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PRmoment Podcast
James Herring on the PRmoment podcast
January 02, 2019 James Herring on the PRmoment podcast

This week on the PRmoment podcast. in the latest of our life stories series, I’m pleased to welcome co-founder of Taylor Herring, James Herring.
 
 James started Taylor Herring in 2001 alongside his then girlfriend Kath Taylor.   

Taylor Herring has had quite a 12 months, with work with Greggs, The Beano, Samsung, Diageo and Easyjet (and I could go on) grabbing attention.
 
 Taylor Herring is one of a group of independent firms in London who seem to be pushing the boundaries of public relations - to a more integrated place, but it is doing that by unashamedly taking advantage of its understanding of what is required to make a story fly in earned media.
 
 Taylor Herring Group has billings of around £4.5m and employs around 20 staff.   

Here is the flavour of what James and I discuss:   

  • How James ended up getting his first job in talent management at comedy agency Avalon 1.15 mins
  • How James ended up working on 10 Edinburgh Festivals 5.20 mins
  • Why James wanted to work in media and show business and didn’t intend to have a career in PR 5.45 mins
  • Why there two halves to James career - a talent management half and a PR half  5.40 mins 
  • How the humourous accent of work that James learnt on the comedy circuit still underwrites Taylor Herring today 6.40 mins
  • How James’ client portfolio used to include Frank Skinner, Harry Hill, The Mighty Bush and Chris Addison 7 mins
  • Why Fantasy Football and Baddiel and Skinner was James first big break 7.30 mins
  • When James suddenly had to understand KPIs , a SWOT Analysis and Powerpoint 10.10 mins
  • How James' second big break to take him beyond comedy and into PR was Channel 4 and Big Brother 10.50 mins
  • The story of hows James’ and Channel 4’s plan of a decoy car and secret hotel for Nasty Nick failed 12.25 mins
  • Why that Big Brother Nasty Nick moment was a pivotal moment in James’ career 14.15 mins
  • How the launch of Taylor Herring came about 15.20 mins
  • How James met his now wife and business partner Kath Taylor 15.43 mins
  • James talks about why Taylor Herring has not an been an overnight success story and how the story of the business separates into two halves 18 mins
  • How Taylor Herring made the jump from working with media brands to consumer brands 26 mins
  • Why Paddy Power was a significant “stepping stone” client for Taylor Herring 27.30 mins
  • Why James loves clients like Paddy Power which makes him “run with scissors”  29.15 mins
  • In order to stand out you have to be bold in your thinking 30 mins
  • Why James believes technology is killing advertising 30.15 mins
  • Why advertising is losing its influence on society 31 mins
  • Why James believes PR firms are taking significant budget from advertising firms 33 mins
  • Why James believes we’re already past the peak of influencer marketing budgets 33.15 mins
  • James tells us about the Fuck me Doris test for The Sun’s editorial and why this matters to PR people 36 mins 
  • Why simplicity is key to creativity 38.20 mins
  • James talks us through Taylor Herring’s creative process 39 mins
  • Why a failed pitch to M&S changes the way Taylor Herring approached new business, how they should work and what type of people Taylor Herring should hire 41 mins 
  • Why a procurement department’s involvement in a pitch tends to kill creativity 41.30 mins
  • Why James doesn’t think Taylor Herring is the right agency for luxury brands or high street brands 46.20 mins
  • Why Taylor Herring likes to take its clients on a jour
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