This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.
WE SPEAK TO: Strife Lim of Sterra
Strife Lim has worn many different hats throughout his young life; from his studying days in engineering to his interesting entrepreneurial journey, we know Strife best as one of the co-founders of Sterra, one of Singapore’s fastest-growing consumer electronic goods companies. With an impressive $11 million advertising budget built up over a short couple of years since its inception, Strife is a proponent of paid advertising and marketing for its countless benefits for brand awareness and increased revenue. We sat down to pick his brain on the journey of mastering paid advertisement strategies, his journey in making necessary entrepreneurial mistakes and how he contributed to Sterra’s commercial success online.
WE’RE DRINKING:
WE CHAT ABOUT:
GUEST’S BOOK RECOMMENDATIONS:
Think and Grow Rich by Napoleon Hill - https://amzn.to/3SCPpNq
The 10X Rule by Grant Cardone - https://amzn.to/3QUed26
5 AM Club by Robin Sharma - https://amzn.to/3uiz
About our podcast
Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.
This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.
Read our best business books, or browse our wine guide or gin guide.
This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.
WE SPEAK TO: Strife Lim of Sterra
Strife Lim has worn many different hats throughout his young life; from his studying days in engineering to his interesting entrepreneurial journey, we know Strife best as one of the co-founders of Sterra, one of Singapore’s fastest-growing consumer electronic goods companies. With an impressive $11 million advertising budget built up over a short couple of years since its inception, Strife is a proponent of paid advertising and marketing for its countless benefits for brand awareness and increased revenue. We sat down to pick his brain on the journey of mastering paid advertisement strategies, his journey in making necessary entrepreneurial mistakes and how he contributed to Sterra’s commercial success online.
WE’RE DRINKING:
WE CHAT ABOUT:
GUEST’S BOOK RECOMMENDATIONS:
Think and Grow Rich by Napoleon Hill - https://amzn.to/3SCPpNq
The 10X Rule by Grant Cardone - https://amzn.to/3QUed26
5 AM Club by Robin Sharma - https://amzn.to/3uiz
About our podcast
Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.
This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.
Read our best business books, or browse our wine guide or gin guide.