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Custom motorcycle builder Jonathan Hull from Jonathan Hull & Son Bespoke Motorcycles joins me for episode 198 of the Bru Time Podcast to discuss his limited-run Northman project.

In this honest, unpolished conversation, we dive into the true graft behind the custom motorcycle scene. Jonathan shares the dark financial realities of running an independent workshop, the pressure of legacy craftsmanship, and why he completely reset his business approach.

We detail his recent engineering battle with the Honda GB 350 S factory warranty, dropping 15kg from a machine to master the power-to-weight ratio, and mastering high-temperature 3D printing in-house. We also answer listener questions regarding nightmare customer expectations, family history, personal creative focus, and what our ultimate motorcycle setups look like for the apocalypse.

Episode Links:

• Jonathan Hull Bespoke: https://www.jonathanhull.co.uk
• Follow Jonathan on Instagram: @jhullmoto
• Support the Bru Time Podcast on Patreon: patreon.com/teapotone
• Try Calimoto Navigation: Use code Teapot10 (10% off annual) or Teapot30 (30 days premium free)

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Thanks for listening folks and remember... Look after those you love, keep getting on out there whenever you can, and LIVE your life!