In the latest episode of Stores: The Next Generation podcast in partnership with Critizr, we speak to Patrick van der Linden, Chief Operating Officer and Chief Digital Officer of leading French young fashion retailer Pimkie, which operates nearly 700 stores across 28 countries.
Patrick has been at the forefront of driving Pimkie’s “customer obsessed” strategy, which puts feedback from the customer as its centre.
He explains how the company has had to balance the global lockdowns, which has often meant vastly different restrictions being in place across its markets at any one time and how it has been deepening connections with its customers.
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Critizr has produced a spotlight report for the Fashion and Beauty market, called The New Retail Journey, that can be downloaded from TheIndustry.fashion’s home page and the findings of this report have driven the content of these podcasts.