Talking Impact
Awaken the Hero within! Tune in to be part of conversations with The Impact Society and experts in social-emotional learning, education, mental health, leadership, adolescent development, positive psychology and more! For 30 years the Impact Society has been developing programs that improve resilience and mental well-being that enable youth, caregivers, and educators to live from their strengths!
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Talking Impact
Marketing for Good: Lessons in Social Impact with Joni Avram
In this episode of Talking Impact, we sit down with Joni Avram, international consultant, educator, and founder of Cause & Effect Marketing, whose work has helped more than 100 organizations turn good intentions into measurable social change. With a background spanning law, politics, behavioural science, and social marketing, Joni brings a rare blend of insight and practicality to conversations about what truly drives change.
Together, Joni and Chris explore why awareness alone isn’t enough, how to build campaigns that inspire action through hope instead of fear, and what it takes for organizations to lead with authenticity and purpose. Whether you’re a business leader, educator, or changemaker, this episode offers powerful lessons in values-driven leadership, impact design, and the future of meaningful social innovation.