David Hodgson is Creative Director at quintessential British handbag and accessories business Lulu Guinness, where he has been entrusted to take the brand forward after is founder decided to take a step back.
David had barely launched his new vision for the brand when the Covid crisis hit but he was surprised to discover that some of the brand’s best known pieces, such as quirky evening bags and bold luggage, remained strong sellers during the lockdown periods, as consumers dreamt of better times ahead.
Now, as it seems we are emerging from the crisis, and apparently set for the “Roaring 20s”, Lulu Guinness seems as well positioned as ever with its optimistic designs, high quality and accessible price points.
David talks to Lauretta Roberts, editor in chief of TheIndustry.fashion, about his outstanding career which takes in some of the industry’s best known fashion and accessories businesses – from Loewe to Coach, Joseph and Roland Mouret – and he discusses his future plans for this iconic and most British of brands.