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Most businesses do not have a marketing problem. They have a clarity problem. If you cannot explain why customers choose you, what lever actually drives profit, and what you deliver that competitors cannot, no amount of digital marketing will save you for long. That is why The Dead PIxels Society sat down with Joel Miller, a business coach and marketing expert at The Sky Floor, to get practical about what makes growth repeatable.

We talk about why Joel resists “niching down” in the usual way, and how curiosity and learning across industries can become a real advantage. From legacy businesses that assume online marketing should be cheap, to brands that chase change for change’s sake, we unpack the moment when a company loses the plot and starts confusing tactics with strategy. Joel shares concrete ways to define positioning, build a competitive advantage, and sell value instead of competing only on price, with specific examples that translate well to photo printing, local services, and creative businesses.<

You will also hear hard-earned lessons from the wedding photography world on pricing ladders, audience fit, and social proof, plus a sharp take on the “fail fast” culture: learn from setbacks, do not celebrate them. We finish with the human side of business, including humor as a trust builder, why marketing cannot cover for broken operations, and how to use AI for repetitive work without trapping customers in automated loops.

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Hosted and produced by Gary Pageau
Announcer: Erin Manning