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After dedicating 30 years to school photography and rising to Head of Sales at the UK's largest school photography company, Ian Hatch found himself unexpectedly redundant at age 54. Rather than retiring or changing careers, he channeled what he candidly calls his "revenge" into something extraordinary – a thriving school photography business that's grown from a single school to 66 in just three years.
One of the secrets to Hatch's continued success lies in his innovative "Moving Memories" technology. By linking printed photographs to videos through augmented reality, he's solved a persistent industry problem: low conversion rates on group photos. When parents purchase a print, they receive a QR code that, when scanned and held over the image, brings their child to life in video form. The genius lies in the exclusivity – the video content is only accessible to those who own the physical print. This approach has transformed typical sales rates from 8-10 per class to nearly 100%, with some classes recording more sales than there are students due to split households wanting their copies.
Alongside his photography business, Hatch has built MOFOTO, a thriving online community that's grown from just two members to nearly 2,600 photographers worldwide. This Facebook group fills the void left by the decline of traditional industry associations, offering support, advice, and camaraderie to volume photographers at all levels. Hatch extends thi
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Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.
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Photography isn't just about capturing images—it can be a powerful tool for healing and presence. Joe Van Wyk's journey from struggling graphic designer to mindful photographer reveals how smartphone photography transformed his mental health and creative expression.
Growing up with artistic talent, Van Wyk initially took a conventional path, pursuing an MBA and international business to emulate his successful father. When this left him deeply unfulfilled, a chance encounter introduced him to graphic design, awakening his dormant creativity. As technology shifted and depression crept in, Van Wyk discovered that street photography produced an unexpected "high"—a profound sense of presence that pulled him from dark thoughts into the moment.
This revelation became the foundation for Van Wyk's book "The Mindful Photography Field Guide: 15 Smartphone Photography Practices for Inner Peace." His approach centers on three principles: Focus (grounding in your body with hand on heart and breath), Capture (documenting present moments without perfectionism), and Shine (sharing with others as an act of service). It's a practice that works regardless of your belief system, though he openly integrates it with his Christian faith.
After years investing in expensive camera equipment, he's gone all-in on smartphone photography, using just an iPhone 16 Pro Max and simple accessories. His "walk around videos" shot in ProRes demonstrate how powerful this approach can be, producing stunning results while eliminating technical barrier
Growth marketing tips & tech insights from those who’ve done it.
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Independent Photo Imagers
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Tom Gledhill brings a powerful wake-up call to business owners with his revelation that a staggering 80% of small businesses that go to market never actually sell. Drawing from his unique perspective as both a former business owner who successfully sold his multi-million dollar company and a certified business broker, Gledhill shares invaluable insights into why so many businesses fail to transition successfully.
The key culprits behind failed business sales? Unrealistic owner expectations about valuation and the "owner is the business" syndrome where all systems and knowledge remain locked in the entrepreneur's head. This latter problem is particularly prevalent among what Gledhill calls "lifestyle entrepreneurs" - those who excel at their craft but haven't built the business infrastructure necessary for successful transition.
For business owners looking to position themselves in the successful 20%, Gledhill recommends focusing on two critical value drivers: developing well-trained, loyal employees and creating well-documented, efficient systems. These elements address the fundamental transition problem by ensuring the business can function without the original owner. Importantly, this preparation should begin at least two to three years before an intended sale, not in the final months when retirement looms.
The podcast explores fascinating alternatives to traditional business sales, including employee ownership transitions. Gledhill's XITpro program has pioneered an innovative approach where they purchase small businesses, implement AI to improve efficiency, train key employees for leadership, and eventually sell to those employees once the company has sufficient cash flow and trained leadership.
Beyond the individual business owner's concerns, Gledhill highlights the broader impact of failed business transitions - from owners losing their net worth to employees losing jobs and communities losing economic vitality. This ripple effect underscores why proper exit planning mat
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Step into the world of UV printing with Lon Riley, founder of DPI Laboratory, as he reveals how this rapidly evolving technology is transforming personalization across industries. Unlike traditional printing methods, UV printing instantly cures ink with ultraviolet light, making products immediately ready for handling or shipping—a game-changer for on-demand production.
