XpoNorth Podcast

XpoNorth podcast #020 – Michael Rueger, Creative Director of Innovation Lab, Ravensburger – Innovation, creativity, technology

XpoNorth Season 1 Episode 20

Michael Rueger is Creative Director, Ravensburger Innovation Lab in Germany. We discuss what makes innovation distinctive from creativity, how Michael integrates this with a long-established brand and product set such as Ravensburger, the role of technology, the importance of characters, working with franchises, the approach they use and what a jigsaw might be like in 20 years!

Date Recorded:  2021
Date  Published: August 2021

Participants:
Interviewee: Michael Rueger
Host: Tim Wright: Tim Wright is co-founder of twintangibles a Scottish based management consultancy and an advisor at  XpoNorth Digital

Resources / Articles mentioned in the podcast:
Ravensburger: https://www.ravensburger.com/