XpoNorth Podcast #007 – Trend Bible founder, Jo Feeley on bringing together art, culture music, consumer behaviour and psychology

Jo Feeley is the Founder of Trend Bible, the lifestyle trend prediction agency, working with global brands, helping them understand what the consumer will think, see and do. Trend prediction is a fascinating mix bringing together influences from art, culture, music, consumer behaviour and psychology impacting on the everyday life at home. Jo Talks about how Trend Bible began, how the Trend Bible team gather information that influence trends and how they are handling the pandemic.

Show Highlights:

• Understanding trend prediction and how brands use the information to make decisions on future products.
• What influences trend predictions and how the information is gathered.
• From an idea to employing 22 people, hear how Jo identified the opportunity and set up Trend Bible over 12 years ago. 
   

Participants:

Interviewee: Jo Feeley – Founder of Trend Bible

Host: Joan Johnston: Joan Johnston, founder of Ava Innes a Scottish luxury bedding company and an advisor at XpoNorth Digital.

Resources / Articles mentioned in the podcast:

Trend Bible
https://www.trendbible.com/

BA Fashion Communication Northumbria University
https://www.northumbria.ac.uk/study-at-northumbria/courses/fashion-communication-ba-hons-uusfhc1/