What began as a specialty ink company has evolved into a full-service printing solution provider, with DPI Laboratory now offering two printer models tailored to different market needs. The compact Catalyst Nanos delivers professional-grade UV printing at an accessible price point for small businesses, while the larger Catalyst Aventra, with its triple printhead configuration, satisfies high-volume production demands with sophisticated white ink and varnish capabilities.
The true magic of UV printing lies in its remarkable versatility. Photographers can expand beyond traditional prints to offer images on virtually any surface. Promotional product businesses can deliver everything from personalized golf balls to custom tumblers. Event venues can even bring printers on-site for real-time merchandise customization. As Riley explains, "You can produce a very high-quality photo at two feet by three feet, or you can put a face on a Lego minifigure."
From sports memorabilia with game dates and scores to concert merchandise created on demand, consumers increasingly seek personalized products that transform branded items into meaningfu
Growth marketing tips & tech insights from those who’ve done it.
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Independent Photo Imagers
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What separates thriving businesses from struggling ones? It's rarely the product or service quality alone. David Fastuca, CEO and co-founder of Growth Forum, reveals how effective sales frameworks create sustainable growth regardless of industry or size.
From starting his first design business at 14 to achieving a $30 million exit with his tech company Locomote Fastuca's journey demonstrates how mastering sales transform business outcomes. His refreshing perspective challenges common assumptions about business growth, particularly the misconception that adding more products automatically increases revenue.
Beyond theory, Fastuca shares practical frameworks for systematizing sales, building healthy pipelines, and creating predictable revenue growth. Unlike relying on "rockstar" salespeople who typically leave within two years, his approach creates sustainable systems that scale with your business. These frameworks provide structure while still allowing for individual style and personality, ensuring consistent results that don't depend on any single person's talent.
For business owners overwhelmed by sales challenges, Fastuca introduces his new book, "The B2B Sales Playbook," designed as a practical resource that can be read chapter by chapter based on immediate needs. Whether you're struggling with messaging, objection handling, or simply maintaining consistent outreach, this conversation provides actionable insights to transform your approach to sales and business growth.
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
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Independent Photo Imagers
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What if the marketing strategies draining your budget could be transformed into systems that actually generate profit? In this eye-opening conversation with John Watson, founder of Accrue Marketing, we uncover the costly mistakes most businesses make with their marketing efforts and the straightforward solutions that can revolutionize your approach.
Watson's journey from data analyst to marketing coach began when he repeatedly found himself delivering devastating news to clients about their marketing performance. After analyzing countless campaigns, he discovered a shocking pattern: businesses routinely spending $1,100 per sale on products with only $100 margins. This realization led him to develop a systematic approach to marketing that eliminates wasteful spending and focuses on proven strategies.
We dive deep into the critical importance of customer data analysis, exploring how modern CRM systems make sophisticated customer segmentation accessible even to small businesses.
Perhaps most valuable is Watson's "apple tree analogy" - while businesses strain to reach apples at the top of the tree (flashy marketing tactics), they ignore the low-hanging fruit or even the apples already on the ground (existing customer relationships and referrals). His perspective challenges the common overinvestment in acquisition while neglecting the more profitable retention activities.
For more information, visit www.accruemarketing.com
Scale Faster with The Growth HackGrowth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
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Imagine transforming your workplace into a high-performing, cohesive team where every member contributes meaningfully to your organization's success. That's exactly what Brenda Neckvatal, with more than 30 years of Fortune 500 HR experience, helps business owners achieve through her "human results" approach.
Neckvatal unpacks the delicate balance of team dynamics, comparing cohesion to an elastic band that stretches when individual performance wavers. She reveals how to catch performance issues early before that band becomes permanently damaged, sharing strategies that work across organizations of any size.
At the heart of high-performing teams lie core values that guide behavior and decision-making. "Never let good be the robber of great" exemplifies how a clear value statement can elevate performance across an entire organization. Neckvatal explains why these values must be lived, not just posted on office walls, particularly emphasizing trust as the foundation for all workplace relationships.
The conversation takes a practical turn as Neckvatal outlines her three-part communication framework: listen more than you talk, ask good questions to get good answers, and follow up consistently. These simple practices transform how leaders approach difficult conversations and performance issues, moving beyond the frustration of "employees today don't want to work" to create meaningful accountability.
