Business Over Drinks - Entrepreneur Podcast

23. Joel Hauer - CEO, Liquor Loot. Whisky Tips 101, Succeeding in a Competitive Market, Building a Subscription-Based Business

Business Over Drinks Season 1 Episode 23

This episode we talk to Joel Hauer, the Founder and CEO of Liquor Loot

Launched in 2016, Liquor Loot is the home of alcohol subscription services, Whisky Loot & Gin Loot, delivering three premium and hand-selected whisky and gin tasters from around the world each month. Designed to take monthly subscribers on a journey from novice to connoisseur, Liquor Loot helps Aussies find their favourite spirit in a fun and safe environment. 

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WE’RE DRINKING:

WE CHAT ABOUT:

  • Whisky 101 - where do you start?
  • Building a successful subscription-based alcohol business with no experience in the industry
  • Whisky Loot and Gin Loot
  • How Joel transitioned from running a digital marketing agency to Liquor Loot
  • Benefits and pitfalls of a subscription-based model
  • Running multiple businesses, or focusing on one?
  • Being the sole founder of a company
  • The art of being able to describe the flavour of a drink
  • Joel’s LinkedIn 

PROMOTION:

Click here for a special deal on Liquor Loot. Remember: drink responsibly! 

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About our podcast

Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.

This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.

Read our best business books, or browse our wine guide or gin guide.