TheIndustry.fashion & TheIndustry.beauty Podcast
Welcome to the podcast channel from TheIndustry.fashion & TheIndustry.beauty, where we bring you inspiring stories, retail insights and conversation from fashion and beauty's most influential business leaders. TheIndustry.fashion is the insights and intelligence destination for brands and retailers shaping the future of fashion. Visit TheIndustry.fashion & TheIndustry.beauty websites for breaking news, exclusive features and data insights.
TheIndustry.fashion & TheIndustry.beauty Podcast
The Beauty Edit with Cult Beauty Co-Founder, Alexia Inge
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Alexia calls herself an ‘accidental entrepreneur’. Judging by the success of Cult Beauty today, there was nothing accidental about her flair for business.
Alexia started her career as a fashion journalist and worked at The Telegraph under Hilary Alexander. She then found her way into PR where she learned how to build brands.
She launched Cult Beauty back in 2008 with the aim to bring indie or cult brands to a wider audience by creating stories around the products. Fast forward to 2020 and the website stocks a carefully curated edit of over 200 brands including global giants and exclusive lesser-known brands.
In this episode Alexia speaks to Lauretta Roberts, TheIndustry.fashion’s Editor in chief about how beauty is no longer the little sister of fashion, but how its success over the last few years has allowed it to step out and become its own major category.
She also tells us how during the pandemic, problems with the global supply chain have given her some key learnings to take forward to better her business for the future.