Perhaps most valuable are Neckvatal's insights into managing today's workforce. Rather than lamenting generational differences, she provides actionable strategies for setting expectations and
Growth marketing tips & tech insights from those who’ve done it.
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In this episode, Matt Bailey, a digital marketing expert with more than 20 years of experience, takes us through his journey, starting from building websites in the '90s to now focusing on effective marketing education. He shares insights about the evolution of digital marketing and highlights why businesses must focus on their best customers. With a powerful message on the misconception that more traffic equals more sales, he challenges listeners to think differently about their marketing strategies.
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Scale Faster with The Growth HackGrowth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
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Ever wondered what it takes to capture the essence of sailing on camera? Join us as we chat with Patrick Condy, the visionary behind PKC Media, who shares his transformative journey from Scotland to the Isle of Wight, fueled by a passion for photography and the ocean. As a water sports visual content creator, Condy offers a behind-the-scenes look at the thrills and trials of photographing dynamic water sports. From his early days interning at OC Sport to founding his own company, Condy reveals how he balances the artistry of photography with the demands of brand storytelling, all while favoring his trusty Nikon gear.
We also tackle the exciting world of drone photography, especially when faced with the unpredictable challenges of the marine environment. Condy recounts breathtaking offshore adventures, sharing insights on strategic shot timing and the intricate dance of managing client expectations in the high-stakes arena of yacht racing. Discover unexpected tactics like using a sail as a last-ditch effort to recover drone footage, showcasing the creativity and resilience required in this field.
Growth marketing tips & tech insights from those who’ve done it.
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Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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Journey with us as Philippa Gamse from Websites that Win shares her captivating story of navigating the digital revolution. From the early days of CompuServe to the modern marvels of remote work technology, Gamse provides a window into the transformative power of online communication. Her experiences in ushering organizations from the era of fax machines to the convenience of email underscore the rapid technological advancements that have reshaped how businesses operate today. With a keen focus on the photo industry, she unravels the critical role that optimized websites now play in connecting and engaging with audiences.
Prepare to unlock the secrets of website traffic and marketing effectiveness with Gamse's expert insights on visitor intent and analytics. Discover the nuances of attracting the right audience, as she compares the quality of leads from social media versus search engines and stresses measuring the true impact of your marketing budget. Delve into the complexities of search engine optimization, particularly for businesses with intricate products, and learn how video content can revolutionize user engagement. With real-world examples and strategic advice, Gamse equips you with the tools to enhance your website's performance, offering a valuable blueprint for those looking to captivate and convert their online visitors.
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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Ever wondered how a CEO transitions from a world of molecular biology and tech startups to heading a thriving photography business? Join us as we uncover Jasmeet Singh's incredible journey from science to the shutter, where his teenage passion for photography evolved into a successful career as the CEO and chief photographer of 415 Headshots. You’ll hear firsthand how a stopover at a tire shop unexpectedly equipped him with core skills for his future venture. Singh's story is a testament to the power of passion and adaptation. He shares his strategic insights into client acquisition through savvy SEO tactics and the art of creating a warm, welcoming environment that makes each photo session a breeze. His journey is a captivating blend of calculated risk and relentless pursuit of learning.
Take a closer look at San Francisco's bustling corporate headshot scene and discover how Singh strategically positioned his business to cater to the city's dynamic workforce. Offering quick and affordable 15-minute sessions, he strikes the perfect balance between high-end and budget photography, meeting the needs of startup professionals and established firms alike. We also explore Singh’s thoughtful market research-driven expansion across California, tailoring services to diverse clientele from creatives in Sacramento to corporate clients in San Francisco. Plus, learn how he’s incorporating video services to meet rising demands, all wh
Growth marketing tips & tech insights from those who’ve done it.
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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
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Ever wondered how a career in television and real estate can lead to entrepreneurial innovation? Join us as we sit down with Lorene Cowan, a dynamic entrepreneur whose fascinating journey from the PR department at Lifetime Television to creating the Experts Tribe will inspire anyone looking to pivot their career. Cowan takes us through her early days at MTV, the allure of New York City's real estate market, and how the COVID-19 pandemic became a catalyst for her innovative platform that offers over 200 business opportunities.
