Misinformation is an unwanted and serious problem in today's world of communications.
Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down. Lauren's expertise is further validated with her service on the national PRSA's "Votes4Everyone" Committee to combat fake news and misinformation. If misinformation is a problem facing you...take serious notes and turn this problem around!
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