59. How to Go Viral on LinkedIn, Getting on James Corden and Succeeding Online - Ling Yah From So This is My Why

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Welcome to Business Over Drinks.

WE SPEAK TO: Ling Yah 

Meet Ling Yah, a lawyer, podcaster, newsletter writer and YouTuber. With 8+ years of experience as a lawyer, Ling has also become a successful content creator, ranking #2 for the This is My Why Podcast in Malaysia and Singapore for Business & Careers on Apple Podcast. With over 33k downloads, 35+ countries reached and 13k+ followers, Ling's content continues to grow and inspire.

Despite not having it all figured out, Ling has had some serendipitous moments in her career. She hiked to Everest Base Camp in March 2020, only to be stuck in the Himalayas during the world's lockdown. She also landed her podcast on the Late Late Show with James Corden multiple times and even attended the show's final London taping.

Ling's "Monday Reflection" LinkedIn post reached an impressive 617k impressions, and she was even offered a book deal with a prestigious publishing house.

WE’RE DRINKING:

• David: Jack Daniel’s Can Cocktail - Apple Fizz 
• Terng: Peroni Nastro Azzurro Premium Lager
• Ling Yah: Tea with her specially branded cup

WE CHAT ABOUT:

• Tips on hacking the Linkedin Algorithm
• The strategy behind writing a Linkedin post
• Reasons to attend a networking event to meet interesting individuals 
• More about Ling Yah’s recent book deal and how she got it simply by posting on Linkedin
• Our interview with Yolanda Lee from Uncommon
• Juggling between being a lawyer and everything else
• What is Ling Yah trying to accomplish?
• Most memorable guest on the “This is My Why” podcast 
• Experience hiking the Mount Everest base camp 
• Major lessons after working on the podcast 
• Top 3 lessons learnt in Ling Yah’s career for listeners/viewers

BOOKS:

• The Third Door: The Wild Quest to Uncover How the World's Most Successful People Launched Their Careers by Alex Banayan 
• The Minimalist Entrepreneur: How Great Founders Do More with Less by Sahil Lavingia 
• The Brand Story

Visit our book recommendations section for more.

L

About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books, or browse our wine guide or gin guide.