Cowan also shares insights into her latest venture—a unique dating app for entrepreneurs that blurs the lines between personal and professional connections. This episode unpacks the complexities of balancing business, relationships, and self-care, and why maintaining a healthy work-life balance is crucial for success. We delve into the synergy of love and entrepreneurship, exploring how a supportive community can foster both personal growth and business innovation. Whether you're an entrepreneur looking to expand your network or someone curious about the intersection of business and personal life, this conversation promises to leave you with valuable takeaways.
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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What if you could preserve the voices and stories of your loved ones for generations, just like hiring a top-notch biographer? Join us as we speak with Charlie Greene, the visionary co-founder and CEO of Remento, a startup revolutionizing how we capture and treasure personal narratives. Greene shares his deeply personal journey, sparked by a childhood of cherished home videos and profound family experiences, which led him to create a platform that makes documenting life stories accessible and heartfelt for everyone. Through Remento, families can now turn simple voice recordings into beautifully crafted memoirs, preserving the emotional resonance of a loved one's voice in a tangible way.
Explore the innovative process that Remento employs, from AI-driven storytelling prompts to polished narratives, all culminating in a stunning hardcover book. This episode reveals how technology, once a barrier, now facilitates intimate and meaningful family interactions, even tackling difficult histories that were previously avoided. Greene draws powerful parallels between Remento’s mission and documentary filmmaking, underscoring the profound impact of capturing personal stories for posterity. Discover how everyday technology can become a bridge to the past, strengthening family connections and ensuring that the voices of our loved ones continue to tell their stories for years to come.
Growth marketing tips & tech insights from those who’ve done it.
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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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What if your possessions could tell stories as rich and vivid as your own memories? Join us as we explore this intriguing possibility with Ellen Goodwin, co-founder of Artifcts, a platform revolutionizing how we preserve sentimental value in our belongings. Goodwin shares her personal journey sparked by a poignant experience with inherited belongings, which led to the creation of Artifcts. Discover how this innovative tool blends inventory with personal stories, offering a seamless way to document the emotional significance of items for future generations.
Imagine turning everyday objects, like a brick from a memorable trip, into treasures of emotional significance. We uncover how Artifcts serves diverse users—from parents crafting digital baby books to veterans using the platform for PTSD intervention. Learn about the surprising cognitive and behavioral health benefits, such as assisting those with hoarding tendencies. Even more fascinating is the integration of QR codes, which bridges the gap between digital and physical worlds, aiding users in organizing, decluttering, and preserving cherished stories.
Unlock the secrets of maintaining authenticity in a digital age where technology changes rapidly. Goodwin explains how Artifacts ensures the accessibility and exportability of users' data, keeping it in human-readable formats. Delve into Artifcts' straightforwar
Growth marketing tips & tech insights from those who’ve done it.
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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
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Discover how resilience and creativity blend in the world of photography with Lesli Lane, an inspiring third-generation photographer from Studio 13 in Indianapolis. Lane shares her journey from a family legacy in portrait and wedding photography to her unique niche in corporate and commercial photography. Her background as a national ice skating competitor has honed her adaptability and competitive spirit, guiding her through the challenges of an industry that demands both creative vision and business savvy. Learn about her innovative strategies, from embracing new technologies to building a robust team, all while maintaining a strong client focus.
Join us as we unravel the complexities of balancing the artistic and entrepreneurial sides of photography. Lane offers her insights into the evolving commercial photography sector, where the affordability of high-quality equipment has intensified competition. She emphasizes the importance of nurturing personal relationships with clients, which has become even more crucial in the post-COVID business landscape. Networking platforms like Accelerant have been pivotal in her journey, offering B2B connections that differ from traditional groups like BNI. Discover how Lane is navigating the unpredictable market while ensuring her business's growth and sustainability.
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
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Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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What if the journey to success meant reinventing yourself in an entirely new industry and a new country? Berti Skenderasi's story begins in Albania and winds through a diverse career path, eventually landing him in the volume photography business in the United States. Through determination, resilience, and a touch of serendipity, Skenderasi shifted from politics and computer repair to discovering his true calling behind the camera. Hear how his time at Lifetouch ignited a passion for school photography, setting him on a path to build his own thriving business.
