PRmoment Podcast

Dee Gibbs, founder of Liberty Communications, on the PRmoment podcast

April 23, 2019
PRmoment Podcast
Dee Gibbs, founder of Liberty Communications, on the PRmoment podcast
Chapters
PRmoment Podcast
Dee Gibbs, founder of Liberty Communications, on the PRmoment podcast
Apr 23, 2019
Dee Gibbs. founder of Liberty Communications
Dee Gibbs. founder of Liberty Communications
Show Notes

This week on the PRmoment podcast, in the latest of our life stories series, I interview Dee Gibbs, founder of Liberty Communications.

Dee founded Liberty Communications 21 years ago. Liberty is an independent PR firm, specialising in Tech PR. It has a turnover of £2.5m, approximately 25 people and offices in London and San Francisco.

Here is a flavour of what Dee and I discussed:

[00:01:20] Why, after working in-house for 15 years, Dee decided to start up her own firm.

[00:04:17] Why, at launch, the agency name Liberty was chosen as a reflection of what she hoped the business would give her. 

[00:04:25] Dee tells us where she thinks PR tend to get things wrong from a client perspective. 

[00:05:47] Dee tells us what it is that she enjoys about owning her own business.

[00:07:24] How Dee now runs Liberty from Portugal alongside her UK based management team. 

[00:09:33] Having run Liberty through multiple recessions Dee tells us how she managed the business  through those tough times.

[00:09:52] Dee talks through the downsides to running your own business. 

[00:10:20] Why running your own business can be a very lonely.

[00:11:39] Why employers should never forget that it's a serious business employing people.

[00:15:21] Dee talks us through the unsuccessful merger of  Liberty into a marketing firm and subsequent reverse merger. 

[00:18:26] Why Dee has not tried to diversify Liberty out of its technology routes.

[00:22:53] Dee discusses whether there a sweet spot of how long an agency and client should work together.

[00:24:56] Why Dee isn't a big fan of PR people!

[00:26:51] Why Dee has never sold Liberty, despite being approached.