If a potential family in your market was faced with an at-need situation or was considering preplanning, what questions would they have? Does your funeral home website specifically answer those questions? The hard truth is they're probably not going to call you for the answer. They will look elsewhere and may end up on a competitor's website. In any business, confidence is needed for consumers to take the next step and on this episode you will learn how adding a well-designed FAQ section to your website can do more to convert customers than any other page.
Top three things an FAQ section can do for you.
1. Give consumers confidence to do business with you
2. Save time by answering questions ahead of time
3. Improve your search ranking by having more FAQs