The conversation takes a closer look at Skenderasi's entrepreneurial journey, where he identified opportunities beyond conventional photography services. With a keen sense for business and leveraging his import-export experience, Skenderasi expanded his offerings to include essential school supplies, even tackling challenges presented by the COVID-19 pandemic. By fostering strong relationships and attending pivotal industry events, Skenderasi not only overcame self-imposed limitations but also created a niche that set him apart in the school photography sector.
Tune in to understand how Skenderasi's story intertwines with the larger narrative of adapting to technological advancements, and connect with him through his platforms for more insights.
Growth marketing tips & tech insights from those who’ve done it.
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Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Photo Imaging CONNECT
The Photo Imaging CONNECT conference, March 16-17, 2025, at the RIO Hotel and Resort in Las Vegas, N
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Peggy Beauregard, a veteran in the world of commercial real estate, graces us with her presence to share over four decades of wisdom. Discover how Peggy transitioned from hands-on property management to becoming a limited partner, reaping the rewards of real estate without the everyday grind. Learn the ins and outs of diversifying income streams and the strategic advantage of turning to real estate as a steady asset class, especially as markets evolve. Beauregard's insights on embracing economic changes are not to be missed for those looking to secure financial growth and stability.
We dive deeper into the crucial subject of planning business exits, particularly as retirement looms on the horizon. Uncover the necessity of significant financial reserves, potentially up to $2.8 million, to ensure a comfortable future. We'll dispel myths surrounding business valuations and reveal why the real payoff is in the profits and dividends earned over the years. With examples of multigenerational businesses, she explores effective strategies for handing over the reins, whether through selling, liquidation, or generational succession, underscoring the need for foresight and preparation.
On a lighter note, we highlight the importance of nurturing financial literacy from a young age. Richard Wilson's approach to instilling entrepreneurial thinking in his children shines a light on the timeless principles of integrity and customer care. These values build a sustainable business and prepare the next generation for future success in an ever-changing world. Beauregard caps off our episode with a call for continuous le
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Unlock the secrets of strategic financial guidance for small businesses with Stewart Ervin, the fractional CFO from Bracket Management, who is redefining how businesses can thrive without a full-time CFO. This episode promises to demystify how fractional CFOs empower small enterprises to break through growth barriers, regain financial control, and prepare for pivotal transitions such as mergers or sales. Ervin shares his fascinating journey from taking the reins of a family business to excelling in corporate roles and mastering the art of business turnarounds. Explore the critical distinctions between a fractional CFO and a CPA, focusing on the strategic foresight a CFO brings to accelerate business success.
We navigate the intricacies of financial analysis and operational strategy, particularly for family-run enterprises, with insights into analyzing financial data to uncover operational weaknesses. Ervin sheds light on equipment financing in the photo industry and the challenges family businesses face during transitional phases. We also explore the world of private equity, emphasizing the balance of rigorous discipline with human compassion, ensuring employees are more than just metrics. Discover how structured processes and clear job roles can enhance employee satisfaction and prepare businesses for seamless transitions. Ervin's insights into the role of a fractional CFO underscore the value of long-term engagement to support operational improvements and leadership, making this episode a must-list
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Unlock neuroplasticity's secrets and control your cognitive destiny with our guest, Stu Morris. He unravels the brain's incredible ability to adapt and evolve, emphasizing that forgetting is more about recall than loss. Morris sheds light on how impactful experiences forge stronger neural pathways and offers strategies to counteract age-related cognitive decline by reshaping belief systems. Tune in to explore how understanding these mechanisms can lead to enhanced cognitive abilities and a new perspective on overcoming the challenges that come with aging.
Venture into the intricate dance between neuroplasticity and consumer behavior, especially within the photofinishing industry. Discover how repeated exposure to certain marketing cues establishes lasting neural habits, driving repeat business and evoking powerful emotions through nostalgia. We discuss the art of storytelling in marketing and the importance of focusing on impactful strategies rather than spreading efforts too thin. Learn how entrepreneurs can harness the brain's adaptability to thrive in business by engaging with industry trends and creatively utilizing existing channels. This episode promises to equip you with insights on maintaining a competitive edge in an increasingly complex market landscape.
