Building PA Podcast
The Building PA Podcast serves the construction industry throughout the Commonwealth of Pennsylvania in brief, downloadable segments. Hosted by Chris Martin, President of Atlas Marketing, and Jon O’Brien, Executive Director for the Keystone Contractors Association, the Building PA Podcast covers topics such as safety, workforce development, insurance, legal, legislation, business development and much more.
Building PA Podcast
Marketing guidelines for the construction industry
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Chris Martin
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Season 2
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Episode 13
Listen as co-hosts Chris Martin and Jon O’Brien discuss construction marketing. Martin shares his insight on why contractors and others in the construction industry need to begin adapting their marketing messages. He shares why safe, on time, and under budget is the WRONG message and how these ‘traditional marketing pillars’ continue to cause damage to the industry and businesses. Martin offers alternatives to these marketing pillars why shedding light on the need to develop your company’s story to help future customers make the decision to hire those within the industry.