PR is complacent about measurement, says Ali GeeMarch 17, 2017 PRmoment
I recently spoke to Ali Gee, deputy CEO at FleishmanHillard Fishburn in London, about the the measurement of public relations. I asked Ali whether as a profession, public relations is in danger of becoming paranoid about measurement? And whether PR is any worse at evaluating our work than our advertising friends? We also discuss whether, in an integrated world, it is possible to identify the contribution of public relations to the campaign objectives? Finally, Ali talks about whether she sees any any evidence that in-house teams are prioritising measurement more than they were, and what the role of PR agencies is in moving the PR measurement debate forward?