Craft Brewery Financial Training Podcast

How to Combine Marketing & Finance to Supercharge Your Brewery

May 19, 2022 Craft Brewery Financial Training Podcast
How to Combine Marketing & Finance to Supercharge Your Brewery
Craft Brewery Financial Training Podcast
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Craft Brewery Financial Training Podcast
How to Combine Marketing & Finance to Supercharge Your Brewery
May 19, 2022
Craft Brewery Financial Training Podcast

Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially. 

Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer. 

When you combine marketing and finance together...well, you have something special on your hands.  

In today's podcast, I talk with Chris Overlay from Hoptimized Digital, a marketing firm for craft breweries. Chris and I talk numbers, finance, marketing, and how to combine these ingredients to help you supercharge your brewery results.

Key Topics

  • Beer Pricing (related to margins, market positioning, and ultimately business success) 
  • Sales forecasting / budgeting / projects (as it relates to the marketing budget) 
  • Sales Growth KPIs (related to measuring ROI with marketing)

Resources

Show Notes

Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially. 

Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer. 

When you combine marketing and finance together...well, you have something special on your hands.  

In today's podcast, I talk with Chris Overlay from Hoptimized Digital, a marketing firm for craft breweries. Chris and I talk numbers, finance, marketing, and how to combine these ingredients to help you supercharge your brewery results.

Key Topics

  • Beer Pricing (related to margins, market positioning, and ultimately business success) 
  • Sales forecasting / budgeting / projects (as it relates to the marketing budget) 
  • Sales Growth KPIs (related to measuring ROI with marketing)

Resources