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
Independent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.
Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Unlock the secrets of Google Ads with insights from John Horn, CEO of StubGroup, as we explore the dynamic landscape of digital advertising. Learn the critical distinctions between SEO and paid Google Ads, and discover how strategic ad placements can significantly boost your return on ad spend. Horn shares his expertise in navigating the competitive nature of Google Ads and the importance of both manual and automated bidding strategies to optimize your advertising budget.
Tap into strategies that can transform your advertising success, especially if you're part of a small to mid-sized business. We'll guide you through identifying your unique selling points, like exclusive product lines or exceptional service, and how integrating these into your ads can set you apart. This episode also sheds light on combining SEO with paid advertising for maximum reach and effectiveness, while emphasizing the power of retargeting to re-engage potential customers and improve conversion rates.
We tackle the complex world of Google Ads compliance, offering tips to avoid common pitfalls that could lead to costly account suspensions. Hear about the pros and cons of outsourcing your ad management to seasoned agencies like StubGroup, and why staying updated with current trends, such as the rise of video content, is crucial. Whether you're handling your ads in-house or considering expert help, this episode equips you with the knowledge to stay ahead in the ever-evolving digital advertising arena.
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Discover how a location scout from New York City transformed into a trailblazing entrepreneur in our latest episode featuring Justin Benson, co-founder of Aftershoot. Benson takes us through his journey, from his passion for photography on TV sets as a location scout o capturing magical moments at weddings. He reveals the challenges of managing thousands of images and how a simple Facebook post led to a transformative partnership with Harshit Dwivedi, the original founder of Aftershoot. This pivotal moment, coupled with the unexpected downtime during the pandemic, allowed them to refine this culling software into a revolutionary tool every photographer needs.
Uncover the secrets behind Aftershoot's game-changing AI technology that redefines creative processes for photographers everywhere. Justin shares insights into how overcoming initial skepticism led to the development of adaptable algorithms that evaluate elements such as focus and emotion, all while offering a flat-rate pricing model. This approach cuts costs and frees up time, letting photographers focus on what they do best: capturing life's unforgettable moments. With Aftershoot, professionals can say goodbye to the struggle of endless culling and embrace a more efficient workflow.
In a world where privacy concerns are paramount, the conversation tackles the importance of local editing solutions free from the cloud's unpredictable nature. Benson delves into Aftershoot’s ability to provide secure and reliable editing tools, especially beneficial in sensitive photography genres. Benson also
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Gwendolyn (Wendy) Bounds, an accomplished journalist, author and tech executive, shares her journey from journalism at the Wall Street Journal to the fast-paced world of tech startups. The episode kicks off with a remembrance of the 1994 Photo Marketing Association convention, where Bounds and Dead Pixels Society host Gary Pageau first met and witnessed the dawn of digital photography with Apple's QuickTake camera. Bounds provides a unique perspective on Kodak's struggle to transition from film to digital during George Fisher's leadership, contrasting it with Fuji’s successful evolution into a diversified imaging giant.
The conversation takes a thoughtful turn as they unpack the lessons from the Advanced Photo System failure, a cautionary tale about innovation that didn't align with consumer needs. Bounds discusses her transition from journalism to tech, reflecting on how her book, "Little Chapel on the River," was inspired by the aftermath of 9/11 and a deep affection for a particular place.
Finally, the topic shifts to personal reinvention, where sparked by a simple dinner party conversation, Bounds embraced the challenge and pushed beyond her comfort zone to achieve global ranking. This personal transformation story illustrates the power of facing obstacles head-on, whether in sports, career, or life transitions and is highlighted in her new book, "
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Discover the secrets of Europe's tech innovation with Rick Molenaar, the commercial director of FastEditor, as he takes us on an engaging journey through the company's transformation from a humble software provider in the Netherlands to a global powerhouse in photo editing. We'll explore how the vibrant European tech scene, with its unique challenges and opportunities, fosters creativity and international expansion. Molenaar shares insights into how Fast Editor navigates language and cultural barriers, leveraging technology to enhance their market reach.
