Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.
With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.
[01:38] Introduction of Heidi Ellsworth
[04:10] How to grow a roofing company in today's world
[08:16] Creating brand awareness
[13:08] Investing in your community
[17:28] Short-term goals vs. Long-term goals
[22:40] Determining what to invest in your business
[27:36] 2020 Trends in the roofing industry
[31:58] Technology emphasis for contractors
[38:17] Roofers Coffee Shop