The Second Degree with Emily Merrell
The Second Degree podcast with Business Coach and Second Degree Society Founder Emily Merrell, is the podcast where we grill our guests about the things that make them tick and find out how human connection plays a role in their life. This in depth style business podcast is helping ambitious women reflect, learn actionable skills and stay inspired by the stories of others while looking inward at their own stories as they carve their path in this world.
The Second Degree with Emily Merrell
Crafting Powerful Stories & Strategic Visibility with Yesenia Reinoso of Y Communicate
In this episode of The Second Degree with Emily Merrell, we sit down with Yesenia Reinoso, award-winning bilingual founder of Y Communicate.
Yesenia shares her expertise on how businesses can effectively craft their unique story, establish a strong brand presence, and leverage PR and corporate communications to scale. From debunking misconceptions about PR to offering actionable tips on thought leadership and visibility, this episode is packed with invaluable insights for entrepreneurs ready to take their brand to the next level.
Highlights:
- The role of storytelling in branding and corporate communications
- Misconceptions about PR and why it’s more than just media coverage
- How to craft an authentic, impactful brand story
- When and how to implement PR into your business strategy
- Thought leadership and the power of affiliations for growing visibility
- Building in-house communications teams and the importance of crisis management
To learn more about Yesenia Reina check her out on instagram at @y.communicate
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