Building PA Podcast

Do you know how to efficiently communicate your business mission and story?

May 30, 2023 Building PA Podcast Season 4 Episode 9
Building PA Podcast
Do you know how to efficiently communicate your business mission and story?
Show Notes

In this episode, we have a special guest, Kerry Smith, a freelance writer and expert in media relations. We dive into the topic of storytelling and the interview process, exploring what makes a good story. 

Our enthusiastic hosts are excited to learn from Smith's wisdom and experience.

Smith introduces herself as a serial entrepreneur however, she clarifies that her innovation lies in various writing forms, ranging from news publications to websites, ghostwriting, and now podcasts.

Smith reflects on the evolving landscape of the industry, particularly the impact on journalism and editorial content. She highlights the shift from traditional print advertising to digital platforms, which has significantly affected revenue streams. 

The conversation delves deeper into the implications for professionals in the construction industry. Smith emphasizes the importance of contractors, architects, engineers, and the supply chain in telling their own stories, as there is a decline in business reporters covering their work. With limited media attention, companies must proactively share their achievements and projects. Smith's construction magazine, Saint Louis Construction News, plays a vital role in reaching out to these industry players and providing a platform for them to showcase their work.