Imagine a world where AI revolutionizes the photo product industry, making creating photo books and custom drinkware seamless and enjoyable. We dive into how FastEditor is at the forefront of this transformation, using AI to upscale low-resolution images and reduce customer drop-off rates, ultimately boosting satisfaction and profitability. This episode highlights the delicate balance of integrating cutting-edge technology and maintaining a healthy bottom line, offering a fresh perspective on the evolving photo-imaging market.
As print and personalization industries merge, the importance of strategic partnerships becomes clear. Hear how FastEditor, in collaboration with industry giants like HelloPrint and Agfa Photo, enhances its offerings and expands its reach. By combining strengths—FastEditor's technological prowess and HelloPrint's customer network—these al
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Unlock the secrets to driving business success with SEO expert Senthil Kumar as he shares his remarkable journey from entrepreneurship to mastering search engine optimization. Discover how Kumar transformed his university cleaning service project into a springboard for future ventures, harnessing the power of SEO to propel his notebook and t-shirt printing business to new heights. His passion for SEO didn't stop there; it fueled the growth of an innovative art studio and eventually led him to establish a thriving SEO consultancy. Along the way, Senthil highlights the common pitfalls entrepreneurs face with SEO and underscores the importance of looking beyond mere keywords to truly leverage its potential.
Gain valuable insights into the strategic process behind boosting SEO rankings, as Senthil breaks down the essential steps for a successful online presence. Learn about the intricate balance between quality content creation and meticulous keyword research, and how achieving impactful results typically spans several months. Senthil also demystifies the complex world of keyword research, explaining how to gauge search demand, competition, and profitability. As we navigate the differences between educational and profitable keywords, and clarify SEO versus SEM, you'll come away equipped with the knowledge to make informed decisions and avoid costly mistakes. Tune in for a wealth of practical advice designed to empower entrepreneurs on their path to digital success.
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Have an idea or tip? Send us a text!
Discover how Shena Marie White overcame a tax disaster to not only save her concrete repair business but transform it into a thriving enterprise. After a shocking betrayal by her accountant, White faced the daunting task of reconstructing three years of financial records to confront the IRS. Her journey of resilience and determination didn't just stop at survival; it propelled her to a 24% profit margin and inspired a new path as the founder of Your Pocket CFO, where she empowers others to navigate their financial futures with confidence.
Unlock the secrets behind maximizing cash flow in industries notorious for fluctuating costs, like photo printing and construction. White shares her hard-earned insights into the "seven levers of cash" and how manipulating these can significantly enhance a business's financial health. From strategic labor management and supplier negotiations to maintaining strong gross margins, this episode offers a treasure trove of strategies that equip business owners to weather seasonal fluctuations and make smart pricing decisions that focus on unique value rather than competing solely on cost.
As a fractional CFO, White's innovative approach provides small businesses with the strategic financial insights they need without the heavy overhead of a full-time CFO. She dives into the benefits of this model, offering flexible support through group progr
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Visual 1st
Visual 1st is the premier global conference focused on the photo and video ecosystem.
Independent Photo Imagers
IPI is a member + trade association and a cooperative buying group in the photo + print industry.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at gary@thedeadpixelssociety.com
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
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From Invisible Inks to Baseball Bats: The World of UV Printing with Lon Riley, DPI Laboratory
31:15
Unlock Effective Sales Strategies with David Fastuca, Growth Forum
38:46
Capturing the High Seas: Patrick Condy's Journey in Sailing Photography and Drone Adventures
30:37
Unlocking Online Engagement with Philippa Gamse
30:10
Innovative Pathways to Work-Life Balance and Success, with Lorene Cowan
28:15
Preserving Personal Narratives: How Remento is Transforming Family Storytelling
28:42
Unlocking the Stories Behind Our Possessions: The Artifcts Innovation with Ellen Goodwin
31:25
The Art and Business of Photography with Lesle Lane
26:30
Financial Literacy and Entrepreneurial Skills, with Peggy Beauregard
26:13
Mastering Google Ads: Strategies, Compliance, and Trends with John Horn
29:29
From Photographer to AI Innovator: Justin Benson's Journey with Aftershoot
27:21
FastEditor's Journey in Europe's Tech Scene, with Rick Molenaar
27:32
Secrets to superior cash flow management, with Shena Marie White
27:23