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PRmoment Podcast
The Romans founder and executive creative director Joe Mackay-Sinclair on the PRmoment podcast.
October 08, 2018 Joe Mackay-Sinclair

This week on the PRmoment Podcast I interview co-founder and executive creative director at The Romans, Joe Mackay-Sinclair

Joe launched The Romans less than 4 years ago and already it has a fee income of about £3.5m and employs 30 people.

Here is a summary of what Joe and I discuss:

  • Whether he regrets Mother investing in a minority stake in The Romans, or whether he wished The Romans had remained independent 35 secs 
  • How the partnership with Mother has benefited The Romans 2.20 mins 
  • Why we all need some mentors in our lives 4.20 mins
  • What does the fact that virtually none of The Roman’s clients are Mother’s clients say about the need for integrated agencies 4.45 mins 
  • What do clients want when they are purchasing marketing services 6.45 mins
  • Where The Romans are currently winning work 7.30 secs 
  • Why good work is the key ingredient in the growth of a PR firm 8.35 mins 
  • Why Joe decided that a career in PR was for him 8.40 mins 
  • How Joe moved from working in digital agencies to a creative director at Burson Marsteller 10.30 mins 
  • Whether Joe enjoyed watching PMQs and working with Tories 12.32 mins 
  • Why he decided to start an agency 13.35mins 
  • Why winning a Cannes Lions Awards with the British Legion while at Burson Marsteller was an incredible moment in his career 14.30 mins 
  • Why Joe didn’t enjoy garden leave 15.35 mins 
  • Why Joe wants to make work that his Mother is proud of! 18.50 mins 
  • Why Joe doesn't believe any agency in public relations has a unique proposition 19.25 mins 
  • Why Joe was sick 6 times before the first pitch he ever did! 21.50 mins 
  • What Joe believes the role of a creative director should be 23.30 mins
  • How to create an environment where creativity thrives 25 mins 
  • Why Joe had to cancel a pitch after an all nighter at The PRmoment Awards 26.30 mins
  • Whether The Romans are still The Millwall of PR 28.10mins 
  • How The Romans want to capitalise on its good start 29.20 mins 
  • Why PR firms launching new divisions is “a bit old hat” 30 mins 
  • Why Joe is bored of the “endless Cannes introspection” 30.58 mins 
  • Why great creativity is often a “kick the dog moment” 34.10 mins 





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