Do funeral consumers see your funeral home as being friendly to members of the LGBTQ+ community? Do prospective employees (or current) view your funeral home as a place that is inclusive and welcoming? On this episode, we talk with Timothy McLoone, a funeral director from Fluehr Funeral Home, and Dr. Sara Murphy, a death educator and faculty member at the University of Rhode Island, about why this topic is so important and how the right or wrong approach can impact your business.