This week, in the latest of our life stories podcast series, I’m interviewing Giles Fraser.
Giles is co-founder of Brands2Life. He started the agency in 2000 with Sarah Scales and today, the agency has over 140 staff, a fee income of £14m and offices in the UK and US.
Giles started his career at mid-sized agency Infopress on Fleet St when the papers were all still there and he spent four years pitching stories to journalists in the newsrooms and pubs.
He then moved on to work in the communications strategy team at management consultants PA Consulting.
During this time he studied for an MBA in the evenings at Cass Business School.
He then moved in-house to IT services firm Logica where he oversaw all its global communications.
In 1995, he left Logica to take on the role of MD of Hill and Knowlton’s tech team and, over the next five years, grew the revenues of this division ten-fold.
Giles launched Brands2Life in 2000 alongside co-founder Sarah Scales.
He lives in Barnes with his wife, Alex and three daughters.
Here’s a summary of what Giles and I talked about: