Many businesses are struggling right now and not the usual types of businesses that struggle during recessions. Hospitals, surgeons, primary care physicians, as well as any business that isn't considered "essential services" is really struggling to stay afloat.
Yet, there are some businesses that are advertising like crazy - even thought they can't actually perform their services or even open for business just yet.
So why are some businesses and practices advertising and marketing while others are simply waiting until things "go back to normal"??
Enter our business strategy and marketing expert, Francois Gau. Francois has a history of taking businesses from mediocre to huge. He gives his thoughts on why it may be in your best interest to actually ramp up your marketing now so you have a rush when your business is open. He also explains why sometimes it DOES make sense to hold off.
Whether your business is manufacturing or a medical practice, this is an episode that you want to take good notes on!!
You can reach Francois at:
LinkedIn: https://www.linkedin.com/in/francoisgau/
Twitter: @frgau
Instagram: frgau
Email: francois@levyind.com