Small Business, Big Growth

Building a Local Brand in a Digital Way with Heidi Ellsworth

September 09, 2020 Boostpoint Episode 22
Small Business, Big Growth
Building a Local Brand in a Digital Way with Heidi Ellsworth
Show Notes

Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Top Takeaways:

  • Building your brand within your community is all about building the culture within your company
  • Get involved with your manufacturers and distributors! 
  • Join and engage in associations



[01:38] Introduction of Heidi Ellsworth

[04:10] How to grow a roofing company in today's world

[08:16] Creating brand awareness

[13:08] Investing in your community

[17:28] Short-term goals vs. Long-term goals

[22:40] Determining what to invest in your business

[27:36] 2020 Trends in the roofing industry

[31:58] Technology emphasis for contractors

[38:17] Roofers Coffee Shop


Connect:
https://www.rooferscoffeeshop.com/
https://www.nrca.net/
https://rt3thinktank.com/
https://www.linkedin.com/in/hjellsworth/