Listen as co-hosts Chris Martin and Jon O’Brien discuss construction marketing. Martin shares his insight on why contractors and others in the construction industry need to begin adapting their marketing messages. He shares why safe, on time, and under budget is the WRONG message and how these ‘traditional marketing pillars’ continue to cause damage to the industry and businesses. Martin offers alternatives to these marketing pillars why shedding light on the need to develop your company’s story to help future customers make the decision to hire those within the industry.