This week, in the second of our PR Trailblazers interviews, on The PRmoment Podcast we’ve got founder of Ready 10 - David Fraser.
David spent 12 years at Frank PR before setting up Ready 10 in 2016.
I wanted to get David on the show because I thought he would bring an interesting perspective to a couple of things. First if all, he worked for a big consumer PR firm before he decided to gamble and set up Ready 10. He’s only 2 years in and I know that for the first 18 months he wrote a work diary of things he learnt, so I thought it would be good to review some of those entries in hindsight.
David set up Ready 10 to compete at the intersection of PR and SEO, which is not an unfamiliar positioning statement but I get the impression PR is still punching well below its SEO weight and I wanted to talk to David about the reasons for this.
David is also and experienced podcaster: He presents and helps produce the award winning qpr pod - so possibly, purely for selfish reasons, I wanted to talk to him about what makes a decent podcast!
Here is a summary of what David and I discuss:
- How David got his first job by taking a 50% pay cut!
- Why he was always in a hurry in his early PR career
- What made him want to leave the support network at Frank to set up on his own?
- Why David positioned Ready 10 at the intersection of PR and SEO
- Why brands are looking for an SEO solution to their PR needs
- The impact of Google's algorithm changes on public relations
- The crazy situation of the SEO sector needing to be more creative, and the creative PR sector not being interested in the link building
- Why the PR industry is so reticent to grab the gift of SEO
- David tells us why he wrote a diary of the first 18 months of launching Ready 10
- How launching a business was, at times, a lonely experience and why the diary became therapeutic for David
- David tells us why he was so scared when he launched Ready 10
- How Ready 10 has been structured to appeal to millennial employees
- David tells us three things he’s got wrong since launching Ready 10
- Having worked closely with Alan Sugar for 10 years - David tells us “what he’s really like!”
- As an experienced podcaster with the qpr pod, David gives us some advice