Have you ever purchased something thinking it was a great deal? That it was a clean and natural product, and you were supporting your family’s health? Only to find out later that you just paid for a much more expensive version of the synthetic chemically laden version you were already using? Unfortunately, so many companies do this. It is called greenwashing. It is frustrating, deceiving, and should be illegal. However, the food and drug administration (FDA) continues to allow companies to confuse consumers.
When I first started my natural health journey I would get so excited because I would go to the store, find a product that was “safe” and labeled natural, get it home, and use it on my family or myself. Then I dove into the ingredients a bit more and realized it was actually not as safe and natural as what I had anticipated. I would be frustrated because my initial glance at the front label was deceiving. It probably said something like, “green” or “all-natural.”
Greenwashing Defined
The Cambridge Dictionary (2020) says greenwashing is designed “to make people believe that your company is doing more to protect the environment than it really is.”
Products Featured on Today’s Broadcast
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Essential Oils
References
Basil multi-surface everyday cleaner. (2020). Retrieved from Mrs. Meyer’s website: https://www.mrsmeyers.com/product/household-cleaners/multi-surface-glass-cleaners/multi-surface-cleaner-basil/
Boyle, M., & Geller, S. (2016, April 16). EWG ranks cleaning products for babies. Retrieved from Environmental Working Group website: https://www.ewg.org/enviroblog/2016/04/ewg-ranks-cleaning-products-babies
Greenwash. (2020). Retrieved from Cambridge Dictionary website: https://dictionary.cambridge.org/us/dictionary/english/greenwash
Melaleuca diamond brite automatic dishwasher detergent pack. (2017, March 17). Retrieved from Environmental Working Group website: https://www.ewg.org/guides/cleaners/6394-MelaleucaDiamondBriteAutomaticDishwasherDetergentPacks/
Mint multi-surface everyday cleaner. (2020). Retrieved from Mrs. Meyer’s website: https://www.mrsmeyers.com/product/household-cleaners/multi-surface-glass-cleaners/multi-surface-cleaner-mint/#detailView
Natural Marketing Institute. (2015, February). Consumer insights on organic and natural. Retrieved from Organic & Natural Health Organization website: https://www.greenamerica.org/sites/default/files/inline-files/Consumer-Insights-on-Organic-and-Natural-A-Research-Study.pdf
Webb, I. (2020, May 12). Are Mrs. Meyer’s cleaning products safe? Retrieved from I Read Labels For You website: https://ireadlabelsforyou.com/mrs-meyers-cleaning-products/