Think about online reviews like a bunch of people standing in front of your funeral home holding up signs for people to see as they drive by. The signs declare how awesome you are or how poorly you treat customers. The signs are invitations or warnings.
When consumers Google your name, or "funeral home near me," these metaphorical signs are displayed like people on a picket line. They're hard to miss.
Would you stop at a business if every sign being held up was negative? Would you feel confident if every sign was positive? What if there were lots of positive signs and one negative one way in the back? Would that one even matter?
On this episode, learn why reviews are critical to having a successful funeral home today.
1.) Why online reviews matter even if a family has been recommended to you.
2.) Why Yelp matters even if you believe people in your market don't use it.
3.) How reviews affect your search ranking.