, and and share those pictures. And that dinner has suddenly a whole different dimension. It's it's memorable, it's something that's gonna be living in some places or maybe on the fridge somewhere, and it's awesome. It's adding value to your life through those little moments. Yeah, and a lot like you're saying, a lot of those pictures are imperfect, but so are we, and so are our lives. We're just in an illusion that everything should be perfect, and that's a pressure of social media, hence why we're not a social media company, right? The app isn't perfect, nothing's perfect, life isn't perfect, so this is just a reflection of us, yeah.

Gary Pageau 29:05

I mean, social media is designed to make you consume more of it, right? That's the how it's designed for, and clearly, with you know, with your product, it's really designed more to relive the moment, not necessarily consume more of the same kind of content.

Patrick Collet 29:21

You could say better, definitely 100%. Exactly. That's what it is. It's like to be able to you can't have more of that moment, it was then, right? But you can carry the memory with you, and carrying it with you is actually having a tangible image. You don't have a picture until it's printed, done. For us, that's our go-to. So until then, you'll only have pixels on a hard drive or on a phone or somewhere on the cloud. And I think the younger generations now are slowly understanding ownership as well. Yeah, own your pictures, own something that is yours. It's not on the cloud, it's not in some company's phone that's all of a sudden could go away. No, it's for you to own, you own those moments, you own those memories, you decide what you know what to do with it. And that's another thing that's you know, we we see that in a lot of different industries. And I've had a YouTube lately called Cheap Audio Man. He made the YouTube on ownership of music and how important it's coming back, like to have your own.

Gary Pageau 30:27

I mean, the LPs are coming back and DVDs are coming back, all this stuff is definitely coming back.

Where To Try Lumica And Closing

Patrick Collet 30:32

But it's not only owning the music, but you own the experience of listening to a full album. Yeah, and for us, the same goes for living through your photo album as it was meant to be, as you grow up, you know.

Gary Pageau 30:44

You see baby pictures all the way up to today, you know, and it's and it's a similar, you know, not all music is is worth listening to an entire album, but the great ones are, but it's part of the experience, exactly. So if I wanted to experience Lumika photo, where can I go for more information?

Patrick Collet 31:01

You can come to our website, lumica.photo, and otherwise the app store, Lumika, we're there, L-U-M-I-C-A. And the Play Store in the coming weeks as well will be there for Android as well. Android will benefit straight to the V2 of our of our UI. So that's awesome. And uh otherwise, I'm on LinkedIn, I'm on X, I'm on all those unfortunate social media platforms, and uh, we're always open for ideas or the comments. We're just trying to make the best experience for people out there and make memories.

Gary Pageau 31:35

It's been great getting to know you. This is fun. I can't wait to try the app out. I highly recommend everyone go and and download it and give it a try. It's it's it's fun, and like you said, you get the decision-making process, you gotta stop and reflect before you take the picture. And that's what that's what it's like.

Patrick Collet 31:49

And if you want it, that's it. You you don't crop, you don't know, it's a one-shot deal.

Gary Pageau 31:53

All right. Well, thank you so much, Pat. Take care. Good to see you.

Patrick Collet 31:56

Thank you. Take care.

Erin Manning 32:01

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